Experience BLACKPINK, ZEROBASEONE, and More in South Korea’s Star-Studded 2025 Concert and Festival Lineup with W Express' Hassle-Free VISA Assistance

Calling all music lovers! South Korea is the ultimate destination for fans in 2025, with a spectacular lineup of concerts and music festivals set to light up the year. Whether you're a die-hard K-pop enthusiast or a global music aficionado, this is your sign to start planning the trip of a lifetime. From BLACKPINK’s much-anticipated World Tour to ZEROBASEONE’s first-ever fan concert, and international legends like Tyler, The Creator, Hans Zimmer, and even a reunion performance by Oasis, South Korea is where the world’s biggest acts will take center stage.

These are more than just shows—they're once-in-a-lifetime experiences. But before you start booking your tickets and curating your dream itinerary, there's one essential step to take: securing your South Korea Tourist Visa. That’s where W Express comes in, making your travel preparations simple, fast, and worry-free.

Why W Express is the Ideal Visa Partner for Your Korean Getaway

W Express, in collaboration with the Korea Visa Application Center (KVAC), is your trusted partner in ensuring a smooth and stress-free visa application experience. Whether you’re flying solo, traveling with friends, or organizing a family K-pop pilgrimage, W Express offers unmatched convenience, nationwide accessibility, and exclusive perks to get you ready for your Korean adventure.

Here’s what sets W Express apart:

Over 100 Branches Nationwide

Wherever you are in the Philippines, there's a W Express branch ready to assist you. No need to go far or wait in long lines—submit your application with ease and focus on planning your trip.


Exciting Raffle Promos

Every completed visa application gives you a chance to win stylish American Tourister luggage, perfect for your Korean shopping haul or concert memorabilia.


Exclusive Group Discounts
Traveling as a squad? Enjoy special discounted rates: only ₱1,000 for the primary applicant and ₱500 for each additional member (available in Metro Manila branches only). More savings mean more budget for merch and souvenirs!


Trusted by Thousands
With a strong track record and high approval rates, W Express has helped countless Filipino travelers successfully obtain their Korean visas and make their dream trips a reality.

According to KVAC Managing Director Ahn Kyu Suk, “Our collaboration with W Express has significantly improved the visa application journey for Filipino travelers. Their dedication to service has helped bring thousands of fans closer to the rich culture, exciting events, and unforgettable experiences that Korea has to offer.”

Get Ready for the Biggest Shows of 2025—Apply Today!

The countdown to the year’s most exciting concerts has already begun! Don’t miss your chance to witness history with BLACKPINK, celebrate new milestones with ZEROBASEONE, or lose yourself in the electrifying performances of world-renowned artists. Let W Express be your first step to Seoul, Busan, or wherever your music journey takes you.

“As W Express continues to grow our partnership with KVAC, we remain committed to helping Filipinos enjoy hassle-free travel. Whether you're chasing your favorite artist or exploring Korea’s beautiful culture, we’re here to help make it happen,” says Dawn Feliciano, Chairman and President of W Express.

This 2025, don’t just stream the music—live it in Korea. Let W Express take care of the details while you focus on the experience.

HONOR X8c – Now Available Nationwide for P13,999; New Store Opens in Robinsons Ilocos

HONOR Philippines continues to redefine the local smartphone market, celebrating another significant milestone with the grand opening of its newest Experience Store at Robinsons Ilocos. This expansion reflects the brand’s unwavering commitment to making cutting-edge technology more accessible to Filipinos. 

To mark this momentous occasion, HONOR also introduced the highly anticipated HONOR X8c, a smartphone designed to seamlessly blend style and innovation, catering to the ever-evolving needs of modern users. 

A Grand Celebration of Innovation and Style 

The event was a vibrant gathering of HONOR fans, tech enthusiasts, media partners, and key executives from HONOR Philippines. Leading the ceremonial ribbon-cutting were HONOR Philippines’ Public Relations Manager Pao Oga, alongside Robinsons Ilocos Mall Manager Rayma Bumagat, Robinsons Ilocos Admin Manager John Paul Antonio, Silicon Valley Cluster Head Marco Clifford Agruda, and Concept Store Branch Manager Chona De la Cruz. Their presence underscored HONOR’s dedication to fostering community engagement and strengthening partnerships in the region. 

A Day Filled with Excitement 

The celebration kicked off with an energetic welcome from host Jaynard Lamarca, setting the stage for a dynamic program filled with music, entertainment, and interactive activities. Local talent Michelle Pascual graced the event with a captivating performance, adding a musical flair that delighted the crowd. Guests also had the chance to participate in engaging games such as the “Guess the Phone Challenge” and the “Color Dodge Game,” where they got a firsthand look at the impressive features of the HONOR X8c. Lucky winners walked away with exciting prizes, including cash rewards, making the experience even more memorable. 

HONOR X8c: Where Style Meets Performance 

The HONOR X8c stood out as the highlight of the event, showcasing an array of features that combine aesthetics with top-tier functionality: 

- **Unmatched Durability** – Boasting a 5-star SGS Premium Performance rating, the HONOR X8c offers superior resistance against drops and water exposure. 

- **Enhanced Visual Comfort** – Equipped with 3840Hz Risk-Free PWM Dimming, the smartphone minimizes eye strain, ensuring a comfortable viewing experience. 

- **Powerful Performance** – With 512GB Ultra-Large Storage and 16GB RAM, users can enjoy seamless multitasking and ample space for their media and files. 

- **Cutting-Edge Features** – Running on MAGIC OS 9.0, the HONOR X8c offers a personalized experience, while its 50MP front camera with HONOR AI Eraser elevates selfie-taking to a new level. 

“The opening of our newest Experience Store in Robinsons Ilocos is a testament to our commitment to making innovative technology accessible to every Filipino. The HONOR X8c, with its stylish design and powerful features, reflects our dedication to empowering users to go beyond,” shared Pao Oga during his speech. 

Affordable Innovation at Its Best 

For just Php 13,999, the HONOR X8c delivers premium features at an unbeatable price. Early adopters who pre-ordered and claimed their devices during the launch event were rewarded with exciting freebies, including the HONOR Gift Speaker II and HONOR Earbuds II, further enhancing their experience. 

Strengthening Community Ties 

The event concluded with heartfelt gratitude extended to HONOR’s loyal supporters, media partners, and the Robinsons Ilocos team. Attendees explored the newly opened Experience Store, designed to provide an immersive and personalized retail experience where customers can discover and test HONOR’s latest innovations. Availability and Color Options The HONOR X8c is available in three stunning colors: Midnight Black, Moonlight White, and Marrs Green. Customers can purchase the smartphone at HONOR Experience Stores nationwide and through online platforms such as Lazada, Shopee, and TikTok Shop. 

Stay Cool and Breathe Easy: TCL FreshIN 3.0 Revolutionizes Air Conditioning

With rising electricity and medical costs, prioritizing your health and well-being has never been more essential. As temperatures soar and air quality declines this summer, staying cool shouldn’t come at the expense of your health—or your wallet. Traditional air conditioners often circulate stale air, trap allergens, and drive up energy bills, forcing you to choose between comfort and cost.

TCL Electronics, a global leader in consumer electronics, introduces FreshIN 3.0, the next-generation air conditioner designed to help you save more, breathe better, and stay comfortable all summer long. Built for efficiency and convenience, it eliminates common air conditioning hassles—high costs, poor air circulation, and fluctuating temperatures—so you can enjoy a fresher, healthier home without compromise.

Smart Air Quality Control for a Healthier Home

“We have continuously pushed the boundaries of air conditioning technology, delivering the industry's most advanced fresh air solutions. The TCL FreshIN 3.0 series elevates this innovation with its patented FreshIN Technology, making it the next generation of air conditioners,” says Joseph Cernitchez, TCL Philippines Brand Manager.

The TCL FreshIN 3.0 AC empowers you to breathe cleaner air with its visible air quality display. A built-in TVOC sensor tracks indoor air quality in real-time, giving you peace of mind about the air your family breathes. The Filter Life Span Reminder notifies you when to change your filters, ensuring optimal performance and efficiency.

With FreshIN Technology, featuring a liftable fresh air inlet, the AC actively introduces fresh air while maintaining stable indoor temperatures—eliminating sudden chills or stuffy heat. The QuadruPuri Filters, a four-layer purification system, effectively capture large particles, bacteria, PM2.5, and dust, ensuring that your indoor air remains free from allergens and pollutants.

T-AI Energy-Saving: Efficiency Meets Sustainability

TCL’s AI-driven energy-saving algorithm optimizes cooling efficiency, reducing power consumption by up to 37%. Designed for families and households in warmer climates, this eco-friendly feature makes the FreshIN 3.0 a sustainable choice that not only helps you save money but also minimizes environmental impact.

The TCL FreshIN 3.0 air conditioner features Electricity Consumption Monitoring via the TCL Home App, which provides real-time energy usage charts. This smart tracking feature allows users to optimize their AC consumption for maximum efficiency and cost savings.

Voice Control for Ultimate Convenience

Hands full while cooking or playing with your kids? Just say, “Hey TCL, turn on the AC.” With Hey TCL, Google, and Alexa voice control, you can adjust the temperature, activate FreshIN mode, or turn the unit on and off—without lifting a finger. Even when the internet is down, TCL’s offline voice control ensures you remain in command.

Extend your smart home ecosystem with the TCL FreshIN 3.0. Compatible with Google Home and Alexa, it seamlessly connects to your smart TV, smartphone, or Alexa soundbar via TCL Home or Google Assistant, enabling effortless remote and voice control.

Upgrade Your Home with Fresher, Healthier Air

Ready to experience a home with cleaner, fresher air? Visit your nearest TCL authorized dealer store or shop online via Lazada and Shopee Mall to discover the latest in air quality and cooling technology.

For more information, visit the TCL website at https://www.tcl.com/ph/en.

FIBERBLAZE Launches XtraBOOST, Expands Nationwide in 2025

FIBERBLAZE, the premier homegrown fiber internet and digital cable TV brand, continues to make significant strides in the broadband industry. Operated by Dasca Cable Services Inc., Meridian Cable TV Inc., Spectrum Cable Network and Broadband Inc., and Infinity Broadband Inc., FIBERBLAZE remains committed to providing fast, reliable, and cost-effective internet services. Now, with the introduction of the all-new XtraBOOST plans, subscribers can enjoy dramatically increased internet speeds without any additional cost—a testament to FIBERBLAZE’s dedication to delivering superior connectivity and exceptional value to Filipino households and businesses.
XtraBOOST: Elevating Your Home Internet Experience

With XtraBOOST, FIBERBLAZE is revolutionizing home internet plans by upgrading speeds while maintaining the same affordable rates. This initiative ensures that subscribers get more value for their money without worrying about higher bills.

Plan 999: Previously capped at speeds of up to 150Mbps, this plan now offers an impressive 300Mbps, making it ideal for small families, students, and casual users. Whether for video calls, online classes, web browsing, or HD streaming, users will experience seamless and uninterrupted connectivity.


Plan 1499: Subscribers of this plan will see their speeds soar from 500Mbps to 1Gbps, a perfect upgrade for remote workers, professional gamers, and entertainment enthusiasts who enjoy 4K streaming across multiple devices.

The best part? These upgrades will be automatically applied to all active subscribers, provided their accounts are in good standing. There’s no need for complicated requests or additional fees—just effortless, high-speed connectivity.

“We are doubling internet speeds at no extra cost because we believe in rewarding the trust and loyalty of our subscribers,” said Mark Reyes, President of Dasca Cable Services Inc. “As a company deeply rooted in Cavite, we understand the importance of genuine service. Our commitment is to provide reliable, high-speed internet with a human touch—ensuring our customers stay connected with ease and confidence.”
More Plans, More Choices with FIBERBLAZE

Beyond XtraBOOST, FIBERBLAZE continues to offer a wide array of plans to cater to various needs and budgets:

FIBERBLAZE Lite: For those seeking a budget-friendly option, this plan delivers up to 50Mbps of unlimited fiber internet for only PHP 649 per month. It’s perfect for essential online activities such as browsing, video conferencing, and streaming.


FIBERBLAZE Enterprise: Designed for businesses that depend on high-speed connectivity, this plan guarantees a stable and ultra-fast connection, now with the added benefits of XtraBOOST enhancements. Businesses can operate seamlessly, ensuring increased productivity and efficiency.


FIBERBLAZE VIP Plan 2499: This premium offering replaces the previous Plan 2999 and delivers up to 1Gbps of unlimited fiber internet. It includes a Wi-Fi mesh router for superior home coverage, an IP camera to enhance smart home security, and an Android tablet for added productivity. VIP subscribers also enjoy a 12-hour service guarantee, ensuring priority support and faster resolutions.
Expanding Horizons: FIBERBLAZE Beyond Cavite in 2025

Currently, FIBERBLAZE serves key areas in Cavite, including Dasmariñas, Imus, Silang, General Trias, Trece Martires, General Mariano Alvarez, and Tanza. However, the company is gearing up for its largest expansion yet in 2025. For the first time, FIBERBLAZE will extend its services beyond Cavite, reaching San Pedro, Laguna, alongside additional coverage in Naic, Cavite.

Subscribers in select areas such as Dasmariñas and Imus can also enjoy FIBERBLAZE bundled with Digital Cable TV, which includes 88 Premium Channels, offering an all-in-one entertainment solution.

BingoPlus Unveils Miss Universe Philippines 2025 Delegates in an Exclusive Press Conference

BingoPlus, the country’s premier digital entertainment platform, proudly presented the delegates of Miss Universe Philippines 2025 in an exclusive and grand press conference. Held on March 13 and 14, 2025, at the historic Las Casas Filipinas de Acuzar in Quezon City, the event introduced all 59 stunning candidates vying for the prestigious crown.

The media gathering was attended by some of the nation’s most influential press and media outlets, ensuring extensive coverage of the much-anticipated event. Journalists and media partners had the opportunity to interact with the candidates, gaining valuable insights into their personalities, advocacies, and aspirations. This interaction allowed the delegates to showcase not just their beauty but also their intelligence, eloquence, and passion for their respective causes.

As a key sponsor of Miss Universe Philippines (MUPH) for the past two years, BingoPlus has consistently demonstrated its unwavering support for the organization. In 2024, the brand played a significant role in Chelsea Manalo’s journey from national recognition to the global Miss Universe stage. This year, BingoPlus continues its commitment to empowering Filipina beauty queens, solidifying its position as a strong advocate for pageantry and the dreams of aspiring candidates.

During the event, the delegates expressed their deep appreciation for BingoPlus’s sponsorship. When asked about the significance of major brands backing the competition, they collectively emphasized how such support empowers them to pursue their goals with greater confidence. With a trusted partner like BingoPlus, they feel more capable of excelling in their journey toward the crown.

The two-day press conference was meticulously organized, ensuring that each beauty queen had ample time to express herself, share personal experiences, and highlight her advocacy. The delegates, representing diverse hometowns across the country, impressed audiences with their eloquence, intellect, and unwavering determination. Their responses to key questions showcased not only their beauty but also their substance, proving that they are more than just pretty faces.

Beyond competition, the event also highlighted the strong sense of sisterhood among the candidates. While each woman is striving for the title, the camaraderie and mutual respect they share exemplify true female empowerment. This spirit of unity demonstrates that while they are competitors on stage, they are also a community of strong, driven women who uplift and support one another. The competition is fierce, but it remains rooted in integrity, respect, and genuine friendship.

The excitement surrounding the event was palpable, with various media platforms actively sharing updates through social media, using the official hashtags #BPMUPH2025, #BPWinLikeAQueen, and #SobrangFilipina. The buzz further heightened anticipation for the coronation night, as fans and supporters eagerly await the crowning moment.

As the candidates continue their journey, their hard work and preparation are set to culminate in a dazzling coronation night on May 2, 2025. The grand event, which will take place at the iconic SM Mall of Asia Arena in Pasay, promises to be a spectacular celebration of beauty, intelligence, and Filipina excellence.

BingoPlus’s parent company, DigiPlus Interactive Corp., is a pioneering force in the country’s digital entertainment industry. It is behind leading platforms such as BingoPlus and ArenaPlus, both known for their immersive gaming and sports entertainment experiences. Additionally, DigiPlus operates SpinPlus and GameZone, with more innovative platforms on the horizon. To learn more, visit www.digiplus.com.ph.

SM Supermalls Transforms Job Hunting: Bigger, Better, and More Rewarding in 2025!

SM Supermalls is revolutionizing the job-hunting experience, making it easier, faster, and more rewarding for Filipinos. Following the success of the SM Retail Job Fair at SM North EDSA in February—where over a thousand job seekers connected with top employers—the momentum continues with a nationwide series of job fairs this March. This initiative provides even more career opportunities, giving aspiring professionals a fresh start in various industries.

Expanding Opportunities Across the Country

The March job fair series will take place in multiple locations, ensuring accessibility for job seekers in different regions. The schedule includes:

March 21 (Friday): SM City Trece Martires and SM City Naga
March 25 (Tuesday): SM City Bacoor
March 27 (Thursday): SM City Daet
March 28 (Friday): SM City Sta. Mesa and SM City Trece Martires
March 29 (Saturday): SM Seaside City Cebu

This initiative underscores SM’s dedication to creating employment opportunities and fostering career growth for Filipinos nationwide.

Success Stories: Transforming Lives Through Employment

SM Job Fairs are more than just hiring events—they change lives by providing job seekers with stability, career advancement, and a fresh start. Here are some inspiring success stories from those hired on the spot:

John Paul Arido – Stock Clerk, SM Hypermarket

“This is the best—I can finally stand on my own and support my family! Thank you, SM Job Fair, for this life-changing opportunity. I hope more job seekers take advantage of this chance to build a better future.”

Maria Patricia De Leon – Customer Assistance, SM Hypermarket

“Getting hired on the spot was both exciting and overwhelming, especially since this was my first job fair. Thank you, SM, for creating opportunities like this—your job fairs truly make a difference for job seekers like me!”

Joselito Oniza – Pharmacist Assistant, Watsons

“I’m grateful to be hired on the spot after two months of job hunting. This opportunity means so much to me and my family. The SM Job Fair was well-organized, and the staff were very approachable, making the entire process smooth and comfortable.”

Teresa Enriquez – Cashier, Toy Kingdom

“I’ve been following SM Supermalls’ job fair schedule, hoping for a chance to work for an SM-affiliated company. Being hired on the spot made the wait completely worth it! What sets SM Job Fairs apart is the quality of employers—established, reputable companies that offer real career opportunities. I’m truly grateful for this experience!”

Hassle-Free Job Hunting with On-Site Government Services

One of the key benefits of attending SM Job Fairs is the availability of on-site government agency booths. Applicants can process essential employment requirements such as Social Security System (SSS), Philippine Health Insurance Corporation (PhilHealth), and Pag-IBIG Fund applications. This convenience streamlines the hiring process, making it easier for new employees to start their careers without delays.

Beyond Hiring: Contributing to Economic Growth

SM Job Fairs go beyond recruitment—they play a significant role in economic recovery and community development. By providing employment opportunities, SM Supermalls helps uplift communities and strengthen the nation’s workforce. With each job fair, more Filipinos secure brighter futures, proving that SM Supermalls is not just a shopping destination but a key driver of progress and success.

Your Next Career Move Starts Here

With a commitment to empowering job seekers and supporting businesses, SM Supermalls remains a pillar of economic growth. Don’t miss out on these opportunities—take the next step toward your dream career today!

Women on Fire 2025: Empowering Women, Building Resilient Communities

In recognition of National Women’s Month and Fire Prevention Month, SM Cares launched Women on Fire, a celebration of the remarkable leadership, strength, courage, and resilience of women in fire prevention, disaster response, and community safety. Through collaboration with key government agencies and private organizations, Women on Fire served as a platform for education, awareness, and empowerment, reaching over 25,000 participants across all initiatives.


SM Cares, in partnership with the United Nations Philippines and the Philippine Commission on Women (PCW), kicked off Women’s Month on February 28 with the Purple Illumination Ceremony, lighting up the SM Mall of Asia (MOA) Globe and mall façades nationwide. As a globally recognized symbol of justice, dignity, and women’s rights, the color purple marked the start of National Women’s Month in the Philippines, reinforcing SM’s commitment to gender equality and empowerment.


Strengthening Preparedness and Safety

A key highlight of the campaign was Women on Fire, which recognized female firefighters, emergency responders, and community leaders for their role in safety, fire prevention and disaster preparedness. On March 4, 2025, SM Cares and the Bureau of Fire Protection (BFP) conducted the 4th SM & BFP Nationwide Simultaneous Fire Drill across SM malls nationwide, with SM Mall of Asia as the main venue. Hundreds of registered participants took part in the Fire Square Roadshow, engaging in fire safety demonstrations and interactive training sessions to strengthen preparedness.

"Women are at the forefront of resilience. Through ‘Women on Fire,’ we celebrate and honor their contributions and reaffirm our commitment to gender-inclusive safety efforts," said Atty. Pearly Joan Turley, SM Supermalls Senior Assistant Vice President of the Corporate Compliance Group and SM Cares Program Director for Women.


Women in Resilience: Empowering Women as Leaders in Disaster Preparedness and Community Building

On March 5, 2025, SM Cares and the Philippine Commission on Women (PCW) led the 2025 National Women’s Month Celebration Kickoff at SM Mall of Asia. The event, centered on the theme “Babae sa Lahat ng Sektor, Aangat ang Bukas sa Bagong Pilipinas”, aimed to empower women across various sectors, particularly those from marginalized communities. Its activities included gender equality discussions on women’s rights and leadership, a trade fair showcasing products from women-led MSMEs and free services such as medical check-ups, legal consultations and livelihood support.

Meanwhile, the Women LEAD Forum, co-hosted by the Department of the Interior and Local Government (DILG) and SM Cares, emphasized the crucial role of women at the barangay and grassroots levels in disaster resilience. The discussion underscored how women-led initiatives strengthen community preparedness and serve as models for national climate and disaster resilience programs.



SM Cares Champions Safe and Inclusive Spaces with Safe Spaces Act Orientation

To reinforce its commitment to creating safe environments, SM Cares held the 3rd Nationwide Safe Spaces Act Orientation on March 4 and 6, engaging more than 12,000 participants across 86 SM malls nationwide. This initiative educated students, employees, tenants, and security personnel on the importance of maintaining harassment-free spaces in malls and workplaces.

First Bite, Lasting Obsession: Burger & Lobster’s Philippine Debut at SM Supermalls

Manila’s food scene is about to get a major upgrade. Global dining sensation Burger & Lobster is finally making its Philippine debut at SM, the #HomeofFirsts, bringing its world-famous wild-caught lobsters and prime cut burgers to Manila’s most discerning foodies, ready to redefine casual dining with a premium feel in the country.

The London-based sensation started and found its success by focusing on two ingredients—perfecting them with precision and passion. By mastering the art of crafting exceptional burgers and cooking wild-caught lobsters to perfection, Burger & Lobster became a dining institution, drawing in food lovers from New York to Dubai, Singapore, and beyond. The result? Burgers toooooo good. Lobsters sooooo good. You’ll question your whole life after just one bite. Now, it's Manila’s turn to get #OfficiallyObsessed.

An Unapologetically Bold Dining Experience 

With a modern yet welcoming atmosphere, a passion for top-quality ingredients, and a menu built on expertise and simplicity, Burger & Lobster isn’t just another restaurant—it’s a destination. Manila’s young professionals, food lovers, and trend-conscious diners will find themselves coming back, not just for the food, but for the experience that comes with every bite.

Burger & Lobster at SM Aura delivers more than delightful meals but a laid-back yet luxurious dining experience that fits perfectly into Manila’s dynamic food scene. Whether it’s a long-awaited indulgence, a spontaneous craving, or a new go-to spot, every visit is designed to be an explosion of rich, bold flavors—each bite delivering pure, unfiltered satisfaction, because life’s too short for boring bites!

Burger & Lobster will take you on an adventure with their dishes like The Burger, featuring 100% prime beef grilled to perfection in a brioche bun with their secret sauce; The Lobster, a whole Canadian lobster served grilled or steamed; and The Lobster Roll, a buttery brioche roll filled with succulent lobster meat and Japanese mayo,  crafted with their signature dedication to quality and bold flavors. Each plate promises a memorable and decadent experience, making it clear why this brand has become a global favorite.

Join the Obsession!

Manila has been hungry for something fresh, exciting, and obsessively satisfying—and Burger & Lobster is finally here to deliver. One thing is certain—once you taste Burger & Lobster, there’s no going back. Bite in, dress up, and get ready to #SERVE and be #OfficiallyObsessed.

At SM Supermalls, we take pride in bringing the best of the world to Filipino food lovers—from first-to-market brands to groundbreaking dining experiences that redefine what it means to have it all. With Burger & Lobster’s arrival at SM Aura, we continue to curate a lineup of iconic global brands, offering one-of-a-kind culinary experiences for those who crave adventure on a plate.

Don’t miss out on the obsession—visit Burger & Lobster at SM Aura, Ground Floor today!

Stay updated! Follow @burgerandlobsterph on Instagram for exclusive content and sneak peeks. For more exciting first-to-market brands, visit www.smsupermalls.com or follow @SMSupermalls on social media.

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SM Supermalls #HomeOfFirsts 

At SM Supermalls, we take pride in being the Home of Firsts—bringing you the first-to-market brands, groundbreaking experiences, and culinary destinations you won’t find anywhere else. From world-class dining and retail exclusives to innovative spaces that inspire and connect communities, we’re redefining what it means to have it all. As we continue to grow, we remain committed to sustainability, community empowerment, and delivering memorable moments that make every visit more meaningful. There’s always something new and memorable waiting for you at SM. 

SM Supermalls’ ‘Trash to Cash’ initiative empowers communities to build a waste-free future

Over 12 million kilos of recyclables collected in 2024.

Every first Friday and Saturday of the month, SM Supermalls transforms into a hub of sustainability through its nationwide ‘Trash to Cash’ (TTC) recycling market, where individuals can exchange recyclable waste for cash. This initiative, part of SM Supermalls’ Waste-Free Future campaign, has been a long-running program since 2007 that encourages waste segregation, recycling, and environmental awareness while also benefiting communities financially.

Held across 87 SM malls nationwide, the TTC program provides a convenient and accessible platform for shoppers, tenants, and local communities to participate in sustainable waste management. By ensuring that recyclables are properly sorted and repurposed, TTC actively contributes to the circular economy, reinforcing SM Supermalls’ commitment to responsible environmental stewardship.

Encouraging sustainable habits with tangible impact

The impact of TTC has been remarkable. In 2024 alone, the initiative successfully collected more than 12 million kilograms of recyclables, generating a total of over ₱28 million in earnings for participants. This is equivalent to 204,000 trees saved if all recyclable wastes are paper or a reduction of 18,000 tons of carbon emission if all recyclable wastes are plastic. More than just a recycling initiative, TTC empowers individuals, organizations, and businesses by making sustainability a rewarding and community-driven practice.

“TTC is more than just a recycling program—it’s a movement that enables communities to turn environmental responsibility into real opportunities. By participating, people not only contribute to waste reduction but also gain financial incentives, proving that sustainability can be both impactful and rewarding,” said SM Supermalls President Steven Tan.

A student weighs recyclables with his teacher at SM Cares' Trash to Cash, proving that every small effort adds up to a greener future.

SM employees and tenant partners join in by bringing piles and bags of recyclable waste.

A caring call to action: Be part of the change

As climate challenges continue to grow, initiatives like TTC show that small actions, when done collectively, lead to significant environmental impact. By participating in this program, individuals can contribute to the fight against waste pollution, support the circular economy, and take a meaningful step toward a more sustainable future.

Students, who brought in their trash, receive cash incentives from SM personnel for their commitment to a sustainable future.

Segregating our trash plays a vital role in diverting waste from the landfills.

How to participate in Trash to Cash

With TTC locations spread nationwide, SM Supermalls provides convenient drop-off points where customers can properly dispose of materials such as paper, plastic bottles, and other recyclable waste. Joining the TTC movement is easy. Segregate your recyclable waste and bring them to any participating SM mall. You can visit the SM Supermalls official website for ways to contribute to a cleaner, greener future. 

To learn more about TTC and other sustainability initiatives under SM’s Waste-Free Future campaign, follow @SMCaresOfficial on social media. 

SM for MSMEs’ Wall of Champions honors Filipino entrepreneurial spirit

Celebrating the strength of 17,000+ thriving businesses

In a dynamic celebration of Filipino entrepreneurship, SM Supermalls proudly unveiled the micro, small, and medium enterprises (MSMEs) Champions' Wall, a visual tribute to the resilience, dedication, and excellence of the country’s 17,000 MSMEs. Held at the SM Mall of Asia (MOA), the special event gathered distinguished guests to honor the 2024 Presidential Awardees for MSMEs, recognizing their invaluable contributions to the nation’s business landscape.

A symbol of innovation and perseverance

The MSME Champions' Wall stands as a symbol of innovation and perseverance, embodying the journey of Filipino entrepreneurs who continue to thrive despite challenges. Designed as a fusion of creativity and storytelling, the installation showcases the diverse industries and success stories that define the MSME sector. 

Honoring the 2024 Presidential Awardees

Gracing the occasion were key representatives from the Department of Trade and Industry (DTI), SM Supermalls executives, and the private sector, along with the esteemed awardees. In his opening remarks, Jonjon San Agustin, Executive Vice President for Marketing at SM Supermalls, emphasized the importance of providing platforms for MSMEs to grow, stating, “This wall is more than just an installation; it reflects the relentless spirit of Filipino entrepreneurs who drive economic growth and inspire innovation.”

The highlight of the event was the formal recognition of the 2024 Presidential Awardees for MSMEs, individuals, and businesses that have demonstrated outstanding performance, innovation, and community impact. Each awardee shared their journey, underscoring the vital role that MSMEs play in job creation, industry growth, and national development.

SM Supermalls' commitment to MSME growth

SM Supermalls remains committed to championing local businesses through initiatives such as the SM for MSMEs Program, which provides entrepreneurs with greater market opportunities, business support, and nationwide visibility. 

With this initiative, SM Supermalls continues to strengthen its support for MSMEs, reinforcing its commitment to being a true partner in their journey toward success. As the MSME Champions' Wall stands tall at SM MOA, it will serve as an enduring reminder of the resilience, passion, and excellence of Filipino entrepreneurs.

For MSMEs who wish to join the program, visit msme.smsupermalls.com.

Celebrating Creativity, Movement, and Confidence with UNIQLO Bra Tops

UNIQLO continues its tradition of empowering women by launching its 2025 Spring/Summer Bra Top Collection. This latest lineup redefines everyday wear with enhanced support, exceptional comfort, and versatile styles in a wide range of colors and designs—offering the perfect balance of fashion and functionality.

UNIQLO’s Bra Tops are more than just bras or tops—they are wardrobe essentials designed for modern women who prioritize both comfort and style. Each piece features molded cups and an elastic underband that lifts and shapes the bust for a flattering silhouette. A built-in power net ensures optimized support, providing a secure yet comfortable fit for all-day wear.

To mark International Women’s Month this March, UNIQLO introduced its 2025 Spring/Summer Bra Top Collection through two exclusive, empowering events. Attendees had the unique opportunity to experience the superior fit and innovative technology of the new Bra Tops firsthand. The celebrations kicked off with a collaborative painting session featuring UNIQLO’s local celebrity partner Solenn Heusaff and multidisciplinary artist Anina Rubio. This was followed by an energizing dance session led by online personality Nica Fabregas, inspiring women to move freely with confidence.

“UNIQLO’s mission is to improve lives through clothing that supports people every day,” said Reichelle Vergara, UNIQLO Philippines Head of PR and Sustainability. “When we introduced our first bra top 20 years ago, it was a game-changer. This year, we continue that legacy with new styles, improved designs, and innovative technology, ensuring women can move, create, and express themselves freely, no matter their preference or activity.”

The latest UNIQLO Bra Tops provide ultimate 2-in-1 comfort, 360° support, and all-day convenience—perfect for go-getters who seamlessly transition between work and play. The collection features multiple styles tailored to the diverse needs of modern women.

Explore the Versatile Styles of UNIQLO Bra Tops

One standout style is the Camisole Bra Tops. The UNIQLO Crepe Jersey Bra Camisole is crafted from non-clingy fabric with a subtle flare at the waist, creating a flattering silhouette. Its stylish back design enhances the overall look, while functional features like quick-drying technology and a built-in bra ensure lasting freshness and 360° support.

For a sleek, modern option, the Sleeveless Bra Tops offer unparalleled versatility. The UNIQLO Ribbed Cropped Bra Top remains a favorite, made from ribbed fabric that contours the body beautifully. Wear it as a statement piece or layer it under other garments.

For those who prefer sleeves, the Bra Top T-Shirts provide the perfect combination of comfort and support. The AIRism Low Back Bra T-Shirt, available in classic and trendy hues, is an essential piece for effortless styling.

For a more feminine touch, explore the Bra Dress Collection. Whether attending a casual gathering or a semi-formal event, the UNIQLO Crepe Jersey Bra Dress ensures a polished look with built-in support and a flattering fit.

UNIQLO also integrates its signature fabric innovations into this collection, including AIRism and AIRism Cotton. Celebrated for their quick-drying, moisture-wicking, and anti-odor properties, these fabrics provide a soft, smooth feel against the skin. The AIRism Bra Tops feature seamless construction for a sleek, invisible finish, while the AIRism Cotton Bra Tops blend comfort with a relaxed cotton look. For ultimate versatility, try the UNIQLO AIRism Cotton Bra Tube Top with removable straps for multiple styling options.

Discover the Comfort and Convenience of UNIQLO Bra Tops

Experience the latest in functional fashion with the UNIQLO 2025 Spring/Summer Bra Top Collection. Visit any UNIQLO store nationwide or shop online at www.uniqlo.com/ph/en. Stay updated on the latest collections and events by following @uniqlo on Facebook and @uniqlophofficial on Instagram.

A Slice of Italy’s Best: Rossopomodoro Debuts in Asia at SM Mall of Asia

The irresistible aroma of freshly baked dough, the rich tang of slow-simmered tomato sauce, and the creamy indulgence of delicate milky mozzarella–all coming together in perfect harmony. This is the unmistakable experience of Rossopomodoro–, the largest pizza chain in Italy, now officially landing in the Philippines, with its first-ever branch in Asia at SM Mall of Asia.

As the Home of Firsts, SM Supermalls continues to open new experiences for Filipinos, bringing them closer to world-class dining experiences, and Rossopomodoro is the latest proof of that commitment.

With the arrival of Rossopomodoro’s very first branch in Asia, diners can finally experience the authentic flavor of Naples and true Italian culinary craftsmanship through a signature blend of fresh ingredients, time-honored traditions, and a carefully curated selection of authentic wood-fired pizza.

A pizza-cutting ceremony opened Rossopomodoro’s grand launch at SM Mall of Asia, celebrating Italian heritage and flavor while marking the start of a new culinary journey for Filipino diners. Guests got their hands doughy as they experienced firsthand the art of crafting the perfect bite–kneading traditional Neapolitan dough from scratch under the guidance of Italian pizzaiolos. Rossopomodoro takes pride in its long-standing culinary traditions and fresh, high-quality ingredients, crafting pizzas, pastas, and Italian specialties that have earned it a place among the world’s most recognized pizzerias.

Guests indulged their senses in a vibrant setting filled with free-flowing drinks, live DJ music, and a feast of Rossopomodoro’s world-famous signature dishes. The Pizza Verace, topped with San Marzano tomatoes and creamy mozzarella di bufala, delivered the rich, classic flavors of Naples, while the Pizza Reginella delighted with its fresh basil and extra virgin olive oil. For pasta lovers, the Linguine Gamberi e Limone offered a bright, zesty combination of succulent shrimp and citrus-infused olive oil—each dish a true taste of Italy’s finest culinary traditions."

Rossopomodoro’s first branch in Asia joins an ever-growing list of first-in-market dining concepts that have chosen SM as their Philippine home. From New York’s finest burgers to Japan’s most sought-after ramen, SM continues to lead the way in bringing global flavors to Filipino diners.

With more international brands arriving soon, SM remains the country’s top destination for discovering world-class dining experiences. Because at SM, the best flavors from around the world aren’t just out there—they’re already here, waiting to be savored.

Visit Rossopomodoro at Level 1, North Entertainment Mall in SM Mall of Asia and enjoy a true taste of Naples. For more exciting first-to-market brands, visit www.smsupermalls.com or follow @SMSupermalls on social media.

The National Resilience Council’s colloquium proves resilience thrives in collaboration

The National Resilience Council (NRC) of the Philippines convened a diverse group of stakeholders for the event “From Surviving to Thriving: Transformative Strategies through Multi-Stakeholder Partnerships and Innovations.” As a science and technology-driven public-private partnership, the NRC unites national and local governments, academia, civil society, and the private sector to advance the interconnected objectives of the Sendai Framework for Disaster Risk Reduction, Sustainable Development Goals, Paris Climate Agreement, New Urban Agenda, and other global commitments.

Held as the 2025 Resilient Local Government Unit Program (RGLUP) Colloquium, the event showcased progress and updates from participating cities and municipalities in the NRC’s Adopt a City (AAC) Initiative. This initiative enables corporations to move beyond disaster relief, investing in risk reduction through preparedness funding, prevention, pre-disaster recovery planning, and long-term resilience programs. By empowering local governments, AAC promotes collaborative efforts to build safer, more resilient communities.

National Resilience Council (NRC) Co-Chairman for the Private Sector Hans Sy, in his message of support, reiterates that resilience is a continuous journey and is a collective responsibility to build on progress, promote innovation, and ensure lasting impact.

The colloquium also welcomed NRC’s private and public sector partners, with notable participation from the Department of Environment and Natural Resources, the Department of National Defense, and the United Nations ARISE Private Sector Alliance for Disaster Resilient Societies – Philippine network. The event opened with inspiring messages from NRC Co-Chairman for the private sector and SM Prime Holdings Chairman of the Executive Committee Hans Sy, NRC Vice Chairman for civil service organizations and Zuellig Family Foundation President Austere Panadero, and NRC Vice Chairman for the scientific organizations and academe and Director of the Manila Observatory Fr. Jose Ramon Villarin, SJ.

National Resilience Council (NRC) Executive Director Silvestre Barrameda Jr., NRC Vice Chair for the academe Fr. Jose Ramon Villarin SJ, NRC Co-Chair Hans Sy, and NRC Vice Chair for civil service organizations Austere Panadero listen as participants of the Adopt-a-City Initiative present their progress towards disaster resilience.

Cities in the AAC’s Prepare phase—Baguio, Iligan, Mandaue, and Tiwi, Albay—presented their innovative disaster resilience strategies. Baguio City Mayor Benjamin Magalong emphasized, “Baguio’s resilience journey highlights the power of collaboration and national support.” Meanwhile, cities in the Adapt and Transform phase, the initiative’s next stages —Naga, Cagayan de Oro, Iloilo, Bataan, Manila, and Ormoc—highlighted their advanced strides. Ormoc City Mayor Lucy Torres-Gomez shared, “I am very proud to say that because of Project Transform, together with our esteemed partners, Ormoc City is always on track in terms of environmental stewardship and resilience.”

At the National Resilience Council (NRC) Colloquium, local government units in the Adopt-a-City Initiative deliver a public narrative and take part in a panel discussion with leading resilience experts.

Public officials take the opportunity to proudly expound on the programs developed together with the support of the National Resilience Council (NRC) and other partners.

A highlight of the event was the launch of the Resilience Competency Assessment (CompAss), a tool designed to strengthen local government capabilities in disaster resilience. Drawing from the NRC’s mission, the colloquium underscored the power of multi-stakeholder collaboration in driving transformative change. By bridging sectors and promoting innovation, the NRC and its partners are paving the way for a resilient Philippines.

The National Resilience Council (NRC) Board launches the Resilience Competency Assessment (CompAss) at the colloquium together with representatives of the Department of Environment and Natural Resources, Department of National Defense, the United Nations ARISE Private Sector Alliance for Disaster Resilient Societies - Philippine network, and the City Mayor of Baguio, Hon. Benjamin Magalong, and Mayor of the Municipality of Tiwi, Albay, Hon. Jaime Villanueva.

More than 150 members, partners, supporters and participants of the National Resilience Council (NRC)’s programs came together to celebrate the achievements of local government units in the realm of disaster risk resilience.