Lifestyle blog of a homemaker

How Baby Company come to life?

Our Story
An SM affiliate established in September 1991 from Infants Accessories Furniture section in SM Department Store to Baby Company.




Baby Company is a one-stop shop for all your baby needs with currently 50 stores nationwide inside SM Department Store, 7 mall boutiques: Power Plant Mall, SM Aura Premier, SM North Edsa, The Block, SM Fairview, SM Cebu, SM City Seaside Cebuand now SM Mega Mall. We also have 17 select stores inside SM Hypermarket outlets.




Baby Company offers a wide range of products from fashion apparels, personal care, toys, nursery furniture to home safety and travel accessories. Sourced from world-class brands, our products include Philips Avent, Graco, Disney, Maclaren, Pigeon, Chicco, Dr. Brown’s, TommeeTippee, Safety 1st, Lamaze and Fisher-Price.

In-house brands: Lulu, Baby Clean, BabyCo, Picolo, Ollin and PlaySmart also form a major part of the product mix.


Store Design Concept
The store design concept of Baby Company Mega Mall is modern-styled and shopper-friendly with a size of 700 square meters. Main focus is the Merchandise thru the artistic application of colors, lighting and systematic merchandise grid.



Brand signages were set for each of the merchandise categories to make it clear for the shopper to find exactly what they are looking for.
The presence of simple architectural elements such as colored cubes and tables were used to add fun and highlight to the featured items.

Baby photo graphics were also used to compliment the overall design concept and strengthen the merchandise category.

Mom Card
The MOM CARD program is Baby Company's loyalty program. It is meant to reward frequent shoppers through rebates, exclusive offers, special events and other privileges. The more the customer shops, the more rebates she will earn.



Baby Registry
The Baby Company Baby Registry makes shopping for babies easier and offers great benefits to both parents and their friends. People who purchase items on your registry will also receive a 10% on all regular items and free gift wrapping. Baby Registry is available in stand alone stores only. For our branches inside The SM Store, they can avail of The Gift Registry service.

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