Why Hanabishi Appliances Make the Perfect Event Giveaways and Raffle Prizes

When it comes to choosing the perfect raffle prize or corporate giveaway, few options are as practical and well-loved as Hanabishi appliances. Known for their reliability, affordability, and everyday convenience, these home essentials have become a popular choice not just for Filipino families but also for event organizers looking to make a lasting impression.

Hanabishi at the 100 Presidents Golf Cup

Hanabishi recently played a key role in the first-ever 100 Presidents Golf Cup, a prestigious event hosted by DITO CME Ventures Inc. in partnership with Digital Out-of-Home Inc. Held at a premium golf venue, the event brought together over a hundred company presidents, CEOs, and industry leaders for a day of golf, networking, and philanthropy.

As part of its ongoing support for community and business-driven events, Hanabishi Philippines donated several of its bestselling appliances as raffle prizes. From air fryers to toaster ovens, these giveaways were not only practical but also deeply appreciated by the winners.


“We always aim to bring joy and value to every Filipino home,” said Cherish Ong-Chua, Vice President for Finance and Marketing at Hanabishi. “Events like the 100 Presidents Golf Cup allow us to share that same experience with professionals and leaders who, like us, value quality, function, and Filipino-made products.”
Supporting Causes Beyond the Corporate Scene

What made the event even more meaningful was its purpose: the tournament raised support for two impactful causes—Operation Smile Philippines, which provides free cleft surgeries to children, and the Blockchain Council of the Philippines, which promotes digital education and innovation in the country.

For Hanabishi, this is not new territory. The brand has a long history of supporting initiatives that uplift communities. In the past, Hanabishi has:

• Donated appliances to public schools across the Philippines

• Partnered with the Kapuso Foundation to help rebuild schools in Marawi

• Supported Eat Bulaga’s Classroom ni Juan, an environmental and educational campaign

• Donated electric fans to Pasig City Children’s Hospital during the height of the COVID-19 pandemic

These efforts reflect the brand’s dedication not only to providing quality appliances but also to making a difference in the lives of Filipinos.
Why Choose Hanabishi for Your Next Event?

If you're planning a corporate event, holiday party, or community raffle, Hanabishi appliances are a smart and meaningful choice for prizes and giveaways. Here's why:

• Useful and practical – Appliances like rice cookers, electric fans, and air fryers are gifts that people actually use.

• Affordable but high quality – You don’t have to break the bank to give something durable and appreciated.

• Locally trusted – Hanabishi has been a household name in the Philippines for decades.

• Backed by purpose – Supporting Hanabishi also means supporting a brand that gives back to the community.

“At Hanabishi, we believe in giving back. Every product we share—whether sold or given as a gift—is a reflection of our values as a Filipino brand,” Ong-Chua emphasized.
Discover More from Hanabishi

Looking for the perfect gift, prize, or giveaway for your next event? Explore the full range of Hanabishi home appliances—perfect for every household and occasion—at www.myhanabishi.com.

Whether you’re rewarding top performers at work or giving back to your community, Hanabishi delivers value that goes beyond the box.

Acer Day 2025: A Festival of Music, Tech, and Breaking Limits

Mark your calendars—Acer Day 2025 is coming this August 9, and it’s shaping up to be one of the most dynamic celebrations of technology, music, and youth empowerment in the country. Set to take place at the iconic SM Mall of Asia Arena, this year’s event brings together an explosive lineup of musical acts, new brand ambassadors, and multiple interactive ways to join the celebration—all wrapped in Acer’s ongoing campaign to inspire people to break their limits.

At the heart of Acer Day 2025 is a star-studded concert featuring some of the Philippines’ most popular and influential performers. Headlining the event are Acer ambassadors and P-pop royalty SB19 and G22, pop icon Sarah Geronimo, rock band Itchyworms, and fast-rising artists KMKZ and Maki. But that’s not all—Acerpure will also unveil its newest brand ambassadors during the show: a dynamic group of former Pinoy Big Brother: Celebrity Collab housemates including Klarisse De Guzman, Mika Salamanca, Shuvee Etrata, Esnyr Ranollo, Will Ashley, Brent Manalo, Ralph De Leon, and Charlie Fleming.

This event is more than just a concert; it's a celebration of growth, passion, and breaking boundaries. True to the theme of "Breaking Limits," Acer offers multiple paths for fans to win tickets and be part of the experience—each one designed to inspire creativity, sustainability, and connection.
Ways to Win Your Way Into Acer Day 2025

Break Into The Arena
By simply purchasing select Acer products from the official Acer Online Store between July 18 and July 31, 2025, fans can qualify for a chance to win concert tickets. Past engagement at the #AcerChooseYourWay booth last May 31 to June 1 also counts toward eligibility.


Break Your Limits
Acer challenges fans to share a personal story through a bold, vertical video (10–30 seconds) expressing a limit they’ve overcome or are determined to break. Posts must include the hashtags #AcerLimitBreakers and #AcerDay2025, tag @AcerPH, and be submitted via the entry form at bit.ly/AD25LimitBreakers between July 23–27, 2025. Winners will receive concert tickets, exclusive merchandise, and possibly be featured on Acer Philippines’ official platforms.


Break The Waste
Promoting environmental responsibility, Acer encourages fans to participate in its partnership with The Plaf, a plastic waste collection initiative. From July 28 to 30, participants can drop off clean, dry, non-hazardous plastic waste at the official public drop-off point. Each donation must be labeled with #AcerxThePlaf, the participant’s name or username, and the donation date.


Break The Codes
Acer adds an element of fun and mystery with this digital challenge. From August 1 to 5, fans can visit Acer Philippines’ social media pages to solve daily riddles and clues. Correct answers can unlock exclusive concert tickets, making the hunt both entertaining and rewarding.
More Than Just a Concert

Acer Day has always been about more than music—it’s a movement that fuses innovation with human stories. Whether it’s through personal breakthroughs, community engagement, or sustainable action, Acer continues to champion meaningful change. The event aims to celebrate the resilience and creativity of today’s generation while highlighting how technology can empower them to achieve more.

So, whether you’re an SB19 stan, a tech enthusiast, or someone looking for inspiration, Acer Day 2025 promises a one-of-a-kind experience you won’t want to miss. Keep an eye on Acer’s social media pages and turn on notifications to stay updated on ticket mechanics, event announcements, and more surprises as August 9 approaches.

This is your moment. Break your limits. Join the movement. See you at #AcerDay2025.

Poblacion, Makati Comes Alive with Color and Unity at “Spread the Love, Makati” Pride 2025 Celebration

On June 21, 2025, the vibrant streets of Barangay Poblacion in Makati City burst into life as thousands gathered to celebrate Makati Pride 2025. With the theme “Spread the Love, Makati,” the city transformed into a colorful and inclusive space where love, equality, and diversity were not only accepted — they were celebrated.

The heart of the celebration was an eye-catching stage designed by acclaimed Filipino visual artist and activist Leeroy New, whose work brought to life the themes of resilience and hope. Known for his powerful and futuristic installations, New’s design added depth and symbolism to the event, creating a visual anchor for the powerful messages and performances that unfolded throughout the day.

The festivities were hosted by two of the country’s most beloved transgender icons — Sassa Gurl and Jervi “KaladKaren” Wrightson. With their signature blend of humor, wit, and authenticity, the duo kept the energy high and the crowd engaged, amplifying the event’s message of pride and solidarity.

Opening the program was Congressman Luis Campos, District Representative of Makati, who delivered a heartfelt speech that resonated with sincerity. “To our vibrant and resilient LGBTQ+ community, your courage, love, and authenticity inspire us every day,” he said. Congressman Campos reminded everyone that Pride goes beyond parades and parties — it’s a reflection of the strength found in embracing one’s true identity. He concluded with a powerful statement: “Haligi kayo ng ating lungsod.” (You are the pillars of our city.)

Also in attendance was Congresswoman-elect Monique Lagdameo, Makati’s 1st District Representative, who emphasized Pride as a vehicle for real change. “It empowers people to speak up for equality, love, and inclusion,” she said. Her message aligned seamlessly with that of Congresswoman Geraldine Roman, the first transgender woman elected to the Philippine Congress, who delivered a stirring speech affirming the ongoing fight for visibility and rights. “There’s nothing wrong with loving the people we truly love — and there’s definitely nothing wrong with fighting for equal rights,” Roman declared to loud cheers from the audience.

The program soared to even greater heights with a stellar lineup of performances from some of the brightest stars in the LGBTQIA+ community. The stage lit up with the powerful vocals of the O Divas from O Bar, followed by the show-stopping Divine Divas — Brigiding, Viñas Deluxe, and Drag Race Philippines Season 1 winner Precious Paula Nicole — who each brought charisma, glamour, and pride to the crowd.

Internet sensation Taylor Sheesh — known for their viral Taylor Swift tribute performances — thrilled the audience with a high-energy set that left fans in awe. The celebration continued with musical acts from Gigi Vibes, soulful singer Jason Dhakal, the electrifying O2Men of O Bar, and beats by DJ Xtina Superstar, who brought the crowd to its feet.

Makati Pride 2025 was more than just a one-day celebration — it was a bold and beautiful affirmation of love, visibility, and the power of community. It underscored the city’s unwavering support for the LGBTQIA+ community not only during Pride Month but every day of the year.

As the sun set over Makati, the streets of Poblacion echoed with music, laughter, and chants of love and equality. “Spread the Love, Makati” wasn’t just a theme — it was a call to action, a commitment, and a celebration of every identity, every voice, and every heart that believes in a future where everyone can live proudly, freely, and authentically.

GTCC 2025 Champion Turns Victory Into Impact as GameZone Donates ₱1M to Typhoon-Hit Community

Benigno De Guzman Casayuran, a 62-year-old retiree from Candelaria, Quezon Province, made history by winning the GameZone Tablegame Champions Cup (GTCC): Summer Showdown—the country’s biggest esports-style Tongits tournament. Held from June 12 to 15, 2025, in Makati City, the five-day hybrid competition brought together 93 elite Tongits players nationwide, all vying for the ₱5 million grand prize.

Casayuran fell to his knees in tears as he was crowned champion, clutching his trophy and expressing disbelief over the life-changing victory.

“Napakasaya. Di po ako makapaniwala. Kinurot ko ang sarili ko, iniisip ko kung nananaginip ba ako,” said Casayuran, who joined the tournament to fund his wife’s chemotherapy for breast cancer.

A Life-Changing Tournament for a Worthy Cause

The GTCC: Summer Showdown was more than just a competition—it was a platform for transformation and advocacy. Organized by GameZone, the country’s newest digital Tongits provider under DigiPlus Interactive Corp., in partnership with BingoPlus Foundation, the tournament featured a ₱10 million total prize pool and a strong commitment to community development.

In line with this mission, GameZone and BingoPlus Foundation donated ₱1 million to Gems Heart Outreach Dev’t., Inc. to aid the recovery of the Buso-Buso community in Batangas, severely impacted by Super Typhoon Kristine. The donation supports livelihood restoration and food security initiatives.

“Your participation is not just about winning games. It’s about making a lasting difference,” said Angela Camins-Wieneke, Executive Director of BingoPlus Foundation.

GTCC: Summer Showdown – A New Era of Tongits Competition

Launched in 2024, the GTCC (GameZone Tablegame Champions Cup) brought a fresh esports-style format to the traditional Filipino card game. This year’s event began with online qualifiers via the GameZone app from April 25 to May 16. The top 93 players advanced to the live finals in Makati City, grouped into three brackets for intense multi-round battles.

From 20-round elimination matches to a high-stakes 100-round grand finals, the GTCC showcased thrilling gameplay, expert strategy, and emotional moments. The top three contenders—Ryan Dacalos (Batangas), Cesha Myed Tupas (Rizal), and Benigno Casayuran (Quezon)—clashed in the ultimate match, where Casayuran outplayed his rivals to secure the win.

A Retiree’s Road to Glory

Casayuran’s humble roots made his victory all the more inspiring. A former fisherman and high school graduate, he had once aspired to earn a Commerce degree but was forced to quit due to financial hardship. Now retired, he supports his family through a small sari-sari store and relies on a ₱2,000 monthly pension shared with his wife.

His motivation to join the GTCC was deeply personal: his 65-year-old wife was recently diagnosed with stage 2 breast cancer. With limited resources, Casayuran saw the tournament as a chance to provide for her treatment. Initially, he only aimed to reach the top 84. Winning the entire championship exceeded his wildest dreams.

“Para sa pagpapa-chemotherapy ng misis ko,” he said tearfully during an interview.

Celebration and Community Spirit

The GTCC was also a celebration of Filipino talent and culture. Live performances from Pinoy pop group Press Hit Playand rapper Queen Monica Money, who performed the official GTCC anthem "Liga ng mga Hari", added excitement to the event.

Beyond the game, the GTCC was a reminder of the power of community, resilience, and responsible gaming. Casayuran emphasized the importance of playing responsibly, saying:

“Gambling is not the solution to life’s problems. Always play responsibly and don’t rely on it to solve your financial needs.”
A Champion’s Future Plans

With the ₱5 million prize, Casayuran plans to prioritize his wife’s medical treatment, support his children’s education, and purchase a family vehicle for future travels around the Philippines. But more than the money, his victory stands as a testament to determination, faith, and purpose-driven play.

GameZone, BingoPlus Foundation, and DigiPlus: Empowering Filipinos Through Digital Entertainment

DigiPlus Interactive Corp. continues to lead the way in Philippine digital entertainment, with popular platforms like BingoPlus, ArenaPlus, and now GameZone. Through initiatives like GTCC, the company not only revolutionizes gaming experiences but also makes tangible contributions to Filipino communities.

For more information, visit www.digiplus.com.ph.

HONOR 400 5G Sets Sales Record with Cutting-Edge AI Features and Unmatched Camera Technology

HONOR Philippines continues to make waves in the tech industry with the remarkable launch of its latest innovation—the HONOR 400 5G, dubbed as #YourAIPhone. This powerful new smartphone has not only captivated fans and tech enthusiasts across the country but also shattered records by outselling its predecessor, the HONOR 200 5G, by an astounding 15 times. The overwhelming response led to the device selling out within just three days of its official release, setting a new benchmark for the brand.

One of the key highlights of the HONOR 400 5G is its AI-powered Image-to-Video feature, which allows users to animate old photos and bring treasured memories to life. This innovative tool struck a nostalgic chord with users, making it more than just a phone—it’s a memory machine powered by cutting-edge AI technology.

“We are still in shock. We’ve worked tirelessly over the past few months to bring the HONOR 400 5G to life. The support we’ve received has been phenomenal, and we’re thrilled that our hard work has paid off,” said Stephen Cheng, Vice President of HONOR Philippines. “For those who missed out during the initial release, rest assured, restocks are coming soon.

Next-Level Camera Capabilities

The HONOR 400 5G boasts an industry-leading 200MP Ultra-Clear AI Camera System, designed to capture every detail with professional precision. With a 1/1.4-inch large sensor, f/1.9 aperture, and dual stabilization (OIS + EIS), users can achieve stunning results—even in challenging, low-light environments.

Complementing this is a 12MP Ultra-Wide and Macro Camera, perfect for expansive landscapes and intricate close-ups, and a 50MP Portrait Selfie Camera that produces crisp, natural-looking selfies with impressive depth and clarity.

AI Tools that Empower Creativity

With AI innovation at its core, the HONOR 400 5G features advanced photo and video editing tools powered by Google’s Veo 2 model on Google Cloud. The HD Moving Photo feature breathes life into still images, while AI Eraserand AI Outpainting make editing seamless—even for beginners. These tools are ideal for content creators, digital storytellers, and anyone looking to elevate their social media game.

Unrivaled Battery Life and Performance

Under the hood, the HONOR 400 5G runs on a robust 6000mAh Silicon-Carbon Battery that ensures long-lasting performance, even under heavy usage. The battery is engineered to retain over 80% health after four years, making it a truly future-proof device. Fast charging is equally impressive, with 80W HONOR Wired SuperCharge powering the phone to 40% in just 15 minutes—perfect for users on the go.

Availability and Pricing

The HONOR 400 5G is available in three eye-catching colors: Midnight Black, Tidal Blue, and Desert Gold. Priced competitively at Php 22,999 for the 24GB + 512GB variant, it offers premium features at a mid-range price point.

Customers can purchase the HONOR 400 5G in HONOR Experience Stores, partner retailers nationwide, and online via Lazada, Shopee, and TikTok Shop.

For added convenience, HONOR offers easy installment plans through Home Credit starting at just ₱979/month for 18 months—making the phone more accessible to Filipino consumers.
Discover the Future of Smartphones Today

Whether you’re a tech-savvy creator, a photography enthusiast, or someone who simply loves innovative features, the HONOR 400 5G is built to impress. Learn more about this revolutionary device by visiting HONOR’s official websiteand follow them on Facebook, Instagram, and TikTok (@honorphilippines) for the latest updates and promos.

To find the nearest HONOR store, check out the full list of retailers here: www.hihonor.com/ph/retailers.

Celebrate Life’s Joyful Moments at SM Supermalls Cebu: A New Era of Firsts

This June onwards, embrace the theme of living in the moment as SM Supermalls brings a wave of opportunities for joy, celebration, and meaningful experiences across Cebu. Life becomes truly fulfilling when we take time to savor the present—whether by ourselves or with those we cherish most. From indulging in good food and self-care to discovering exciting new stores and brands, SM Supermalls invites you to make the most out of every day.

SM City Cebu Highlights

At the heart of this joyful season is the chance to create lasting memories. Whether you’re unwinding after a long week or celebrating a small win, it’s all about being present, enjoying the moment, and doing something special just for you. And there's no better place to start than at SM City Cebu and SM Seaside City Cebu.

Moments Worth Savoring at SM City Cebu

Some of life’s best memories happen over great food—and SM City Cebu is now home to several must-visit culinary destinations that promise to make your days more delicious.

Manam, now open, brings its signature modern twist to Filipino comfort food. Must-try dishes include the iconic Beef Short Rib Sinigang with Watermelon—a unique take that blends sweet and savory in one unforgettable bowl.

Ooma, a bold and exciting Japanese restaurant, finally makes its way to Cebu. Foodies can enjoy favorites like the Hanger Steak, Ebi Tempura, and Aburi Mixer—each dish offering a fusion of flavors that’s both familiar and exciting.

8 Cuts Burgers is perfect for burger lovers craving juicy, premium patties paired with flavorful sides, offering a casual yet satisfying dining experience.

Mo’ Cookies is your go-to spot for dessert cravings. Known for its gooey, palm-sized cookies, the shop features irresistible flavors like Chocolate Chip, Nutella Crinkle, and South Cotabato Fudge.

Din Tai Fung, a world-renowned Taiwanese restaurant, brings its acclaimed xiaolongbao and other authentic dishes to Cebu, offering a sophisticated yet comforting dining experience for all.
Unwind and Discover at SM Seaside City Cebu

Life’s simple pleasures also deserve celebration. Whether it's treating yourself to a cup of coffee, discovering a new brand, or enjoying some “me time,” SM Seaside City Cebu has something special in store.

Pickup Coffee introduces Pickup Prime, an elevated café concept offering premium brews for your busy, on-the-go lifestyle—perfect for quick catch-ups or a productivity boost.

Several first-in-Cebu brands are also making their debut:

Geek PH, a specialty collectibles store for pop culture lovers, offers everything from action figures to rare finds and blind boxes.

Issy, a proudly Filipino beauty brand, offers vegan, cruelty-free makeup made for the modern Filipina—perfect for the tropical Philippine climate.

Premier Drip, a wellness lounge specializing in IV therapy, brings treatments designed to boost immunity, improve skin radiance, and support overall well-being.

Bangkok Kitchen Express introduces Cebu to the authentic flavors of Thailand with savory dishes that bring the streets of Bangkok right to your plate.
A Taste of Paris at SM J Centre Mall

Cap off your culinary adventure with a touch of elegance at Salon de Thé by The French Baker—a Parisian-inspired bistro serving gourmet teas, European pastries, and classic French fare. Perfect for afternoon dates, casual meetings, or simply indulging in something sweet.

Celebrate Life’s Best Moments—Only at SM Supermalls

At SM Supermalls, every visit becomes an opportunity to make new memories. Whether you’re celebrating life’s big milestones or enjoying the small things, SM Cebu is your home for exciting firsts and joyful moments.

Stay updated on events, openings, and promos by following @smsupermalls on social media or visiting www.smsupermalls.com. Celebrate today—because life’s most memorable moments happen now.

Waves of Change: Thousands Join SM Cares’ Coastal Cleanup

In celebration of World Oceans Day 2025

---

Thousands of volunteers gather at SM by the BAY in Manila for SM Cares’ flagship coastal cleanup drive for World Oceans Day 2025, showing a united front in the fight against marine pollution.

In celebration of World Oceans Day 2025, over 5,000 volunteers from all walks of life united on June 7 for a massive nationwide coastal cleanup led by SM Cares, the corporate social responsibility arm of SM Supermalls. Collectively, they removed an astounding 30,000 kilograms of trash from shorelines across the Philippines—proving that when a community comes together, real impact happens.

This year’s theme, “WONDER: Sustaining What Sustains Us,” resonated deeply as volunteers took to coastlines in Metro Manila, Luzon, Visayas, and Mindanao, armed with gloves, sacks, and a shared mission: to protect the oceans that give us life.

Beyond fostering community collaboration and promoting environmental responsibility, SM Cares’ coastal cleanup initiative played a vital role in cultivating healthier environment, enhancing the overall quality of life for local residents, and contributing to the long-term preservation of marine ecosystems. 

Volunteers from SM City Manila assemble at the coastal cleanup site to remove marine waste and protect vital waterways in celebration of World Oceans Day 2025.

Stepping up for a cleaner tomorrow, volunteers from SM City San Lazaro join the coastal cleanup drive---picking up trash and protecting our shores, one piece at a time.

Showing the power of teamwork, volunteers from SM City Batangas and SM City Lipa come together to make waves of change for World Oceans Day 2025.

With gloves on and bags in hand, volunteers at SM City Lucena take part in SM Cares’ Coastal Cleanup drive, reaffirming their commitment to environmental stewardship and ocean conservation.

Employee volunteers from SM Center Dagupan take action for the environment during the coastal cleanup drive, shoveling sand and debris to help restore the shoreline.

SM City Iloilo volunteers join hands with the local community of Brgy. Sto. Niño Sur, Arevalo in a coastal cleanup drive, working together to preserve the shoreline and promote environmental sustainability.

SM City Davao volunteers are out on the shore, turning dedication into action as they clean up the coast and care for the planet.

Beaming with pride, volunteers at SM City CDO Uptown and Downtown hold up the coastal cleanup banner, standing united as ocean defenders in celebration of World Oceans Day 2025.

“The oceans sustain us every day, and now it's our turn to give back,” said Engr. Liza Silerio, SM Cares Program Director for the Environment. “This coastal cleanup isn’t just a one-day event—it’s a symbol of our shared duty to preserve biodiversity and inspire action for a sustainable future, while bringing lasting positive impacts to the community by advancing healthier coastal spaces, and uniting people through shared environmental action.”

A National Movement for the Seas

From students and teachers to LGUs, NGO partners, employees, and security and janitorial teams, the cleanup drew a diverse wave of ocean defenders. SM Cares worked closely with local government units, environmental organizations, youth groups, and coastal barangays to stage cleanups across several major sites nationwide.

These collaborations not only ensured the success of the initiative but also highlighted the power of inclusive, community-driven action. Volunteers gathered to remove tons of waste from shorelines, raise awareness about marine conservation, and inspire long-term behavioral change toward environmental care.

Students, teachers, and partner organizations join forces with SM Cares during the Coastal Cleanup drive—demonstrating a shared commitment to environmental stewardship.

Demonstrating sustained commitment to protecting the environment, SM employee volunteers return to SM by the Bay to help protect the shoreline.

Building an #SMWasteFreeFuture

The June 7 cleanup is part of SM Cares’ broader sustainability vision through its #SMWasteFreeFuture campaign, which also includes weekly cleanups at SM by the BAY. 

This May 2025, SM employee-led cleanups have mobilized a total of 279 volunteers, collecting over 4,493 kilograms of waste—highlighting their firm commitment to keeping our coasts clean on a weekly basis. These sustained efforts contributed to creating a safer, more enjoyable coastal spaces for customers, while encouraging a stronger culture of environmental volunteerism.

SM Cares’ Coastal Cleanup also supports and aligns with several United Nations Sustainable Development Goals (SDGs), most notably SDG 14: Life Below Water, by directly reducing marine pollution and protecting ocean ecosystems. It also contributes to SDG 13: Climate Action, by raising environmental awareness and promoting community-led climate resilience, and SDG 17: Partnerships for the Goals, through its collaboration with LGUs, NGOs, schools, and communities.

With two more major cleanups planned for the year, SM Cares remains determined in its mission to inspire Filipinos to take action—one shoreline at a time. For more stories and updates on how you can be part of the movement, visit www.smsupermalls.com/smcares or follow @OfficialSMCares on social media. 

###

SM Prime’s year one toward a waste-free future

According to the Department of Environment and Natural Resources (DENR), the Philippines generates over 60,000 metric tons of waste daily, a figure expected to rise with urban growth and economic activity. 

Together as one community, 2024 marks the launch of SM Waste-Free Future in SM Mall of Asia.

Recognizing the urgency, SM Prime Holdings, Inc. (SM Prime) launched the SM Waste-Free Future program in 2024 as one of its flagship environmental sustainability programs to reduce overall waste generation through effective waste segregation and divert waste away from landfills through recycling, composting, and other sustainable disposal methods.

In its first year, it implemented a new waste management segregation system across its properties, including all malls, residences, offices, hotels and convention centers, and estates nationwide. 

Beyond SM Prime, the campaign on waste has extended its reach to other SM groups and portfolio companies, making SM Waste-Free Future a group-wide endeavor.

A bigger picture of waste 

The Recyclable, Disposable, Composable (RDC) bins are central to the program’s segregation practice.  RDC makes it simple and consistent, providing key visual cues to bin it right.

Together for an SM Waste-Free Future, the Recyclable, Disposable, Composable (RDC) bins at SM Store branches support the broader goals of environmental sustainability through clear and effective waste segregation practices.

Despite its infancy stage, the rapid and wide-scale integration underscores SM Prime’s ability to operationalize sustainability across diverse asset classes and ecosystems, reinforcing the company’s commitment to innovative waste diversion strategies. 

SM Prime also celebrates the efforts of SM Retail in advancing a waste-free future. All SM Store branches have successfully deployed their RDC bins, while SM Markets continues to implement its reusable bag system. In support of waste management efforts, Goldilocks Bakeshop has also implemented the RDC system across its stores in all SM Supermalls. 

Creating opportunities to expand

Partnerships with other organizations pave the way for the work ahead. SM Waste-Free Future strengthens tenant engagement for SM Supermalls and SM Offices, supporting businesses with similar goals on waste and helping them align with their global sustainability policies.

Similarly, it reinforces SM Hotels’ advanced Back of House operations, food waste policies, and textile recycling program. The SM Hotels’ Tela Tales program transforms discarded linen into sustainable products and provides livelihood for the women of partner communities, upcycling more than 2,000 yards of condemned linens. 

Recognizing that technology greatly contributes to the solutions, SM Waste-Free Future has also strengthened collaborations with other organizations. SM Development Corporation (SMDC) works with Globe’s Hapag Movement to rescue surplus food from residents and help make a difference in the lives of Filipino families experiencing involuntary hunger and divert household food waste away from landfills. 

In the mall’s Cyberzone areas, SM Supermalls’ Electronic Waste Collection Program and their partnership with PLDT and Smart make it accessible to dispose of old mobile devices and other electronic gadgets responsibly. 

Shoppers can conveniently drop off old gadgets for proper recycling through SM Supermalls’ E-Waste Collection in partnership with PLDT and Smart at Cyberzone.

Join the movement

SM Waste Free Future invites more communities and stakeholders to participate through proper waste segregation, joining local clean-ups and collection drives, or supporting eco-friendly products and practices. 

Positive reinforcement and catchy social media campaigns from SM Cares target the youth by promoting better waste segregation habits and encouraging them to become more involved with the state of the planet they will inherit. 

Recently, in celebration of World Oceans Day, SM Cares mobilized communities across 18 SM Supermalls nationwide, bringing together over 5,000 volunteers and collecting more than 30,000 kilograms of waste from shorelines. 

Mobilizing for World Oceans Day, SM Cares volunteers unite and act to remove waste that ends up in the oceans.

“Waste-Free Future is more than just a program—it’s a mindset shift. And we’re only getting started,” said Engr. Liza Silerio, Vice President for Corporate Compliance and Program Director of SM Cares for Environment. “We call on our tenants, partners, and customers to continue the journey with us—because a truly sustainable future is one we build together.”

With the growing momentum for a waste-free future, SM Prime believes that a cleaner, more circular Philippines is well within reach.

About SM Prime:

SM Prime is steadfast in its commitment to shaping sustainable and innovative lifestyle cities that drive economic progress and elevate the quality of life for millions of Filipinos. As a catalyst for inclusive growth, the company champions responsible development that creates long-term value for communities.

THE FIRST IN PAMPANGA—A New Era of Asian Flavors Served with a Twist

If there’s one thing that binds Asian culture together, it's how our legacy and tradition are preserved through food. From the careful sourcing of ingredients to the creativity and innovation in preparation, Asian cuisines are truly made to be extraordinary.

SM Supermalls upholds this by delivering Taiwanese, Japanese, and Thai excellence to one of the centres of Filipino gastronomy—Pampanga. With the same sense of richness and attention to quality, Ninepot, The Matcha Tokyo, and Purple Rice establish themselves as must-try places at SM City Clark and SM City Pampanga!

Ninepot—Quality Taiwanese Hot Pot Experience

With the growing popularity of East Asian hot pot restaurants, Ninepot—its name reflecting the Taiwanese cultural belief that the number nine brings good fortune—sets itself apart by putting traditional Taiwanese flavors in the spotlight at the Tech Hub 2 of SM City Clark.

Unlike many hot pot restaurants that focus on unlimited servings, Ninepot prioritizes quality by offering carefully curated ingredients in each customizable set meal. Following a six-step process, Ninepot creates a well-rounded dining experience that highlights the richness of Taiwanese cuisine.

Each order includes a choice of protein, sides, broth, and vegetables, complemented by a dessert and a weekly special drink—completing a satisfying dining experience.

But what truly makes Ninepot stand out is its flavorful selection of soup bases, ranging from classic Taiwanese savory specials to hot and spicy picks. Among these are the signature Taiwan Stone Hot Pot, the aromatic Sesame Oil Hot Pot, the refreshingly sweet Dashi Broth Hot Pot, and the delectably spicy Szechuan Hot Pot.

The Matcha Tokyo—Haven for Premium-Grade Matcha

Matcha-inspired drinks and desserts are popping up left and right. However, despite the growing accessibility, matcha has proved to be a difficult flavor to handle—especially since matcha lovers are even more difficult to please!

But when it comes to perfecting that earthy, rich, and refined flavor, no one does it better than The Matcha Tokyo with its authentic, premium-grade selections at the Ground Level of SM City Clark.

Highlighting 100% organic matcha specials, The Matcha Tokyo is committed to promoting health and sustainability by bringing Japan’s finest matcha for daily and casual consumption.

For starters, their definite must-tries include the #1 best-selling Organic Matcha Latte—popular across all The Matcha Tokyo branches worldwide—and the Philippine-exclusive Ube Matcha Latte, which features a delightful blend of their high-quality matcha and the iconic sweet taste of purple yam (ube).

From a wide variety of matcha-infused beverages and pastries to chocolates, snacks, and conveniently available pure matcha powder—everything you can imagine to satisfy your matcha obsession is possible with The Matcha Tokyo.

Purple Rice—Thai Flavors with an Innovative Twist

Nothing is more delicious than sustainably crafted meals made rich with their culture of origin. This is exactly what Purple Rice brings to the table—introducing Thai flavors cooked through future-forward approaches to food at the Ground Level of SM City Pampanga.

Rooted in stories of heritage, environmentally conscious agricultural practices, and ultimately, a deep love and respect for Thai cuisine, Purple Rice offers a variety of creative Thai flavors fused with touches of Filipino warmth and food traditions.

Dedicated to serving authentic Thai cuisine with signature innovative twists, the uniquely colored Purple Rice takes center stage—often paired with popular Thai dishes and set against an inviting interior that enhances the experience.

Their menu features a variety of dishes, including soups like Tom Yum Talay, salads such as Purple Yam Woon Sen, and mains like Khao Soi and Pad Thai, with their best-selling meals including the Red Angus Beef Curry and Thai Halo-Halo, among other noteworthy selections.

Allow yourself to explore flavors that greatly satisfy your Kapampangan taste buds and visit Ninepot at Tech Hub 2 and The Matcha Tokyo at the Ground Level of SM City Clark, as well as Purple Rice at the Ground Level of SM City Pampanga."

Whether you see yourself as a connoisseur of particular dishes or a casual food enjoyer, SM Supermalls ensures you get the best from across different cuisines—serving flavors suited to our own taste and culture while introducing food innovations that integrate familiar practices with new experiences.

There’s always more to enjoy and more to share at SM Supermalls! For more exclusive dining experiences and first-to-market brands, visit www.smsupermalls.com or follow @SMSupermalls on social media.

###

SM Supermalls #NewEraOfFirsts

At SM Supermalls, we’re proud to lead a New Era of Firsts—bringing you first-to-market brands, groundbreaking experiences, and culinary destinations you won’t find anywhere else. From world-class dining and retail exclusives to innovative spaces that connect and inspire communities, we’re redefining what it means to have it all.

As we continue to grow, we remain committed to sustainability, community empowerment, and creating memorable moments that make every visit more meaningful. There’s always something new and exciting waiting for you at SM.