Toys "R" Us expands their 33rd store in the South

July 15, 2017

Toys "R" Us, the most established toy company in the world with a solid international reputation of bringing quality branded toys and differentiated shopping experience through its family of brands, opened its first store in the Philippines on July 1, 2006 at the 4th level of Robinsons Galleria. Year after year, it has mushroomed in prestigious malls all over the country.


Last may 26, 2016; at another thriving community of the south, Toys "R" Us took up its residence. The 33rd stand-alone store of Toys "R" Us was opened in Ayala Malls Southpark in Alabang, Muntinlupa. More toy enthusiasts within the Muntinlupa area and its surrounding cities now have a closer shopping venue of choice and a bigger chance to grab the toy they have been eyeing not only for themselves but for friends and the whole family as well.



Paradise of Playthings

Kids and parents alike will get to experience the same organized and customer-friendly set-up a Toys "R" Us store is known for as they walk through the seven (7) Toy Zones of the store that represent Toys "R" Us seven majority toy categories.

1. Girls will certainly love arts and crafts, role-playing stuff from dress-me-up dolls to mini kitchens found at the Let's Play Zone.



2.Boys and avid toy collectors will delight in the extensive line of action and anime figures, R/C and Die-cast cars, trucks and wheelers at the Action & Adventure Zone.

3. Techie youngsters will benefit from the broad array of didactic-educational items including the latest kid-friendly technology at the Tech Zone.



4. Open new worlds of imagination and discovery with learning and educational toys from the Toys for learning and Fun Zone.

5. Most sought-after board games and other family fun stuff can be found in Family Fun & Games Zone.

6. Babies R Us specializes in baby toys and accessories, which are essential for the early growth stages of newborns. Toys in this zone help develop children's skills and minds through shape sorters, electronics books, color recognition and play mats to develop a baby's creative geniuses.


7. Sports and Outdoor Fun Zone incorporates the "first sports toys" concept especially made for growing up kids to develop physical capabilities. It is also a significant factor in boosting resistance through a lot of interactions, which ensures a healthy way of playing while exercising.

The store has a unique race track concept which allows shoppers to experience each and every toy category or zone within a Toys "R" Us store.

Toys R Us also offers a wide selection of private labels or house brands and popular toys which are exclusive to Toys "R" Us such as BRU, You and Me, Dream Dazzlers, Fast Lane, True Heroes, Stats, Educational Science, Universe of Imagination, Animal Alley, Avigo, Just Like Home, Totally Me and Pavillion.


Apart from Toys "R" Us exclusive brands, all-time favorite brands like Transformers, Hot Wheels, Power Rangers, Nerf, Monopoly, Leap Frog, Lego, Play-dog, Fisher Price, Little Tikes, Barbie, Disney princess, Star Wars Sony Playstation and XBox are also available in this new Toys "R" Us store.



For more toy news and updates, follow Toys "R" Us social media:

https://www.facebook.com/toysrusph/

https://twitter.com/toysrusph

https://www.instagram.com/toysrusph/

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