What does Herbalife Nutrition At Work Survey Reveal about Filipino Millennials?

While the survey conducted reveals that more Filipino millennials are engaging in regular physical activities outside work, they find it difficult to maintain a healthy, active lifestyle in the modern workplace.

PHILIPPINES, October 27, 2016 – Herbalife Nutrition, a global nutrition company, has released the findings from its Asia Pacific Millennials At Work Survey1, which revealed that Filipino millennials are adapting a healthy, active lifestyle, however, most believe their current workplace environment prevents them from doing so.

Millennials, or people born in between 1980 and 2000, are opting for a workplace that will encourage them to stay active, if only this will be embedded in every company culture.  About 83 percent or eight (8) in 10 millennials have agreed that they would like their company workplace to adopt a healthy, active lifestyle.

With the millennial generation expected to make up 50 percent of the global workforce by 2020, ensuring the wellbeing of millennials will be important to improving workplace productivity. “There are about 35 million millennials now in the Philippines, which is about one-third of the country’s entire population. Five years from now, millennials will be dominating the labor force. While most millennials want to lead healthy lives, they face real obstacles at work in doing so,”
said Rosalio Valenzuela, Herbalife Philippines General Manager. “At Herbalife Nutrition, we provide our employees with nutrition products at work, subsidize gym memberships, hold regular wellness programs related to nutrition and well-being, and encourage participation in outdoor activities and sports competitions.

Additionally, the survey findings revealed the following:
• Seven (7) out of 10 millennials strive to live healthy, active lives
• However, the majority of millennials find it challenging to maintain an active lifestyle at work – eight (8) out of 10 millennials spend 6 to 13 hours at their work desk each day, and 64% of millennials get less than 30 minutes of physical activity - including standing, stretching and walking at work on an average work day.
• Additionally, 64% of millennials cited the “lack of time” as the key obstacle to engaging in physical activity at work.

To provide tips on how millennials and their employers can integrate positive nutrition and life style habits at their workplaces, Herbalife Nutrition has organized a sixth Asia Pacific Wellness Tour, which builds upon the successes of the past five tours that welcomed over 100, 000  participants. Five experts from the Herbalife Nutrition Advisory Board (NAB) are scheduled to tour 21 Asian cities from October 7 to 30, to hold a series of talks, workshops and medical symposia across the region.

“Through these efforts, we hope to equip organizations and employees with the right tools to collectively build a healthier work environment across Asia Pacific,” said Valenzuela.

Julian Alvarez Garcia, M.D., Ph.D., a member of the Herbalife Nutrition Advisory Board, will be visiting Manila for the Asia Pacific Wellness Tour this October. Julian Alvarez Garcia, M.D., Ph.D. will also be sharing expert advice on how millennials can adopt simple positive nutrition and lifestyle habits at work to improve their overall well-being in the long run.

Some of the tips to help foster a healthier millennial workforce include:

• Nutrition

o Dedicate a healthy eating day each week and get colleagues involved in making healthy choices for lunch on this day.
o Boost water intake to help the body digest food, rid the body of toxins, and help deliver nutrients to the cells. Drink at least eight (8) glasses or two (2) liters of water a day.
o Have a protein shake combined with non-fat milk and healthy fruit for breakfast. With 20-30 grams of protein and low-fat contents, it can provide the body with all the nutrition it needs to power through the day.


• Active Living

o Create a playlist that incorporates upbeat music and play with hourly intervals.
o Use Running Apps to keep energized and on-pace during regular runs.
o Set a goal to join running competitions to motivate self to sustain an active lifestyle.

1Herbalife’s Millennials At Work Survey was conducted in 2016, with 5,500 respondents aged 18 and above, from Australia, Hong Kong, India, Indonesia, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand and Vietnam.

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About Herbalife
Herbalife is a global nutrition company that has been changing people's lives with great products since 1980. Our nutrition, weight-management, energy and fitness and personal care products are available exclusively to and through dedicated Herbalife Independent Members in more than 90 countries. We are committed to fighting the worldwide problems of poor nutrition and obesity by offering high-quality products, one-on-one coaching with an Herbalife Member and a community that inspires customers to live a healthy, active life.

We support the Herbalife Family Foundation (HFF) and its Casa Herbalife programs to help bring good nutrition to children in need. We also sponsor more than 190 world-class athletes, teams and events around the globe, including Cristiano Ronaldo, the LA Galaxy and champions in many other sports.

The company has over 8,000 employees worldwide, and its shares are traded on the New York Stock Exchange (NYSE: HLF) with net sales of US$4.5 billion in 2015. The Herbalife website contains a significant amount of financial and other information about the company at http://ir.Herbalife.com. The company encourages investors to visit its website from time to time, as information is updated and new information is posted. To learn more, visit Herbalife.com or IAmHerbalife.com.

60 Great People and Moments on PMAP's 60th Anniversary

The people Management Association of the Philippines (PMAP) celebrated its 60th anniversary by recognizing the organization's 60 Great People and Moments in the last six decades. The awarding ceremonies happened on the first night of the 3-day PMAP 53rd Annual Conference happening at the Philippine International Convention Center (PICC) Pasay City from October 19 - 21, 2016.

The honorees also include member companies who have been with PMAP for at least 50 years led by Philippine Airlines, the only company that was able to maintain its membership in PMAP since 1956.

PMAP has been acknowledged as the premier organization of HR practitioners and people managers in the country. It was founded by 37 executives from various business and industrial establishments and grew to 1,800 corporate and individual members and 26 chapters nationwide as of today.

Acknowledgment of the wisdom and hard work of the men and women who are instrumental in making PMAP a well-respected organization as it is today, was part of PMAP's Diamond year celebration. PMAP hopes that this will also inspire and remind members and the next generation of people managers to aim for excellence in the field of HRM and preserve the great legacy of the association.

On the first day, Dr. Michael Lim Tan, Chancellor of University of the Philippines, Diliman delivers a thought-provoking opening keynote speech on Understanding the Evolving Psyche of the Filipino as Human Capital Amid Changing Realities. This was then followed by plenary talk by Vanessa Ledesma Suatengco, General Manager of Diamond Hotel about her inspiring transformation journey from being an HR leader to business leader.

On top of the highly-relevant plenary and concurrent sessions, delegates not only gained new learning but also help create history by participating in the PMAP 60th Anniversary celebration.

This year's conference theme is "#tHRive3: Total HR Innovation. velocity. Endurance. Execution. Excellence." The mandate for PMAP is to strategically position people - Filipino human capital, as the main driver of the movement. For this is the time to tHRive!  

New Ozamis 2016 Unfolds to make History

In line with the tourism development plan of the city, Ozamiz is now ready to welcome all visitors joining the Familiarization Tour this coming October 28 and 29, 2016.

This is the 1st Familiarization Tour that the City Tourism Office in partnership of the city government is hosting.  The event entitled: “Discover Ozamiz; The Cultural, Historical and Pilgrimage Site of Misamis Occidental”;  is a 2-day event wherein the visitors will be treated to an experience that is truly Ozamiz in soul.

Everyone is invited to visit the shrine that was acknowledged by Pope Francis as truly miraculous during his Philippine visit.  Experience swimming in a spring sourced pool.  Zoom along the recognized longest zipline in Asia located at the Hoyohoy Highland Adventure Park.  See the beauty of Lala’s eco-park and the path to Cobra Falls.  Come and see the different churches of the city and hear the majestic pipe organ of the Immaculate Concepcion Cathedral.

       Immaculate Concepcion Cathedral

Taste the soft torta of Ozamiz.  Enjoy the flavor of laya, a known fish in the area of city.  Taste the rich sour flavor of tabon-tabon as used in some dishes here in Ozamiz.  Enjoy ramona with your tsokolate and kape.   Love the crunch of kiping topped with latik sauce  and the barbecued saba brushed with margarine and sprinkled with sugar.

This event is to be graced by the Assistant Secretary of Tourism,  Frederick Alegre.  With him are various media practitioners and partners such as Business Mirror, Grid Magazine, Cook Magazine, Philippine Graphic and others. Guests will surely enjoy the beauty of the place as planned and coordinated by The  Big Difference Communications, a PR, Marketing and Events team, in coordination with the Tourism Office of Ozamiz and the City Government.  This would be a fun-filled event of gastronomic proportions and Mother Nature’s allure.

    Hoyohoy Highland Adventure Park

Along with all those mentioned above is the unveiling of the future tourism image of the city as planned by Mr. Jaime Tomada, City Tourism Officer of Ozamiz.  He, along with the other people behind this event, has personally chosen the places to visit to show as to why Ozamiz is a cultural, historical and pilgrimage site of Misamis Occidental.  The food shall be catered by no other than Johann’s Cuisine, a business that will bring forth an activity center, a new bike center café and a bigger and better home for Johann’s Catering.  Mr. Johann Dagandara, owner of Johann’s Cuisine, shall prepare dishes that may sound common but truly taste different because of the local ingredients that he plans to use.  He also prepared a treat that shall also be revealed to the public during dinner time.

Ms. Jennifer Catherine Burwell, head of The Big Difference Communications, has truly made the coordination along with her team to make both days run smoothly as planned.  Coordination with the invited guests was made possible by her team along with the set-up and designs on some locations to truly make things memorable and note-worthy.  The Big Difference Communications is a PR, Marketing and Events team that is geared to make a difference in the way of doing things but delivering what is needed and desired.  Truly making a difference is their trademark.

See the unknown beauty of Ozamiz in this 2-day event!  Experience the start of the New Ozamiz this 2016. Be part of the planned changes and development in the months to come.  Witness the unfolding of its beauty and be part of its history.  Ozamiz is truly #Awezamiz!


photo credit : google.com

2Good Fun Day promotes yummy healthy taste of Vita Cubes candies

It was a day full of fun and excitement last October 22, 2016 at the Vita Cubes 2 Good Fun Day held in Active Fun in Bonifacio High Street BGC Taguig, not only for the kids but also for the kids at heart.

There were photo booth that made flip book, cake decorating activity for the kids, games for kids and moms, prizes and of course good food and lots of Vita Cubes. After the events, kids were treated to an hour of free play in Active Fun.

This event was organized to promote how good Vita Cubes is for our kids. Vita Cubes which comes in cubed-shape jelly candies, has five different fruit flavors that everyone will surely love - strawberry, apple, grape, orange and mango. Aside from its delicious taste, Vita Cubes is fortified with essential vitamins and minerals that are important for growing children. Vita Cubes is definitely  not the regular candy that gives you "sweet cavities". Vita Cubes is a worry-free candy that kids can eat everyday.

Why is Vita Cubes too good?

- Its LYSINE content is 70% of the child's RENI. Lysine aids the body in proper growth and energy production and in calcium absorption.

- Its ZINC content is also 70% of the child's RENI. Zinc is known to help in proper functioning of the immune and digestive systems, energy metabolism, and in increasing the rate of healing for wounds.

- It has Vit A that can provide 40% of the child's RENI. VIT A increases the body's immunity to fight infections and also plays an important role in ensuring healthy eyes and bone development.

- It has VIT B that suplies 30 - 70% of the child's RENI.  VIT B promotes growth and strength. It stimulates child's memory in their formative years.  It boosts the oxygen circulation in the body, especially the brain, 2hich in tuen will improve concentration. It also aids in the conversion of carbohydrates and fats into energy.

- Vita Cubes can supply 30% of the child's needed VIT C (RENI) . It helps form and repair red blood cells, bones, and tissues; helps child's gums stay healthy. It strengthens child's blood vessels, minimizing bruising from falls and scrapes. Helps cuts and wounds heal, boosts the immnue system, and keep insfections at bay. It also aids the body in the absorption of iron from the food we eat.

- Its VIT E supplement is 45% of the child's RENI. It boosts the immune system and helps the body fight germs. It keeps blood vessels open wide enough for blood flow freely. It helps the cells of the body work together to perform many important functions.

Vita Cubes is available in box (10pcs of 50g pack) and individual 50g pack (SRP P13.00) in leading drugstores, supermarkets, and local grocery stores nationwide. it can also be bought in Ministop branches.

It is also available in singles for a very affordable price of P1.00 per piece, in your nearest sari-sari stores.

Now, Moms and even Dads can let their kids enjoy a guilt-free "sweet life" with Vita Cubes. It's a yummy, healthy candy!

LIke and follow VITA CUBES on Facebook for more updates!

Doña Elena Al Dente Pasta joins the world in celebrating World Pasta Month

Pasta plays a major role in Filipinos’ lives, from being part of our daily meals to a popular choice for various events and gatherings. As October marks a special month for Filipino Pasta lovers, we join the world in celebrating the World Pasta Month worldwide.

Doña Elena Al Dente Pasta, the only Artisan Quality Italian Pasta brand in the country, has been pioneering this gastronomic celebration for three years now. This year, the National Pasta Month celebration highlights an exciting challenge among Mercato Centrale food vendors as they participate in the Doña Elena Al Dente Ultimate Pasta Challenge where they featured their originally crafted meal combinations of their specialty dishes and Doña Elena Al Dente Pasta.

All food enthusiasts were able to witness an epic and pasta-licious culinary cook-off last October 14, at the Mercato Centrale, Bonifacio Global City in Taguig. Pasta connoisseurs were invited to purchase a Pasta Passport for a minimal purchase of Php100. The passport served as their exclusive pass to enjoy free Doña Elena Al Dente Pasta products and appreciate the entertainment band and program hosted by the radio and TV host, Jamie Fournier.

Passport holders of the event were also able to taste and vote for the best pasta dish from the eight pasta-licious dish entries of the Ultimate Pasta Challenge participants and five beautifully designed pasta artwork from the Pasta Art competition.

“This culinary gathering highlights the universal love for pasta. We aim to bring more people to appreciate pasta and into recognizing how this dish has been part of our lives. It also allows us to present to our Filipino consumers a variety of dishes that they can enjoy Doña Elena Al Dente Pasta with. We will continue bringing them great-tasting authentic Italian pasta,” says Rachelle Chang, Product Associate.

Made with 100% durum wheat semolina, Doña Elena Al Dente Pasta is crafted with bronze dies which leave rough ridges on the pasta, helping sauces cling better thus making it more flavorful. It is available in five variants – Fusilli, Spaghetti, Fettuccine, Penne Rigate, and Lasagna.

    Winner for the Pasta Art Competition                             "Colosseum"

“Doña Elena Al Dente Pasta and Fly Ace Corporation, together with our event partners, are extremely honored to initiate celebrating Pasta Month in the country. And now, on our third year, we continue our vision to bring not just great-tasting pasta but the world’s best food and beverages to Filipino households,” Fly Ace Corporation General Manager Ramon Daez concludes.

The Doña Elena Al Dente Ultimate Pasta Challenge is in co-presented by Masflex, Tecnogas, Fujidenzo, Whirlpool, May Sparkling, Franzia, Don Lucio Wines, UP Piccola Italia; and in cooperation with its media partners: Appetite Magazine, Breakfast Magazine, Business Mirror, Business World, Cook Magazine, Malaya Business Insight, Manila Bulletin, Mommy Bloggers Philippines and wheninmanila.com.

Visit Doña Elena social media accounts for updates and more exciting stories!

Get ready for a Trick and Treat at the Makati Culinary Street Meet

Scary ghouls and goblins, jack-o-lanterns and witches will descend upon Paseo de Roxas, promising not just tricks but also lots of treats at the Makati Street Meet this 23rd of October.

Makati will once again prove its distinct city vibe and vibrant community spirit as it transforms an iconic business avenue into a culinary street meet.  A strip of Paseo de Roxas will again be closed as Make It Makati hosts its second Street Meet, bringing together gastronomic delights, a kiddie fun fair and great entertainment for all.

Amidst the trick and treating, musical performances and family activities await everyone at the Makati Street Meet, which promises to delight everyone with spook-tacular experiences and lots of really good food.

Building on the community spirit and the district’s fun vibe, the Halloween Street Meet brings together residents and their guests in a street activity the Makati way. The Street Meet will feature a curated selection of vendors from the famed Salcedo weekend market, a much-loved Makati tradition. Nearby are the iconic landmarks Makati has been known for, now serving as the background to a fun Halloween street experience.

That’s because from 3PM until 9PM, Paseo de Roxas, the stretch adjacent to the Ayala Triangle Gardens, will become a giant Halloween village—frighteningly fun yet a secure, pedestrian-friendly playground for the young and young at heart. Children and their parents can run from their homes straight to the event grounds in their Halloween costumes, enjoying the benefits of living at the center of fun and dynamism.

“Halloween is always fun for kids, so we brought this tradition to Paseo de Roxas, and made it even better. We’d like the Makati community to enjoy this time-honored activity, right here where they live,” said Shiella Aguilar, Project Development Manager of Makati.

Halloween party goers can look forward to a wide range of activities at the Spooky Halloween Town featuring a Hideous Parlor, Masquerade Ball, Wishing Cauldron, Houdini’s Escape Challenge, Magic Monster Photo, Mini Monsters’ Pets, Imaginary Beasts and many more by Hedcen.  There will also be an Outdoor Classroom by PlayWorks, Decoupage by LaPomme and an exhibit on the Tungtong River Conservation at the Ayala Triangle Gardens.

For those who simply want to enjoy the good food and lounge around, an Earth Music Jam and other musical performances await guests throughout the evening. 

An assortment of treats can be enjoyed from Salcedo Market vendors who will serve up their signature offerings– baked goods, artisanal delights, hometown favorites, and the most luscious concoctions whipped up by homegrown chefs and foodies. 

An assortment of treats can be enjoyed from Salcedo Market vendors who will serve up their signature offerings– baked goods, artisanal delights, hometown favorites, and the most luscious concoctions whipped up by homegrown chefs and foodies.

Participating food vendors are Monster Burger, Elbert's Sandwiches, Saikuro Steak, La Cuisine, Old Fashion Tapa House, Chicken Inasal, Jiro's Lechon, No Fat No Glory, Llanes Farm, Delicane, The Commissary Kitchen, Authentic House of Curry, Merry Moo, Gostoso Piri Piri, Milea Bee Farm, Rafik Shawarma, Don Churro, Easternbloc Inc., Manong's Bagnet, Michelle's homemade putong ube atbp., Rita's Kitchen, Bersi Gyros Shawarma, Tuna Town seafood place, SCM Beverage, Stanford Shaw Brew, Cheryl's Cuisine, Margarita's Paella, Antipolo Delicacies, Pamangan, Bread Basic, and Haici Food Services.

The Makati Street Meet promises fun and excitement and the street vibe that is distinctly, uniquely Makati’s—the locus of the best food, entertainment and lifestyle offerings. This Halloween Street Experience will also showcase the city’s efforts to increase walkability in the area by providing fun-filled activities that encourage people to actively use its streets.

“The Makati Street Meet is another great way to let people discover that there’s lots to do and enjoy just by walking and exploring the streets of the city,” said Aguilar.

The Makati Street Meet is supported by Alveo and Hunt and Gather.

Admission to the street party activities is FREE on a FIRST-COME, FIRST-SERVED basis. For more information about the city that makes it happen, visit www.makeitmakati.com or like and follow Make It Makati on Facebook, Twitter, and Instagram.

Compliance Pouch - another quality maintenance medicine from Pharex

For patients with cardiovascular disorders, adherence to medication goes a long way in ensuring that their health is in its tiptop condition. However, 60 percent of these patients are not complying with the medication as prescribed by their doctors, according to a study.

Published in the American Heart Association, the study revealed that non adherence to medication remains to be a major problem for cardiovascular patients. This often leads to poor clinical outcomes, frequent hospitalizations, and increased mortality.

To prevent the worst consequences of heart disease, experts advise that religious compliance to medication should be a top priority,  — starting from curbing the risk factors associated with the disorder.

“One of the risk factors for developing heart disease is having high blood cholesterol levels, which increases the risk of formation of plaques and atherosclerosis,” said Dr. Amado Nazal, medical director of Pharex HealthCorp. “If our patients will comply with their medication from the moment their doctors instructed them to lower their cholesterol levels, then we will be able to keep their condition from worsening.”

He added, “We believe that many patients fail to adhere to their medication because of the costs that come with it. However, medication need not be expensive. This is why at Pharex, we provide optimum health assistance to these patients through maintenance medicines that are not only of high quality but also affordable.”

Pharex Health Corp., the most prescribed brand of medicines, offers quality maintenance medicines that are designed to help curb high cholesterol levels at an affordable price.

With Pharex’s 15-day Compliance Pouch for Cholesterol, patients will be able to comply with their medication to prevent tendencies of having chronic cardiovascular diseases.

“Fat as a result of bad cholesterol can build up on the walls of your heart’s arteries, which suppresses the smooth blood circulation that’s crucial to our body system’s functions,” Nazal said.

When arteries are narrowed down or blocked, the heart will not be able to pump blood to the other parts of the body, Nazal added. “Too much cholesterol weakens our heart, therefore putting to risk our lives.”

“With the new Pharex 15-day Compliance Pouch for Cholesterol, we are assuring patients of three things: first, they can conveniently bring their medicine whenever and wherever they go as it is packed in a resealable foil pouch. Second, it’s affordable and accessible to leading drugstores nationwide. Lastly, healthcare professionals proved and tested the effectiveness of the medicine, making it a top choice for people who have high cholesterol levels,” said Nazal.

Nazal concluded, “Failure to comply with medication could cost our lives more than we realize. Now that the new Compliance Pouch for Cholesterol is here, patients will be more able to improve the quality of their lives without the added costs.”

The new Pharex Compliance Pouch is available in all leading  drugstores nationwide. For more information, please contact 4338088 (loc 820).

October Blackfeast 2016, showcasing the potential of Philippine native pigs

The October Blackfeast 2016 happened last October 14, 2016 at The Riviera Sports & Country Club Silang, Cavite. This event was organized by Philippine Native Pig Owners Network Inc. in partnership with the Local Government of Silang Cavite for farmers and organizations to promote the potentials of the Philippine Native Pigs, Agritourism, and Organic Produce of local farmers. This is an event made to connect our farmers with the government representatives to avail of programs available. This event aims also to help farmers become agripreneurs or farmtrepreneurs.

More or less 500 guests and participants from the Riviera community and nearby areas plus friends coming from the entire region joined the whole day event which started as early as 5am. Guests came from as far as Bicol in the south and from Metro Manila.


There were Farmer's Market Booth for organic display.

The highlight of the event was the lechon competition, Search for the Next Lechon Master. Winners of the said contest took home as much as Php15,000 worth of cash and gift certificates.

And the 2016 Lechon Masters were as follows:

Champion - Combination Team Don Leon Farms and Koshinero Of Dr. Noel Gutierrez and Chef OJ Gomez; received 15k worth of vash and gc's

1st Runner up - Group Hog Inc. represented by Dr. Elmer and Neo Abalos; received 10k worth of cash and gc's

2nd Runner Up - Dodong's Lechon or Sir Dodong Gordoncillio; received 5k worth of cash and gc's


Sen. Cynthia A.Villar, the guest of honor for the event was represented by her lovely daughter Camille. The town Mayor, Hon. Emilia Lourdes Poblete also graced the event.

A lot of prizes were also given to lucky participants who won the raffle, such as one of the 10 native pigs, gift certificates and gift items.

For more info about the event, please visit Philippine Native Pig Network...

Snap and get cashback with Snapcart; now packed with added features!

Snapcart users can now enjoy the app more as it brings in more updates and added features to increase cashbacks, simply by snapping receipts!

Snapcart is a mobile app that gives its users cashback by simply taking a snap of grocery receipts. In turn, data gathered from receipts provide real-time shopper insights to the app’s partner brands.

To bring in more rewards to app users, Snapcart announced users may take a snap, not just of grocery – but other retail stores such as pharmacies, health and beauty stores.  This will eventually expand to all retail establishments including food & beverages, electronics, and apparels, to name a few. Rewards increase as users regularly use the app. 

“We received an overwhelming response from users. We got more than a thousand downloads per day in the first weeks of the launch, surpassing our already strong results in Indonesia, but we still got questions on what receipts to upload. To take the guesswork out and make it more rewarding for users, Snapcart decided to update its features to accept all types of receipts. We also made it more engaging by introducing in-app games that could let users win even more rewards”, said Snapcart Co-founder, Mayeth Condicion.

The new game is called Snaptastic, an in-app bonus game feature where users can accumulate coins just by filling out in-app surveys, watching videos, taking selfies with their favorite products, or guessing mystery products. These coins may be used to increase users’ chances of getting cash, and other interesting surprises like shopping vouchers from Snapcart’s partner brands.

What’s in it for enterprises?

On a global scale, e-commerce giants like Amazon and eBay dominate the use of real-time data analytics. Off the shelf brands continue to rely on manually gathered and limited data on consumer preferences and behavior.

In the Philippines, the online retail market accounts for more or less 3% of the population, majority of Filipino shoppers still prefer doing their shopping off the shelf, thus the need for a more efficient way to gather offline and online data.

Snapcart technology is able to bridge the gap in gathering online and offline data by analyzing receipts in real time, and providing meaningful insights on how to understand customers better, to grow brands, and to see what drives growth or assess effectiveness of marketing promotions and campaigns.

As Snapcart processes more variety of receipts, the app can expand data analytics services to industries beyond Fast-Moving Consumer Goods (FMCG) to fashion, electronics, or food and beverages brands to name a few, providing more brands with better understanding of shoppers’ habits and preferences.

Snaptastic makes shopping more fun for users. While users have fun playing the in-app game, and increase cashbacks, brands on the other hand, gain more insight on consumer behavior through surveys, crowd-sourced images or more receipts that they submit while playing the game.

This is a breakthrough in an otherwise traditional way of conducting and answering surveys, and helps obtain even deeper insights about shoppers.

For more information, visit the Snapcart Asia website or Facebook and download the app at the Google Play Store.

My Snapcart Experience

I was one of the guests for the Snapcart Media Launch last October 12, 2016 at Max's Glorietta 3 Makati City. It was a brief discussion and introduction about the app that is now paving its way in the digital world. 

As of the moment, it is only available for download on Android phones but sooner it will also be available on AppStore and also, the only way to cash out is through bank accounts but soon they will be introducing other means that are more convenient to the users of the app. 

Some of the things I learned about the app is that it now accepts almost all kinds of receipts - including those used with credit cards and online shopping - and with any amount in it. Unlike before when the app has certain product requirements, it now accepts all kinds of products. Just make sure that the receipt is clear enough for verification, else it will be rejected. Receipts are valid for snap 7 days fom date of purchase.  The more receipts you submit and the more frequent you engage in the app, the bigger the chance to level up your points multiplier, which means bigger cashback. You can also answer surveys, watch videos and join in tasks to earn coins which can be used to play Snaptastic. Random prizes is at stake upon playing Snaptastic game. The first time I tried it, I got Php7.00 additional cashback. Really fantastic and fun-tastic, right? So from now on, make sure to keep all those receipts with you and snap them right away thru Snapcart. Earn and have fun with your receipts. One friendly reminder, cashbacks are updated after some days so don't throw away the receipts unless they are already verified in the app...happy snapping!!

I spent 50 coins to play Snaptastic and this is what I won...

Snapcart is Asia’s first real-time shopper engagement app where it allows brands to connect with its consumers directly. Since its launch in August 2016 in the Philippines (September 2015 in Indonesia), the app has been downloaded for over 20,000 times (500,000 in Indonesia) with very minimum marketing push. In attracting its loyal users, Snapcart offers cashbacks for users to upload their shopping receipts. Receipts’ data that Snapcart gets are compiled onto the company’s cloud-based data platform, which then used to provide clients with reports on real-time offline consumer spending and shopping habits--an inherently difficult information to source. To date, globally, Snapcart has partnered up with over 75 brands of fast-moving consumer goods. For more information, visit www.snapcart.asia. 

#tHRive3 : The PMAP 53rd Annual Conference

The Philippines today is at the cusp of new and great opportunities.

With the impending rise to power of new national leaders, the emergence of a more vigilant Filipino people, the advent of the ASEAN integration, and overall improvements in various global and national indicators, the challenge is not anymore survival, or development, but to ride the momentum.

The call of the hour is to bring the country to new and greater heights, towards sustainable prosperity. The greater need is to deliver inclusive growth for all Filipinos. The mandate for PMAP is to strategically position people – Filipino human capital, as the main driver of the movement. For this is the time to tHRive!

The People Management Association of the Philippines (PMAP), the premiere organization of people managers and HR practitioners in the country, is celebrating its 60th anniversary this year and is coming up with bigger and more relevant initiatives and advocacies.

From October 19-21, PMAP will hold its 53rd Annual Conference with the theme “#tHRive3: Total HR Innovation. Velocity. Endurance. Execution. Excellence” happening at the Philippine International Convention Center, Pasay City.

This year’s Conference is dubbed as a conference like no other featuring:

• A VERITABLE MARKETPLACE of cutting-edge and fresh ideas, emergent theories, endless solutions, best practices, relevant advocacies, and state-of-the-art HR technology.

• UNPARALLELED ROSTER of speakers with global, regional, national stature that includes Dave Ulrich, the world’s #1 management educator and a top 5 management coach.

• PROACTIVE BALANCE of session topics and learning fora – a conference that offers a variety of sessions that target various levels of learning needs as well as a variety of issues and concerns delivered through innovative and creative ways.

• A DYNAMIC LEARNING DESIGN that allows attendees to customize their participation based on individual agenda.

• SHOWCASE of best practices, award-winning programs, and cutting-edge resources and technologies.

• EXTRAORDINARY potentials for networking.

The sought-after PMAP AWARDS in human resource and people management excellence will once again celebrate a rich harvest of HR talents and initiatives.

This year’s winners will be announced on the second day of the conference. The following highly-coveted awards will be given:

The People Program of the Year (PPY). Awarded to a company for its relevant, unique, innovative and/or cutting-edge program, which is designed to provide meaningful contributions and improve employer-employee relations to meet a specific need of the company.

The People Manager of the Year (PMY). Recognizes the HR practitioner who has imbibed and modelled the strategic role of human resources in the organizations, through exceptional people initiatives and programs addressing business challenges. The awardee continues to make significant contributions to the development of the HR profession. He or she is actively involved in advocacy and community work, and strives to continuously achieve personal mastery and a balanced life.

The Employer of the Year (EOY). Recognition to a company that satisfactorily fulfils its people management responsibilities, as demonstrated by its leadership, dynamism, professionalism, strategic thinking and implementation, continuous improvement in HR processes and programs, linkage of HR to business objectives, and employee focus.

On top of the highly-relevant plenary and concurrent sessions, the PMAP Fellowship and PMAP Expo will be bigger and bolder in time for PMAP’s Diamond year celebration with exciting activities and programs that every people manager or HR practitioner in the country should not miss.

For more information, please contact the PMAP Secretariat at tel. no. 726-1532, email pmap@pmap.org.ph, visit www.pmap.org.ph or “Like” www.facebook.com/PMAP1956.

The Power of X : Digital Marketing Multiplied

Happened last October 10 - 12, 2016, at the PICC (Philippine International Convention Center) in Pasay City, the country’s very first digital congress, the “IMMAP DigiCon, The Power of X: Digital Multiplied,” hosted by the Internet and Mobile Marketing Association of the Philippines (IMMAP), was as enlightening and exciting as the first event hosted by IMMAP 10 years ago.

“This groundbreaking event is like no other that IMMAP has hosted in the past—more attendees, more learning tracks and most importantly, an even bigger line-up of speakers who will talk about everything digital in the 21st Century. Collectively, they will share their thoughts on this industry that is taking the world by storm,” said Donald Lim, Chief Digital Officer of ABS-CBN and touted as the founding father of digital marketing in the country.

The digital landscape in the Philippines continues to evolve at an unprecedented pace; as such, the congress is the perfect venue for the country’s digital marketers to keep in step and to learn from digital marketing experts from all over the world, who shared their knowledge during the 3-day event.

“More industries today are now going purely digital and we are expecting this kind of transformation among many more companies in the future,” Lim added.

For the first time, through “The Power of X: Digital Multiplied,” IMMAP fused together other regular digital marketing conferences—the Mobile Marketing Summit, Digital Commerce Summit, and the IMMAP Summit—into one event, which drew around 3,000 delegates from various industries across the country.

This congress was 10 times bigger than before as IMMAP once again enjoined members of the Philippine digital marketing industry and demonstrated to them how brands can grow exponentially with the power of digital, multiplied.

Why “Power of X?” Lim explains that“X” is one of the most powerful letters in the alphabet. It has many possible usages, but it also stands for the unknown. “When it comes to digital, it’s up to you to determine what ‘X’ stands for. In many ways, digital is still misunderstood, and so it gets the ‘X’ mark or is crossed out of an advertiser’s consideration list. How will you be able to amplify your brand in the digital space? It’s for you to define your ‘X,’” he said.

The IMMAP DigiCon had 10 subject matter tracks and 10 speakers in each track, for a total of 100 speakers. The topics for the 10 tracks include “Branding and Marketing,” “Content and Distribution,” “Start-ups,” “Creatives,” “Social and Search,” “eCommerce and Payment,” “Marketing Technology,” “CRM, Data and Analytics,” “Research and Measurement,” and “Media and Ad Networks.”

The likes of Dan Neary, Vice President for Asia of Facebook, Wendy Hogan, Head of Strategy and Marketing Transformation of Oracle, and chief executives of local companies like Ernest Cu, CEO of Globe Telecom, Kenneth Yang, President and CEO of Golden Arches Development Corp., Fred Uytengsu, President and CEO of Alaska Milk Corp., were on hand to speak during the plenary sessions. Meanwhile, Sunita Kaur of Spotify, Anna Liechtenstein, Global Chief Strategy Officer of Havas Media, Paul Azzola, COO of PayMaya Philippines, Guy Hearn, Chief Innovation Officer of Omnicom Media Group, Simon Kahn, Chief Marketing Officer of Google Asia Pacific, Gwendolyn Regina, Head of Strategy and Business Development of Asia Mashable, and Sandhya Devanathan of Facebook SEA, to name a few, were among the 100 speakers who provided the learning and sharing of knowledge on digital marketing in the 21st Century.

Among the exhibitors/sponsors for the said events were :

AdSpark Inquirer Air21 AdoboMagazine Google Myphone Accenture Voyager ABSCBN ThePhilippineStar TV5 GMA Magic89.9 PhilippineAirlines  DragonPay Facebook - to name a few.

For more information about the first “IMMAP DigiCon, The Power of X Multiplied," visit www.immap.com.ph or  www.facebook.com/immapPH/ and Twitter, @immapPH.