Milksha's First Concept Store at SM North EDSA – The Ultimate Haven for Pure, Fresh, and Natural Milk Tea!

Milksha, Taiwan’s beloved milk tea brand, proudly opens its first-ever concept store in the Philippines!

Get ready for a delightful sip filled with pure, fresh, and natural milk tea creations made with the finest ingredients. Officially opening its doors at SM North EDSA, the Milksha concept store is inviting even more Filipinos to experience its fresh and most flavorful milk tea straight from Taiwan.

Milksha has become a global sensation, celebrated for its commitment to quality and its dedication to crafting pure, fresh, and natural beverages. Each drink is hand-made with care–from the finest tea leaves to freshly made chewy honey pearls–to create a symphony of textures and flavors. By using only real ingredients and no powders, Milksha delivers a velvety creaminess and the bold, full-bodied taste of authentic tea, satisfying cravings and delighting taste buds with every sip. 

Fresh. Pure. Authentic.

Milksha’s secret to success? It’s the flavors enhanced by special ingredients, ingredient by ingredient. The menu is a celebration of everything that makes milk tea special, with drinks that highlight Milksha’s commitment to fresh, real ingredients. Some must-try favorites include:

Signature 3Q Milk Tea – A bestseller layered with a trio of honey pearls, grass jelly, and pudding for the ultimate texture-filled sip.

Strawberry Coulis Milk – A creamy milk drink swirled with generous portions of real strawberries, offering a fruity and delightful twist that fans can’t stop raving about.

Jasmine Green Tea with Cloudy Cream – A hot, light, and fragrant tea crowned with Milksha’s velvety cream topping for a perfect balance of flavors.

Each cup is brewed for the perfect balance, packed with flavor, and designed to make your taste buds dance. Whether you’re looking for something refreshing, indulgent, or entirely unique, Milksha’s offerings promise to deliver.

Milksha’s menu now boasts over 30 drinks, offering something for every mood and moment. The expanded selection includes exciting new creations alongside classic favorites, ensuring that everyone can find their next go-to beverage.


Made to Savor, Made to Share

Whether grabbing a quick pick-me-up with friends, taking a break from shopping, or simply treating yourself to something special, Milksha’s first concept store at SM North EDSA, City Center, Level 2 offers a space where every visit becomes a moment to remember. 

With its focus on real ingredients and innovative flavors, Milksha is set to become a must-visit destination for milk tea lovers in the heart of Quezon City. 

Discover more sweet treats and exciting brands at SM Supermalls, the home of firsts, by visiting www.smsupermalls.com or following @smsupermalls on social media.

SM strengthens pivot to solar PVs in support of DOE’s renewable energy goals

As the world continues to grapple with depleting resources, the need for renewable energy has never been more urgent. Malls, as significant energy consumers, have a unique opportunity to lead the charge towards a greener, more sustainable future by adopting renewable energy solutions that can significantly reduce their environmental impact.

Understanding this, SM has been continuously ramping up its renewable energy initiatives by adopting solutions that lower its carbon footprint. One such solution is the adoption of solar photovoltaic (PV) systems, which provide clean and renewable energy by converting sunlight directly into electricity. This allows SM to reduce its reliance on fossil fuels, lower energy costs, and contribute to a greener environment.

Expanding solar power across SM malls

As of February 2025, SM is nearing full operations for the solar PV systems installed in 45 of its properties across the country, with more slated for retrofitting soon.

SM’s use of solar PV systems is just one of the many ways the company has been taking a more sustainable approach to energy use while supporting the country in achieving its sustainability goals. Its efforts continue to be recognized by reputable institutions both locally and internationally.

Industry recognition for SM's sustainability efforts

For instance, SM’s flagship mall, SM Mall of Asia, was recognized at the 2024 Energy Efficiency Excellence Awards and Sustainable Energy Awards organized by the Department of Energy (DOE). It won the Sustainable Energy Award for a Private Institution for its solar PV system, which is capable of generating 2.7-megawatts (MW) of peak energy---enough to power 1,790 households for an entire year.

Meanwhile, SM City Butuan was recognized under the New and Existing Building category at the Association of Southeast Asian Nations (ASEAN) Energy Awards 2024 Best Practices Competition for Energy-Efficient Buildings. Endorsed by the DOE to represent the Philippines, the mall was honored for advancing energy efficiency and conservation (EEC) innovations in its design and operations.

Supporting the DOE's Renewable Energy Roadmap

Alongside its efforts to integrate renewable energy sources into its operations, SM is also committed to supporting the DOE in achieving its targets under the Renewable Energy Roadmap 2017-2040, particularly its goal to increase the country's renewable energy installed capacity to at least 20,000 MW by 2040.


Public-Private Partnerships for a sustainable future

SM collaborates with partner solar PV system providers under the Energy Regulatory Commission (ERC) Distributed Energy Resources program. These service contracts define the conditions of the partnership, project timelines, and the assigned malls for each provider, aligning with SM's adoption of renewable energy.

"At SM, sustainability is a commitment. Our growing solar portfolio demonstrates our dedication to a greener future for the Philippines, in partnership with the DOE and our valued partners," shared SM Supermalls Vice President for Corporate Compliance Group Engr. Liza Silerio.

“Together, we’re not just generating cost savings – we’re shaping a more sustainable future by supporting long-term environmental goals of our partners while contributing to the Philippines’ green transition,” said Green Heat Corporation Director Glenn Tong. Green Heat is one of SM’s solar PV system providers.


A model for sustainable development

Beyond its environmental and economic benefits, SM’s implementation of solar PV systems serves as a progressive model for public-private partnerships (PPPs). By collaborating with the DOE, SM gains access to technical expertise and financial incentives while helping the country meet its sustainability goals. This approach promotes innovation, creates jobs, and sets a precedent for other commercial establishments to follow.

DOE's support for sustainable energy development

“The DOE has implemented sustainable energy development strategies and institutionalized national and local capabilities, and we are heartened by the strong support we have received from both the private and public sectors,” said DOE Undersecretary Rowena Cristina Guevara in her opening address at the Sustainable Energy Awards.

Stay Cool in Style with Hanabishi’s Ice-Cooling Portable Fans

With summer fast approaching, staying cool and comfortable is a top priority. Whether you’re commuting, engaging in outdoor activities, attending concerts, working, studying, or even applying makeup, a reliable handheld fan is an essential accessory. This is especially true for those living in tropical countries like the Philippines, where the heat can be relentless.

Hanabishi Appliances, a trusted name in quality and affordable home and office appliances, has expanded its product line to include stylish and highly efficient handheld fans. Among its latest offerings is the Hanabishi Hi-Speed Ice-Cooling Portable Fan, designed to provide refreshing relief whenever and wherever you need it.

A Stylish and Functional Cooling Solution

The Hanabishi Hi-Speed Ice-Cooling Portable Fan is more than just a cooling device—it’s a fashion statement. Available in five elegant colors—pink, green, blue, white, and black—this fan allows you to express your personal style while enjoying its powerful cooling performance.
Why Choose the Hanabishi Hi-Speed Ice-Cooling Portable Fan?

This innovative handheld fan is packed with features that make it a must-have during hot and humid days:

Infinitely Adjustable Speed – Unlike traditional fans with fixed settings, this portable fan allows you to adjust the speed to your preference for maximum comfort.


Long-Lasting Battery Life – Depending on the speed setting, the fan can run for up to six hours, ensuring you stay cool for extended periods.


Quick and Convenient Charging – Equipped with a USB Type-C charging port, the fan charges fully in just three to four hours, making it easy to recharge anytime, anywhere.


Durable and Lightweight Build – Made from sturdy ABS (Acrylonitrile Butadiene Styrene) material, the fan is both durable and lightweight, making it easy to carry around without adding extra weight to your bag.


Powerful Wind with Ice Cooling Function – What sets this fan apart from others is its ice-cooling feature, providing an extra level of refreshment to help you beat the heat even on the hottest days.
A Perfect Gift Idea

The Hanabishi Hi-Speed Ice-Cooling Portable Fan isn’t just a great personal investment—it also makes an excellent gift. Whether for colleagues, friends, or family members, this fan is a thoughtful and practical present. It’s also ideal as a corporate giveaway for company events, ensuring that your employees and clients stay cool and comfortable.
Where to Buy

Discover more about the Hanabishi Hi-Speed Ice-Cooling Portable Fan and other innovative products at www.myhanabishi.com. Hanabishi appliances are available at leading appliance stores nationwide and can also be purchased through popular online platforms, including Lazada, Shopee, and TikTok.
Stay Updated with Hanabishi

Don’t miss out on the latest product releases and promotions! Follow Hanabishi’s official social media accounts to stay informed about new arrivals and special offers.

Stay fresh, stay cool, and beat the heat with the Hanabishi Hi-Speed Ice-Cooling Portable Fan—your perfect summer companion!

SM Prime and DENR bolster Manila Bay cleanup efforts with high-tech trash boat

In a joint effort for Manila Bay, SM Prime Holdings (SM Prime), together with the Department of Environment and Natural Resources (DENR), was present for the handover of a state-of-the-art catamaran trash boat to complement the ongoing battle against water pollution. DENR received the boat last January 31, along with essential navigation and safety equipment as well as cleaning tools. The 30-foot catamaran will be operated by the DENR Metropolitan Environmental Office - South Zone and will contribute to the agency's capacity to combat water pollution and preserve the vital marine ecosystem.

This donation strengthens the DENR's arsenal in its multifaceted approach to cleaning Manila Bay. The catamaran will enable more efficient removal of floating debris and waste, contributing to the broader effort to improve water quality and restore the bay's ecological health. The partnership with SM Prime exemplifies the power of public-private collaborations in tackling complex environmental challenges.

"This catamaran represents our unwavering commitment to environmental stewardship and our belief in the power of collaboration to create a sustainable future for our communities," said SM Supermalls Vice President Engr. Liza Silerio, emphasizing the shared vision of both organizations. SM Prime's contribution complements the DENR's ongoing initiatives, including the Paranaque Adopt-a-River project, and underscores the importance of collaborative efforts in achieving lasting environmental improvements.

The presence of DENR Secretary Maria Antonia Yulo-Loyzaga and other DENR officials emphasized the agency's commitment to leveraging partnerships to achieve its environmental goals. The catamaran will play a crucial role in the DENR's continued efforts to protect Manila Bay from pollution and preserve its valuable resources for future generations. This collaboration serves as a model for how public and private sectors can work together to address pressing environmental concerns and create a healthier environment.

SM Book Nook Reading Festival brings Filipino stories to life at SM Aura

The SM Book Nook Reading Festival, held on January 31, 2025, at the Book Nook in SM Aura, drew 500 book lovers of all ages for a dynamic celebration of Filipino literature and creativity. From engaging author meet-and-greets to lively performances and informative workshops, the festival offered a rich array of literary experiences.

Interactive storytelling and inspiration

One of the festival's highlights was the launch of SM Book Nook's innovative "Pass the Plot" board. This interactive activity encouraged participants to co-create a story, sentence by sentence, showcasing their collective creativity.

A major highlight of the event was the presence of renowned literary personalities such as National Artist for Literature Virgilio Almario (Rio Alma), Dean Tony Laviña, Hans Pieter Arao, and Jayson Fajardo. Attendees had the unique opportunity to connect with these esteemed authors, get their books signed, and engage in insightful conversations. The festival also showcased emerging talent, with popular independent authors like Therese Villarante-Langit connecting with readers and sharing their work.

A celebration of community and shared passion

A heartwarming moment unfolded when publishers and authors united for a meaningful cause—donating books to the SM Book Nook. This symbolic gesture underscored the collective mission of promoting a culture of reading and knowledge-sharing.

Engaging activities for all ages

The festival buzzed with activity throughout the day. Attendees participated in fun quiz games, delved into historical fiction readings, and engaged in thought-provoking book club discussions. Spoken word poetry performances by teens and young adults added a contemporary flair, while a session on zines with BBZ offered a glimpse into the world of independent publishing. Publishers like Bookshelf PH, Grana Books, and Aklat Alamid showcased their latest titles, and a special session on copyright law provided valuable information for aspiring authors.

The SM Book Nook Reading Festival proved to be more than just a book event. It was a lively community gathering, a celebration of Filipino storytelling, and a source of inspiration for both established and aspiring writers.

Bringing Light and Hope: SM Cares Partners with Global Peace Foundation to Empower Sustainable Communities

SM Cares, the corporate social responsibility arm of SM Supermalls, has joined hands with the Global Peace Foundation (GPF) Philippines to support the transformative All Lights Village project. This partnership was solidified with the signing of a Memorandum of Agreement (MOA) on February 14, 2025, at the SM Prime Headquarters, marking another significant step forward in promoting sustainable development and empowering underprivileged communities in off-grid areas.

The All Lights Village project, spearheaded by GPF Philippines, is an innovative initiative designed to improve the quality of life for families living in rural areas without access to electricity. By providing solar lighting, educational resources, and livelihood opportunities, the program is creating brighter futures for these communities while championing clean energy solutions and sustainable growth.

A Shared Commitment to Uplifting Communities

Through this partnership, SM Cares will provide spaces in SM Aura, SM Megamall, and SM Mall of Asia for fundraising booths dedicated to the All Lights Village project. Funds raised through these booths will directly support the initiative, enabling more families to benefit from solar lighting, better education, and sustainable livelihoods.

During the MOA signing, Joaquin San Agustin, Executive Vice President for Marketing of SM Supermalls, emphasized the importance of this collaboration. “SM Cares is proud to support the All Lights Village project and its mission of empowering communities through sustainable development. By providing these families with clean energy and opportunities, we are not just lighting homes but also paving the way for brighter, more hopeful futures.”

Leonard Faustino, Executive Director of GPF Philippines, shared similar sentiments. “This partnership with SM Cares reflects a shared vision of creating lasting change in communities that need it the most. Together, we are proving that even the smallest actions, like providing light, can spark transformative impact.”

Impacting Lives Through Clean Energy and Sustainability

The All Lights Village initiative has already made a significant difference in rural areas by reducing reliance on harmful kerosene lamps and offering children a safe and well-lit environment for studying. This partnership will enable even more families to access these benefits, creating ripple effects of progress across communities.

The fundraising booths at SM malls will serve as a platform for shoppers to participate in this cause, ensuring that the public becomes an integral part of this life-changing initiative. More details about the booth locations and schedules will be announced soon, inviting everyone to contribute to a brighter tomorrow.

Looking Forward: Building a Better Future Together

This partnership underscores SM Cares’ continued commitment to empowering communities and supporting impactful initiatives that improve lives. The All Lights Village project is not just about providing light—it’s about illuminating opportunities and fostering a sense of hope and unity among the most underserved populations.

#ColorsInBloomAtSM: A Burst of Color, Culture, and Celebration

This year’s Panagbenga has been nothing short of a color spectacle showcasing Baguio’s arts and culture.

A key highlight of the event, The Mighty Bhutens Art Exhibit, brings the spirit of the Cordilleras to life through its artistry. This display features works by Kabunyan de Guia, Guiller Lagac, and Oliver Olivete—collectively known as The Mighty Bhutens. Their pieces, inspired by National Artist Kidlat Tahimik, reflect a spontaneous, playful approach that remains true to the rich heritage of the region.

The Food and Crafts Fair, running from February 17 – March 03, features local MSMEs presenting a variety of products, including souvenirs, foods, and delicacies. The Food Truck Fest at The Drive offers a unique mix of tastes and flavors from local culinary entrepreneurs.

The Arts and Crafts activity sparks creativity among students from various schools as they repurposed past Panagbenga decors into sustainable art. Families enjoyed bonding at Family Art Day, while friends found inspiration from the scenic Sky Terrace view during the Painting Competition.

The shoppers enjoy the Panagbenga spirit and festive atmosphere enriched by music and cultural performances from groups such as Day Eng Cultural Group, University of Baguio BIBAK Ubbun Kaafuan, Paggawisan Tako Am-In from the University of the Philippines-Baguio and Gawis Culture and Arts Ensemble. 

Fur-parents and their beloved companions struts their super style in a fun-filled costume contest. The Pet Pawstival kicked off with a paw-some day of bonding and laughter, creating unforgettable memories for both pets and their devoted owners.

The weaving workshop, led by master weaver Cathy Ekid from Bontoc, shares her expertise in backstrap weaving. With the assistance of the Pasakalye Group of Artists, mall-goers try their hand at this traditional craft, contributing to the preservation of the art of weaving.

Hiraya: Dreams in Bloom showcased a heartfelt collection of artworks that captured dreams and aspirations through the enchanting beauty of flowers. Featuring over 60 pieces from 48 artists, the exhibit highlighted the incredible talent of prominent Pasakalye artists, blending tradition and creativity in a captivating visual storytelling.

Blooming Weaves celebrated Cordillera’s rich weaving traditions through a stunning fashion show and exhibit. Featuring the Fashion Designers Alliance Cordillera, the event blended traditional fabrics with modern, eco-conscious designs. Visitors admired intricate handwoven masterpieces, showcasing techniques like backstrap weaving, pedal loom weaving, and ikat dyeing—each a testament to indigenous artistry.

Spectacular fireworks, vibrant floral displays featuring a dynamic blend of pastel floral designs, and striking gobo and light installations throughout the mall further enhanced the Panagbenga celebrations.

On February 23, residents and visitors eagerly gathered to witness the highly anticipated Grand Float Parade, featuring 44 beautifully decorated floats that captivated the crowd.

As a hall-of-famer, SM City Baguio presented a non-competing entry, bringing this year’s festival theme, "Blossoms Beyond Boundaries," to life with a stunning design inspired by a cornucopia of bountiful harvests.

SM Viyline MSME Caravan: Strengthening community ties at SM City Baguio

The much-anticipated second leg of the Viyline Micro, Small, and Medium Enterprises (MSME) Caravan is set to take place at SM City Baguio from February 19-25, 2025, bringing together an exciting array of MSMEs and community members for a dynamic shopping experience. This collaboration between Viyline and SM aims to boost local businesses while promoting community engagement, and the event is poised to be a game-changer for MSMEs in the region.

A highlight of the event will be the presence of Viy Cortez, renowned influencer and wife of popular YouTuber CONG TV. Known for her strong online following and influence, Viy Cortez will grace the opening ceremony, adding a touch of excitement and star power to the event. Her involvement in this initiative underscores the significance of the MSME Caravan as an opportunity to elevate the community.

The Viyline MSME Caravan is more than just a bazaar—it’s a collaborative effort to strengthen the local economy, support budding entrepreneurs, and celebrate the diversity and creativity of the MSME sector. By bringing together small business owners, influencers, and community members, this event nurtures deeper connections and encourages greater consumer engagement. 

The success of the first leg of the Viyline MSME Caravan, held at SM City Bataan last January 22 - 29, 2025, has set the stage for a thrilling second installment, and this collaboration with SM City Baguio promises to take things to the next level. With the support of influential figures like Viy Cortez, the event is bound to attract a wide audience, further solidifying the importance of MSMEs in promoting community growth. 

The caravan continues to SM City Dasmarinas from March 19-30, after its SM City Baguio stop (February 19-25, 2025). See the full schedule at www.smsupermalls.com.


Empowering MSME success at SM Supermalls 

SM Supermalls champions MSME growth and sustainability by providing prime retail spaces and high-impact promotions. As home to the country’s largest MSME community, SM offers end-to-end support—from incubation to national expansion—ensuring that local businesses thrive in a highly competitive landscape.

What’s New at SM North EDSA? Must-Try Shops & Eateries!

SM North EDSA continues to redefine the shopping and dining experience with an exciting lineup of new tenants spread across its sprawling mall. With a diverse array of fresh concepts, unique dining spots, and immersive attractions, there’s always something new to explore at this premier shopping destination. From Milksha’s highly anticipated first-ever concept store in the Philippines to the latest specialty shops at The Block, here’s a closer look at what awaits you at SM North EDSA.

The Block: A Hub of Exciting New Stores

The Block at SM North EDSA is buzzing with energy as it welcomes a new wave of shops and experiences designed to delight shoppers of all ages. Whether you’re in the mood for a culinary adventure, searching for the latest pop culture merchandise, or looking for an immersive play space for kids, The Block is your ultimate destination for fun and discovery.

Tonkotsu Kazan (The Block, Ground Floor)

Indulge in the rich and flavorful world of authentic Japanese ramen at Tonkotsu Kazan, now serving at SM North EDSA. Renowned for its meticulously crafted noodles, deeply satisfying broth, and perfectly roasted pork, this ramen house brings a taste of Japan’s traditional comfort food to Manila.

Each steaming bowl is a testament to the Japanese philosophy of omotenashi—providing exceptional hospitality and care. Whether you’re craving a classic tonkotsu ramen or looking for a new favorite, Tonkotsu Kazan promises a deliciously authentic experience with every visit.

Bebang Halo-Halo (The Block, Ground Floor)

Experience halo-halo like never before at Bebang Halo-Halo, where tradition meets innovation in every bite. Known for its “Fun, Royal, and Filipino” approach, Bebang reinvents this beloved Filipino dessert with the creamiest textures and exciting flavors.

Their signature offering, The Presidential, is a must-try, combining a delightful mix of sweet, creamy, and crunchy ingredients for the ultimate merienda treat. Priced at only PHP 148–178, it’s a budget-friendly indulgence perfect for any time of the day.

Fully Booked x Kinokuniya (The Block, 5th Floor)

Book lovers and manga enthusiasts, rejoice! Fully Booked x Kinokuniya brings an unparalleled literary experience to SM North EDSA. This unique collaboration blends Fully Booked’s extensive collection of English-language titles with Kinokuniya’s expertly curated selection of Japanese books.

From timeless Japanese literature to Nihongo learning materials, art books, and the latest English-translated manga, this bookstore is a cultural haven for avid readers and collectors alike.

Gashapon Bandai (The Block, 5th Floor)

Gashapon Bandai, Japan’s iconic capsule toy vending machine store, has finally landed at SM North EDSA! This treasure trove of collectibles features beloved anime characters, including Dragon Ball, Sailor Moon, and Sanrio icons.

Each visit offers the thrill of the unknown as you turn the dial and uncover a surprise figurine. Whether you're a die-hard collector or a casual fan, Gashapon Bandai turns every shopping trip into an exciting adventure.

Co. The Collectible Store (The Block, 5th Floor)

Step into a pop culture paradise at Co. The Collectible Store, the ultimate haven for anime lovers, Funko Pop! collectors, K-pop enthusiasts, and trading card fans. With an ever-evolving inventory of rare finds, limited-edition merchandise, and nostalgic treasures, this shop celebrates the passion of collectors and fans alike.

Underwater Adventure (The Block, 5th Floor)

Bring your little ones to an ocean-inspired wonderland at Underwater Adventure, the metro’s first immersive, ocean-themed playground. With stunning marine murals covering the walls and floors, along with boat and sea animal ride-on toys, this creative play space offers kids an engaging and educational experience. It’s the perfect destination for family fun and imaginative exploration.

Beyond The Block: New Experiences Across the Mall
Milksha (City Center, 2nd Floor)

Renowned for its premium fresh milk and handcrafted tea-based drinks, Milksha debuts its first-ever concept store in the Philippines at SM North EDSA. With a dedication to quality ingredients and expert craftsmanship, Milksha offers a refreshing take on bubble tea that’s both delicious and satisfying.

Aquaflask Design Lab (City Center, 2nd Floor)

Sustainability meets style at the Aquaflask Design Lab, where you can find chic, double-insulated water bottles that keep your beverages hot or cold for hours. Perfect for eco-conscious shoppers, these sleek bottles make hydration both fashionable and functional.

Dr. Martens (The Annex, 2nd Floor)

Iconic, rebellious, and effortlessly stylish—Dr. Martens has arrived at SM North EDSA. Known for its durable leather boots and signature yellow stitching, this legendary footwear brand is a staple for those who want to make a bold fashion statement. Whether you’re after classic combat boots or modern, versatile styles, Dr. Martens delivers unparalleled comfort and edge.

Gyukatsu Kyoto Katsugyu (City Center, 2nd Floor)

For a truly interactive dining experience, head to Gyukatsu Kyoto Katsugyu, where high-quality beef cutlets take center stage. Lightly breaded and fried to crispy perfection, each gyukatsu is served with a sizzling stone grill, allowing diners to cook their beef exactly to their liking. Complemented by a variety of dipping sauces and seasonings, this Japanese delicacy is a must-try for foodies looking for a unique and satisfying meal.

Coming Soon: Even More to Look Forward To!

The excitement doesn’t stop here! SM North EDSA continues to expand its offerings with more stores set to open in the coming months, including:

Stuff’d: A go-to destination for flavorful kebabs, burritos, and quesadillas.

All Aboard: A whimsical concept store promising a unique shopping experience.

KKV: A vibrant retail space featuring trendy lifestyle essentials.

With so much to explore—from literary gems and collectible treasures to culinary delights and stylish finds—SM North EDSA remains the ultimate hub for shopping, dining, and entertainment. Don’t miss out on these new and upcoming experiences! Plan your visit today and be among the first to discover the latest trends, tastes, and thrills at SM North EDSA.

What’s New at SM Supermalls? Discover the Freshest Finds, Tastes, and Trends at the #HomeOfFirsts!

Discover what’s next and what’s new at SM Supermalls—your ultimate destination for the freshest flavors, trendiest lifestyle finds, and exclusive collectibles. With exciting new openings and upcoming must-visit spots, there’s always something to look forward to!

SM North EDSA

Flavors to Savor
Already satisfying cravings, Tonkotsu Kazan serves rich broth, tender pork, and premium noodles in every bowl of Japanese ramen. Bebang Halo-Halo delights with a fresh and creamy twist on the classic Filipino dessert, while Gyukatsu Kyoto Katsugyu excites meat lovers with its iconic gyukatsu, a perfect mix of tradition and innovation. Marking a milestone in its expansion, Milksha debuts its first-ever in the Philippines concept store at SM North EDSA. Bringing its signature premium bubble tea experience to an even bigger audience, offering refreshing bubble tea made with premium milk and tea leaves. 

Trendsetting Styles & Lifestyle Must-Haves

Dr. Martens is already making bold style statements with its iconic footwear. Fully Booked x Kinokuniya has become a go-to literary escape, blending English bestsellers with curated Japanese titles for book lovers. On the horizon, KKV will bring youthful, trendy essentials, Aquaflask Design Lab will redefine hydration with stylish, double-insulated water bottles, and All Aboard will offer a luxury hub for toys and collectibles for hobbyists of all ages.


Epic Fun, Unforgettable Memories

For families, The Underwater Adventure is open and ready to immerse kids in an ocean-themed playground filled with vibrant sea creatures and murals—perfect for a day of fun with special discounts on its 1-hour pass, from P400 to only P299! A discount on the 3-hour pass is also available, from P550 to only P420. Both of these discounts can be claimed exclusively on the SM Malls Online app!


Collector’s Paradise

Fans can now enjoy Gashapon Bandai’s capsule toy machines featuring beloved anime characters. Co. The Collectible Store is another must-visit, offering rare Funko Pop! figures, K-pop albums, and anime memorabilia for devoted collectors.


SM Mall of Asia

Flavors to Savor

Coming soon, Rossopomodoro brings to the Philippines for the first time the true taste of Naples in SM Mall of Asia. Known for its authentic Neapolitan pizza—creamy mozzarella, charred yet elastic crust, and sweet San Marzano tomatoes—every bite stays true to centuries-old Italian tradition.


Trendsetting Styles & Lifestyle Must-Haves

Maison Margiela is already redefining luxury wardrobes with its modern, artsy flair with its first in SM opening. Known for its avant-garde designs and attention to detail, this iconic brand brings unique pieces that blend high fashion with artistic expression. Maison Margiela is the ultimate destination for fashionistas, offering everything from bold statement pieces to refined everyday luxury wear.


Collector’s Paradise

Don’t miss out! The Artist-Made Collection by SEVENTEEN Pop-Up, running from January 15 to February 26, 2025, brings exclusive merchandise from the global K-pop sensation—but stocks are limited, so don’t wait!


SM Podium

Flavors to Savor

All new to SM Supermalls, these food stops are making their marks! Already serving hearty comfort food, Osteria Antica delivers authentic Italian flavors with handmade pasta, wood-fired pizzas, and curated wines—offering a refined dining experience that blends tradition with sophistication. Coming soon, Brotzeit will bring the taste of Germany to your table with pretzels, schnitzels, and more.


Trendsetting Styles & Lifestyle Must-Haves

Soon, Felipe and Sons will add a luxurious touch to barbering with style and indulgence.


SM Megamall

Flavors to Savor

Already winning hearts, Warabimochi Kamakura, the first of its kind in the Philippines, brings you sweet, chewy Japanese warabimochi with a delightful twist—now closer than ever. Adding to the experience, Cooper’s Coffee is set to open its doors at SM Megamall, bringing its expertly roasted, ethically sourced beans to caffeine lovers. From no-nonsense espressos and dreamy flat whites to their signature brown butter latte, every cup is crafted with care. But it’s not just about the coffee—Cooper’s also serves up tasty pastries, hearty sandwiches, and melt-in-your-mouth cakes, making it the perfect spot to refuel and unwind.


SM City Dasmarinas

Flavors to Savor

Craving for something new in Cavite? Satisfy your cravings at SM City Dasmariñas with an exciting mix of flavors of everything first in Cavite. Popeye’s brings its signature crispy fried chicken and Louisiana-style comfort food, while X Malatang offers a fiery, authentic take on Chinese hotpot. Manila Creamery and Momoyo serve up delightful frozen treats, with Udders—Singapore’s #1 ice cream brand—bringing its bold, playful flavors to the mix. Sweet tooths will love Cinnabon’s special deals, with Cinnabites 16’s available for only P459 and the Cinnabites Combo 16’s for just P699, exclusively on the SM Malls Online app. And for a refreshing drink, Yi Fang Taiwan Fruit Tea is celebrating the Year of the Snake with P25 off select drinks—another reason to check out the SM Malls Online app!

Trendsetting Styles & Lifestyle Must-Haves
Flying Tiger comes to Cavite for the first time and is set to elevate shopping at SM City Dasmariñas with its quirky, creative selection of everyday essentials. From stylish stationery and unique home décor to fun gadgets and accessories, this Scandinavian-inspired brand offers a treasure trove of surprises for trendsetters and lifestyle enthusiasts.


Epic Fun, Unforgettable Memories

Photo Objet is bringing a new level of creativity and fun for the first time in Cavite to SM City Dasmariñas, offering a one-of-a-kind space for capturing memories. Whether you're looking for aesthetic photo booths, themed backdrops, or instant print souvenirs, this spot is perfect for making every moment picture-perfect.


SM City Fairview

Flavors to Savor

Get ready for a feast of flavors at SM City Fairview! BBQ Chicken serves up mouthwatering, Korean-style fried chicken with its signature crispy coating and bold flavors. For a fun and crunchy snack, Popper’s Pop! delivers an irresistible selection of gourmet popcorn, perfect for movie nights or on-the-go munching. And for pizza lovers, Leo Pizza offers a delicious lineup of handcrafted pizzas, made with fresh ingredients and baked to perfection. Whether you're craving something savory, crispy, or cheesy, SM City Fairview has something to satisfy every craving.


SM Seaside City Cebu

Flavors to Savor

At SM Seaside City Cebu, delicious dining experiences await for the first time at SM Supermalls! Boy Belly is perfect for group dining, offering its signature barkada set menu, which comes with a platter of extra rice—on the house perfectly paired with a free pitcher of iced tea to enjoy your meal, available exclusively through the SM Malls Online app. For those who love bold Asian flavors, Hey! Wok serves up wok-fried favorites bursting with aromatic spices as SM and Cebu welcome it for the first time ever.



SM CDO Downtown

Trendsetting Styles & Lifestyle Must-Haves

Tech enthusiasts, get ready—HONOR is making waves at Level Three, Cyberzone, SM CDO Downtown! Known for its cutting-edge smartphones, sleek wearables, and innovative tech solutions, HONOR brings premium performance and stylish design to your fingertips. Whether you’re looking for a powerhouse device to keep up with your lifestyle or the latest in smart technology, HONOR delivers quality, innovation, and reliability—all in one place.


SM J Mall

Trendsetting Styles & Lifestyle Must-Haves

Elevate your self-care routine at Beauty Sessions in SM J Mall, where expert services help you look and feel your best for the first time in SM. For a healthier lifestyle, Healthy Options offers a wide range of organic and all-natural products, from supplements to snacks, making wellness more accessible than ever.


No need to wait—exciting discoveries are always around the corner at SM Supermalls!


At SM Supermalls, the #HomeOfFirsts, every visit brings something fresh and unforgettable. From must-try flavors and the latest fashion finds to thrilling entertainment and rare collectibles, every visit brings something fresh and unforgettable. Whether you’re in the bustling metro or exploring SM malls across Luzon, Visayas, and Mindanao, expect first-to-market brands, groundbreaking experiences, and exciting trends you won’t find anywhere else.


Don’t miss out—plan your visit to SM Supermalls, the #HomeOfFirsts, today and be among the first to experience everything that’s new! For more exclusive deals and offers, download the SM Malls Online app on the Apple App Store and Google Play.


Stay updated on the latest happenings by visiting www.smsupermalls.com or following @smsupermalls on social media.

ARISE Philippines holds first Annual General Meeting, setting the stage for a resilient 2030

The United Nations Office for Disaster Risk Reduction (UNDRR) Private Sector Alliance for Disaster Resilient Societies (ARISE) Philippines, a leading resilience network in the country, held its first annual general meeting for 2025 on January 27 at the ARISE Secretariat headquarters in MOA Square, Mall of Asia Complex. With a growing membership of 156 private sector companies, civil society groups, non-governmental organizations (NGOs), and academic institutions, ARISE Philippines is poised to significantly impact disaster resilience efforts nationwide.

Under the theme “Catalyzing Progress for a Resilient and Sustainable Future towards ARISE 2030,” the meeting was grounded in the words “Innovate, Integrate, and Elevate,” urging members to embrace new approaches, collaborate across sectors, and raise the bar for disaster resilience standards. 

The Co-Chair representing the private sector, Engr. Liza Silerio, welcomed the collective and expressed her gratitude for the network’s role in promoting community resilience and sustainable progress. For the public sector, Office of Civil Defense Undersecretary Ariel Nepomuceno emphasized the importance of engineering solutions in disaster preparedness and highlighted the critical role of committed private sector leaders in building a more resilient nation.

Chief of Office UNDRR Regional Office for Asia and the Pacific Marco Toscano-Rivalta, in a video message, commended ARISE Philippines for its outstanding contributions to disaster risk reduction. “I extend my profound gratitude for ARISE Philippines’ exemplary leadership and contributions,” he stated. He referenced the Asia Pacific Ministerial Conference for Disaster Risk Reduction held in Manila last October 2024, saying, “Your efforts were instrumental to the event’s success. ARISE has showcased the power of public-private partnerships and set the benchmark for other regions to follow.”

ARISE Global Board Member Vice Admiral (VADM) Alexander Pama, ret., was present to bolster the local network and guarantee its support to the international alliance. A highlight of the meeting was the unveiling of seven ARISE Philippines Materials and Knowledge products by the ARISE Board of Directors. These resources are designed to support members in implementing resilience-building initiatives. The meeting also included a call to action for members to actively participate in seven new programs to be initiated this year.

In his closing remarks, ARISE Philippines Chairperson for the Private Sector Mr. Hans Sy rallied the assembled members and observers, emphasizing the importance of unity, collaboration, and action. He urged everyone to work together to “co-create bridges for resilience,” promoting a stronger and more resilient Philippines for the next generations.

SM Prime Holdings serves as the secretariat office of the ARISE Philippines network to advocate a culture of business resilience against natural and man-made hazards. For more information, visit www.arise.ph or email secretariat@arise.ph.

Why Millennials Are Facing Middle-Age Health Issues Early

Hypertension, cardiovascular disease, obesity, type II diabetes, cancer, and depression are commonly associated with middle age, often attributed to genetics and years of unhealthy lifestyle choices. However, these conditions are no longer exclusive to Boomers and Generation X. According to Makati Medical Center (MakatiMed), a leading hospital in the Philippines, millennials—those born between 1981 and 1996—are increasingly being diagnosed with these illnesses, raising serious concerns about their long-term health.

A 2022 report from the Department of Health (DOH) highlights alarming statistics: 36% of Filipinos aged 20 and above are obese, 20% are smokers, 50–53% engage in binge drinking, and 40% lead sedentary lifestyles. Additionally, the Philippine Society of Oncologists has reported a rise in breast and colorectal cancer cases among individuals under 45.

Perhaps even more concerning is the growing mental health crisis among millennials and Generation Z (those in their early teens to 20s). A study by global consultancy firm Deloitte found that 63% of millennials and 50% of Gen Zs experience burnout due to workplace stress. Furthermore, the 2021 Young Adult Fertility and Sexuality Study by the University of the Philippines Population Institute and the DOH revealed that nearly 1.5 million Filipino youths attempted suicide in 2021—more than double the number recorded in 2013.

The Root of the Problem

Dr. Juan Armando D. Diaz from MakatiMed’s Section of Cardiology attributes millennials’ midlife health issues to multiple factors. “Work-related stress and financial pressures can contribute to high blood pressure, increasing the risk of stroke or heart attack. Chronic stress often leads to unhealthy coping mechanisms like smoking, drinking, and choosing processed foods over balanced meals.”

Additionally, millennial habits play a role in these early-onset diseases. “Many millennials are heavily reliant on technology,” Dr. Diaz notes. “They spend hours on gadgets for work, entertainment, and communication, reducing time for sleep, physical activity, and outdoor exposure—factors essential for overall well-being.”

Taking Control of Health Early

The good news? It’s never too late—or too early—to adopt healthier habits. “Millennials still have their best years ahead of them,” Dr. Diaz emphasizes. “By making mindful choices now, they can achieve their goals while maintaining good health.”

His top recommendation: “Consult a doctor before making major lifestyle changes.”

Exercise Regularly: Aim for at least 15–30 minutes of cardiovascular activity three to five times a week. Walking, sports, dancing, or even house chores can contribute to an active lifestyle. Tech-savvy millennials can use smartwatches or fitness apps to track progress.

Eat a Balanced Diet: Include fruits and vegetables in every meal. Opt for lean proteins like fish and chicken over red meat. Reduce processed foods and sugary snacks. Minimize alcohol intake and stay hydrated by keeping a reusable water bottle handy.

Prioritize Sleep: Quality sleep (7–9 hours) enhances brain function, mood, and physical health. Avoid using gadgets before bedtime—reading or listening to calming music can help unwind.

Build Real-Life Connections: While social media is a convenient way to stay connected, nothing replaces in-person interactions. “Spending time with loved ones can ease loneliness, uplift spirits, and even reduce the risk of cognitive decline,” says Dr. Diaz.

By making conscious lifestyle adjustments today, millennials can prevent chronic diseases and enjoy a healthier future.

Smart Innovation has come! HONOR X9c Smart 5G now available

Building on the remarkable success of the HONOR X9c 5G, HONOR Philippines is set to introduce its latest innovation—the HONOR X9c Smart 5G. Designed for those who seek both durability and cutting-edge technology, this highly anticipated smartphone will be available exclusively on Shopee starting February 20, 2025.

"This new addition to the HONOR lineup is engineered to make waves with its progressive features and exceptional durability," said Stephen Cheng, Vice President of HONOR Philippines. "With a perfect blend of advanced technology and sleek design, the HONOR X9c Smart 5G is set to redefine the smartphone experience."

HONOR has consistently pushed the boundaries of smartphone innovation, and the HONOR X9c Smart 5G is no exception. Crafted with precision and resilience, this smartphone is tailored for users who demand reliability without compromising performance. Its robust design and high-end specifications promise an unparalleled mobile experience, making it an ideal choice for tech enthusiasts and everyday users alike.

The HONOR X9c Smart 5G is expected to set new standards in durability, ensuring it can withstand the rigors of daily use. Whether you're a multitasker handling multiple apps at once or someone who prioritizes a long-lasting device, this smartphone is built to deliver.

With its exclusive Shopee launch, HONOR fans can look forward to exciting deals and exclusive promotions on February 20, 2025. Be sure to mark your calendars and be among the first to experience the latest in smartphone innovation from HONOR.

For more updates and announcements, visit HONOR’s official website at www.hihonor.com. Stay connected with HONOR Philippines through their social media platforms: Facebook (Facebook.com/HonorPhilippines), Instagram (Instagram.com/honorph/), and TikTok Shop (Tiktok.com/@honorphilippines).

Explore HONOR’s complete range of mobile devices, including smartphones, tablets, and laptops, at any HONOR Experience and Partner Stores nationwide. You can also shop online via Shopee (https://bit.ly/HONORPHShopee), Lazada (https://bit.ly/HONORPHLaz), and TikTok Shop (https://bit.ly/HONORTikTokShop).

Don't miss this opportunity to upgrade your smartphone experience with the HONOR X9c Smart 5G—where innovation meets durability at an unbeatable value!

A Fragrance of Dreams: How LIC New York Brings the Essence of the Big Apple to Filipinos

 What comes to mind when you hear the phrase "New York-inspired?"

As the most populated city in the United States, "New York-inspired" to me means a bustling metropolis, a fast-paced life, and a fusion of diverse cultures. It embodies a unique rhythm of people, a vibrant history, and a place where global influences come together while maintaining harmony.

I have never been to New York, the city that never sleeps, but I have watched countless films and videos and read numerous articles about it. Everything I’ve seen and read has made me admire the Big Apple for its incredible lifestyle. So, when I heard that a new fragrance was being introduced with a New York-inspired theme, I was immediately intrigued.

LIC New York Seductive in shiny red heart-shaped bottle

This new local perfume brand is produced by LIC New York. They offer a variety of enticing scents, but their "The Seductive" perfume caught my attention the most. The first thing that drew me in was the packaging— The Seductive comes in playful, mystical, and bold shades of pink, purple, and red. The perfume bottles with heart-shaped caps have a marble-like appearance, giving them a luxurious and elegant aesthetic. The smooth, stone-inspired texture enhances their sophistication, making them look high-end and premium. This design choice not only adds to their visual appeal but also creates an impression of exclusivity and refinement. 

There's a limited edition The Seductive EDT elegantly packaged in a shiny red bottle, exuding a sense of passion and sophistication. Its eye-catching design makes it an ideal gift, not just for Love Month, when romance is in the air, but for any special occasion throughout the year. Whether for birthdays, anniversaries, or simply as a thoughtful gesture, this fragrance embodies elegance and charm, making it a perfect addition to anyone’s collection.

Three variants, one captivating scent from The Seductive line

Apart from the sexy and seductive vibe that this fragrance line aims to impart, I found the scent to be surprisingly soothing and gentle on the senses. Unlike overpowering perfumes that can be overwhelming, Seductive has a balanced aroma that lingers without being intrusive.

As someone with allergic rhinosinusitis, I have an extremely sensitive sense of smell—any strong or overly intense fragrance can easily trigger my sinuses, leading to discomfort or even a blocked sense of smell. However, I never experienced that with Seductive, even after prolonged exposure. Instead of becoming overwhelming, the fragrance seems to settle beautifully, enhancing its appeal over time.

One thing I particularly love is how the scent evolves the longer I wear it. The subtle hints of botanical notes gradually unfold, making the fragrance more pleasant and refined. This unique quality not only adds depth to the scent but also creates a luxurious, long-lasting experience that remains fresh and enjoyable throughout the day.

LIC New York is committed to sustainability, ensuring that beauty and environmental responsibility go hand in hand. The bottles in The Seductive perfume line are designed to be refillable, allowing consumers to enjoy their favorite fragrance without the need for constant repurchasing of new packaging. This not only helps reduce waste and minimize the carbon footprint but also provides a cost-effective solution for perfume lovers. By choosing refillable bottles, customers can indulge in luxury while making an eco-conscious choice to support a greener planet.

Meet the very inspiring and optimistic founder of LIC New York, Rommel Rico

LIC New York is eager to expand its perfume lines and introduce new variants in the coming months, catering to a wider range of preferences and personalities. The brand has already launched a collection of scents for men, which are now available online, bringing luxury fragrances within reach of more consumers.

Founder Rommel Rico envisions this New York-inspired perfume as more than just a scent—he hopes it will serve as a symbol of resilience and optimism for Filipinos facing life's challenges. Having once encountered setbacks in the perfume business, Rommel has taken that experience as a stepping stone rather than a failure. With renewed passion and determination, he is committed to offering Filipinos exclusive, sophisticated fragrances that exude luxury while remaining budget-friendly. Through LIC New York, he aims to redefine accessibility in the world of high-quality perfumes, proving that elegance and affordability can go hand in hand.

Kathryn Bernardo and the TCL C655 QLED PRO TV: The Ultimate Entertainment Duo

TCL’s partnership with Asia’s superstar Kathryn Bernardo continues to grow stronger as she officially renewed her contract with the leading electronics brand in the Philippines. During the event, Kathryn made a heartfelt revelation, sharing her secret to unforgettable movie nights: her TCL C655 QLED PRO TV.

"Movie nights have always been special to me, and my TCL C655 QLED PRO TV makes them even better! The picture quality is just amazing—it’s like bringing the cinema home," Kathryn expressed, her excitement evident.

The TCL C655 QLED PRO TV is a game-changer in home entertainment, boasting cutting-edge Quantum Leap Color Technology. This innovative feature transforms the viewing experience by unlocking a stunning spectrum of vibrant colors, deeper contrasts, and sharper details. Every scene bursts with life, allowing viewers to experience breathtaking visuals like never before.

"The picture quality is incredible! It really feels like I have my own personal cinema at home," Kathryn added, emphasizing how the TV enhances her leisure time.

TCL’s QLED PRO Display takes color accuracy to the next level, ensuring every frame is as lifelike as possible. Whether watching the latest blockbuster, an intense action sequence, or a heartwarming drama, the clarity and vibrancy of the display create an immersive experience like no other.

Another impressive feature of the TCL C655 QLED PRO TV is its AI-driven AiPQ PRO Processor. This advanced processor works in real-time to optimize every scene, enhancing colors, sharpening details, and ensuring ultra-smooth motion. Whether watching a high-speed sports match or a visually stunning documentary, the AI-driven enhancements ensure an unrivaled viewing experience.

Beyond its breathtaking visuals, the TCL C655 QLED PRO TV also excels in audio performance. Equipped with Dolby Vision, this TV brings a cinematic depth to every scene, with HDR technology that enhances colors, deepens blacks, and amplifies highlights. The result is a picture so vivid and realistic that it feels as if you’re part of the action.

To complement its outstanding visuals, the TCL C655 QLED PRO TV is powered by Dolby Atmos, delivering unparalleled audio clarity. This immersive sound technology fills the entire room with rich, dynamic sound, making every movie, show, or game an emotionally charged experience. With surround sound precision, every whisper, explosion, and soundtrack detail is heard in crystal-clear quality.

For Kathryn, TCL has always held a special place in her heart. She fondly recalls growing up with an old-school, box-type TCL TV at home, where she and her family shared countless bonding moments. Now, with the TCL C655 QLED PRO TV, she is excited to create even more unforgettable memories with her loved ones.

"I believe that their products don’t just entertain—they bring people closer together, making everyday moments even more special," Kathryn shared, highlighting the deeper value TCL brings to Filipino households.

The TCL C655 QLED PRO TV is available in various sizes, including 55", 65", 75", and 85", while the C655 series offers an even broader range, from 43" to a massive 98". These premium TVs are now available at all TCL-authorized dealers nationwide.

For more information, visit https://www.tcl.com/ph/en and experience the future of home entertainment with TCL.

Allianz PNB Life and Moran Foundation Strengthen their partnership for the Filipino Youth

Allianz PNB Life has once again demonstrated its unwavering commitment to sustainability and securing the future of the next generation through its continued partnership with the Henry V. Moran Foundation and the Liga Eskwela futsal program. This long-standing collaboration aims to provide underprivileged Filipino youth with holistic development opportunities by integrating valuable life lessons through sports.

Recently, Allianz PNB Life and the Moran Foundation successfully hosted the Liga Eskwela Futsal Festival at La Salle Green Hills, gathering over 600 students and teacher-coaches from public schools across the National Capital Region (NCR). The event showcased the growing popularity of futsal among school children and highlighted Liga Eskwela’s evolution into an influential platform that not only enhances athletic skills but also instills discipline, teamwork, and perseverance among young athletes.

The Liga Eskwela Futsal Festival marked the culmination of the 2024 program and the commencement of the 2025 season, solidifying its role in shaping the future of sports for the Filipino youth. By providing an avenue for students to engage in meaningful and structured physical activity, the program fosters personal growth, resilience, and a sense of community.

Through its active involvement, Allianz PNB Life remains steadfast in its advocacy of youth empowerment. Allianz Life Changers, the company’s dedicated financial advisors, engaged with the families of the participants and shared valuable insights on financial literacy and well-being. This initiative aligns with Allianz’s mission to not only promote sportsmanship and camaraderie among the youth but also to equip communities with essential financial knowledge for a secure and sustainable future.

The event also served as a platform to recognize outstanding student-athletes and teacher-coaches who have demonstrated remarkable progress and commitment throughout the Liga Eskwela program. Various awards were presented to deserving participants, celebrating their achievements and inspiring them to continue pursuing excellence in both sports and academics.

Henry V. Moran, founder of the Moran Foundation, expressed his gratitude to Allianz PNB Life and other key partners for their unwavering support of Liga Eskwela. He emphasized the program’s impact in shaping young individuals into responsible and driven members of society, further strengthening the role of sports in community-building and character development.

ABOUT ALLIANZ PNB LIFE INSURANCE, INC.

Allianz PNB Life, Inc. (AZPNBL) was established in 2015 as a joint venture between the globally renowned Allianz Group and the Philippine National Bank (PNB). The company has since emerged as a leading player in the Philippine insurance industry, dedicated to providing comprehensive financial solutions and promoting sustainable practices.

In 2024, Allianz was ranked as the world’s top insurance brand and 29th overall in the Interbrand global rankings. Additionally, it is recognized as one of the most sustainable global insurers according to the Dow Jones Sustainability Index. In the Philippines, AZPNBL has earned certifications as a Great Place To Work and has been acknowledged by Insurance Business Asia as a Top Insurance Employer.

AZPNBL actively contributes to community development through various sustainability initiatives, including food rescue programs, financial inclusion efforts, and youth empowerment campaigns. With 25 business centers strategically located in key cities across the country, the company serves its clients through over 400 financial advisors in its bancassurance partnership with PNB and 2,250 active Life Changers™ catering to its agency clientele nationwide. Furthermore, AZPNBL maintains an exclusive distributorship arrangement with HSBC Insurance Brokers Philippines, offering tailor-made insurance solutions to HSBC Wealth clients.

Through its diverse range of life and health insurance products, Allianz PNB Life continues to fulfill its mission of securing the financial future of Filipinos, guiding them in their wealth accumulation, financial planning, and overall well-being aspirations. With a strong emphasis on sustainability and community engagement, AZPNBL remains committed to fostering a brighter future for the next generation.

Bahala Na Si Batman? Plan Your Retirement Wisely Instead

The phrase "Bahala na si Batman" is often used when Filipinos are uncertain about outcomes or unsure how to respond, particularly when making plans. While this carefree mindset might work in some situations, it is not advisable when it comes to planning for retirement. As the Megastar and InLife (Insular Life) Dreamweaver Sharon Cuneta-Pangilinan emphasizes, retirement planning is something we must face head-on.

“Think of it this way,” Sharon advises, “if we can plan for the next chapter of our careers habang nagtatrabaho tayo, all the more we should plan for the next chapter of our lives. Start doing more for your future by doing less, by having a retirement income plan as early as your 30s or 40s. The younger you start, the more you will be able to save and the more your savings will grow.”

In her latest vlog for InLife's Dreamweaver Stories, Sharon candidly shared that while she is not planning to retire anytime soon, she already thinks about it. “Pag sinabi mong retirement, tungkol sa pagtanda lang natin. No, it’s about wanting to finally be able to rest at kasama na doon yung living our lives to the fullest nang hindi na tayo nagtatrabaho.”

One of Sharon’s key learnings from her decades in show business and as a mother is the importance of planning, especially for retirement. She pointed out that many Filipinos become so engrossed in work and family responsibilities that they overlook their own future. “We work hard, support our families, pero hindi natin napapansin na yung panahon natin para maghanda para sa sarili nating future ay slipping away.”

Citing a study commissioned by InLife, Sharon revealed that 80% of senior citizens in the Philippines lack adequate financial resources for retirement. The study also found that retirees need between PHP 25,000 to PHP 50,000 monthly to maintain their lifestyle, an amount that may not fit their retirement dreams. Additionally, healthcare expenses and inflation make retirement costs increasingly challenging.

“In 2023, Filipino households spent over PHP 600 billion out-of-pocket for healthcare. Dagdag pa natin ang projected inflation rate na 3% by 2029. Hindi rin natin alam kung gaano kahaba ang buhay natin, lalo pa’t nag-i-improve ang life expectancy dito sa Pilipinas,” Sharon explained. “This underscores the irony that while our lives are extending, we need to financially prepare for those long retirement years.”

She also highlighted the cultural expectation of children taking care of their parents in old age. “I know it’s in our culture na maraming Filipinos rely on their kids. But wouldn’t it be wonderful if we didn’t have to be a burden? Para naman lahat tayo sa pamilya can live with less worries.”

Sharon emphasized that preparing for retirement early is key to avoiding these future concerns. “Retirement planning may be intimidating, but it doesn’t have to be overwhelming. Magplano para sa ating mga kinabukasan. As your InLife Dreamweaver, I’m more than happy to share that every Filipino can retire without worries by having a steady stream of retirement income for life.”

She introduced InLife Retire Assure, the country's first comprehensive retirement insurance with guaranteed benefits and hassle-free application. “It provides guaranteed monthly income starting at age 60 or 65, all the way until age 100. Parang tumatanggap ka pa rin ng sweldo kahit na tumigil ka na sa pagtatrabaho.”

The plan also includes life insurance for the insured's beneficiaries and features guaranteed issuance without the need for medical evaluations. Sharon encouraged Filipinos to start saving while they are young, emphasizing that retirement is not about slowing down but embarking on an exciting new chapter.

Through her partnership with InLife, Sharon and her youngest daughter Miel Pangilinan have shared practical financial tips in their "Mag-Sharon Para sa Kinabukasan" campaign. Just as Filipinos traditionally bring home extra food after celebrations (“mag-Sharon”), Sharon urges them to secure their future by saving and investing in insurance. “Let’s plan it right,” she concluded, “so we can live life to the fullest and retire without worries.”