SM Scholars Aspire to Share the Gift of Education

"I desire to become an educator not just to fulfill a dream but also to be a blessing to the next generation."

These inspiring words come from 18-year-old Princess Eunice Motel, an SM scholar currently pursuing her education at the Philippine Normal University. She is one of two children of Hildajane, an on-call factory re-packer, and Richard, a set man, hailing from Caloocan City.

Princess' dream of becoming a teacher has been a lifelong aspiration, deeply rooted in her heart and mind since her childhood. This calling became even more pronounced when she embraced her Christian faith.

"My unwavering commitment to becoming a teacher is directly inspired by the Kidz Life Ministry, a cherished initiative of our church dedicated to teaching children about God's word. I aspire to be a vessel for sharing knowledge, instilling hope, and nurturing a brighter future for the next generation," she said.

To pursue her dreams, Princess has chosen to pursue a Bachelor's degree in Secondary Education at the Philippine Normal University, her dream institution. "PNU is renowned for its ability to nurture exceptional teachers," she remarked. "As I aspire to become an educator, I also strive for greatness and excellence, and there's no better place to achieve that than at PNU." 

Following in her mother's footsteps, Jhona Bolinas is pursuing a Bachelor of Science in Education with English as her major. Born in Baliuag, Bulacan, she passed entrance exams at other universities but opted to enroll at the Pamantasan ng Lungsod ng Valenzuela due to its proximity to her family.

Despite considering other career paths, Jhona opted education, drawing inspiration from her mother, who is also an educator. "Watching, observing, and listening to her, I learned the basics," she shared. Driven by her love for reading and writing, she also chose to specialize in English. 

When asked if she plans to work abroad after graduation, Jhona keeps her options open, recognizing it as a once-in-a-lifetime opportunity. "But right now, I want to ensure that my mother enjoys a good life before making such a significant decision," she explained.  

Another aspiring educator is Krissa May Oquindo. Her father, a cable technician, is the family's sole breadwinner while her mother dedicates her time to caring for the family. Krissa completed her senior high school education at the Universidad de Manila. She applied to four State universities and ultimately chose to enroll at the Polytechnic University of the Philippines (PUP), known for producing graduates highly sought after by employers, as per a recent survey. 

When asked about her motivation to become a teacher, Krissa responded, "Being an educator has always been my passion. From the moment I set foot on a school campus, the idea of standing in front of students and sharing knowledge excites me." She has selected Science as her major to deepen her understanding of the subject and to enlighten others about it. 

Krissa has no plans to teach abroad. She believes that while there is demand for teachers overseas, the same holds true in the Philippines: "My passion for teaching is rooted in caring for the next generation, especially for the youth of our country."

Through the years, the SM college scholarship program has empowered 3,791 graduates who have enrolled in over 120 partner colleges and universities across the nation. These scholars enjoy full tuition benefits, monthly allowances, part-time work opportunities during semestral and Christmas breaks, job offers from the SM Group upon graduation, and engaging activities and enrichment programs. 

Additionally, SM's tech-voc scholarship program has produced 4,669 graduates, further contributing to the development of skilled professionals in various fields.

Water Sustainability: Leading the change at SM Supermalls

The ripple effect of the water crisis has reached every part of the globe. According to the World Wildlife Fund, some 1.1 billion people worldwide lack access to water, and a total of 2.7 billion find water scarce for at least one month of the year. Worst, two-thirds of the global population may face water shortages by 2025 and ecosystems will suffer.

As the gravity of these issues becomes increasingly apparent, several countries have taken significant steps to forge a more sustainable future for the Earth. Noteworthy examples include Singapore's water management plan and The Netherlands' intricate conservation practices.

Inspiration for the Philippines


In the Philippines, a multifaceted approach has also been embraced by the public and private sectors in safeguarding and managing water resources. SM Supermalls are at the forefront of the conservation and management of water resources in its mall facilities. Its endeavors form the foundation of a more sustainable and water-secure future that the company has long been advocating.


SM's Vision: Greening the Future


SM has been recycling water since the 1990s, treating an average of 1 billion gallons of water annually in recent years, equvalent to 1,600 Olympic-sized swimming pools. In line with the SM Green Movement, SM has been continuously working towards responsible consumption and water conservation in its properties.

To illustrate, the SM Supermalls’ comfort rooms have smart fixtures to manage water flow. There are also signages in the mall that advocate wise water use. Wastewater is channeled to the malls’ sewage treatment plants that recycle an estimated total of 4 million cubic meters of water, lessening their dependence on freshwater sources for non-potable uses. SM did this even before the measure was required by way of the Clean Water Act in 2004.


SM Mall of Asia has been involved in various sustainability and environmental initiatives, including water recycling among others.

SM Supermalls utilizes recycled wastewater from the mall for irrigating its gardens.

SM Malls have “Save Water” signages that typically aim to create awareness about water conservation and inspire people to take simple actions to reduce their water consumption.

Recently, SM took a step further in resource management by launching the first-ever water filtration system at SM City Baguio. This facility can turn collected rainwater into potable water for mall tenant use such as washing and cooking as well as dishwashing and handwashing, allowing the mall to further lessen its dependence on the freshwater supply of the Baguio community.

SM took a step further in resource management by launching the first-ever water filtration system at SM City Baguio.

SM's dedication aligns with the world’s environmental sustainability and climate action goals. Rainwater catchment basins in flood-prone areas and the rainwater filtration in SM Baguio further exemplify this commitment. These significant efforts underscore the ongoing need for sustainable practices and policies.


A Brighter Future Ahead


The journey towards sustainable water management is ongoing. SM Supermalls, through its initiatives, paves the way for a greener, more secure future. 

Learn more at SM Cares or follow SM Supermalls on social media.

Magical Beach Bars from around the Globe

Have you imagined yourself with a cocktail in hand and toes in the sand? You'll forget all your worries behind for a temporary laidback and carefree life at a beach bar. It's a place perfect for listening to crashing waves, taking in stunning sunsets, and sipping on that sherbet-colored cocktail, complete with the requisite mini-umbrella. 

Beach bars are simply magical. But do you have an idea where to find some of the world's best bars that will make you come back over and over again?

Let's me try citing few of them.


Baba Nest

This bar in Phuket Thailand is essentially a flat-deck platform in an infinity pool with unbeatable views of the Andaman Sea and outlying islands. It is regarded as the world’s most stylish and exclusive rooftop bar serving delicious cocktails, alongside the sexiest sunset sessions. An exclusive selection of high-end cocktails, fine wines & champagne will get your evening started.


Doyles on the Beach

This beach bar in Watsons Bay Sydney, Australia is allegedly the world's oldest beach bar. Doyles on the Beach opened in 1885 and travelers have been flocking to this beachfront paradise ever since. Any traveler will catch terrific views of Sydney Harbour, and chill with locals and tourists in the bar. Also, don't forget the fish n' chips.


Moonshadows

Moonshadows in Malibu opened its doors some 40 years ago. It continues to score because no one else has quite such a dramatic outdoor bar perched right over the rocks and crashing surf along this stretch of Pacific Coast Highway. It was once a steakhouse renowned for its awesome salad bar. Now it pushes seafood, though carnivores will find Kobe burgers on the menu. 

Uxua Praia

Uxua Praia in Bahia, Brazil is a big wooden fisherman's boat cleverly converted into a bar. The reclaimed fishing boats that were used to build the bar features vast, cushioned sofas and flat-roofed pergolas. The bar attracts a laid back, music-loving, athletic crowd keen to sample one of the world's most beautiful beaches.


Babis Bar

Babis is a lively local hive of activity on the unsung Greek island of Kalymnos. This rocky outcropping is perched between the Turkish coast and the crowded party island of Kos.
The bar offers a hearty Greek breakfast and free Internet. You can try out all the various beers and wines and sleeping it all off by the free swimming pool or sun loungers. You can also hop on a boat and take a ride over to its own sub-island of Telendos for one of the most spectacular sunsets in the Med.


Dune Preserve Beach Bar

The Dune Preserve Beach Bar in Anguilla is the place to revel in your addiction to reggae tracks and dripping ribs, and to argue politics, philosophy and the ingredients for the perfect rum punch with Bankie. The bar, pieced together from driftwood, wrecked racing boats and seashells is the kind of place you dream of discovering on your first trip to the Caribbean. It's a daytime place open 11 a.m. till sunset, that will teach you not just how to build a boat, but how to build a lifestyle few would turn down.

These are only a few of the world's best beach bars where you can just lazily sit on the couch or lie in the sands while watching the sun go down and sippin' on with your favorite margarita or tequila. There are a lot, I'm sure; from other parts of the world because apart from the leisurely pleasures they offer, they also help us appreciate nature better.

Have you been to any of these beach bars? In your place what do you consider the best beach bar and why?

Unlocking Your Creative Potential with the Infinix ZERO 30 5G: A Revolutionary Tool for Content Creators

In today's digital age, there is an abundance of stories waiting to be shared—stories that inspire, motivate, or simply offer a moment of respite from our hectic lives. These narratives are most effectively conveyed through captivating visuals that resonate with your audience. Social media platforms have evolved into powerful mediums for informing, entertaining, and uplifting lives, and this is precisely what Vlog Masters Rhian Ramos, Benedict Cua, and Kianna Dy excel at. However, to bring these stories to life, one needs a powerful gadget capable of capturing and sharing these crucial moments.

Enter the Infinix ZERO 30 5G, your ultimate tool for directing your narrative. This remarkable device is equipped with a 4K 60FPS Ultra Clear Front Vlog Camera, renowned for its vlogging prowess. It delivers crystal-clear videos and sharp images, allowing you to articulate your thoughts and ideas with superior high-definition clarity. Moreover, the phone boasts a 108MP OIS Ultra-Clear Triple Rear Camera, a dual-view camera feature, and a range of pro-level functions, ensuring that you capture every important detail during your adventures.

Seamless Content Creation

The Infinix ZERO 30 5G offers a seamless content creation experience, thanks to its 5G Powerful MediaTek Dimensity 8020 and an expansive 21GB Massive Extended RAM. Say goodbye to lag, as this device is designed for smooth uploading of live movements and moments. Real-time reactions are delivered to you instantly, enhancing your content creation process.

Sleek, Ergonomic, and Energetic

The Infinix ZERO 30 5G combines sleek design with long-lasting performance. With a 68W Long-lasting Health Super Charge and a 5000mAh All Day Battery, you can connect with your audience anytime and anywhere without worrying about your battery life. The phone features a 144Hz 3D Curved AMOLED Display with a fast refresh rate, allowing you to review your photos and videos clearly before sharing them with your audience. Alternatively, you can simply enjoy the work of your favorite creators for inspiration.

Express Yourself in Style

Express your unique style with the Infinix ZERO 30 5G, available in a range of captivating colorways: the sunset-inspired Golden Hour, the elegant Rome Green, and the enchanting Fantasy Purple. Creative personalities like Rhian Ramos, Benedict Cua, and Kianna Dy, who make up the Vlog Masters, proudly flaunt their colorful Infinix ZERO 30 5G phones in a stylish digital commercial.

Share Your Story

Share your thoughts and experiences and create your own narrative with the Infinix ZERO 30 5G. Priced at only P14,999, this device offers value-for-money features and accessibility to support your content creation journey and help you grow your online community.

Don't Miss Out on Exclusive Discounts

You can acquire the Infinix ZERO 30 5G at discounted prices through various e-commerce platforms:The first sale WinMe Price (Online Flash Sale) starts at P13,999 via Lazada and TikTok Shop on September 27.
A special WinMe Price of P11,999 is available via Shopee (claim both shop and platform vouchers to avail the discount).

Availability

Starting September 30, the Infinix ZERO 30 5G will be available at Infinix kiosks and concept stores nationwide.

Stay Updated

For the latest updates and information, visit Infinix Philippines’ official website, Facebook page, and TikTok Shop.

How do you plan a good daily road trip in Metro Manila?

Metro Manila has 3rd worst traffic in Southeast Asia according to a study in 2019. A study by the Boston Consulting Group shows Metro Manila motorists and commuters get stuck in traffic for an average of 66 minutes daily and during BER-months, traffic situation even gets worse like you can be stuck on the road for 3 hours during the rush period.

In 2020, it became even worse as the metro ranks 2nd among the cities with the worst traffic congestion in the world. 

Your Metro Manila road experience can get at its worst once you encountered bigger vehicular problems such as overheating and other problems on the vehicle's tire, battery or fuel, while on the road.

So if you are one of those who drives daily in Metro Manila, how would you ensure a smoother road trip than the usual?

Here are a few tips:

1. Clean your car before, during and after your trip.

Make sure to check every corner of your car for napkins, gum or food wrappers under your seat; receipts in the glove box, etc, before, during and even after your trip so you don't have to make an unnecessary stop to a vacuum shop to purge your car of undesirable flotsam and jetsam. Even if you can tolerate some chaos, the accumulated junk and minor filth will start to drive you mad in the close quarters that define a road trip.

2. Check your vehicle daily.

Before hitting the road, ensure that the vehicle is in perfect condition. Make sure that the engine, battery, windshield wipers, and lights are properly functioning.

Have your mechanic check your car’s fluid levels, brakes, tires and anything else that could cause problems. Be sure your spare tire is fully inflated and that you have jumper cables and extra wiper fluid on hand.

Bear in mind the government coined term "BLOWBAGETS," which is a list of things drivers should check before hitting the road.

This motoring term stands for Battery, Lights, Oil, Water, Brake, Air, Gas, Engine, Tire, and Self.

3. Load up your mobile phone with necessary apps that could possibly make your road trip lighter and more stress-free.

Entertainment apps to keep you cool on the road and take everything easy even if the traffic situation gets worse. Make sure you have a source of entertainment on your car or on your mobile phone/gadgets such as your favorite music and videos.

Apps that keep you updated of the latest traffic news and apps that give you real-time traffic situation in the Metro is a must nowadays, so you will now which routes to be avoided.

A 24/7 mobile rescue app for motorists. Yes, you heard it right. There's now an app called Motolite RES-Q which you can rely on when it comes to car troubles. The Motolite RES-Q is the modified Motolite's Express Hatid. The RES-Q app lets you call for help on the road with just a few clicks. It also allows you to see the profile of the RES-Q Rider coming to you, track his location real-time and rate them based on the services rendered.

The RES-Q App is currently serving Metro Manila but it has plans on expanding the service to the whole country in the near future. RES-Q service is free to those who have Motolite battery installed in their vehicle. Payment can be made thru cash or by credit card.

With the Motolite's RES-Q App, motorists and passengers alike will no longer have to worry about car troubles disrupting their schedules especially when they are rushing to work, school, attending an important meeting, or even driving out of town.

The app is downloadable for free on Playstore and Google Play.

How about you, do you have personal and practical tips to share to make sure the road trip is one less to worry about? How about apps that help motorists when they encounter problems while on the road of Metro Manila?

SM Prime explores potential partnership with Japanese firm for waste-to-fuel solutions

Leading real estate developer in Southeast Asia, SM Prime Holdings, Inc. (SM Prime) recently signed a memorandum of understanding with Japan’s GUUN Co. Ltd. to explore a potential partnership to implement waste management solutions by recycling waste paper and plastics as an alternative source of energy called ‘fluff fuel’.

Fluff Fuels are one type of RDF (Refuse Derived Fuel) which are produced from shredded and compressed plastics, papers, and fibers. These are used as fuels in cement manufacturing, paper mill companies, or power companies in Japan.

SM Prime Chairman of the Executive Committee Hans T. Sy is positive that a partnership with GUUN will contribute to the waste reduction goals of the country. “Today, Japan’s waste management and recycling technology is among the most advanced in the world,” he said. “There is no better partner for SM because we do not just talk about being big, we make sure we do it; we do not talk about being environment friendly but we do take bold steps to save the environment. I am looking forward to growing with GUUN as among leaders in solving environmental issues in the Philippines.”

GUUN Co., Ltd., founded in March 2001 and headquartered in Yokohama City, Japan, piloted the production of fluff fuel from plastic waste in Inayawan, Cebu in 2014 and recently inaugurated its P200-million, 2,400-square meter waste recycling plant in Tayud, Consolacion, Cebu.

Since then, Japan’s Ministry of the Environment has adopted GUUN’s waste-to-fuel technology as a model for advanced low-carbon technology innovation for further deployment in developing countries.

“This will be a milestone partnership for us,” GUNN Chief Executive Officer Shinji Fujieda said after the signing ceremony. "I understand very much how important waste management is for SM and for the Philippines and we look forward to more projects we can do with the properties of SM Prime.”

SM Prime’s initiatives for waste management include waste reduction and effective waste collection and segregation. Over the years, it has implemented programs such as Trash to Cash, Plastic Waste Collection, and E-Waste Collection that have contributed to reducing the total solid waste generation across its real estate portfolio.

Through its pioneering Trash to Cash recycling market, SM Prime has collected and recycled 1.4M kg of plastics, paper, metals, and others in 2022. “We have saved 16,766 trees from the 986,222 kg of paper recycled,” SM Prime disclosed in its 2022 Integrated Report to shareholders.

Meanwhile, SM’s Plastic Waste Collection program, a partnership with the Plastic Credit Exchange that was launched in February 2021, has accumulated 42,541kg of plastic waste from 14 mall sites. Also present in all its 83 SM Supermalls is the E-Waste Collection program for the responsible disposal of WEEE (Waste from Electrical and Electronic Equipment). This drive has helped process close to 7,000 kilograms of e-waste.

Introducing the Acer Nitro V 15 Laptop: Elevating Gaming Accessibility

Acer proudly presents the Acer Nitro V 15 gaming laptop, featuring an impressive blend of cutting-edge components. This powerhouse combines 13th Gen Intel® Core™ processors[], NVIDIA® GeForce RTX™ 40 Series GPUs[1], up to 32 GB of DDR5 RAM, and support for up to 2 TB PCIe M.2 SSDs[2], guaranteeing a smooth and worry-free gaming experience. Immerse yourself in digital worlds on the Acer Nitro V 15's vibrant Full HD display, boasting a lightning-fast refresh rate of up to 165 Hz, perfectly complemented by the precision of DTS® X: Ultra sound. Thanks to its dual fan and exhaust system, this 15-inch gaming laptop keeps its internals cool, enabling gamers to delve deep into any gaming dimension effortlessly.

Optimal Performance for Thrilling Gaming Experiences

The Acer Nitro V 15 comes equipped with cutting-edge 13th Gen Intel® Core™ i7 processors[1], utilizing the latest hybrid architecture to deliver exceptional performance in gaming, content creation, video editing, and multitasking, even while on the move. With up to NVIDIA® GeForce RTX™ 4050 Laptop GPUs[1], gamers are treated to lifelike virtual scenes, as the GPU leverages power-efficient AI-powered rendering capabilities with DLSS 3 and ray tracing.

Enhanced Storage and Cooling for Maximum Gaming Prowess

The Windows 11-based Acer Nitro V laptop offers expanded capabilities with up to 32 GB of DDR5 memory and support for up to 2 TB of M.2 PCIe solid-state storage[2], ensuring swift boot times and ample space for apps, files, and games. To guarantee optimal performance during extended gaming sessions, the device features a synchronized tandem of fans and a dual-intake cooling system, efficiently drawing in air from the keyboard and bottom cover and expelling heat through strategically located vents on its sides and rear.

Unlock a World of Gaming Possibilities

The Acer Nitro V 15 indulges gamers' visual senses with its 15.6-inch (16:9) FHD IPS screen, offering an impressive 165 Hz refresh rate, 3 ms overdrive response time, and an 82% screen-to-body ratio. Users can elevate their gaming experiences with DTS:X Ultra's immersive audio technology, featuring enhanced sound placement, acoustics, and finely-tuned sound modes tailored to various game genres. Beyond gaming, the Nitro V 15 incorporates Acer's AI-backed solutions, including Acer Purified View and Acer Purified Voice™ technology for optimized video calls.

Stay in Control with NitroSense™

Users have full control at their fingertips with the NitroSense™ utility app, allowing convenient customization of game settings and hardware performance. Connectivity-wise, players gain an advantage with Wi-Fi 6 support and a comprehensive range of peripherals, including a versatile Thunderbolt™ 4 port for charging, data transfer, and video display. Additionally, the Acer Nitro V 15 comes bundled with one month of Xbox Game Pass Ultimate, granting access to a vast library of popular game titles.

Pricing and Availability

Exact specifications, pricing, and availability will vary by region. To learn more about availability, product specifications, and pricing in specific markets, please contact your nearest Acer office via www.acer.com.

Revealing Johnson’s #HealthyBabySkinPromise with Bianca Gonzalez - Intal and newborn experts

Motherhood is an extraordinary journey, one filled with boundless joy and formidable challenges, especially during those initial days of the newborn stage. It's a period where the elation of welcoming a new life into the world mingles with the demands of sleepless nights, constant care, and the steep learning curve of nurturing a seemingly fragile, little being. Amidst the late-night feedings and diaper changes, there's an undeniable beauty in witnessing the first smiles, the gentle touch of tiny fingers, and the profound sense of love that swells in a mother's heart. This early phase of motherhood is a testament to the strength, resilience, and unbreakable bond between a mother and her child, making it a remarkable and transformative journey.

Understanding the Concerns of Moms

Johnson's Baby, a pioneer in all things related to mothers and babies, deeply understands the concerns mothers face in ensuring their baby's comfort and well-being. Through ongoing research and innovation, Johnson’s Baby is dedicated to fulfilling its promise of nurturing and protecting a baby’s developing skin. The #HealthyBabySkinPromise is a heartfelt commitment by Johnson's Baby to prioritize the health and comfort of newborns by offering innovative products and expert advice to both experienced and new parents. It stems from the recognition that a baby's skin deserves the utmost care, especially in its earliest days. For mothers, especially those with newborns, fulfilling this promise is their top priority.

Claire Khadka, marketing manager for Johnson's Baby, shares, "The #HealthyBabySkinPromise embodies our commitment to creating a world where every baby enjoys the best care possible. Our Johnson’s Baby Milk+Rice line of products is designed to be safe yet effective for newborns, and we hope that these products continue to be a trusted companion for parents, offering the love and care that every newborn and their skin deserves."

A Special Event for Moms

As part of Johnson’s #HealthyBabySkinPromise, the brand participated in this year’s Edamama Family Expo 2023, the Philippines’ largest shopping and learning event for families. Johnson’s Baby hosted a special segment featuring celebrity mombassador Bianca Gonzalez and dermatologist Dr. Ayees Mendoza, who shared their expert advice to assist moms of newborns. The Edamama Family Expo provides an ideal platform for Johnson's Baby to connect with parents, caregivers, and families. Johnson's Baby is proud to be a part of this event, where attendees explored a range of parenting solutions and gained valuable insights into infant care.

The program emphasized the suitability of the Johnson’s Baby Milk+Rice range for newborns’ developing skin, highlighting its safe and gentle ingredients for healthy baby skin. The Johnson’s Milk+Rice Bath and Lotion are enriched with milk proteins and rice extracts, two natural ingredients known to lock in moisture and protect the baby’s natural skin barrier. The segment also included an exciting announcement from the brand as part of its mission to fulfill the #HealthyBabySkinPromise – the introduction of the new Johnson’s Milk+Rice Baby Cream. The Johnson’s Milk+Rice Baby Cream complements your bathtime essentials to keep your baby's skin moisturized, especially since a baby's skin loses moisture faster than that of adults. It is designed to protect the baby's face, elbows, and knees from dry spots for up to 24 hours with regular use.

Celebrity mombassador Bianca Gonzalez shares her experience, saying, “From the moment my two girls were born, like every mom, I always want to give them my best. For me, this includes the best care for their growing skin and hair. I am so lucky to have had Johnson's Baby as part of my two girls’ daily routines from day 1 and from their first bath! I am a witness to how real the Johnson’s #HealthyBabySkinPromise is because I have seen Lucia and Carmen's skin moisturized and protected through their different ages and stages. I'm excited and happy for all the new moms who have yet to experience the Johnson’s #HealthyBabySkinPromise with Milk+Rice Bath, Lotion, and the new Baby Cream for their little ones."

Dr. Ayees Mendoza, a dermatologist, adds, "As a dermatologist, I am delighted to see and be involved in efforts to educate moms on the well-being of baby skin, especially during the newborn stage.”

Inviting Moms to Experience the #HealthyBabySkinPromise

Johnson’s Baby continues to invite moms to provide the best care for their babies at different stages of development to experience the #HealthyBabySkinPromise. For more information on how moms can provide the best care for their baby’s developing skin from the first bath, visit Johnson’s Baby on Facebook (https://www.facebook.com/JohnsonsBabyPhilippines), Instagram (instagram.com/johnsonsbabyph), and TikTok (tiktok.com/@johnsonsbabyph). Johnson’s Baby products can be purchased on the Edamama mobile app and online websites.

SM Foundation's Commitment to Education: The Handover of the 104th School Building

In the heart of Roxas City, Western Visayas, a group of dedicated individuals gathered not just to witness a remarkable event but to actively participate in a transformative act of generosity. SM scholars from Roxas City took it upon themselves to volunteer their time and effort to clean and prepare a newly constructed school building in anticipation of its formal turnover. This event marked a significant milestone in SM Foundation's unwavering commitment to education and community development.

The school building, a fully furnished two-story structure, was the result of a collaborative effort between SM Prime and SM Foundation. It was destined for the President Manuel Roxas Memorial Integrated School-South, a beacon of learning in the region. This endeavor was not merely about constructing a physical edifice; it was about empowering generations of students with a conducive environment for growth and learning.

This particular building was no ordinary addition to the educational landscape. It represented the 104th school building constructed as part of the partnership between SM Foundation and the Department of Education (DepEd). Each of these buildings is a testament to the shared vision of providing quality education to underserved communities.

What sets these school buildings apart is their unwavering adherence to DepEd's exacting specifications. The Roxas City building, like its predecessors, featured four well-appointed classrooms. Within these classrooms, students would find desks and chairs, carefully chosen to facilitate learning. Additionally, each classroom was equipped with its own restroom, ensuring students' convenience while adhering to the principles of hygiene and sanitation.

An essential aspect of the design was inclusivity. The ground floor featured a dedicated restroom for persons with disabilities (PWDs), making the school building accessible and welcoming to all students, regardless of their physical abilities. This commitment to inclusivity is a reflection of the broader principles of equity and equal opportunity in education.

Beyond the basics, the school building was designed with the intention of providing an enriched learning experience. The concave blackboards on the walls, the presence of electric fans, and the installation of LED lighting all aimed to create an environment conducive to effective teaching and learning. Furthermore, emergency lights were strategically placed in the stairways, ensuring preparedness for any unforeseen situations, prioritizing the safety and well-being of all.

Education goes beyond the classroom, encompassing aspects of health and hygiene. Recognizing this, SM Foundation installed a handwashing facility complete with liquid soap for the community's use. This small but critical addition aligns with DepEd's commitment to ensuring that learners have access to water for hygiene and sanitation.

However, SM Foundation's commitment doesn't end with the construction and handover of the school building. They understand that sustaining the impact requires ongoing involvement. As such, the SM group has pledged to actively participate in the maintenance and upkeep of the school. This holistic approach to community development ensures that the benefits of this initiative are long-lasting and meaningful.

In the backdrop of this generous act lies the broader context of education in the Philippines. DepEd recently reported that approximately 21 million students have enrolled for the school year 2023-2024. However, concerning this remarkable number, the agency also highlighted a sobering statistic: only slightly over 100,000 school buildings out of more than 300,000 are in good condition. This underscores the urgency and importance of initiatives like the one led by SM Foundation.

For SM Foundation, education is not just a privilege but a fundamental right. Their participation in DepEd's Adopt-a-School Program, which began in 2002, exemplifies their commitment to addressing the challenges in the Philippine education system. Through this program, SM Foundation has contributed over 100 school buildings to grassroots communities nationwide. These buildings serve as more than just physical structures; they are symbols of hope, opportunities, and a brighter future for countless students.

In conclusion, the handover of the 104th school building by SM Foundation is not merely a construction project; it's a testament to the power of collective action, generosity, and unwavering commitment to education. It demonstrates that when organizations and communities come together with a shared vision, they can uplift and transform lives. As the doors of this school building swing open to welcome eager students, they carry with them the promise of a better future, underpinned by the values of education and community.

HONOR's New Budget-Friendly Smart Devices to Launch on September 26

HONOR Philippines, the leading provider of smart devices, is set to further elevate the Filipino lifestyle in 2023 with the introduction of four impressive devices. Staying true to their commitment to "GO BEYOND," HONOR Philippines has garnered significant success and recognition in the market, and they intend to build on this momentum with their upcoming lineup.

Stephen Cheng, Vice President of HONOR Philippines, expressed his gratitude for the overwhelming support they've received in the early months of the year. He highlighted the success of products like the HONOR X9a 5G, the surprising popularity of the HONOR Magic5 Pro, and the sell-out performance of the HONOR 90 5G. Additionally, HONOR has expanded its presence through the opening of new Experience Stores and strategic partnerships.

Cheng excitedly revealed that Filipinos can look forward to a remarkable range of HONOR devices that cater to diverse lifestyles. In particular, HONOR is focused on delivering quality and value for budget-conscious consumers.

One standout device in their upcoming lineup is a budget-friendly smartphone designed for photography enthusiasts. This smartphone boasts an impressive 100MP rear camera and ample storage capacity, ensuring that users can capture and store their cherished moments without compromising on quality.

Furthermore, HONOR is set to release two smartphones with exceptional battery life. These devices prioritize user well-being by incorporating industry-leading technology that promotes eye health.

For those seeking a more sophisticated and stylish option, HONOR's latest tablet is the perfect choice. It features a delicate and premium design, coupled with a spacious full-view display and substantial storage capacity. This tablet is versatile, catering to both work and leisure needs.

The official launch of these exciting products is scheduled for September 26, 2023. For the latest updates and announcements, consumers can visit HONOR's official website (www.hihonor.com) or follow them on their social media platforms, including Facebook (Facebook.com/HonorPhilippines), Instagram (Instagram.com/honorph/), and TikTok (Tiktok.com/@honorphilippines).

In the meantime, consumers can explore HONOR's wide range of mobile phones, tablets, and smartwatches at HONOR kiosks and partner stores across the country. Additionally, HONOR's products are available through various online retailers, including Shopee (https://bit.ly/HONORPHShopee), Lazada (https://bit.ly/HONORPHLaz), and TikTok Shop (https://bit.ly/HONORTikTokShop).

HONOR Philippines remains committed to delivering innovative and accessible smart devices that enhance the lives of Filipinos, and their upcoming lineup is poised to make a significant impact in the tech-savvy market.

Revolutionizing Your Laundry Routine: 7 Compelling Reasons to Choose the TCL P7 Series Direct Drive+ Topload Washing Machine

Laundry chores have long been the bane of our existence, a relentless cycle that devours our precious time and often leaves us yearning for more moments with our loved ones or the chance to attend to other pressing tasks. But TCL, the renowned consumer electronics brand and one of the world's top two TV manufacturers, is here to redefine your laundry experience with its latest innovation - the TCL P7 Series Direct Drive+ Topload Washing Machine.

This cutting-edge appliance promises to not only simplify your laundry routine but also elevate it to unprecedented levels of efficiency and performance, all without breaking the bank. Here are the top seven reasons why you should consider making the switch to the TCL P7 Series Direct Drive+ Topload Washing Machine:

1. Stay Serenely Silent

The TCL P7 Series Washing Machine boasts a direct drive motor that operates seamlessly, without the need for belts, ensuring a quiet and vibration-free washing experience. By directly attaching the potent motor to the drum, this washer not only minimizes noise but also enhances its durability while reducing energy and water consumption. Now, you can bid farewell to the incessant hum and rumble of your old washing machine.

2. Waterfall Wash for Delicate Care

For those delicate lace and fragile fabrics in your wardrobe, the TCL P7 Series Washing Machine comes to the rescue. It employs a specialized washing technique that rinses clothes with utmost gentleness, dissolves detergent more efficiently, and mitigates high spin and tangling. Say goodbye to the dread of finding your favorite garments entangled post-wash.

3. Softly-close Lid for Added Convenience

The machine features a fully integrated glass lid that allows for a clear view of your clothes throughout the cycle and facilitates the hassle-free addition of items mid-cycle. With a slow descending mechanism that prevents abrupt lid closure, safety concerns are a thing of the past.

4. Less Friction, More Garment Care

The TCL P7 Series Washing Machine introduces a hexagonal capillary design, a breakthrough that prioritizes the protection of your clothes during the washing cycle. The rounded inner convex surface reduces friction, safeguarding your garments from damage. Moreover, the minute 2.3mm drying holes prevent stretching and maintain the integrity of your clothes.

5. Pristine Drum, Every Time

Hygiene-conscious individuals will appreciate the Drum Clean feature, which swiftly flushes the inner cylinder with hot water after each use, ensuring your machine remains spotless and ready for the next laundry load.

6. Effortless Loading and Unloading

With its generous capacity and wide drum opening, the TCL P7 Series Washing Machine accommodates larger loads with ease. Loading and unloading are no longer cumbersome tasks, allowing you to breeze through your laundry duties.

7. Even Wash, Minimal Tangles

The innovative Even Wash function redirects water flow from the center to the sides, dispersing the swirling "tornado" effect caused by inertia. This clever engineering ensures that your clothes remain separated during the wash, minimizing tangles and reducing wear and tear.

The TCL P7 Series Direct Drive+ Topload Washing Machine is readily available at all authorized TCL dealers nationwide. Don't miss the opportunity to transform your laundry experience. Visit https://www.tcl.com/ph/en for more information on the TCL P7 Series.

About TCL Philippines:

TCL Electronics (HKG:1070) stands as a rapidly growing consumer electronics company and a dominant force in the global TV industry. Established in 1981, the company now operates across more than 160 markets worldwide. TCL specializes in the research, development, and manufacturing of consumer electronics, encompassing TVs, audio equipment, and smart home appliances. For further insights into TCL's diverse range of offerings, please visit the TCL home page at https://www.tcl.com/ph/en.

Santé Strengthens Global Presence with Multifaceted Content Creator Anindita Hidayat

Santé, a rapidly growing distribution and direct selling company committed to enhancing people's lives, has unveiled its strategic initiatives to bolster its position in the global market. This move comes as the company consolidates its presence in Southeast Asia (SEA), emphasizing its dedication to the region and introducing its newest Brand Ambassador, Anindita Hidayat, hailing from Indonesia.

Operating in ten countries, Santé's expansion in SEA represents a significant milestone, highlighting its commitment to providing health and wellness solutions to a global audience and creating business opportunities worldwide.

Joey Marcelo, Chief Executive Officer of Santé, emphasized their meticulous approach when entering the Southeast Asian market. He explained, "Our journey into the Southeast Asian market was marked by meticulous research and development to ensure that our offerings align with the unique cultural and health preferences of the Indonesian people. With a focus on authenticity, quality, and sustainability, Santé is poised to carve a niche in the Southeast Asian health and wellness landscape."

Santé's presence in Indonesia also heralds the introduction of their Indonesian Brand Ambassador, Anindita Hidayat. Anindita is a versatile content creator known for her inspirational and motivational content spanning fitness, lifestyle, business, and public speaking.

An avid fitness enthusiast, Anindita passionately advocates for the significant role of supplements in enhancing overall fitness and helping individuals achieve their personal goals. Her appointment as the Brand Ambassador for Santé Indonesia is an honor she deeply cherishes.

"As Santé's Brand Ambassador, I am genuinely thrilled to embark on this journey with a company that shares my unwavering commitment to health and wellness. Santé's dedication to delivering high-quality, all-natural products aligns seamlessly with the well-being of our community," shared Anindita.

Marcelo commended Anindita for embodying the values that define the Santé brand. "She firmly believes in empowerment and authenticity. She possesses the ability to nurture a community that celebrates individuality and inspires growth. That's precisely what we aim for as we reach more milestones—to be surrounded by individuals with an unwavering growth mindset," he added.

Paul Caluag, Santé’s Managing Director for Philippine Operations, echoed these sentiments, highlighting their shared passion for global outreach. "It has been Santé's lifelong dream to share our passion globally, and with Anindita as our newest Brand Ambassador in Indonesia, we have found a remarkable partner whose dedication embodies our mission to help people live better lives. Her commitment to health and wellness perfectly resonates with Santé's values, and we are excited to embark on this journey together."

With a mission to improve people's lives, Santé promotes, produces, and distributes natural health and wellness products and services. As a leading barley brand, Santé consistently delivers top-quality products to its loyal customers worldwide, solidifying its position as the barley authority.

To delve deeper into Santé and explore its range of health and wellness products and services, visit its website at mySanté.com.

Superfoods: What Super Coaches Are Raving About

Are you seeking a way to enhance your workout performance, boost your energy levels, and lead a healthier lifestyle? Look no further than the advice of Olympic and elite performance nutrition coach, Jeaneth Aro, and renowned raw food chef and health coach, Mia Sison. Together, they advocate for incorporating superfoods into your daily routine as a game-changer.

Aro and Sison recently joined forces with the Filipino plant-based brand, Sekaya, to share their valuable insights during the "Prescribing Nature Series" session titled "How Superfood Powders Can Fuel Your Fitness." During this enlightening session, they shed light on Sekaya Raw Actives, a range of top-notch plant-based superfood powders designed for effortless integration into beverages and dishes.

Aro, known for her role as the nutrition coach for athletes like Olympic gold medalist Hidilyn Diaz, stressed the pivotal role of superfoods in maintaining peak physical condition for athletes and active individuals alike. She remarked, "For highly active individuals, whether they are professional athletes or recreational fitness enthusiasts, it's essential to complement their healthy lifestyle with superfoods. Superfoods can be a valuable addition to their repertoire of health-promoting habits."

She further explained, "Superfoods are packed with vital nutrients, including vitamins, minerals, and antioxidants, which bolster peri-workout nutrition - the meals consumed before, during, and after a workout. These superfoods enhance overall health and performance, boost energy production, and optimize recovery from strenuous physical activities. This is why it's crucial to be selective when choosing your superfood powders. I only recommend trusted sources to the athletes and individuals I work with, paying close attention to the product's processing methods for effectiveness."

To assist people in seamlessly integrating superfoods into their daily meals and maximizing their advantages, Sison shared practical tips and tricks. She emphasized, "Whether you're preparing meals for yourself or your family, you can make nutritious dishes more enticing, especially for picky eaters, by introducing a variety of flavors. For instance, you can use coconut milk to add creaminess and sweetness."

To illustrate this, she whipped up her unique hummus recipe, replacing the usual chickpeas and sweetener with zucchinis and sesame seeds, and added Sekaya Raw Actives Powerbeet to infuse vibrant color. "One of the remarkable features of Sekaya's superfood powders is their versatility in the kitchen. You can effortlessly blend them into refreshing beverages or incorporate them into soups, stews, and other broth-based dishes," Sison explained.

The Sekaya Raw Actives line offers numerous examples of how it can enhance workouts, catering to individuals at all fitness levels by increasing reps and power. For instance, Powerbeet serves as an exceptional workout drink, thanks to its nitrate content, which converts into nitric oxide, providing cells with more oxygen and energy for enhanced and extended workouts. Research demonstrates that nitric oxide also improves blood circulation, lung function, and muscle contractions, making it a favored choice among athletes seeking to boost stamina and endurance.

Pea Protein, on the other hand, aids in alleviating muscle soreness and fatigue, owing to its naturally occurring branched-chain amino acids (BCAAs). BCAAs have been shown to reduce protein breakdown during exercise and decrease levels of creatine kinase, an indicator of muscle damage. Moreover, Pea Protein is rich in protein, helping individuals feel satiated for longer periods while minimizing the accumulation of harmful fats.

For recovery days, Barley Green emerges as the ideal companion. Each serving contains the same phytonutrients as 60 leaves of barley grass and is loaded with vitamins A and C, renowned for their antioxidant properties that assist in reducing post-workout inflammation. Similar to Pea Protein, Barley Green also contains amino acids that promote muscle repair within the body.

Kimi Abapo, Marketing Manager at Synnovate, expressed her enthusiasm, saying, "We're always thrilled to introduce our Sekaya Raw Actives products, as this thoughtfully curated line of nutrient-rich, easy-to-use superfoods has helped numerous individuals stay active and attain their fitness and health goals."

Abapo added, "With our mission to empower Filipinos to become discerning consumers of natural health products, we are grateful that initiatives like the 'Prescribing Nature Series' allow us to inform and educate more people about the convenient ways they can nourish their bodies with high-quality natural products that meet the strictest industry standards."

Sekaya is part of Synnovate, the natural products division of UNILAB. To explore how you can benefit from Sekaya's plant-based solutions and gain valuable health tips and information, follow @sekayaph on Facebook and Instagram. Your journey towards a healthier, more energetic you begins with the power of superfoods from Sekaya.

Neutrogena 9/9 Sale: Save BIG on Your Favorite Essentials

Ber-month officially begins this September, and what better way to kickstart the month than to invest in skincare products that give you effortlessly fresh, healthy glass skin?

Having healthy glass skin is now achievable in just two steps, with Neutrogena’s Hydrating Duo: the Hydro Boost Serum and the Hydro Boost Water Gel! So, at the upcoming big 9.9 sale, grab the chance to get this hydrating duo together with other great deals for your healthy glass skin essentials, available in all our official company stores on Shopee and Lazada. 

Prepare yourself for fantastic promo bundles, freebies, and discounts of up to 50% off—the perfect time for you to stock up on your skincare needs for that healthy glass skin look!

• Neutrogena Hydro Boost Refill Pod 

This bundle retails for Php 809 and will drop to Php 589 this 9.9 sale.

• Neutrogena Hydro Boost Water Gel 50g + FREE Deep Clean Acne Foaming Cleanser 40g 

This bundle retails for Php 1,378 but will now be priced at Php 1,204 this 9.9 sale.

• Neutrogena Hydro Boost Water Gel 50g + FREE Deep Clean Brightening Foaming Cleanser 40g 

This bundle retails for Php 1,378 and will drop to Php 1,204 this 9.9 sale.

• Neutrogena Hydro Boost Water Gel 50g x 2 

This bundle retails for Php 2,428 but will now be priced at Php 1,749 this 9.9 sale.

• Neutrogena Hydro Boost Hyaluronic Acid Serum 30ml + Ultra Sheer Dry-Touch Face Sunscreen SPF50 50ml 

This bundle retails for Php 2,198 and will drop to Php 1,583 this 9.9 sale.

• Neutrogena Hydro Boost Cleanser 145ml + Water Gel 50g 

This bundle retails for Php 1,797 but will now be priced at Php 1,294 this 9.9 sale.

• Neutrogena Hydro Boost Water Gel 50g + Night Cream 50g 

This bundle retails for Php 2,335 and will drop to Php 1,682 this 9.9 sale.

• Neutrogena Hydro Boost Water Gel 50g + Ultra Sheer Dry-Touch Sunscreen Broad Spectrum SPF50 88ml 

This bundle retails for Php 1,887 but will be priced at Php 1,359 this 9.9 sale.

• Neutrogena Hydro Boost Cleanser 145ml + Water Gel 50g + Serum 30ml 

This bundle retails for Php 3,226 but will drop to Php 2,323 this 9.9 sale.

• Buy 1 Take 1 Neutrogena Hydro Boost Hyaluronic Acid Serum 30ml 

This bundle retails for Php 2,858 but will be priced at Php 1,429 this 9.9 sale.

• Neutrogena Ultra Sheer Dry-Touch Face Sunscreen SPF50 50ml + FREE Deep Clean Acne Foaming Cleanser 40g 

This bundle retails for Php 933 but will drop to Php 759 this 9.9 sale. 

• Neutrogena Oil-Free Acne Cleansing Gel 175ml + FREE Deep Clean Acne Foaming Cleanser 40g 

This bundle retails for Php 694 but will be priced at Php 520 this 9.9 sale.


Exciting times for our skincare enthusiasts, indeed! Whether you need a new sunscreen with SPF 50 or a serum with hyaluronic acid, Neutrogena has these in store for you. Don’t waste any moment and start adding these promo bundles to your shopping carts now!

Promos will be available on September 9, 2023 on Shopee, and September 9 to September 13, 2023 on Lazada.

For more information, visit their website at https://www.neutrogena.com.ph/ and follow them on Instagram at @neutrogenaph.

Embracing a Year of Hope: Museo ng Pag-Asa Marks Its 1-Year Milestone and Introduces Angat Sining

In its inaugural year, the Museo ng Pag-asa has evolved into more than just a repository of gifts received by Atty. Leni Robredo during her presidential campaign. It has become a symbol of hope, embodying the aspirations of those who envision a brighter future for the Philippines.

To commemorate its first anniversary, the Museo ng Pag-asa proudly presents "Pista sa Museo," a month-long celebration in September. This event series serves as an expression of gratitude to all those who have visited, contributed to, and supported the museum in various ways.

The festivities kicked off on September 4 at the Museo ng Pag-asa grounds. During this opening ceremony, Raffy Magno, Executive Director of the Angat Buhay Foundation (ABF), delivered a heartfelt message. Subsequently, plaques and certificates were awarded to Team Museo, the museum's partner merchants, and its top three donor merchants.

A significant highlight of the event was the generous gift presented by the family of National Artist Abdulmari Asia Imao, represented by multimedia artist Toym Imao. They donated the first copy of 300 giclée prints of a 2014 Sarimanok painting to support ABF's arts and culture programs. Atty. Robredo graciously accepted the gift and announced that the prints would be available in the Museo's store, with proceeds supporting ABF's efforts in Arts and Culture.

In a momentous announcement, Atty. Leni introduced the latest addition to the Angat Buhay Foundation—Angat Sining. This initiative, the Angat Sining Fellowship for Young Filipino Artists, is designed to bring the healing and transformative power of art to marginalized communities through exposure trips, talks, and training sessions. By offering emerging local talent the rare opportunity to learn from established Philippine artists like National Artist BenCab, Toym Imao, Mark Justiniani, and Ilustrador ng Kabataan (INK), the fellowship aims to nurture and enhance their artistic skills. The program will culminate with a special exhibit in April 2024 at the Museo ng Pag-asa.

In addition to Angat Sining, Atty. Leni unveiled a series of events throughout the month at the Museo. "PINKS NOT DEAD," an exhibition by Camille Quintos and Francis Natividad at Silid Salaysay, will be a prominent feature.

Starting in the third week of September, daily events at the Museo include "Gabi ng Musika" on September 20, "Araw at Gabi ng Sayawan" on September 21 featuring morning zumba and evening ballroom dancing, the screening of "ROSAS The Song, The Journey" on September 22 at 5 PM, "Radikal Self-Expression Day" with dynamic drag queens on September 23, and a special family day celebration on September 24.

The "Pista sa Museo" is more than just a celebration of gratitude; it serves as a tribute to the community, the dedicated Museo staff, and the countless visitors who have shown unwavering support. It is a reminder of all that has transpired in the past year and a call to continue inspiring our fellow Filipinos to hope and dream of a brighter tomorrow.

To learn more about the Angat Buhay Foundation, visit:

Facebook: facebook.com/angatbuhaypilipinas Instagram: @angatbuhay

HONOR Receives 36 Media Awards at IFA 2023 After Unveiling Groundbreaking HONOR Magic V2 and V Purse

Global technology brand HONOR has unveiled its ambitious vision for the future of smartphones at IFA 2023, with a focus on mainstreaming foldable smartphones and innovative concepts. During the keynote session titled "Unfold Tomorrow," HONOR's CEO, George Zhao, emphasized the brand's commitment to pushing the boundaries of foldable technology. The highlights of their presentation included the ultra-slim and lightweight HONOR Magic V2 foldable smartphone and the groundbreaking HONOR V Purse, a fusion of fashion and technology.

George Zhao, HONOR's CEO, stated, "HONOR's journey with foldable smartphones has been marked by remarkable advancements in design, functionality, and durability. With the introduction of the HONOR V Purse, we are not only pushing the limits of technology but also exploring sustainable solutions that empower creativity and influence tomorrow's lifestyle."

Fashion-Forward Technology Takes Center Stage

HONOR is not merely creating smartphones; they are pioneering a new category of fashionable consumer goods, symbolized by their revolutionary "Phone-to-Purse" concept, the HONOR V Purse. This visionary device transcends the traditional boundaries of electronic gadgets, introducing a world where technology and fashion seamlessly coexist, offering endless opportunities for self-expression.

The HONOR V Purse is designed with sustainability in mind, featuring vegan leather straps and customizable Always-On Displays (AODs) that can complement any outfit. As the fashion industry undergoes a digital transformation, technology enables unprecedented possibilities for personal style and expression.

HONOR has enlisted top cultural influencers from its HONOR Talents Global Design Awards platform, including Bram Van Diepen from BURBERRY menswear, contemporary artist Yunuene Esparza, professor Yuan Youmin from the China Academy of Art, and crossover artist Xiao Hui Wang. Together, they have created a collection of custom AODs for the HONOR V Purse, offering a wealth of fashion possibilities.

Introducing the HONOR Magic V2

At IFA 2023, HONOR proudly introduced its flagship foldable smartphone, the HONOR Magic V2, marking a significant step in the evolution of foldable smartphones. This device redefines industry standards with improvements in form factor, battery life, display quality, and user experience.

The HONOR Magic V2 is the lightest and thinnest inward foldable smartphone ever produced by HONOR, weighing a mere 231g and measuring a mere 9.9mm when folded. Its cutting-edge Silicon-Carbon-Dual-Battery technology boasts an average thickness of just 2.72mm, while still delivering a substantial 5,000mAh battery capacity within its slim and lightweight frame.

The device incorporates a Super-light Titanium Hinge and HONOR's proprietary steel, ensuring durability and robustness for the hinge mechanism. The HONOR Magic V2 has received the prestigious durability certification from SGS, capable of withstanding over 400,000 folds, translating to a lifespan of up to ten years with daily folding.

Photography enthusiasts will appreciate the triple rear camera setup featuring a 50MP Main Camera (f/1.9), a 50MP Ultra-Wide Camera (f/2.0), and a 20MP Telephoto Camera (f/2.4). The front-facing dual camera setup includes two 16MP Cameras (f/2.2).

The HONOR Magic V2 prioritizes user comfort with its industry-leading 3840Hz PWM Dimming technology, reducing eye strain during prolonged usage.

Awards and Recognition

HONOR garnered significant attention and accolades at IFA 2023, receiving a total of 36 awards from media outlets. Android Headlines honored the HONOR V Purse with the "Best of IFA 2023" award, acknowledging its blend of technology and fashion as a conversation starter. GSMArena commended HONOR's innovative approach, stating that the HONOR V Purse is an advanced device that thinks outside the box.

For more updates and information about HONOR's groundbreaking innovations, visit their website at www.hihonor.com or follow them on social media platforms such as Facebook (Facebook.com/HonorPhilippines), Instagram (Instagram.com/honorph/), and TikTok Shop (Tiktok.com/@honorphilippines). To explore HONOR's retail stores, visit https://www.hihonor.com/ph/retailers/.

Influencer Marketing and the Rise of Momfluencer

Influencer marketing leverages endorsements and product placements from individuals or organizations that have significant social influence or are recognized as experts in their respective fields. This strategy capitalizes on the trust and credibility these influencers have built with their audiences. By aligning with influencers who resonate with their target demographics, brands can effectively reach potential customers in an authentic and engaging manner. The growth of social media platforms has further amplified the power of influencer marketing, making it a cornerstone of modern advertising strategies. With the industry expected to be worth between $5 and $10 billion this year, it underscores the substantial impact influencers have on consumer behavior and purchasing decisions. Brands are increasingly investing in influencer partnerships to enhance their visibility, drive engagement, and boost sales, highlighting the significant role this marketing approach plays in today's digital landscape.

In recent years, we have seen how the influencer marketing industry grow significantly. Brands spend more and more on marketing strategies that utilize influencers which are sometimes called micro-bloggers. Influencers or micro-bloggers are divided into two categories: macro and micro. According to Mavrck, macro-influencers are individuals with 10,000 to 1 million followers, and micro-influencers have 500 to less than 10,000 followers.

Influencers used in marketing are people who have managed to build a large audience or reach on social media such as Facebook, Instagram, Twitter, and Youtube. On their social media platform, they promote related products for brands via sponsored posts. Many of them are bloggers or vloggers, travelers, foodies, millennials or moms; but just about all influencers have a “niche.”

Micro-influencers earn around $100 per social media post, while macro-influencers' earning ranges from around $1000 per post, depending on the number of their followers and how huge is their reach or engagement on social media.

With the huge number of followers and the amount of social reach these influencers gather, influencer marketing is indeed dominating the marketing industry.

Before, influencers include celebrities, artists, singers, famous personalities but nowadays, influencer can be anyone. For as long as you have good content that can go viral, that is interesting - you can be one.

An influencer posts about anything — a handbag, a pair of shoes, a new shampoo, make-up or a nice meal at that restaurant down the block. Influencers and sponsored posts are everywhere you look on social media, and most reports estimate brands are pouring billions of their marketing dollars into partnering with these users who can reach consumers on social media.

In 2017, the results of the online survey conducted to help understand how companies see the state of influencer marketing are definitely optimistic, proof that influencer marketing is truly mainstream, on an upwards trajectory as a preferred method of marketing.

Influencer marketing does not only involve millennials and the younger generation who has the largest community in social media and who are social-media savvy. It has also tapped the community of Moms who are now called as momfluencers. Now, why is there a rise of the so-called momfluencers?

Every mom is considered a role model to her family, relatives, community - who doesn't have a Mom and who doesn't love their Mom anyway? There may be some, but they are too few. The admiration of a lot of people to mom influencers created independent brands for their generation, leveraging their relationships with brands and social media marketing skills. This is why it's no longer a surprise by the latest trend in influencer marketing: mommy and me influencing. Influencer Moms are everywhere from the food industry to fashion and shopping, health and beauty, home improvement, travel - almost everywhere. Mom influencers have a lot of experience to share, not just about a specific topic but on almost any topic, especially those that need practical tips and truthful opinions.

Moms indeed are the new celebrities on social media and blogs. Their value becomes even higher once they bear a child. Studies have shown that the power of influencer marketing skyrockets when web personalities add babies to the mix, which is why nowadays people equate baby bump to social bump. Babies and kids are cute and people love to get a peek into the lives of busy parents. How they pamper their babies and kids, what products they use to protect the skin of their baby, what are the latest trends on kid's fashion, it's really nice to follow and stalk mom influencers because people have a lot to learn from them. Not to be bias, Moms are the most practical people on Earth, and people just love how they share their tips and tricks in keeping the house clean while taking care of the family and while earning for a living or still enjoying her career.

Because we believe Moms are superheroes without capes, mom influencers are admired and followed anywhere on social media. People believe that in this age of social media where we see a lot of fake and mean people, Moms can be different. She can step up the game by not being bias in her opinions and by being truthful in the ideas she posts on social media.

Being a momfluencer is no easy task, as they often face unrealistic expectations from their audience. These influencers, who share their lives and parenting journeys on social media, are frequently held to impossibly high standards. It’s important to remember that momfluencers are human too. They make mistakes, experience challenges, and are not immune to errors. Instead of expecting perfection, which is neither fair nor realistic, we should focus on the authenticity and sincerity in their posts. By valuing the genuine experiences and honesty they share, we can foster a more supportive and understanding community. Embracing their real-life struggles and victories allows us to connect with them on a deeper level and appreciate their contributions more fully. After all, their value lies not in presenting a flawless image but in offering a relatable and true reflection of their lives.