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Wednesday, September 25, 2024

#BackToSchool Stain Worries? Ariel's Got You Covered!

As kids transition from carefree summer days to the structured routines of school, their supermoms also take on a more intense pace. From waking up earlier to motivating their kids to study, moms manage everything behind the scenes—often going the extra mile to make life easier for their children. Among their many responsibilities, laundry is a never-ending task, especially when it comes to keeping school uniforms spotless.

School-related stains are inevitable, whether from a favorite chocolate drink, a juicy mango shared with a classmate, or an unfortunate encounter with spaghetti sauce or ink. These stains not only ruin the look of uniforms but can also leave a lasting impression. That’s why moms rely on tried-and-tested solutions, like the Ariel Twin Jumbo Pack, to tackle even the toughest stains. With its superior cleaning power, Ariel transforms every probleMAMA into a proudMAMA by ensuring uniforms stay clean, bright, and stain-free.




The Ariel Twin Jumbo Pack delivers a powerful doble laba, doble linis performance. Each pack is designed for two loads of laundry, providing double the cleaning power to ensure tough stains are removed in just one wash. This makes it the perfect ally for busy moms who need an effective and time-saving solution for their laundry challenges.

Momfluencers on TikTok, such as Chin Capiral and Via Austria, have shared their real-life experiences with Ariel Twin Jumbo Pack, proving its superior cleaning performance. Mommy Chin recounted how her daughter Kitty asked for spaghetti as her school baon, only for the sauce to leave a large stain on her uniform. “Buti na lang nandyan ang Ariel Twin Jumbo Pack to the rescue,” she shared in her video. “Subok na talaga namin ‘to sa pagtanggal ng tough stains. Kayang-kaya in just one wash.”

Similarly, Mommy Via Austria shared her back-to-school routine adjustments and the common struggle with tough stains. After spotting a chocolate stain on her daughter Ayi’s uniform, she turned to her trusted Ariel Twin Jumbo Pack. “’Pag ganitong madaming stains, lalo na mga tough stains, nakaka-stress lang siyang tignan, pero kayang-kaya kong labahan ‘to gamit ang Ariel Twin Jumbo Pack,” she said. “Kaya hindi na kailangan ma-stress ‘pag may mga mantsa ang mga uniform.”

With the Ariel Twin Jumbo Pack, dealing with stubborn stains becomes a breeze. Moms can confidently let their kids enjoy school, knowing that laundry worries are a thing of the past. The product is available in a range of scents, including Sunrise Fresh, Floral Passion, Fresh Garden Bloom, and Clean & Bright, ensuring that uniforms don’t just look clean—they smell fresh too.

Find Ariel Twin Jumbo Pack in supermarkets and sari-sari stores near you, or explore bigger pack sizes online via Lazada and Shopee. Let Ariel take care of the tough stains, so you can focus on the more important things in life.

Friday, September 20, 2024

Acer Expands Vero Line with Eco-Friendly LED Projectors

Acer has expanded its eco-conscious Vero product line with the introduction of two new projectors, the Acer Vero PD2528ic and the Acer Vero PD2328. Tailored for both businesses and consumers, these projectors promise high-performance, energy-efficient technology, making them ideal choices for anyone seeking to minimize their ecological impact while enjoying superior visual experiences.


Unmatched Image Quality with Gen 4 LED Technology

At the heart of the Acer PD2 Series projectors is the advanced Gen 4 LED light source, which significantly boosts brightness by up to 18.5% compared to earlier models. This improvement translates to an impressive light output of up to 3,700 ANSI lumens, making these projectors suitable for various settings, including home theaters and meeting rooms. With support for 120% of the REC 709 color space, the PD2 Series offers a color performance that outshines traditional lamp-based projectors by providing 1.5 times wider coverage. Coupled with a 0.65-inch DMD chip, these projectors achieve dynamic contrast ratios of up to 50,000:1, ensuring vibrant visuals and excellent image quality even in low-light environments.




The Acer Vero PD2328 features WXGA resolution (1280x800) with a 16:10 aspect ratio, delivering 3,700 lumens of brightness. In contrast, the Acer Vero PD2528ic offers FHD resolution (1920x1080) in a 16:9 aspect ratio with a brightness of 3,200 ANSI lumens. Equipped with Acer LumiSense technology, these projectors enhance content clarity in dark settings. Advanced color technologies, including Acer ColorPurity+, ColorBoostLED, and ColorSafe II, ensure consistently vivid colors, while LED Color Saturation aids in achieving true-to-life color balance. Additionally, Acer’s BluelightShield technology mitigates potential blue light exposure, providing protection against eye strain and damage.



Eco-Friendly and Economically Sound

Acer's commitment to sustainability is evident in the design of the Vero projectors, which incorporate Acer EcoProjection technology to significantly reduce power consumption and replacement costs. These projectors automatically enter Eco mode, dimming the light source to 60% when no input signal is detected, and will shut down safely after a period of inactivity. With a lifespan of up to 30,000 hours, they are both lamp-free and mercury-free, enhancing energy efficiency by up to 42% compared to traditional lamp-based models. Additionally, 50% of the chassis is made from post-consumer recycled (PCR) plastic, and the packaging is 100% recyclable.



Enhanced Usability and Functionality

The PD2 Series projectors are lightweight and compact, weighing just 2.6 kg and measuring 11.8 inches in width, making them easy to position in various settings. The Vero PD2528ic also boasts built-in wireless projection and screen mirroring capabilities, allowing users to seamlessly connect smartphones or PCs without needing extra applications.

Designed for durability, both projectors can sustain 24 hours of continuous operation, making them suitable for public displays or museum exhibitions. They also feature a built-in 10 W speaker, eliminating the need for additional audio equipment. Furthermore, HDMI 3D support enhances the viewing experience, providing depth and engaging stereoscopic visuals.

Installation is a breeze thanks to features like Auto Keystone Correction, which automatically rectifies vertical distortions, and an Auto Ceiling Mount gravity sensor that adjusts projected images based on their orientation.



Lower Total Cost of Ownership

Acer’s Vero LED projectors offer a lower total cost of ownership compared to traditional lamp-based models. By eliminating the need for lamp replacements, these projectors reduce long-term operational costs. Their sealed engine design protects internal components from dust, minimizing cleaning and repair expenses.



Pricing and Availability

Specifications, pricing, and availability may vary by region. For more details on product specifications and availability in specific markets, interested customers should visit Acer’s official website at www.acer.com or contact their nearest Acer office. With these innovative projectors, Acer is setting new standards for eco-friendly technology while delivering exceptional performance.

Tuesday, September 17, 2024

TCL White Lines: Pioneering the Future of Smart Home Living

TCL, a global leader in consumer electronics and one of the world's top TV brands, is solidifying its position as an innovator by expanding into the complete smart home solutions space. This initiative extends beyond TVs to include air conditioners, washing machines, refrigerators, and audio equipment, demonstrating TCL's commitment to improving daily life through advanced technology.

Under the leadership of newly appointed CEO Peter Chen, TCL is entering a new era of growth and innovation. “My vision is to further establish TCL's presence across all our product categories, ensuring that we not only continue to innovate but also enrich the lives of consumers globally. As we expand worldwide, I want to see TCL recognized as a top innovator in consumer appliances, continuously meeting and exceeding our customers' evolving needs," Chen shared.




Having spent nearly a decade with TCL, Mr. Chen has witnessed the company’s rise from an emerging player to a global leader in the TV market. His experience and leadership have been instrumental in building TCL’s market share and recognition. Now, Chen's ambitions for TCL go far beyond its current success in TVs, as he pushes for greater innovation and growth across all home appliance categories.

TCL’s strategic focus for this year includes global expansion and ongoing product innovation. The company’s advanced technology continues to redefine home appliances, making life more comfortable, convenient, and energy-efficient. For example, TCL’s White Lines category—spanning air conditioners, refrigerators, and washing machines—has achieved notable success.

By May of this year, TCL claimed the top position in the air conditioner market in terms of volume sold. The brand also secured the No. 1 spot in the split-type air conditioner category for both 2023 and 2024, based on market research by TRS Research. In the refrigerator sector, TCL has tailored its products to various market niches, with top-mounted models gaining significant market share. This customized approach allows TCL to effectively meet diverse consumer preferences.

In the washing machine segment, TCL has made its mark with a high-quality product lineup. The company’s focus on high-end top-load models, along with competitive pricing, has driven significant growth. By offering a range of options, including top-load and twin-tub models, TCL caters to the needs of various customer segments. Notably, TCL achieved the No. 1 share in front-load washing machine sales in the Philippines from 2023 through mid-2024, as reported by TRS Research.

Looking ahead, TCL is committed not only to global growth but also to sustainability and environmental responsibility. This year, the company is integrating energy-saving technologies across its appliances, helping consumers reduce energy consumption and utility costs. By improving efficiency and encouraging eco-conscious choices, TCL aims to support a greener future.

“Our dedication to sustainability pushes us to create eco-friendly designs that minimize environmental impact. We believe in using innovation to solve everyday problems and bring joy to families. By doing so, we hope to empower individuals to pursue greatness while contributing to a safer, healthier world,” Mr. Chen emphasized.

With TCL White Lines Appliances, consumers can elevate their home living experience, enjoying superior comfort, efficiency, and sustainability.

Monday, September 16, 2024

Summer Skin Problems You Can Prevent With Proper Skin Care?

What is an appropriate gift to send someone in the summer? A box of fruit? Fresh flowers? As much as nature flourishes in the sunny summer weather, the sun can cause problems for human skin. Perhaps a skincare box would be an appropriate gift to send to a lady friend in the summer. This way, she could enjoy her favorite outdoor summer recreational activities without having to worry about sun exposure-related skin damage.



Beyond Sunscreen

Doctors have been recommending for a long time that people wear sunscreen when going outdoors in the summer. This does not mean that you need to wear the thick “suntan lotion” that you wear at the beach every time you go outside, though. Sometimes a simple, lightweight Vitamin C and E serum is all you need. You can find protective vitamin serums and more among the Timeless Skin Care product line.

Moisturizing Your Skin Is a Key to Protecting It

Keeping your skin from getting too dried out can go a long way to protecting it from sun damage. Therefore, moisturizing ingredients are an important element of your summer anti-aging skincare routine. Timeless has some single-ingredient products that are highly effective at moisturizing and protecting your skin. For example, you can choose Pure Argan Oil, which comes from a tree found only in Morocco. You can also choose Squalane Oil. Squalane occurs naturally in human skin glands, but Timeless Squalane Oil is sourced from olives.



Vitamins like Vitamins C and E can protect your skin from the summer sun, and so can natural botanical moisturizers. You can find these products at the Timeless website. With Timeless products, you can still enjoy the summer sun which is one of the best ways to look and feel young.

Sunday, September 15, 2024

The Hidden Health Risks of Your Beer Belly

MakatiMed is raising awareness among men about the serious health risks associated with having a beer belly, which is often seen as a symbol of the so-called "dad bod." While it may be the subject of jokes or casual acceptance, the accumulation of excess fat around the midsection can lead to a range of debilitating health conditions.

According to Dr. Jimmy B. Aragon, an expert from MakatiMed’s Section of Endocrinology, the dangers of a beer belly go beyond aesthetics or humorous comparisons. “A beer belly may be linked to alcohol consumption, but it’s not just the beer that men should be concerned about,” says Dr. Aragon. “It’s the result of excess calories, whether from binge drinking or unhealthy eating, that leads to visceral fat buildup.” This type of fat accumulates deep within the abdomen, wrapping around vital organs like the liver and intestines. More than just a physical inconvenience, visceral fat triggers inflammation in the body’s tissues and organs, narrows blood vessels, and increases the risk of developing life-threatening conditions such as high blood pressure.




Dr. Aragon points out that carrying excess belly fat significantly raises a man’s risk for a variety of health issues, including heart disease, erectile dysfunction, fatty liver disease, and type 2 diabetes. A study published in the *Annals of Internal Medicine* found that men with a prominent beer belly faced an 87% higher risk of death compared to those with the same body mass index (BMI) but a normal waist-to-hip ratio, highlighting the dangers posed by abdominal fat.

Fortunately, the outlook isn’t all grim. MakatiMed emphasizes that the same strategies used for overall weight loss can effectively target belly fat. “A healthy diet rich in fruits, vegetables, and whole grains, along with limiting processed foods and saturated fats, is key to reducing visceral fat,” advises Dr. Aragon. He explains that saturated fats, often found in animal products like beef and pork, contribute to fat accumulation in the liver and abdominal region. Reducing alcohol intake and making healthier food choices are essential steps for cutting down belly fat.

In addition to dietary changes, Dr. Aragon stresses the importance of regular physical activity. “Aim for at least 30 minutes of moderate aerobic exercise daily, and incorporate strength training twice a week. It’s also important to break up long periods of sitting by standing or walking, especially if you have a desk job. The goal is to avoid falling into a sedentary lifestyle,” he recommends.

The takeaway from MakatiMed’s warning is clear: a beer belly is not just a harmless sign of indulgence. It poses significant long-term health risks that should not be ignored. By adopting healthier habits such as improving diet and increasing physical activity, men can reduce their abdominal fat and protect themselves from serious health conditions. Taking action now can not only lower health risks but also enhance overall quality of life.

Saturday, September 14, 2024

SM Prime Engages in Global Dialogue on Building Sustainable Cities for the Future

SM Prime Holdings (SM Prime) has taken significant steps toward promoting sustainable urban development by hosting the 7th annual Association of Pacific Rim Universities – Sustainable Cities and Landscapes (APRU-SCL) 2024 Conference and the 3rd International Conference on Human Settlements Planning and Development (ICHSPD). Held at SMX Convention Center Aura, this prestigious event, organized by the University of the Philippines Los Baños (UPLB), convened over 300 experts to discuss forward-thinking strategies for creating greener and more resilient urban landscapes. With the theme “Advancing Sustainable Cities and Communities Through Science, Technology, and Innovation,” the conference underscored the essential role of collaboration in addressing the complex challenges posed by urbanization.




SM Prime’s participation in the event highlights its ongoing commitment to sustainability, as reflected in the involvement of top executives who shared insights on the company’s eco-conscious initiatives. SM Supermalls President Steven Tan emphasized the role that SM Supermalls plays as a leader in environmental sustainability and community engagement. He underscored the vision of Hans Sy, Chairman of the Executive Committee, whose advocacy for environmental protection and disaster resilience has become a guiding principle for the company.

“Our malls are more than just shopping centers; they are dynamic public spaces, woven into the daily lives of millions of Filipinos. Our comprehensive environmental sustainability programs are deeply inspired by the vision of our Chairman of the Executive Committee, Mr. Hans Sy, a tireless advocate for environmental sustainability and disaster resilience,” Tan explained.

Tan further highlighted how SM Supermalls integrates science and technology into their sustainability initiatives, allowing them to develop innovative solutions that are embedded into the design and operation of their facilities. These efforts not only contribute to environmental protection but also align with the company’s broader commitment to building resilient, future-ready communities across the Philippines.

Jessica Bianca Sy, SM Prime and SM Development Corporation (SMDC) Lead Executive for Design, Innovation, and Strategy, reinforced the company’s focus on creating sustainable integrated properties that foster lively, thriving communities. SM Prime’s developments aim to enhance the quality of life of their residents while reducing their environmental footprint, pushing the boundaries of urban planning and property development in the country.

Another key aspect of SM Prime’s approach to sustainability is its emphasis on disaster preparedness. National Resilience Council (NRC) Executive Director Silvestre Barrameda Jr. presented the company's risk governance efforts through NRC’s “Resilience Local Government Unit Program (RLGUP),” which empowers local government units with the tools and frameworks to enhance their disaster resilience. This initiative, supported by scientific research, is a testament to SM Prime’s dedication to fostering resilience at both the community and national levels.

During the conference, the importance of partnerships in building sustainable and climate-resilient cities was further explored. In a breakout session led by Jonas Marie Dumdum, Senior Consultant and Sustainability Lead at Nomura Research Institute (NRI) Manila Branch, the discussion centered on the significance of collaboration across sectors. Katherine Custodio, Executive Director of World Wide Fund For Nature (WWF)-Philippines, emphasized that strong partnerships are key to driving climate resilience, stating that "any program that aims to build climate resilience requires strong partnerships and working together across all sectors.”

As SM Prime continues its journey toward sustainable urban development, its role as a catalyst for economic growth becomes increasingly apparent. Through its integrated property development projects, the company is committed to creating innovative, sustainable, and resilient cities of the future. These efforts not only address the immediate challenges of urbanization but also lay the foundation for a greener, more sustainable future for millions of people across the Philippines. SM Prime’s dedication to these principles ensures that it remains at the forefront of sustainable development in the region, leading by example and inspiring others to follow suit.

Friday, September 13, 2024

Paving the Path to Net Zero: The Philippines' Urgent Response to Climate Change

As typhoon season looms over the Philippines, recent extreme weather events have served as grim reminders of the nation’s vulnerability to climate-related disasters. The Philippines, located in the heart of the Pacific typhoon belt, is no stranger to the destructive forces of nature. However, the intensifying severity and frequency of these storms, floods, and droughts underscore the need for urgent and meaningful climate action. Achieving net zero emissions—where the amount of greenhouse gases emitted is balanced by the amount removed from the atmosphere—is more than just an aspiration for the Philippines. It is a necessary strategy for survival and resilience.

The concept of net zero is particularly important for nations like the Philippines, where climate change already poses existential threats. With each typhoon season, the social, economic, and environmental consequences of climate change become more apparent. Flooded communities, displaced populations, and disrupted livelihoods are part of the broader narrative that compels the country to actively participate in global climate discussions. Achieving net zero is not only about preventing future disasters; it is about creating a path toward sustainable development and long-term climate resilience.


The Philippines, rich in natural resources, has a unique opportunity to become a leader in renewable energy. The country’s potential for solar, wind, and hydroelectric power generation remains largely untapped. Shifting from fossil fuels to these renewable sources is crucial for reducing greenhouse gas emissions and building a climate-resilient energy infrastructure. Moreover, investing in renewable energy can reduce the nation’s dependence on imported fuels, enhance energy security, and create jobs in emerging green industries. Such a transition is a cornerstone of the Philippines' journey to net zero.

In the corporate sphere, significant players are already taking bold steps to contribute to this national effort. SM Prime Holdings, Inc., one of the largest property developers in the Philippines, has committed to achieving net zero emissions by 2040. The company's investment in sustainability and disaster resilience is a forward-looking move that not only aims to minimize environmental impact but also ensures the long-term viability of its operations. By allocating 10% of its capital expenditure (CAPEX) to sustainability initiatives, SM Prime is demonstrating that corporate responsibility and profitability can go hand in hand.

One of SM Prime’s standout initiatives is its participation in the Science-Based Targets Initiative (SBTi), a globally recognized standard for setting corporate decarbonization targets. In partnership with the World-Wide Fund for Nature Philippines (WWF), the company has aligned its goals with global commitments to achieve net zero by 2050. SM Prime’s actions are a model for other corporations, showcasing that sustainable practices are not only feasible but also beneficial to both business operations and the environment.

Concrete actions support this ambitious agenda. SM Prime is investing in the installation of solar panels across its properties and forging strategic partnerships to source renewable energy. This shift towards cleaner energy not only lowers the company’s carbon footprint but also serves as a public statement of its commitment to sustainability. Additionally, SM Supermalls have incorporated natural lighting, improved insulation, and other energy-saving measures to reduce the need for artificial lighting, heating, and cooling, further enhancing the environmental efficiency of their operations.

The integration of renewable energy into business practices and infrastructure design represents a broader cultural shift towards sustainability in the Philippines. By leading by example, SM Prime is sending a powerful message to other businesses and sectors: climate action is not just a moral imperative, but a strategic one. The company’s commitment to disaster risk reduction, biodiversity protection, and corporate social responsibility reflects a holistic approach to sustainability that prioritizes both environmental and human well-being.

In conclusion, the Philippines stands at a critical juncture. The increasing toll of climate-related disasters highlights the urgency of transitioning to a net zero future. By leveraging renewable energy, fostering corporate leadership, and implementing sustainable practices, the country can play a pivotal role in the global fight against climate change. The time to act is now, and the path to net zero is not just about mitigating future risks, but about securing a more sustainable, resilient, and equitable future for all Filipinos.

Thursday, September 12, 2024

Acer Unveils New Swift 14 AI and Swift Go 14 AI Laptops, Expanding Copilot+ PC Line

Acer has expanded its Copilot+ PC lineup with the new Swift Go 14 AI and Swift 14 AI laptops, offering versatile performance, enhanced productivity, and impressive battery life. These additions mark a significant advancement in Acer’s commitment to creating AI-driven devices that cater to a wide range of user needs.

The **Swift Go 14 AI** is powered by the latest Snapdragon® X Plus 8-core processor, designed for ultra-portability without compromising on power. It features up to 32 GB of LPDDR5X memory and 1 TB of NVMe PCIe Gen 4 SSD storage, ensuring smooth multitasking and ample storage. This laptop boasts up to 28 hours of video playback, making it ideal for users who need long-lasting performance. Its vibrant 14.5-inch WQXGA (2560x1600) IPS display with a 120 Hz refresh rate and 100% sRGB color gamut support ensures crisp visuals, while the DTS:X Ultra audio delivers impressive sound quality. A 1440p QHD IR camera with a privacy shutter ensures users’ online interactions remain secure and clear.




The Swift Go 14 AI’s standout feature is its built-in AI capabilities, including **Copilot**, an AI assistant accessible through a dedicated key. The device also integrates **Cocreator**, an AI tool that helps generate images in real time, and **Live Captions**, which can translate spoken words from 44 languages and present real-time captions during video calls, movies, or live events. With **Windows Studio Effects**, users can enhance their virtual meetings through features like Background Blur, Eye Contact, and Portrait Light. Additionally, **Acer PurifiedView™ 2.0** and **PurifiedVoice™ 2.0** optimize video and audio quality during conferencing, while **Acer User Sensing** ensures data protection with automatic screen locking when the user steps away.

The Swift Go 14 AI's sleek aluminum chassis includes an AI icon on the top cover and an **AI Activity Indicator** on the touchpad, which lights up when the NPU or Copilot is in use. Its 180-degree hinge design allows users to position the device comfortably and opens with one hand, making it perfect for professionals on the go. Connectivity options include two USB 4.0 Type-C ports, two USB Type-A ports, Wi-Fi 7, and Bluetooth™ 5.4 for seamless, high-speed connections.

The **Swift 14 AI**, on the other hand, is built to handle intensive workloads and multitasking with its new AMD Ryzen™ AI 300 Series processors, utilizing AMD XDNA™ 2 architecture. These processors provide up to 50 NPU TOPS of AI processing power, delivering efficiency and extended battery life. With up to 32 GB of LPDDR5X memory and 2 TB of NVMe PCIe Gen 4 storage, the Swift 14 AI offers responsive, high-performance computing for everyday tasks.


The Swift 14 AI’s display options include a 14-inch OLED WQXGA (2880x1800) screen with VESA DisplayHDR™ TrueBlack 500 and Eyesafe 2.0 certification, as well as a WQXGA IPS touchscreen display with a 120 Hz refresh rate. Like the Swift Go 14, it features dual DTS:X Ultra-enhanced speakers and a 1440p QHD IR HDR camera with a privacy shutter. Weighing just 1.32 kg and featuring a 180-degree hinge, this ultra-thin laptop is designed for portability and convenience.

With the integration of **Copilot+** and Acer’s suite of AI-enhanced applications, the Swift Go 14 AI and Swift 14 AI laptops are set to redefine productivity, creativity, and communication for users everywhere.

Wednesday, September 11, 2024

SM City Baguio's Rainwater Treatment Facility: A Blueprint for Water Sustainability

SM City Baguio is making remarkable strides in water stewardship with the launch of its innovative Rainwater Treatment Facility (RTF) in July 2023. In just a few months, the facility has already processed over 17,111.80 cubic meters of rainwater—equivalent to seven Olympic-size swimming pools or enough to fill more than 6,800 standard water tankers—into potable water for mall operations and tenant use. 

This groundbreaking initiative not only supplements the mall’s water supply from the Baguio Water District but also significantly contributes to the city’s water security and the well-being of its residents. 




Located in the basement level of SM City Baguio, the RTF provides 30% of the mall’s total monthly clean water requirements, offering a reliable source for both consumption and food preparation. The facility is part of SM Prime’s larger commitment to sustainability and resilience, showcasing how businesses can implement forward-thinking solutions that address pressing environmental challenges while supporting local communities. 

Baguio City Mayor Benjamin Magalong commended SM City Baguio’s efforts, emphasizing the facility's role in addressing the city's critical need for safe and reliable water sources. "There is a critical need for reliable and safe water sources," Mayor Magalong stated. "SM City Baguio's rainwater treatment facility is a commendable initiative that directly addresses this need. We hope that other private establishments can adopt similar projects for the efficient use of our water resources." 

The rainwater treatment facility uses a rigorous six-step process, ensuring that harvested rainwater is thoroughly cleaned and made potable. Advanced equipment and real-time monitoring systems keep the facility operating at peak efficiency, while regular testing by an accredited facility ensures the water meets all safety and quality standards. The system’s capacity to provide clean water has proven to be a valuable asset, reducing pressure on the city’s already strained water supply and enabling more water to be distributed to households, especially during periods of scarcity. 

Engr. Liza Silerio, Vice President and Sustainability and Resilience Head for SM Supermalls, noted the broader implications of this initiative. “This facility is a testament to SM Prime Holdings’ commitment to sustainable operations and to the well-being of the communities we serve,” Silerio said. “By maximizing rainwater harvesting and treatment, we are not only reducing our reliance on the city's water supply but also contributing to a healthier and more resilient Baguio City." 

The positive impact of the rainwater treatment facility extends beyond the mall, benefiting the wider community. By reducing reliance on municipal water, the facility has allowed local water haulers to supply more households, helping to ease the city’s water challenges, especially during times of scarcity.

SM City Baguio’s RTF is a shining example of how private sector initiatives can provide real, sustainable solutions to local issues, setting a precedent for other businesses to follow. 

SM Prime remains steadfast in its role as a leader in sustainable development, consistently pushing the boundaries of innovation. By integrating sustainability into its core business strategy, SM Prime is paving the way for a future where economic growth and environmental stewardship go hand in hand, creating a lasting positive impact on the lives of millions.

Acer Unveils TravelMate P6 14 AI: The Lightest Copilot+ PC Under 1kg

Acer has unveiled the new TravelMate P6 14 AI, a lightweight business laptop that combines high performance, portability, and AI capabilities in a compact design under 1 kg. Powered by Intel® Core™ Ultra processors (Series 2) with a built-in NPU, this laptop offers up to 120 TOPS of AI performance, making it an ideal choice for businesses and institutions looking to enhance productivity and integrate AI into their operations. The TravelMate P6 14 AI runs on Windows 11 Pro and features a carbon fiber chassis, delivering both durability and style.


James Lin, General Manager for Notebooks at Acer, emphasized the importance of AI in modern business operations. “AI is evolving rapidly, and enterprises must integrate it into their IT infrastructure to streamline workflows and communication,” said Lin. He added that the TravelMate P6 14 AI, powered by Intel Core Ultra processors, provides exceptional power, efficiency, and security in an ultraportable design.

The laptop features a 14-inch WQXGA+ (2880x1800) display with IPS technology, or a WUXGA (1920x1200) panel, offering a bright 400-nit display with 100% sRGB color gamut. With thin bezels and an 82% screen-to-body ratio, the device provides an immersive viewing experience. The TravelMate P6 14 AI is designed for seamless multitasking, thanks to up to 32 GB of LPDDR5X memory, a 65 Wh battery, and next-gen Intel® Arc™ graphics. It also offers high-speed PCIe Gen4 SSD storage for handling demanding workloads, while a silent keyboard with a 1.55 mm travel distance ensures a quiet and comfortable typing experience.

The laptop's cutting-edge AI tools are housed in Acer’s TravelMate Sense app. The NPU-powered Acer Assist acts as a virtual assistant, providing document summarization and troubleshooting without sending data off the device. AI-driven features like Acer LiveArt 2.0 simplify photo editing by removing backgrounds and generating depth maps. Tools like GIMP and Intel's Stable Diffusion plugin further enhance the creative process with quick, text-based image generation. Acer PurifiedView 2.0 enhances video conferencing with features like Portrait Refinement and Gentle Lighting, ensuring users look their best during video calls.

Security and durability are key features of the TravelMate P6 14 AI. The laptop includes a QHD IR camera with a privacy shutter and Acer User Sensing Technology, which locks the device when the user steps away. Acer ProShield Plus offers a suite of security and management tools for businesses. The TravelMate P6 14 AI is also MIL-STD 810H compliant, ensuring it can withstand harsh conditions.

Connectivity options include Wi-Fi 7, Bluetooth® 5.4, USB 4 Type-C with Thunderbolt™ 4 support, HDMI 2.1, and two USB 3.2 Gen1 Type-A ports. Designed with sustainability in mind, the laptop is EPEAT-registered and TCO 9 certified, incorporating recycled materials in both its design and packaging.

The Acer TravelMate P6 14 AI will be available in North America and EMEA starting January 2025, with prices starting at USD 1,499.99 and EUR 1,349, respectively. For detailed specifications, pricing, and availability in specific markets, visit Acer’s official website or media center.

Tuesday, September 10, 2024

Shaping the Future: Building Sustainable and Resilient Cities

What makes a city thrive? 

It's a combination of visionary planning, purposeful development, and a strong sense of community. A thriving city doesn’t just happen by chance; it emerges when developers, government officials, and citizens come together to create spaces that foster movement, synergy, and prosperity. At the heart of this development is the celebration of life—where the community becomes the core, and sustainable growth is a shared goal. At SM Prime Holdings, Inc. (SMPHI), the vision for future cities transcends the traditional metrics of economic success. 




“At SM Prime, we dream big for our shared future. True prosperity is more than financial gain. It includes the development of sustainable, integrated properties, paired with a dedication to fostering vibrant, inclusive communities. Our legacy properties are built to last, withstanding the test of time and future challenges," says Ms. Jessica Bianca Sy, Lead Executive for Design, Innovation, and Strategy at SMPHI and SM Development Corporation (SMDC). 

Sy’s leadership at SM Prime aligns perfectly with the company’s goal of shaping cities that stand strong in the face of climate change and other pressing global challenges. Her participation in the 7th Annual Conference of the Association of Pacific Rim Universities – Sustainable Cities and Landscapes Conference and Student Symposium 2024 (APRU-SCL 2024) speaks volumes about her commitment to sustainability. 

This year's conference, themed "Advancing Sustainable Cities and Communities through Science, Technology, and Innovation," brings together experts from around the globe to discuss strategies that can lead to the development of more sustainable urban spaces. As one of the Philippines' leading integrated property developers, SM Prime has consistently demonstrated a commitment to sustainability and disaster resilience, crucial for a country like the Philippines that is highly vulnerable to natural disasters. With a population continually growing and cities expanding rapidly, there is an increasing demand for energy, water, and other essential resources. 

SM Prime addresses these challenges by prioritizing disaster preparedness and infrastructure resilience, aiming to scale these efforts to the city level. A significant component of SM Prime’s sustainability agenda is the shift toward renewable energy solutions. By working with energy franchise holders, the company has initiated projects to systematically manage energy use and reduce carbon footprints, moving closer to achieving net-zero emissions. This transition is vital not only for the company’s future but also for the cities it helps develop. 

When discussing SM Prime's future large-scale developments, Sy highlights a systems approach to utility infrastructure. “For our upcoming master-planned projects, we are embedding utility frameworks into the urban design guidelines at the precinct or plot level. This involves integrating critical infrastructure—like water, energy, and transport—into the overall blueprint of city planning,” she explains. Sy emphasizes that these efforts are not made in isolation but are developed in collaboration with a network of knowledge partners. Together, they have identified six key themes—transport, energy, water, biodiversity, built form, and materials—that will shape the cities of tomorrow. This living framework is not just a dream for Sy and SM Prime; it is a tangible, actionable vision. 

“We believe this is the future for cities in the Philippines. We are committed to delivering this vision for the benefit of future generations,” she states confidently. Through its work, SM Prime has proven to be a catalyst for economic growth, creating vibrant and sustainable communities that enrich the lives of millions. 

The company’s innovative approach to property development, paired with a forward-thinking sustainability agenda, is charting a course toward building resilient cities capable of withstanding the challenges of tomorrow. 

In doing so, SM Prime is not just developing real estate—it’s building the future. The 7th APRU-SCL 2024, hosted by the University of the Philippines Los Baños, will take place from August 6-8, 2024, at the SMX Aura Convention Center. This conference brings together local and international experts to explore the evolving landscape of sustainable urban development.

Monday, September 9, 2024

CL Unveils Groundbreaking Innovations to Inspire Greatness at IFA 2024

TCL Electronics, a global leader in consumer electronics and the second-largest TV brand in the world, is set to make a significant impact at IFA 2024 this September. The company plans to showcase one of its most comprehensive product lineups to date, demonstrating its commitment to innovation and excellence. The event will provide an exciting platform for TCL to unveil its upgraded technologies, all designed to "Inspire Greatness" and enhance the user experience across a wide range of consumer electronics.




At the heart of TCL's showcase will be its pioneering QD-Mini LED TVs, a series that has redefined television viewing with its superior audio-visual quality. This year's additions promise to deliver even more breathtaking visuals and immersive sound experiences, particularly in large screen sizes. TCL’s continuous efforts in perfecting Mini LED technology have positioned it as a leader in the field, offering consumers a truly cinematic experience from the comfort of their homes. Complementing this will be the introduction of a new category in TCL's TV lineup, featuring a cutting-edge sound solution developed in collaboration with one of the world's most renowned audio brands. This partnership underscores TCL's commitment to pushing the boundaries of both visual and auditory entertainment, delivering an unrivaled home entertainment experience.

In addition to its advancements in television, TCL will showcase a variety of other products designed to enhance modern living. The company will introduce the latest models of its TCL FreshIN air conditioners, which promise to improve air quality by introducing fresh air from the outside into the home environment, contributing to healthier indoor living spaces. Furthermore, TCL’s Free Built-in Series refrigerators will be on display, offering a sleek design that seamlessly integrates into any kitchen while delivering superior food preservation and energy efficiency. The company will also highlight its innovations in washing machines, which combine convenience with advanced technology to offer more effective and efficient laundry solutions.

Beyond the home, TCL will present its latest mobile devices, including the newest products in its NXTPAPER series. The NXTPAPER technology, which has been recognized with multiple awards, is known for providing a more natural and comfortable viewing experience that is easier on the eyes, making it ideal for extended usage. TCL's commitment to improving the mobile experience through this innovative display technology continues to set it apart in the highly competitive smartphone market.

TCL will also venture into augmented reality (AR) with the launch of new AR glasses, further broadening its portfolio of products aimed at enhancing everyday life. Additionally, the company will introduce its intelligent cockpit integration solution, reflecting its expansion into the automotive industry by creating smarter, more connected vehicles.

The event will not only be about products, but also about TCL’s global partnerships and corporate responsibility efforts. In line with its mission to inspire greatness, TCL continues to collaborate with some of the world’s leading sports organizations. The company is proud to be an official partner of the Spanish National Football Team, who are the current champions of Europe, as well as the national football teams of Italy, Germany, Poland, Czech Republic, and Slovakia. These partnerships highlight TCL's commitment to supporting excellence in sports and promoting a healthy, active lifestyle.

Moreover, IFA 2024 will see TCL shine a spotlight on its environmental and social commitments through its ONE TCL ESG (Environmental, Social, and Governance) initiatives. For the first time, TCL will provide a comprehensive overview of its achievements in green manufacturing and sustainable practices. Visitors to the booth will have the opportunity to learn about the company's ongoing efforts to build a more sustainable supply chain and reduce its environmental impact. This is part of TCL’s broader vision to not only deliver innovative products but also contribute positively to society and the environment.

TCL’s presence at IFA 2024 promises to be an exciting glimpse into the future of consumer electronics, where technology and sustainability intersect to create smarter, healthier, and more connected lifestyles. The event will take place from September 6 to 10, 2024, at Hall 21A, Messedamm Berlin, Germany, where visitors can experience TCL's cutting-edge innovations firsthand.

Sunday, September 8, 2024

SM Prime: Pioneering a Sustainable Future Through Innovation and Resilience

Sustainability has evolved into a critical focus across all industries, and for SM Prime Holdings, Inc. (SM Prime), one of Asia’s foremost integrated property developers, it is an essential part of their core business strategy. SM Prime has strategically embedded sustainability into every facet of its operations, leveraging its significant economic footprint and societal influence to create lasting impacts. Their commitment to sustainable development is not a recent endeavor, but rather a path the company embarked upon in the 1990s, grounded in practicality and resilience.


SM Prime’s approach to sustainability is not about following trends or adopting short-lived, flashy solutions. Instead, it is a commitment to implementing strategies that are both effective and enduring. Their focus on substance over style has enabled them to drive real, measurable change that benefits not just their business, but the communities and ecosystems they serve. This dedication was solidified in their 2023 Annual Integrated Report, which introduced the "Sustainability Ambition Roadmap" under the guiding message:


Together for a Sustainable Future.

This roadmap reflects SM Prime’s long-term vision of creating and managing innovative, sustainable, and integrated property developments that enhance the quality of life for all. Their sustainability framework focuses on three main pillars: **Environmental Sustainability, Prosperity for All,** and **Climate Resilience.** These pillars serve as the foundation of their ambitious goals for 2030, 2040, and beyond, aimed at fostering a future characterized by environmental stewardship, resilience, and widespread economic prosperity.


Environmental Sustainability and Climate Action

Among SM Prime’s flagship environmental initiatives is the goal of achieving **Net Zero by 2040**. Collaborating with the World-Wide Fund (WWF) for Nature-Philippines, the company has committed to aligning with global science-based targets to reduce carbon emissions, positioning themselves as a leader in corporate climate action. Jeffrey C. Lim, President and CEO of SM Prime, emphasized the company’s determination to meet these climate commitments, declaring it a top priority in their sustainability agenda.

A notable example of SM Prime’s efforts in climate action is the **solar photovoltaic (PV) system** installed at SM City Santa Rosa. With over 5,772 panels and a capacity of 3.088 MWp, this system generates an impressive 4.292 GWh of solar energy annually, contributing to the company’s goal of reducing dependence on non-renewable energy sources.


Waste Management: #SMWasteFreeFuture

SM Prime’s vision for a **#SMWasteFreeFuture** is another significant sustainability initiative, aimed at supporting the United Nations Environment Programme’s (UNEP) International Day of Zero Waste. The program promotes waste segregation through a simple yet effective system: **Recyclable, Disposable, and Compostable** (RDC). This initiative, rolled out across SM properties nationwide, seeks to reduce waste generation and increase the diversion rate from landfills.

The company also runs a variety of waste management programs, including the **Trash-to-Cash** recycling market and **Plastic Waste Collection** programs, which actively engage communities in rethinking their waste habits. SM Hotels and Convention Corporation (SMHCC) has also pioneered efforts to address food waste through projects like **The Sustainable Diner,** which diverts food waste through composting and biodigesters, as well as the **Tela Tales** program, which repurposes old linens into usable materials.


Water Stewardship and Innovation

SM Prime is equally committed to water conservation and management, recognizing the increasing importance of water stewardship in the face of climate change. Through the implementation of **sewage water treatment plants**, the company ensures that wastewater is recycled and reused for essential operations such as landscape greening and air conditioning. A standout example is **SM City Baguio’s Rainwater Filtration Facility**, which helps secure a steady and clean water supply for the mall and its tenants.


Prosperity for All: Socio-Economic Impact

SM Prime’s developments extend beyond environmental sustainability, acting as catalysts for socio-economic progress in the Philippines. Their projects, like the **Mall of Asia Complex**, set the standard for holistic urban development, blending commercial success with sustainability and quality of life improvements. As the company celebrates its **30th year** as a publicly listed company, it continues to honor the vision of its founder, Henry Sy, of bringing world-class developments to the Philippines.

According to Lim, true leadership is defined by collective success. SM Prime’s journey over the past three decades is a testament to the power of dreaming big and pursuing those dreams with unwavering determination.

SM Prime’s commitment to sustainability is not just about maintaining business success—it's about creating a brighter, more resilient future for generations to come.

Friday, September 6, 2024

Acer Launches Iconia X12 AMOLED Tablet: The Ultimate Device for On-the-Go Entertainment and Productivity

Acer today unveiled its latest addition to the tablet market, the Iconia X12 (X12-11), which promises to enhance both productivity and entertainment. With its 12.6-inch AMOLED display, the tablet offers users a premium visual experience, making it ideal for those who need a device for work, content consumption, and creativity. The 2.5K resolution (2560x1600 pixels), paired with 60 Hz refresh rate and 400 nits brightness, ensures that images and videos are sharp, vibrant, and easy on the eyes.

Acer's Iconia X12 sets a new standard for portable productivity with its versatility and comprehensive set of features. It includes quad stereo speakers, providing rich, immersive audio, whether you are listening to music, watching movies, or participating in virtual meetings. This tablet is designed for people who need a device that can do it all: from working on-the-go to enjoying multimedia content.




One of the key aspects of the Iconia X12 is its suite of productivity-enhancing accessories. Users have the option to add an aluminum stylus pen for drawing, sketching, and note-taking. The portfolio case not only provides protection but also functions as an adjustable, multi-angle stand, making it easier to use the tablet in various environments. The detachable Bluetooth keyboard, which includes a built-in trackpad, turns the tablet into a highly functional laptop substitute, offering a smoother typing and navigation experience for tasks like writing, editing, and browsing.

Running on Android 14 OS, the Acer Iconia X12 is built to support the latest apps and features, with the processing power to match. It is equipped with a MediaTek Helio G99 Octa-Core processor, which is known for its high efficiency and performance. Built on a 6 nm architecture, the processor provides seamless multitasking, allowing users to switch between apps without any lag. This makes the device ideal for work tasks like document editing, email, and presentations, as well as gaming and entertainment.

In terms of design, the Iconia X12 stands out with its thin-and-light aluminum alloy chassis. Weighing just 600 gramsand measuring 6.7 mm in thickness, it’s a highly portable device that can easily be carried in a bag or briefcase. The olivine black finish gives it a sophisticated and stylish look, making it a device you’d be proud to show off whether at work or at play.

The battery life of the Iconia X12 is another major selling point. With a 10,000 mAh battery that supports fast charging, this tablet ensures long-lasting usage on a single charge, making it a reliable companion for users who need to stay connected throughout the day. Whether you're working remotely, traveling, or just spending a long day at the office, the Iconia X12’s battery won’t let you down.

Camera capabilities on the Acer Iconia X12 have also been given careful attention. The tablet is equipped with an 8 MP front camera, which is ideal for high-quality video calls and conferencing. The 13 MP rear camera, complete with flash and autofocus, allows users to capture detailed photos and videos. Whether for personal use or business-related tasks, the cameras are built to provide clear and true-to-life image quality.

In terms of memory and storage, the Iconia X12 offers 8 GB of LPDDR4X RAM, ensuring smooth and responsive performance even with multiple apps running simultaneously. It comes with storage options of 128 GB or 256 GB UFSand also supports expansion through a microSD card slot that accommodates up to 1 TB. This provides plenty of room for apps, documents, photos, and other files, making it easy to keep everything in one place without worrying about space constraints.

The tablet’s connectivity options include Wi-Fi 5, GPS, Bluetooth 5.2, and USB Type-C ports, ensuring fast, stable, and reliable connectivity no matter where you are. Whether you’re at home, in the office, or on the move, the Iconia X12 helps you stay connected to the digital world.
Specifications at a GlanceDisplay: 12.6-inch AMOLED (2560x1600), 60 Hz, 400 nits brightness
Processor: MediaTek Helio G99 Octa-Core
Memory: 8 GB LPDDR4X
Storage: 128 GB / 256 GB UFS, expandable via microSD (up to 1 TB)
Battery: 10,000 mAh with fast charging support
Cameras: 8 MP front, 13 MP rear with flash and autofocus
Audio: Quad stereo speakers
Connectivity: Wi-Fi 5, Bluetooth 5.2, GPS, USB Type-C
Weight: 600 g
Dimensions: 283.2 mm (W) x 186.6 mm (D) x 6.7 mm (H)
Pricing and Availability


Exact pricing and availability details will vary by region. For more information, please visit Acer's official website.

Tuesday, September 3, 2024

Acer Unveils New Swift Copilot+ Laptops with Intel Core Ultra Series 2 Processors

Acer has unveiled the new Swift 14 AI and Swift 16 AI Copilot+ laptops, featuring the cutting-edge Intel® Core™ Ultra processors (Series 2). These sleek, high-performance laptops are designed to handle AI-intensive tasks with ease, delivering up to 48 Trillions of Operations Per Second (TOPS) in neural processing unit (NPU) AI performance. As Acer’s first models with the new Intel Core Ultra processors, they promise enhanced functionality for next-generation AI workloads.

James Lin, General Manager of Notebooks at Acer Inc., highlighted the significance of this launch, noting that the Swift Copilot+ models are set to improve the way customers work, learn, and manage their daily activities. Intel’s Michelle Johnston Holthaus echoed this sentiment, emphasizing how the new laptops meet the modern demands of performance, battery life, and security, all while harnessing AI to boost productivity.



Both the Swift 14 AI (SF14-51/T) and Swift 16 AI (SF16-51/T) offer advanced AI processing capabilities powered by the Intel Core Ultra processors. These devices efficiently manage tasks by optimizing CPU performance, utilizing Intel® Arc™ graphics, and leveraging next-generation NPU technology for fast and efficient AI-based creations. They are designed to handle generative AI tasks seamlessly, ensuring a smooth and powerful user experience.

The laptops are also equipped with robust security features, including biometric login options and hardware-level security through the Intel® Partner Security Engine. Microsoft's Pluton security processor adds another layer of protection, making these laptops secured-core PCs. Additionally, Acer’s User Sensing technology enables advanced presence detection, automatically locking and waking the laptop based on user proximity.

In terms of design, the Swift 14 AI and Swift 16 AI combine premium aesthetics with functional features. Their aluminum chassis is enhanced with an iridescent icon, while the touchpad features an AI Activity Indicator that illuminates when the NPU or Copilot is in use. The devices are engineered for easy one-hand opening, thanks to a 180-degree hinge, and are highly portable due to their slim and lightweight design. Both models feature vibrant OLED displays with a 90 Hz refresh rate, DCI-P3 color accuracy, and HDR TrueBlack 500 certification, ensuring stunning visuals. The Swift 14 AI offers a choice between 14-inch 3K or 2K OLED displays, while the Swift 16 AI sports a 16-inch 3K OLED panel.

Acer has integrated several AI-driven applications, including AcerSense for quick access to AI features, and Acer Assist, which helps with troubleshooting and secure document management. Conferencing tools, such as Acer PurifiedView™ 2.0 and PurifiedVoice™ 2.0, work with the 1440p QHD IR webcam and triple microphone array to ensure users look and sound their best during virtual meetings.

The Swift 14 AI and Swift 16 AI models are built with sustainability in mind, incorporating recycled materials and shipping with eco-friendly packaging. With Wi-Fi 7, Bluetooth™ 5.4, and a host of connectivity options, these laptops offer reliable performance in various settings. Pricing and availability will vary by region, and more details can be found on Acer’s website.

Sunday, September 1, 2024

Sharp Reaches Major Milestone with 11 Millionth Washing Machine Produced

Sharp, a renowned global manufacturer of home appliances, has reached a remarkable milestone with the production of its 11 millionth washing machine. This significant event was celebrated with a special ceremony attended by prominent guests, including local government officials and key figures from Sharp Corporation Japan. Masanori Komori, the Unit General Manager of Cleaning, Laundry, and Smart Appliances, was present to commemorate this achievement, underscoring Sharp’s dedication to innovation, quality, and the evolution of its global washing machine direction.



Kazuo Kito, President and General Manager of Sharp Philippines, expressed his pride in reaching this milestone, emphasizing that it reflects the collective efforts of the Sharp team and the enduring support of its customers and dealers. Kito reaffirmed Sharp’s commitment to innovation and quality, highlighting the company's unwavering focus on providing cutting-edge solutions to meet diverse laundry needs. He emphasized the crucial role played by Sharp’s local research and development (R&D) team in revolutionizing traditional laundry methods. These innovations have been warmly received by Filipino consumers, further cementing Sharp’s position as a trusted provider of locally suited laundry appliances.

Sharp’s journey in the washing machine industry began in 1987 when it established its production line in the Philippines. Since then, the company has remained dedicated to serving Filipino households and contributing to the development of local manufacturing capabilities. Sharp’s reputation for quality and reliability has been continuously recognized, most notably by being honored with the prestigious Reader’s Digest Gold Trusted Brand Award in the washing machine category for an impressive 13 consecutive years. This accolade underscores the brand’s ongoing commitment to durability, excellence, and customer satisfaction.



In keeping with its legacy, Sharp recently organized a unique contest titled “Search For The Oldest Washing Machine,” held from July 15 to July 31, 2024. The contest received over a hundred entries, with participants showcasing their long-lasting Sharp washing machines that have served them for decades. Several grand winners, whose machines had remained functional for more than 30 years, were invited to the celebratory event. These loyal customers shared their heartwarming stories, recounting the reliability and durability of their Sharp appliances over the years. Their stories serve as a testament to Sharp’s enduring commitment to quality and customer satisfaction.

To celebrate the production of its 11 millionth washing machine, Sharp Philippines announced an exciting promotional campaign offering exclusive discounts and deals. Customers can purchase the 7kg Fully Auto ES-JN07A9 (GY) washing machine for the special price of ₱11,000, down from its regular price of ₱13,198. Additionally, Sharp is offering free check-ups and an 11% discount on parts replacement for their washing machines during the promo period, which runs from August 15 to September 30, 2024.



Beyond its business achievements, Sharp Philippines remains committed to fulfilling its corporate social responsibility by supporting the community, particularly in times of crisis. As part of this commitment, the company is donating washing machines to 17 cities in Metro Manila, with plans to expand this initiative to other regions. These machines will be given to the respective Office of the Mayor to support community activities, particularly in evacuation centers, where they will play a vital role in maintaining cleanliness and hygiene for displaced residents during emergencies. Sharp takes pride in contributing to these efforts and supporting communities in need.

Looking ahead, Sharp remains steadfast in its mission to enhance the daily lives of its customers by delivering reliable, innovative, and high-quality home appliances. “We promise to continue our goal of becoming every household’s reliable partner in their daily lives, creating a satisfied and unforgettable journey for every customer across the country,” said Mr. Kito in his concluding remarks.