Canon Launches Back-to-School Promo and College Campus Tour for PIXMA MegaTank Printers

Canon Marketing Philippines recently launched an enticing promotion aimed at students for the back-to-school season during its Ready, Set, Print media event. The occasion also highlighted the latest additions to Canon’s PIXMA G series printer lineup, with a talk on creative printing led by Tippy Go of The Googly Gooeys.

“This is a wonderful opportunity to showcase how the PIXMA G series meets the diverse needs and lifestyles of our customers, emphasizing its broad range of capabilities and reliable performance,” said Jian Liu, Canon Marketing Philippines’ Director of Consumer Information and Imaging. He further added, “With Ready, Set, Print, we aim to deliver a value-driven promotion that rewards not only students but also their guardians for their continued loyalty to the Canon PIXMA brand.”

The promotion, which runs until September 30, 2024, offers students and their guardians from both public and private schools the chance to earn 1,000 Canon Delightful points through the Canon PH Delightful app. This offer is available with every purchase of a Canon PIXMA G, GM, or GX printer at authorized Canon dealers, both in-store and online. The points accumulated through this promotion can be redeemed for purchases from over 450 Giftaway partner merchants featured on the Canon Delightful App, with each Canon Delightful point equivalent to Php 1.00.

To avail of this promo, the purchase must be registered on the Canon PH Delightful App. The student or guardian will need to upload a school ID or proof of enrollment for the current school year when registering the purchase under their account.

Alongside this exciting promotion, Canon also announced the launch of the Canon Campus Tour series. The tour will kick off at Adamson University from August 29 to 30, 2024, and will continue to visit other universities across the country from September through early October. This initiative provides a hands-on experience for students and customers to explore Canon PIXMA products and services.

In addition, Canon’s PIXMA series will be showcased at various consumer events, including the Gensan Toy Exhibit at SM City General Santos in collaboration with Starbright Office Depot, Inc. and the Abenson Appliance Fest Caravan 2024 at Ayala Malls Cloverleaf from September 2 to 8, 2024. These exhibitions will allow customers to interact with Canon PIXMA products directly, getting a feel for their features and quality.

To stay updated on Canon PIXMA printers and future events, customers are encouraged to follow Canon Marketing Philippines on Facebook and Instagram, as well as visit their website.
About Canon in the Philippines

Canon is a global leader in digital imaging solutions, consistently ranking among the top U.S. patent holders, with 2020 marking its 35th consecutive year in the top five. Known for its innovation and commitment to improving lives, Canon operates under the Kyosei philosophy of working together for the common good.

Canon Marketing Philippines, Inc. maintains a vast network of offices and service centers across the country, ensuring that its customers receive exceptional service. The company has earned numerous recognitions, including the Corporate Award and the Gold Bagwis Seal of Excellence for its outstanding customer service.

Canon continues to lead with sustainability initiatives, embedding eco-friendly practices into its operations and products to help create a greener future for the next generation. For further information and press releases, visit the Press Center section of the Canon Marketing Philippines website, or reach their customer care hotline at +63-2-884-9000.

Veteran Philanthropist and Emerging Entrepreneurs Honored at 2024 RVR Awards

Six distinguished individuals were honored at this year's Ramon V. del Rosario (RVR) Awards for their exemplary corporate citizenship and commitment to nation-building across various industries. The ceremony, held at The Fifth at Rockwell, celebrated business leaders who demonstrated that companies can be a force for good, contributing positively to society.

The RVR Awards feature two categories: the Nation Building Award and the Siklab Award. The Nation Building Award pays tribute to PHINMA founder Ambassador Ramon V. del Rosario, Sr.'s legacy of shaping modern Philippine industries by honoring pioneers in various fields. The Siklab Award recognizes emerging entrepreneurs making a significant impact on their communities and industries through innovative businesses or social enterprises.

The awards are a collaborative effort between PHINMA, Junior Chamber International (JCI) Manila, De La Salle University RVR College of Business, and the Asian Institute of Management RVR Center for Corporate Responsibility. Traditionally held on July 25 to commemorate Mr. del Rosario, Sr.'s birth anniversary, this year's ceremony was postponed due to PHINMA’s disaster relief efforts following Super Typhoon Carina.

Ramon V. del Rosario Nation Building Award 2024

Ambassador Howard Q. Dee, a philanthropist and advocate for social development and peace, was honored with the Nation Building Award. Mr. Dee's contributions include playing a pivotal role in peace negotiations with the Moro Islamic Liberation Front and helping broker the 2001 Tripoli Agreement. He also co-founded ASA Philippines and the Assisi Development Foundation, both dedicated to eradicating poverty and promoting social justice.

His work has transformed countless lives both in the Philippines and abroad, making him a prime example of how patriotic duty and a commitment to peace can drive positive societal change. The RVR Nation-Building Award recognizes individuals who exemplify entrepreneurial spirit, national or global impact, corporate citizenship, and social responsibility. JCI Manila, whose founding president was Mr. del Rosario, Sr., celebrates 60 years of driving positive change through this award.

Ramon V. del Rosario Siklab Award 2024

Several individuals were recognized with the Siklab Award for their passion for entrepreneurship and social change:

Ariestelo A. Asilo, Co-founder and CEO of Varacco Inc. and ThinnkFarm, was honored for providing livelihoods to 400 coffee farmers in Cavite and Mindanao. His leadership helped Varacco earn recognition as one of the UN's 50 Best Small Businesses for promoting good food for all.


Victor Mari C. Baguilat, Jr., Founder and CEO of Kandama Social Enterprise, empowers Ifugao women weavers by bringing their traditional fabrics to the global stage. Kandama has been showcased at fashion events in New York, Paris, Melbourne, and Hong Kong, providing sustainable livelihoods while preserving indigenous weaving traditions.


Rafael Ignacio S. Dionisio, Co-founder and President of MAD Travel, partners with the Aeta community to restore forests in Zambales. Through MAD Travel, he has developed sustainable tourism experiences that support local entrepreneurs and farmers.


Ann Adeline G. Dumaliang, Co-founder of Masungi Georeserve, has combined conservation, eco-tourism, and education to protect over 500 species and plant 100,000 native trees in Masungi's conservation area. Her efforts have made a significant impact on environmental protection and watershed conservation.


Alvin C. Ong, Founder and CEO of Fredley Group of Companies, was recognized for building a billion-peso food and beverage empire while embracing inclusive hiring practices for differently-abled individuals.
Business as a Force for Good

PHINMA Chairman and CEO Ramon R. del Rosario, Jr. emphasized that the awardees’ stories exemplify the power of business to create positive change. He stressed the importance of sharing these success stories, particularly with the younger generation, to inspire hope and encourage entrepreneurial innovation in peace-building, agriculture, tourism, cultural preservation, and inclusive growth.

These inspiring stories may also serve as case studies for the newly launched PHINMA-DLSU Center for Business and Society, which aims to instill in students the belief that business can be a powerful tool for socioeconomic development.

For more details, visit the Ramon V. del Rosario Awards Digital Museum at rvrawards.org.

Embrace the Future of Home Living with TCL's #LivingACoolLife

In today’s fast-paced world, achieving balance between work and personal life is essential for truly appreciating life’s simple pleasures. Home should be a sanctuary, a place of relaxation rather than stress. With this in mind, TCL, a global leader in consumer electronics and one of the top two TV brands worldwide, is reshaping the concept of #LivingACoolLife through its new Whitelines appliances. This innovative lineup features advanced air conditioners, state-of-the-art refrigerators, and efficient washing machines—all designed to simplify everyday living.

As a powerhouse in consumer electronics, TCL's success extends far beyond its dominance in panel TVs and global shipments. The brand has seen an impressive 34% average growth across all product categories, driven by the unwavering loyalty of Filipino consumers. This growth reflects TCL’s commitment to enhancing the quality of life for its customers by integrating smart technology into their homes.

“At TCL, our mission is to bring exceptional, smart technology appliances into the heart of Filipino homes. That's why we're always innovating,” says Joseph Cernitchez, TCL's Brand Manager. “We are proud to introduce a new range of appliances that simplify daily routines and inspire greatness. With our latest Whitelines series, Filipino families can fully embrace life while experiencing the future of home living today.”

Cernitchez highlights TCL’s dedication to exceeding expectations with Whitelines. “We’re committed to showcasing how these appliances enhance daily life. Whether it’s the precision of our washing machines, the reliability of our air conditioners, or the efficiency of our refrigerators, TCL Whitelines is designed to meet diverse needs and elevate home living.”

As part of its commitment to innovation, TCL has launched the #LivingACoolLife campaign, showcasing its cutting-edge air conditioners, refrigerators, and washing machines as the ultimate smart home trio. These appliances are designed to provide not only convenience but also a sense of luxury and style in everyday life.

Imagine coming home after a long day and sinking into your couch, only to feel an immediate wave of cool comfort from your TCL Air Conditioner. With just a tap, your space is transformed into a serene retreat, perfectly cooled to your preference. In the kitchen, the TCL Refrigerator serves as both a stylish and reliable companion, keeping your ingredients at their freshest and inspiring your next culinary creation. Meanwhile, TCL’s smart washing machines take the hassle out of laundry day, combining speed, smart technology, and intuitive controls to ensure a seamless and efficient wash, allowing you more time to focus on what truly matters.

TCL’s Whitelines appliances represent a leap forward in home technology, embodying the perfect balance of style, convenience, and innovation. With these new offerings, the brand invites you to transform your home and start #LivingACoolLife.

Get ready for the full reveal soon and discover how TCL is redefining the future of home living, making your space cooler, calmer, and more connected than ever.

Maja Salvador is ready to fight back against a New Karibal

Maja Salvador, the queen of Philippine teleserye kontrabidas, needs no introduction. Known for her powerful performances as the villain, she has captivated audiences for years. But now, Maja is facing one of the biggest roles of her life—being a mother. After recently giving birth to her first child, Maja has shifted her focus from her on-screen battles to a real-life priority: the health and safety of her family. This time, however, her new nemesis isn’t a human antagonist but something far more insidious—germs.

Like the strong-willed characters she has portrayed, Maja isn't backing down from this new challenge. Her instincts as a mother have sharpened her focus on creating a safe and clean environment for her baby, and she knows she needs a powerful ally. Fortunately, she’s found just that in an unexpected source: Safeguard White Camellia.

Maja Salvador's New Ally in the Fight Against Germs

In one of her TikTok reels, Maja introduced Safeguard White Camellia, her newfound ally in battling germs, to her fans. Known for its germ-fighting capabilities, Safeguard has been a household name for decades, so it’s no surprise that Maja turned to this trusted brand. But her followers quickly noticed that this isn't the Safeguard they were used to. The White Camellia variant not only offers germ protection but also provides Maja with healthy-looking, soft-feeling skin—a pleasant surprise for someone who’s used to the standard antiseptic feel of traditional soaps.

Her TikTok reel is a delightful reveal, as Maja herself seems taken aback by the product's additional benefits. “Pwede pala ‘yun?” she jokingly asks, surprised that a soap designed to be tough on germs can also be gentle on the skin. With White Camellia extracts, the soap leaves a lingering floral scent that Maja describes as “mas napakabango pa.” As she enjoys her #ShowerSaya experience, it’s clear that this isn’t just about hygiene; it’s about self-care and indulgence, all while ensuring her family is safe from germs.

The beautiful twist in her reel emphasizes that Maja’s new kontrabida isn’t invincible after all—not with Safeguard White Camellia by her side. Empowered by this newfound ally, Maja feels confident that she can protect her family while enjoying soft, fragrant skin. Her message is clear: when it comes to her family's health, she's still the queen, and no rival—whether it’s a human antagonist or harmful germs—can dethrone her.

Embrace the #ShowerSaya Experience

Now, everyone can experience the same #ShowerSaya that Maja and her fellow influencers rave about. Safeguard White Camellia is readily available in leading supermarkets and drugstores nationwide, as well as on Shopee and Lazada. Whether you’re a busy mom like Maja, a content creator, or simply someone who values both cleanliness and skin care, Safeguard White Camellia is your perfect shower companion.

So why not join the movement? Treat yourself to the luxurious scent and softness of White Camellia, while ensuring that your family remains protected from harmful germs.

Introducing the New & Improved McCafé Iced Coffee at McDonald’s!

On August 19, McDonald’s introduced their new and improved McCafé Iced Coffee lineup, bringing a fresh take on one of the brand’s most popular offerings. Known for its delicious range of coffee beverages, McCafé has elevated the experience with bold new flavors and a creamier blend, designed to satisfy every coffee enthusiast. The revamped lineup is served in sleek, newly designed yellow cups, making the McCafé experience even more iconic and exciting.

The innovation behind this improved lineup reflects McDonald's dedication to listening to their customers and continuously enhancing their offerings. According to Ashley Santillan-Delgado, McDonald’s Philippines Marketing Director for Channels, customer feedback played a vital role in developing the new iced coffee options. “At McDonald's, we always listen to our customers. Our customers take their beverages seriously, and so do we,” says Santillan-Delgado. “The New & Better McCafé Iced Coffee is the result of months of development and research, delivering an expanded taste journey that everyone can enjoy.”

The new lineup caters to all types of coffee drinkers, ensuring there’s something for everyone, whether you crave a bold, classic brew or a sweeter, more indulgent option. Starting at an affordable price of Php50, the McCafé Iced Coffee Original remains a staple for those who enjoy a traditional iced coffee. However, those with a sweet tooth can indulge in the McCafé Iced Coffee Vanilla or McCafé Iced Coffee Chocolate, both offering a delightful blend of flavor and creaminess. For those looking for an extra touch of indulgence, the McCafé Coffee Float, with its rich, creamy layers, is a perfect choice.

For coffee lovers who prefer their beverage strong and straightforward, McDonald’s has introduced the McCafé Iced Coffee Black. This new option caters to purists who appreciate the unadulterated taste of quality coffee. The versatility of the lineup ensures that no matter your preference, there’s a McCafé iced coffee waiting for you, served in the vibrant yellow cup that signifies McDonald's signature blend of quality and fun.

The accessibility of the McCafé Iced Coffee lineup is another highlight, available anytime and anywhere through McDonald’s Dine-In, Delivery, Drive-Thru, and Fries & Dessert Stations nationwide. “Everyone has their own flavor preferences, in addition to when or how they want their coffee,” says Santillan-Delgado. “We made sure that, no matter where or when you want to have your drink, McDonald’s will have a yellow cup ready and waiting to lift up your day.”

To celebrate the launch, McDonald’s is offering exciting promotions for McDonald’s App users and loyal customers. On August 19, app users wearing their best yellow outfit can enjoy the new McCafé Iced Coffee for just Php25, a savings of Php35. From August 20 to 24, McDonald’s App Drive-Thru VIP customers can enjoy a Medium Iced Coffee for just Php35. These promotions are just the beginning, as McDonald’s promises more deals and surprises for coffee lovers in the days to come.

The new McCafé Iced Coffee lineup promises a better coffee experience that not only satisfies taste buds but also lifts spirits. So, the next time you pick up your iced coffee in a bright yellow cup, know that McDonald's is delivering more than just a beverage—it's offering a moment of joy.

PepsiCo Introduces First Alcoholic Beverage in the Philippines: HARD MOUNTAIN DEW

HARD MOUNTAIN DEW is crafted to appeal to adults looking for a fun and convenient drink that fits their busy lifestyles. With a 5% alcohol by volume (ABV), the beverage contains zero caffeine, no added sugar, and only 100 calories per serving, making it a balanced choice for those who want to enjoy a drink without overindulging.

“We’re thrilled to introduce HARD MOUNTAIN DEW to the Philippines, where Mountain Dew has long been our top soda brand,” said Nitin Bhandari, Sr. Director and General Manager for PepsiCo in the Philippines, Malaysia, and Singapore. “This launch marks a significant milestone for us as we enter the ready-to-drink alcoholic beverage category. HARD MOUNTAIN DEW brings a fresh and exciting option for Filipino consumers, offering them a responsible way to transition from work to play with a brand they already know and love.”

Bhandari emphasized that this new product is part of PepsiCo’s broader strategy to explore and expand into the rapidly growing ready-to-drink (RTD) alcoholic beverage market. “PepsiCo has a long history of innovation, consistently delivering products that resonate with consumers. The RTD alcoholic beverage category is a promising area for growth, with the market expanding by 10% and expected to accelerate even further in the coming years. HARD MOUNTAIN DEW is our way of tapping into this opportunity while continuing to meet the evolving needs of our consumers.”

PepsiCo is also committed to responsible marketing practices as it ventures into this new category. Bhandari assured that the company adheres strictly to local regulations and guidelines in promoting its alcoholic products. “Our alcoholic beverages are crafted for adults of legal drinking age who appreciate responsible consumption. We’ve made sure that our packaging clearly communicates the product’s alcoholic content, with the word ‘HARD’ prominently displayed and a clear indication of the 5% ABV on the can. This ensures that consumers are fully informed while enjoying our products in a responsible manner.”

Starting August 15, 2024, HARD MOUNTAIN DEW will be available in two bold flavors, Original and Beach Blast, in 330ml single-serve cans and 4-pack bundles. The product will be sold in major supermarkets, convenience stores, pubs, and bars across select cities in the Philippines. This launch not only expands PepsiCo’s product portfolio but also provides Filipino consumers with a new way to enjoy the beloved Mountain Dew brand in an exciting and innovative format.

Discover the Secret to Effortless Radiance 2X Light All Over

In today’s beauty landscape, where new products trend almost daily, it can be overwhelming to navigate through the countless options available. From active ingredients to potential allergies, selecting the right products for your skincare routine requires careful consideration. If you often find yourself caught up in the latest fads, you might end up with a collection of products from different brands that may not work harmoniously together. This is where simplicity becomes key.

The Power of Simplification

When it comes to achieving a radiant complexion, sometimes the simplest approach is the most effective. Dermatologists often recommend sticking to a single brand for your skincare regimen. The reason is straightforward: skincare brands typically formulate their products to work together, enhancing each other’s effectiveness. By committing to one brand, you not only streamline your routine but also ensure consistent results.

KOJIE.SAN: One Regimen, Double the Impact

Say goodbye to the uncertainty of mixing and matching products. KOJIE.SAN offers a straightforward and potent solution for skin lightening that delivers results faster than you might expect. Their 2X The Light Series is designed to simplify your regimen while doubling the power of skin lightening. The combination of KOJIE.SAN Classic Soap, Face Cream, and Body Lotion is all you need to achieve a lighter, more even skin tone—quickly and effectively.

Clinically Proven Results in Just 7 Days

Everyone wants to see results quickly, and KOJIE.SAN understands this desire. That’s why they put their products to the test. Clinical studies comparing different KOJIE.SAN product combinations have revealed impressive findings. The regimen consisting of KOJIE.SAN Classic Soap, Face Cream, and Body Lotion showed significant skin lightening effects in as little as one week. Not only is this duo effective, but it’s also dermatologically proven to deliver 2x faster lightening compared to other regimens.

What Makes KOJIE.SAN So Effective?

The secret lies in the formulation. KOJIE.SAN products are infused with high-grade Kojic Acid and Zero Pigment Light Technology. These ingredients are specially designed to target dark spots, uneven skin tone, age spots, scars, and hyperpigmentation. The result is skin that’s not just lighter but also radiant and beautiful.

It’s time to leave behind the confusing, multi-branded skincare routines and embrace a simpler, more powerful approach to skin lightening. With KOJIE.SAN’s 2X The Light Series, you can achieve your beauty goals faster and more effectively.

Where to Find KOJIE.SAN

KOJIE.SAN products are conveniently available at Watsons, SM Supermarkets, SM Savemore, SM Hypermarket, Puregold, Robinsons Supermarket, Shopwise, Waltermart, Mercury Drug, and other leading supermarkets and drugstores nationwide. You can also purchase them online at Shopee, Lazada, and TikTok through the BEVI PH official store.

Discover the power of simplicity and get 2x the light with KOJIE.SAN!

Getting to Know Lyn Hazel Calawod, Carlos Yulo's Occupational Therapist

Who is Hazel Calawod?

On August 13, 2024, at around 10:30 am, Filipinos were startled by an issue revealed by social media personality Christian Albert Gaza, also known as Xian Gaza, about Carlos Yulo's therapist. You may check the issue here. We won't be discussing the issue itself, but instead, we will be highlighting Carlos Yulo's Sports Occupational Therapist, Lyn Hazel Calawod.

According to her Linkedin :

Hazel finished her secondary education as Salutatorian at Notre Dame-Sienna School of Marbel, a Catholic institution in Koronadal City. She pursued a B.S. in Occupational Therapy at the University of the Philippines - Diliman from 2005 to 2010. In 2014, she completed a course on Environmental Home Modifications at Occupational Therapy Australia. In 2019, she took the Ergonomics and Human Factors: Strategic Solutions for Workplace Safety and Health course at Harvard T.H. Chan School of Public Health.


Hazel Calawod is an Australian-licensed Occupational Therapist (OT) with over 9 years of professional experience. She is the Founder of NeuroBalance Therapy, where she leads a team of rehabilitation specialists providing holistic therapy services to individuals with pain and injuries, the elderly, children with disabilities, and both amateur and elite athletes focused on optimizing human performance.

In addition to her OT practice, Hazel is an Elite Sports Performance Coach, working with clients that include UFC fighters, Under Armour athletes, and world champions in Esports. Notably, she served as the Sports Mind Coach for Bren Esports' 2021 Valorant Team, guiding them to become Southeast Asian Champions and securing a spot at Valorant Masters Berlin.

Hazel is a strong advocate for integrating multiple research-based therapies to meet her clients' specific needs and goals. Her clinical expertise spans Neurorehabilitation, Occupational Therapy, Cognitive Behavioral Therapy (CBT), Dialectical Behavioral Therapy (DBT), Elite Athletic Performance Optimization, and the Aging Brain.

In 2021, Hazel secured first place in BR41N.IO’s global competition for artificial/augmented intelligence in the neurorehabilitation data analysis category. She was also a finalist in the Australian Embassy in the Philippines' 2018 Australia Alumni Excellence Awards.

Hazel has furthered her education by taking a course on ergonomics and human factors at Harvard University's School of Public Health.

In her personal time, Hazel is passionate about sports and the arts—enjoying dancing, painting, and singing. She also loves writing, horseback riding, and exploring nature. Currently, she is enhancing her coding skills as a Google Developer. Additionally, Hazel is an active member of Australia Global Alumni.

Based on her Instagram posts, she has been with the Philippines' National Team for Men’s Artistic Gymnastics since 2021, supporting them during the 31st SEA Games in Vietnam.

In addition to being a therapist, she is also a commercial model. Some of her projects include Chippy, Sprite, Coca-Cola, Block & White, Nescafe, and Bon Chon.

Her age? I couldn't find information on her birthdate, but she appears to be in her early to mid 30s.

Future-Proof Tech Summit Cebu : A Resounding Success in Driving Innovation!

The Future-Proof Tech Summit Cebu Edition, held on August 1 at the Quest Hotel, stands as a pivotal event in the ongoing mission to foster innovation and technological advancement across various industries in the Philippines. This summit, organized by Retail Associates, marks their first major initiative in the region and serves as a testament to their commitment to bringing cutting-edge technology to the forefront of business operations.

A Platform for Innovation

The primary focus of the summit was to introduce and explore the latest technological solutions available under the Microsoft Dynamics 365 platform. This platform offers a comprehensive suite of tools designed to integrate front-end operations with back-end processes seamlessly. Attendees were given an in-depth look at how this system can revolutionize their businesses, offering a unified, connected experience that streamlines essential functions. A key highlight of the summit was the demonstration of cloud technology through Microsoft Azure, showcasing how businesses can secure their operations within a single, connected system. This approach not only enhances efficiency but also provides a scalable solution that can adapt to the evolving needs of any enterprise.

A Diverse and Engaged Audience

The event attracted a diverse group of industry leaders and experts, all eager to learn how these innovative solutions could transform their operations. The attendees represented a wide range of sectors, including real estate, food service, hospitality, retail, and more. This diversity reflects Cebu’s vibrant business community and its strong interest in embracing technological advancements. The presence of such a broad spectrum of industries underscores the relevance and applicability of the technologies discussed at the summit, highlighting the potential for widespread impact across the region.

Keynote Address and Insights

Hon. Edgardo N. Labella II, City Councilor of the North District, honored the summit with his presence and delivered the opening remarks. He welcomed the event to Cebu, highlighting the city’s ongoing journey towards technological resilience and economic prosperity. He emphasized the critical role that information and communication technology plays in this transformation, setting the stage for the discussions that followed.

The keynote address was delivered by Wendell D. Ganhinhin, Vice President for Finance & Admin Services at the Cebu Chamber of Commerce and Industry and a Partner at P&A Grant Thornton. His session, titled “Catalyzing Progress: Fostering Innovation and Commerce in Cebu,” provided invaluable insights into leveraging Software-as-a-Service (SaaS) solutions to drive growth and economic development in the region. With over 30 years of expertise in tax compliance and financial management, Wendell’s perspective offered a practical roadmap for businesses looking to harness the power of technology to achieve sustainable growth.

Collaborative Success

The success of the Future-Proof Tech Summit Cebu Edition would not have been possible without the support of Retail Associates’ global technology partners, including Microsoft, LS Retail, Soft4, Crayon, Azure, Dotdigital, Sprout Solutions, and CTC Solutions. These partnerships brought a wealth of knowledge and resources to the event, showcasing the state-of-the-art solutions available to businesses aiming to future-proof their operations.

The event also received significant support from esteemed media partners such as RMA News, Cebu Online News Press Corp, and The Manila Times. Their coverage helped amplify the summit’s reach and impact, ensuring that the insights and innovations discussed reached a broader audience.

Looking Ahead

The Future-Proof Tech Summit Cebu Edition highlighted the immense potential for technological solutions to transform businesses and industries in the region. Retail Associates remains committed to continuing this journey, with plans to expand their reach and drive innovation across the Philippines. This summit is just the beginning of their mission to future-proof Philippine businesses. As they move forward, Retail Associates aims to achieve even greater milestones, fostering a vision of collective growth and success throughout the country. The journey that began in Manila and Cebu is set to continue, with future ventures poised to make an even greater impact.

PFIP Pride Summit 2024 : a Celebration of Diversity and Inclusion

The 2024 PFIP Pride Summit, themed "Limitless: Inclusion Beyond Horizons," brought together a dynamic blend of industry leaders, LGBTQIA+ community members, advocates, and allies to celebrate and advance Diversity, Equity, and Inclusion (DE&I). Hosted by the Philippine Financial Inter-Industry Pride, the event was held from July 30 to 31 at Shangri-La at The Fort, serving as a crucial platform for workplace inclusion champions and advocates.

This two-day summit was a remarkable gathering that highlighted the importance of fostering safe and productive workplaces for LGBTQIA+ employees, while also celebrating queer creativity and excellence across various industries—from corporate sectors to the creative arts. The event’s agenda was packed with insightful keynotes, dynamic breakout sessions, and vibrant discussions, all aimed at pushing the boundaries of inclusivity in the workplace and beyond.

Key Highlights from the Pride Summit

The 2024 PFIP Pride Summit featured a lineup of inspiring keynotes, informative presentations, and engaging breakout sessions led by thought leaders, industry pioneers, and leading advocates. One of the most notable moments was the keynote address by Eva Le Queen, titled “The Limitless LGBTQ+ Filipino,” where she shared powerful stories of resilience and triumph, underscoring the unyielding spirit of the Filipino LGBTQIA+ community. The summit also hosted the PFIP Film Festival, which showcased a selection of short films that brought to light the diverse lived experiences of LGBTQIA+ individuals across Asia, offering a poignant reflection on the challenges and victories faced by the community.

The event also served as a platform for sharing personal stories and expert insights, particularly in sessions aimed at supporting queer youth and promoting intersectional feminism. For instance, "Raising Unicorns: A Guide for Parents and Guardians of Queer Children" was a standout session where experts delved into the importance of acceptance beginning at home, offering guidance to parents and guardians on navigating their children’s queer identities. Another session, "What Makes a Woman? Focus on Intersectional Feminism," provided a deep dive into the intersection of women’s empowerment and trans inclusion, fostering a broader understanding of feminism that embraces all women, regardless of their gender identity.

Innovation and community building were also central themes at the summit. Young queer professionals who are making significant strides in their careers were celebrated in "Defining LGBTQ+ Excellence: Out Loud and Up The Corporate Ladder," a session that highlighted the achievements of LGBTQIA+ individuals in the corporate world. Other sessions, such as "Becoming #Limitless: Be Real and Be Regal" by Regal Oliva and "Going Above and Beyond (Horizons): Spotlight on Iloilo City" by Gab Umabhay, showcased community-driven initiatives, with a particular focus on efforts outside Metro Manila.

The summit also addressed the critical issues of trans equality and LGBTQIA+ representation. In "Reaching for the Sky: Advocating for Trans Equality," Sky Teotico emphasized the ongoing struggle for trans rights, while Rodina Singh’s session, "Reclaiming LGBTQ+ Narratives: From Kanal to the Main Stage," highlighted the importance of visibility and representation in all spaces and platforms. The event concluded on a high note with the second season of Lip-Sync Lalaparuzza, a colorful and entertaining celebration that reinforced the summit's core messages of inclusivity and acceptance.

The success of the 2024 PFIP Pride Summit went beyond just inspiring attendees; it also set the stage for innovative approaches to DE&I programming. By showcasing groundbreaking ideas and fostering meaningful discussions, the summit underscored the importance of championing diversity and inclusion in every facet of life.

Join PFIP Today!

To continue supporting and amplifying efforts towards creating more inclusive policies and programs for Filipino LGBTQ+ professionals, consider becoming a member of the PFIP. Joining this vibrant and dynamic community means becoming part of a movement dedicated to championing diversity and inclusion across industries.

Visit the PFIP website at https://www.pfip.com.ph/join-pfip. For sponsorship opportunities, please email secretariat@pfip.com.ph.

Unveil Southeast Asia’s Spellbinding Myths at Tingin Film Festival, Shangri-La Plaza

Southeast Asia is a region steeped in rich traditions and vibrant cultural heritage, where folklore and myths have been passed down through generations. These enduring tales, often featuring mythical creatures, great sultans, and legendary heroes, serve as both entertainment and moral guidance, reflecting the values and beliefs ingrained in the region’s diverse cultures. This August, Shangri-La Plaza, renowned for showcasing world cinema to Filipino audiences, invites you to immerse yourself in these captivating narratives at the 7th Tingin Southeast Asian Film Festival.

Taking place from August 17 to 18 at the Red Carpet Cinema, this year’s Tingin Film Festival is the only event in the Philippines dedicated exclusively to Southeast Asian filmmakers. The festival’s theme, “Enchantments for a Fragile World,” highlights the region’s unique storytelling traditions and their relevance in today’s rapidly changing world. With a curated lineup of celebrated films, Tingin offers a cinematic journey through the myths, rituals, and histories that continue to shape Southeast Asian identities.

Opening Night: A Journey Through Time and Grief

The festival opens with The Long Walk, a genre-bending feature by Mattie Do, Laos’ first female filmmaker. Premiering in 2019, this film delves into themes of grief, guilt, and responsibility. It follows an old hermit who discovers that a ghost can transport him back in time to his mother’s painful death, offering a poignant exploration of loss and the desire to alter the past.

Myanmar’s Lin Htet Aung brings a unique perspective with his 2023 experimental short film Once Upon a Time, There Was a Mom. Shot in black-and-white, the film tells the story of a man’s transformation after his wife’s death, drawing parallels with Myanmar’s complex history and the classic Buddhist tale Vessantara Jātaka. Continuing the exploration of grief is Memoryland, a 2021 film by Kim Quy Bui, which weaves together the stories of a grieving son, a young construction worker’s widow, and a widowed painter, all set against the backdrop of Vietnamese death rituals.

Intersecting Myths and Modern Realities

The festival also features films that blend mythic traditions with poignant drama, depicting both current and historical events. Golden Dragon, a 2023 debut short film by Cambodian director Boren Chhith, follows an injured man haunted by his past as he grapples with national and personal traumas in a hospital. In Snow in Midsummer, a 2023 historical drama by Malaysian director Chong Keat Aun, a young woman seeks refuge in an opera troupe during Malaysia’s deadly racial riots of 1969. Forty-nine years later, she confronts the loss that has shaped her life, offering a powerful reflection on memory and survival.

Southeast Asian rituals and beliefs take center stage in the 2021 Thai documentary Worship by Uruphong Raksasad, which immerses viewers in the ritualized power of faith and its impact on people’s lives. Indonesia’s Natasha Tontey explores ancestral ceremonies through a speculative lens in her 2023 short film Of Other Tomorrows Never Known, blending mystical beliefs with themes of care and intergenerational dialogue.

Themes of Family and Friendship

The festival also explores themes of family and friendship. Singapore’s Dreaming and Dying, a 2023 experimental fantasy drama by Nelson Yeo, tells the story of three middle-aged friends reuniting after years apart, only to have long-repressed emotions and memories resurface. In Brunei’s 2022 short film Part of Me by Hazrul Aizan, the conflict between personal dreams and familial expectations is explored through the story of an aspiring singer torn between his passion for music and his family’s desire for him to pursue a stable career.

Closing Night: A Gripping Tale of Horror

Tingin concludes with the Philippines’ In My Mother’s Skin, a 2023 psychological horror film directed by Kenneth Dagatan. Set during the final days of World War II, the film follows a young girl who must protect her mother while being lured by a flesh-eating fairy. Starring Beauty Gonzalez, Jasmine Curtis-Smith, and Felicity Kyle Napuli, this tense and terrifying story is sure to leave audiences on the edge of their seats.

Don’t miss the opportunity to experience the enchanting and mystical tales of Southeast Asia at the 7th Tingin Southeast Asian Film Festival on August 17 and 18 at Shangri-La Plaza. For updates and inquiries, follow Shangri-La Plaza on Facebook and on Instagram @shangrilaplazaofficial.

World's Top Japanese Curry House CoCo Ichibanya Opens in Nuvali

CoCo Ichibanya, the world-renowned Japanese curry house, has recently opened its 16th branch in the Philippines, located at Ayala Malls Solenad in Nuvali, Sta. Rosa, Laguna. The much-anticipated expansion marks another milestone for the brand, which continues to grow its presence across the country. The new branch had a soft opening on July 10, followed by a grand opening on July 20, attracting a crowd of eager customers excited to experience the brand’s signature flavors.

Hubert Young, President and CEO of Mugen Group, the company responsible for bringing some of Japan’s most beloved food concepts to the Philippines, expressed his gratitude to loyal patrons. “CoCo Ichibanya is expanding, and we thank all our customers for their support. We are excited to bring the food and service that CoCo Ichibanya is known for all over Japan and the rest of the world,” Young said. His words reflect the brand’s commitment to delivering an authentic Japanese dining experience that resonates with curry enthusiasts and food lovers alike.

Authentic Japanese Curry Flavors

At CoCo Ichibanya, the experience goes beyond just eating; it’s about personalizing your meal to suit your taste. The restaurant encourages customers to tailor their curry dishes, offering a wide range of options that cater to different preferences. Whether you prefer a mild or spicy curry, vegetarian or meat-based dishes, CoCo Ichibanya has something to satisfy every craving. The customization doesn’t stop at the curry itself—customers can also choose from a variety of toppings and side dishes to complete their meal.

The menu at CoCo Ichibanya is both diverse and affordable, with prices starting at PhP260. For those looking to enjoy a more comprehensive meal, the option to upgrade to a set menu is available at an additional cost. This upgrade allows diners to pair their curry with a selection of side dishes, such as Curry Naan Bread, Seafood Basket, French Fries Basket, Fried Chicken Salad, Fried Shrimp Salad, and Mini Salad, ensuring a well-rounded and satisfying dining experience.

Must-Try Dishes

One of the standout features of CoCo Ichibanya’s menu is the variety of omelette, seafood, and vegetable curry options. Signature dishes like the Pork Cutlet Omelette Curry, Fried Chicken Omelette Curry, Beef Omelette Curry, Kimchi Curry, and Eggplant Curry showcase the brand’s ability to blend traditional Japanese flavors with innovative twists. Seafood lovers can indulge in the Fried Fish Curry and Shrimp Cutlet Curry, which are perfect examples of how the brand elevates simple ingredients to create extraordinary dishes.

For meat lovers, CoCo Ichibanya offers hearty options like the Pork/Chicken Cutlet Curry, Hamburg Steak Curry, and Meatballs Curry, each bursting with rich flavors and satisfying portions. Mixed curry options, such as the Pork Cutlet & Vegetable Curry and Fried Fish, Spinach & Stewed Shrimp Curry, provide a delightful combination of textures and tastes, making them popular choices among regulars.


A Growing Legacy

CoCo Ichibanya, affectionately known as CoCo Ichi, has established itself as a global icon with over 1,457 branches in Japan and around the world. The brand made its debut in the Philippines in 2015 with the opening of its first branch at Estancia Mall, thanks to the efforts of the Mugen Group. Since then, CoCo Ichibanya has continued to expand, with the recent opening of its first branch in Bacolod last May, further solidifying its presence in the country.

The opening of the Ayala Malls Solenad branch is a testament to CoCo Ichibanya’s commitment to bringing the authentic taste of Japanese curry to more Filipinos. As the brand continues to grow, it remains dedicated to offering high-quality food and exceptional service, ensuring that every visit to CoCo Ichibanya is a memorable one.

Whether you’re a longtime fan of Japanese curry or a newcomer eager to explore new flavors, CoCo Ichibanya at Ayala Malls Solenad in Nuvali is a must-visit destination. With its extensive menu, customizable options, and welcoming atmosphere, it’s no wonder that CoCo Ichibanya continues to win the hearts of diners across the Philippines and beyond.

Tanduay Bacolod Rum Festival 2024: Celebrating Community with "Ambagan" Theme

The fourth annual Tanduay Bacolod Rum Festival, set to take place from August 10 to 18, 2024, is gearing up to be a vibrant celebration under the theme "Ambagan," which highlights the diverse contributions individuals make to build a thriving community. This year’s event promises a rich array of food, arts, music, and thrilling activities for all attendees.

Originating as a tribute to Bacolod’s sugarcane industry—the primary source for Tanduay’s internationally acclaimed rums—the festival has been a staple since its inception in 2019. The city’s sugarcane heritage is intricately linked to Tanduay's success, making the festival a homage to this vital crop and the community it supports.

Lucio Tan III, President of LT Group and Tanduay Distillers, Inc., emphasized the festival's deep roots during a press conference held at Century Park Hotel in Pasay City, Metro Manila. “My father, Lucio K. Tan Jr., together with Councilor Em Ang, launched the Tanduay Bacolod Rum Festival to ensure that Bacolod, the City of Smiles, remains at the heart of Tanduay. No matter where Tanduay goes, Bacolod will always be part of its narrative,” Tan shared, highlighting the festival's importance to both the brand and the city.

Tan also praised the strong collaboration between Tanduay and the local government in organizing the annual event. “This festival allows us to tell the story of Bacolod and Tanduay by showcasing their culinary heritage and the artistic talents of the Bacolodnon, whether in cocktail-making, painting, music, or dance. That, in essence, is the spirit of this Rum Festival,” he said.

Councilor Em Ang, Chairman of Bacolod City History, Culture, and Arts, echoed these sentiments, thanking the community for their unwavering support. “On behalf of our City Government led by Mayor Albee Benitez, I extend our gratitude for your continued support. This celebration not only honors our heritage but also ensures that future generations will appreciate and cherish it. Supporting initiatives like this festival is crucial for preserving our culture and boosting our local economy,” Ang remarked.

The festival will feature various events encouraging community participation through culinary arts, visual arts, and more. The festivities will kick off on August 10 with a motorcade to the Bacolod City Government Center (BCGC), where Mayor Albee Benitez and other local officials will inaugurate the Food Park. The Food Park, open nightly until August 18, will offer local and international culinary delights, mixology showcases, and live entertainment.

Key events include the Mixology Competition on August 12 at Ayala Malls Capitol Center and the Culinaria Competition on August 14-15. August 16 is designated as Rum Education Day, featuring a Tanduay Plant Tour, a Rum Masterclass, and the nationwide Grand Finals of the Mixology Competition at Seda Hotel.

The excitement continues on August 17 with a motorcade parade featuring Bacolod’s beauty queens and Tanduay Brand Ambassador Derek Ramsay, followed by a Street Dance Competition and a concert at BCGC. Bands Juan Karlos and Almost will headline the concert, ensuring a night of unforgettable performances.

For more information about the Tanduay Bacolod Rum Festival, visit @TanduayRumFest on Facebook. This celebration of community, culture, and Bacolod’s enduring spirit is an event not to be missed.

Crush the New School Year with Game-changing Money Hacks for Students

Score weekly Back2School prizes and jump-start your savings with Maya!

Back-to-school hustle can be tough not just for moms but also for students. Juggling allowances, school life, and saving up for those fun extras can feel like a lot. Maya, the #1 Digital Bank in the Philippines, is here to flip the script and make this school year about mastering fun and savvy money skills!

Get extra cash and new gadgets when you spend with Maya  

The key to winning P10,000 and HONOR gadgets is simply spending with Maya. Whether you’re buying school supplies, grabbing your favorite comfort food, or shopping for your school outfit, just pay with Maya. For every P250 spent, you get a raffle entry for the promo running from July 1 to August 31, 2024. The more you use Maya, the more chances of winning.  


Maximize your school allowance with Maya’s high savings interest  

Your school allowance can go a long way when you put it in Maya Savings, earning up to 15% p.a. interest, credited daily! No minimum balance is required. All you need to do is use Maya for your everyday transactions. Watch your savings grow every day and use those interest earnings to reward yourself after a tough week or cover other school expenses.  


Earn extra money when you get your friends to join Maya  

Let your friends experience the joy of having an all-in-one digital bank like Maya and reap the rewards! When they sign up, upgrade their account, and spend at least P20, both you and your friend earn P30. It’s a win-win! You get an easy P30 for every successful

referral, and your friends get a cool reward too. So, share the Maya magic and boost your free earnings with each new signup! 

Get Funds When You Need Them Most via Maya Easy Credit  

Unexpected bills from your dorm rent? No worries! With Maya Easy Credit, students aged 21 and up can snag up to P30,000 in seconds – no paperwork, no hassle. Use it to pay directly at your favorite spots or transfer it to your wallet for some extra spending money. Handle surprises or treat yourself without stressing. Remember to borrow responsibly! 


Turn your daily transactions into thrilling opportunities and make this school year unforgettable. With Maya, you can focus on the fun parts of student life – making memories, hitting your goals, and enjoying every moment. Dive into the new school year with confidence because every time you use Maya, you’re stepping closer to your financial goals. 

Stay in the loop with Maya's exciting offers by visiting maya.ph and mayabank.ph. For the latest updates and exclusive content, follow Maya on social media: @mayaiseverything on Facebook, Instagram, YouTube, and TikTok.  


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About Maya  

Maya is the #1 Fintech Ecosystem in the Philippines, with Maya, the #1 Digital Bank, and Maya Business, the #1 Omni-Channel Payment Processor. Maya Bank is a digital bank regulated by the Bangko Sentral ng Pilipinas (BSP), with deposits insured by the Philippine Deposit Insurance Corporation (PDIC) up to ₱500,000 per depositor. To learn more about Maya, check out maya.ph and mayabank.ph.


Follow Maya at @mayaiseverything on Facebook, Instagram, YouTube, and TikTok and @mayaofficialph on Twitter. 

The Power of Guava Leaves: Nature's Solution for Skin Care

Much has been said and written about the medicinal value of various plants in the Philippines. The archipelago, with its rich biodiversity, has a long history of using herbal medicine to treat various ailments. This tradition is deeply embedded in the Filipino culture and has been supported and promoted by the government to ensure the health benefits of these natural remedies are maximized.

In 1997, the Traditional and Alternative Medicine Act (TAMA) was signed into law by then-President Fidel V. Ramos. This legislation was a significant milestone in the promotion of traditional and alternative healthcare modalities in the Philippines. The act aimed to integrate these practices into the national healthcare system through scientific research and product development. Since the enactment of TAMA, the Department of Health (DOH) has endorsed ten medicinal plants due to their proven health benefits. These plants are lagundi (Vitex negundo), yerba buena (Mentha cordifolia Opiz), sambong (Blumea balsamifera), tsaang gubat (Carmona retusa), ampalaya (Momordica charantia), niyug-niyogan (Quisqualis indica), bayabas (Psidium guajava), akapulko (Cassia alata), ulasimang bato (Peperomia pellucida), and bawang (Allium sativum).

Among these, one of the more popular traditional medicines is the guava, known scientifically as Psidium guajava and locally as "bayabas." Guava has been used for generations and is well-regarded by arbolaryos (herbalists) and practitioners of natural medicine. The leaves of the guava tree are particularly valued for their medicinal properties. Traditionally, boiled, chopped, or pounded guava leaves have been used as an antiseptic for wound disinfection. The antiseptic properties of guava leaves help clean wounds, removing bacteria and germs, thus preventing complications and infections.

Furthermore, guava leaves can be used to address oral health issues such as tooth decay and gum infections. A mouthwash made from boiled guava leaves is effective in maintaining oral hygiene. For skin care, guava leaf extract is beneficial for treating various skin conditions. To accelerate healing and prevent infections, a decoction of guava leaves can be used as a soak, wash, or bath rinse for wounds, prickly heat, or fungal infections like athlete’s foot.

However, with the urbanization of many areas, finding guava trees and their leaves has become increasingly challenging. Fortunately, the market has responded to this need by developing commercial products that incorporate guava leaf extracts. These products offer the medicinal benefits of guava leaves in a convenient form. Typically available as sachets, they can be mixed with warm water to create a healing solution. Besides guava, these products often contain other natural extracts known for their skin care benefits. Ingredients such as eucalyptus (for its cooling effect), lavender (an antiseptic and aromatherapy agent), lemon grass (anti-microbial and fungicidal), mint (to soothe itchy skin), and rose root (an anti-oxidant to prevent premature wrinkles) are commonly included.

The integration of these herbal ingredients into commercially available products represents a modern take on traditional practices. These products provide an effective and convenient solution for those seeking natural remedies without the hassle of sourcing raw materials. The effectiveness of these herbal ingredients dates back to the heydays of the albularyo, now conveniently found in a bottle of natural skin wash. This modern adaptation ensures that the wisdom of traditional medicine continues to benefit people in contemporary settings, maintaining the link between past practices and present-day health solutions.

TCL Celebrates Anniversary with a Massive Discount and Free Soundbar on the 55" C655 QLED TV

TCL, a global leader in consumer electronics and one of the top two TV brands worldwide, is offering an incredible promotion this month. Customers can enjoy a vivid discount and receive a free soundbar when they purchase the TCL 55” C655 QLED TV.

In celebration of TCL's anniversary, the 55" C655 QLED TV is available at a massive PHP 13,000 discount, reducing the price from PHP 39,995 to just PHP 26,995. Adding to the excitement, TCL is including a FREE S332W 2.1 ch Soundbar worth PHP 4,995 with every purchase. This offer makes it the perfect time to upgrade your home entertainment system.

The TCL 55" C655 QLED TV brings the magic of UHD to your living room. With vivid colors and incredible detail, this TV is perfect for movies, TV shows, and gaming. The stunning 4K resolution ensures that you won't miss a single moment of your favorite entertainment.

Key features of the TCL 55" C655 QLED TV include:QLED Display: Experience lifelike colors and stunning contrast.
AiPQ PRO Processor: Delivers optimal performance and superior picture quality.
HDR 600 nits: Provides a higher level of brightness for clearer images.
Dolby Vision: Enhances the viewing experience with rich, lifelike visuals.

The TCL 55" C655 QLED TV promo runs from August 1 to August 31, 2024. Don’t miss this chance to enhance your viewing experience with TCL's cutting-edge technology and a complimentary soundbar.

For more updates on the latest TCL products, visit TCL Philippines.

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About TCL Philippines

TCL Electronics (HKG:1070) is a rapidly growing consumer electronics company and a leading player in the global TV industry. Founded in 1981, TCL now operates in over 160 markets worldwide. The company specializes in the research, development, and manufacturing of consumer electronics products, including TVs, audio devices, and smart home appliances. For more information, visit the TCL home page.

SB19 to McDonald's Chicken McDo : "Atin 'To!"

More and more Filipinos are falling in love with the new and improved Chicken McDo, which boasts being much bigger, juicier, crispier, and more sulit than ever before. Now, adding to the excitement, the P-Pop sensation SB19 has joined forces with McDonald's, enthusiastically proclaiming, “Atin ‘to!” for the delicious Chicken McDo that looks as good as it tastes.

The rise of SB19 has been meteoric, with its members—Pablo (John Paulo Nase), Ken (Felip Jhon Suson), Stell (Stellvester Ajero), Josh (Josh Cullen Santos), and Justin (Justin De Dios)—gaining widespread acclaim. As the first Filipino and Southeast Asian act to be nominated at the Billboard Music Awards for the Top Social Artist category, SB19's collaboration with McDonald's marks the beginning of an exciting new partnership.

SB19 Ppop Group

Previously, McDonald's had tremendous success with celebrity endorsers like Vice Ganda, whose involvement in the Chicken McDo relaunch last year was met with great fanfare. This year, Kapuso royalty Marian Rivera and Dingdong Dantes added their star power to a musical extravaganza that further amplified the buzz around Chicken McDo. The campaign also went viral, thanks in part to the massive “dinosaur-size” portions that have become a talking point among fans.

“We’re ecstatic to welcome SB19 to the McDonald’s Philippines family. Having this supergroup join us in celebrating our much bigger, juicier, crispier, and more sulit Chicken McDo is truly exciting,” says Adi Timbol-Hernandez, McDonald’s Philippines’ Assistant Vice President for Corporate Relations and Impact. She added, “It’s a fantastic collaboration, and we look forward to working with SB19 to deliver more feel-good moments to our customers nationwide. There’s definitely much more to look forward to in this campaign.”

In the days leading up to the announcement, McDonald’s Philippines teased a new “Ninang” for their next endorsement on social media. This hint quickly sparked excitement among SB19’s dedicated fan base, known as A’tin, who speculated about the upcoming endorsement. The anticipation culminated in the release of an exclusive video for A’tin, featuring a specially-written single that expresses the band’s love for Chicken McDo and encourages their fans to try and embrace it as their own.

The highlight of the campaign is McDonald’s one-piece Chicken McDo Sulit Busog Meal, which includes rice and a drink for the affordable price of Php99 available in all stores nationwide. With SB19 backing the much-loved Chicken McDo, fans have even more reason to enjoy this popular meal. This collaboration is sure to create a buzz and drive even more Filipinos to savor the new and improved Chicken McDo.

SB19’s endorsement of Chicken McDo is not just a marketing coup but also a cultural moment, reflecting the group's influence and connection with their fans. By aligning with such a beloved band, McDonald’s is set to enhance its appeal among the younger demographic, ensuring that Chicken McDo remains a favorite in the fast-food landscape of the Philippines. With SB19’s energetic and enthusiastic support, the campaign promises to be a memorable one, filled with music, excitement, and, of course, delicious Chicken McDo.

Turn Back Time on Wrinkles with Neutrogena Visible Repair

Imagine this: you’re in your thirties, looking into the mirror. At first glance, you see someone full of life. But as you look closer, you notice those fine lines—crow’s feet from laughter and wrinkles on your forehead from life’s stresses. That’s when you know it’s time to start a retinol routine.

Neutrogena proudly introduces its latest innovation, the Visible Repair product line, featuring the Regenerating Cream, Serum, Night Moisturizer, and Eye Cream. Combining Patented Pure Retinol, Advanced Antioxidants, and Comfort Complex, this advanced skincare solution targets early signs of aging to rejuvenate and renew your skin. The Patented Pure Retinol formula accelerates skin renewal, smoothing fine lines and wrinkles while enhancing skin tone and texture. Advanced Antioxidants protect against environmental damage to collagen, maintaining a youthful appearance. The Comfort Complex nourishes and hydrates skin, reducing irritation. Each product delivers visible results for smoother, firmer, and more youthful-looking skin in as little as seven days.

Neutrogena Visible Repair comes in a Regenerating Cream, Eye Cream, Serum, and Night Moisturizer. This product line was launched on July 30 at SM Megamall, where guests visualized how they could turn back time on wrinkles. Attendees at the launch event learned more about the process of skin aging and the newest product line through the help of Sophia Custodio, senior brand manager, and Dr. Ayees Mendoza, dermatologist.

Dr. Ayees Mendoza shared, “The process of skin aging starts much earlier than we think, as early as our late 20s. This is the time when collagen production significantly drops, leading to the first visible signs of aging such as fine lines and wrinkles. It is crucial to start an effective skincare routine that includes retinol early to combat these changes.”

Backed by rigorous clinical testing and dermatologist recommendations, Neutrogena Visible Repair not only diminishes the appearance of existing signs of aging but also prevents future ones. Neutrogena’s principal scientist, Darren Tey, elaborated on the Visible Repair formulation, “[Patented Pure] Retinol strikes the perfect balance between efficacy and tolerability, making it a proven and accessible choice in over-the-counter formulations, including that of Neutrogena Visible Repair. Together with the Advanced Antioxidants and Comfort Complex, Neutrogena Visible Repair is highly efficacious in restoring the skin’s state free from wrinkles.”

In addition to the product unveiling, Neutrogena introduced the newest faces of this product line: Megan Young and Kaila Estrada. As ambassadors of Visible Repair, Megan and Kaila embody the confidence that comes with healthy, youthful skin, highlighting Neutrogena's commitment to empowering individuals to embrace their natural beauty at any age.

Megan Young expressed her enthusiasm for Neutrogena Visible Repair, saying, “I’ve always believed in the importance of taking care of my skin, especially as I’ve gotten older. The Visible Repair line is a game-changer for me. The combination of its key ingredients works wonders in keeping my skin smooth and firm. I love how it fits seamlessly into my daily routine and delivers visible results quickly. It’s empowering to feel confident in my skin, knowing that I’m taking steps to protect it.”

Sophia Custodio, senior brand manager, added, “With the introduction of Neutrogena's Visible Repair, we continue to set the standard for innovation and excellence in skincare. This new line not only targets the early signs of aging but also helps press pause on them, ensuring our users can enjoy a youthful complexion for years to come. We’re so proud to be the first brand to have this kind of formulation that is effective in tackling wrinkles and proactive in preventing new ones from forming.”

Rediscover your youthful glow and embrace the confidence that comes with wrinkle-free skin. With Neutrogena's Visible Repair, you can look forward to pausing aging for non-stop living. Neutrogena Visible Repair is available exclusively in Watsons stores and can be purchased on official company stores via Lazada, Shopee, and TikTok Shop.