UNIQLO Opens Its Grandest Store of the Year in BGC: A Lifestyle Hub Where LifeWear Meets Community

UNIQLO, the global apparel retailer known for its timeless and functional LifeWear, celebrates another milestone with the grand opening of its refreshed UNIQLO BGC High Street Store—its most expansive and experience-driven store in the Philippines to date. Nestled in the heart of Bonifacio Global City, the four-story store is designed to be more than just a shopping destination; it’s a creative hub that embodies the brand’s philosophy of LifeWear—simple, high-quality, and made for everyone.
A World-Class Redesign Rooted in Local Character

Formerly known as UNIQLO C3 Annex, the new BGC High Street Store reimagines the shopping experience through a future-forward design that combines Japanese minimalism and Filipino vibrancy. Spanning an impressive 2,949 square meters, the store features a striking modern façade with a giant LED panel displaying UNIQLO’s iconic red logo—a sight that mirrors the brand’s flagship stores in Tokyo while resonating deeply with the energy of BGC.

“UNIQLO BGC High Street is a landmark in continuing to elevate the overall LifeWear shopping experience for customers. We wanted to bring together the best of UNIQLO’s global store design and the local character of Bonifacio Global City, resulting in a lifestyle hub that feels both world-class and deeply connected to the community,” shared Geraldine Sia, UNIQLO Philippines Chief Operating Officer.

Celebrating Everyday Lifestyles Through LifeWear

The grand opening welcomed personalities who represent the dynamic spirit of BGC and the versatility of LifeWear. Actress Solenn Heussaff embodied effortless chic in UNIQLO’s Bra Top collection, while Fitness Instructor Luigi Posadas showcased the comfort and functionality of Sport Utility Wear. Chef Patrick Curitana demonstrated the versatility of the Core T, essential for those constantly on the move, and Lifestyle Creator Chynna Lim highlighted Knit Wear, perfect for cozy, stylish days ahead.

Each personality reflected a different facet of BGC living—active, creative, and stylish—mirroring how UNIQLO’s LifeWear pieces fit seamlessly into every lifestyle.
Innovation, Sustainability, and Self-Expression in One Space

The four-story store is thoughtfully designed to encourage creativity, personalization, and sustainability. On the upper floors, shoppers can explore the UTme! Station, which allows them to design and print their own T-shirts with unique graphics—a favorite among artists and creatives. The newly launched RE.UNIQLO Studio offers repair and embroidery services to extend the life of clothing, supporting the brand’s global sustainability commitment.

Adding convenience to innovation, customers can also use Click & Collect, where they can order online and pick up their items in-store without minimum purchase or queueing.

Community Partnerships and Local Flavor

In true BGC fashion, the store opening was celebrated in partnership with beloved local brands. Shoppers during the opening weekend were treated to goodies such as Campechano Tacos from Los Tacos MNL, pastries from Kiji Bakehouse, and exclusive dishes from the Amado Fores Hospitality Group, including favorites from A Mano, Steak and Frice, and Ramen Ron.

UNIQLO also collaborated with Cats of BGC, a volunteer-led organization, to design limited-edition feline embroidery patches, while local artists including Avin Doodles, Jasmin Lacay, and Bonifacio Arts Foundation, Inc. contributed exclusive UTme! designs that celebrate BGC’s creativity, art, and pet-friendly culture.

LifeWear in Motion: A Citywide Celebration

To mark its reopening, UNIQLO transformed Bonifacio Global City into “UNIQLO City”, a visual and interactive celebration featuring creative installations and holiday displays. From the towering UNIQLO Christmas Tree and illuminated Amphitheater Cubes to digital showcases and photo-worthy signages, every corner of BGC now reflects the warmth and innovation of LifeWear.

The festivities continue with the UNIQLO Christmas Tree Lighting Ceremony on November 13, symbolizing a season of comfort, joy, and togetherness.

Promos and the Power of Clothing

To welcome shoppers, UNIQLO offers exclusive grand opening promotions on select LifeWear pieces including the HEATTECH Ultra Warm High Neck T-shirt, PUFFTECH Parka, and Wide Straight Jeans, alongside limited-edition novelties for purchases of ₱3,000 and above.

True to its belief in “The Power of Clothing,” UNIQLO also announced a partnership with Future Vision, a non-profit that empowers visually impaired individuals through education and skills development—underscoring that fashion can create positive social change.

A Store Designed for Life

From innovative clothing and personalization services to strong local partnerships and community engagement, the UNIQLO BGC High Street Store is more than a retail space—it’s a lifestyle destination that celebrates how LifeWear connects with the everyday lives of Filipinos.

Skyro Empowers Filipino Shoppers with a New Website Offering Transparent Pricing and Easy Installments

Upgrading your phone or finally getting that long-awaited home appliance has never been easier. Reliable lending app Skyro takes convenience to the next level with the launch of its new website, giving Filipinos an accessible and transparent way to shop for gadgets and appliances—all while enjoying flexible installment options tailored to their budget.

With this new digital platform, shopping and financing can now happen in one seamless experience. Simply visit skyro.ph/productloan to browse a wide range of the latest products, from smartphones and laptops to home essentials and electronics. The Top Picks page at skyro.ph/productloan/top-picks also highlights featured items and best deals to help you find exactly what you need.

What sets Skyro apart is its commitment to transparency and user empowerment. Each product listing clearly shows its cash price, downpayment, and monthly installment options. This allows shoppers to plan their finances wisely, compare options easily, and make confident decisions without hidden charges or confusing fine print.

Once you’ve found your preferred item, you can also apply for a product loan directly through the website. Choose your desired term—ranging from 6 to 18 months—and use the on-page calculator to see your estimated payments instantly. With just a few clicks, you can submit your application and receive an instant decision in as fast as two minutes.

The process is fast, simple, and designed for your convenience:

1. Visit skyro.ph and select your desired product.

2. Click the “Apply for a Skyro Loan” button.


3. Fill out a short online form with your basic details.


Wait for a quick approval—no long waiting time or complicated paperwork.

Once pre-approved, you can visit a Skyro partner store near you, easily located through the interactive map on the website. Skyro also connects you to online partner stores, giving you the flexibility to shop from home or on the go.

Since its introduction in the Philippines in August 2022, Skyro has been redefining digital lending with its secure, transparent, and customer-centric financial solutions. The SEC-registered platform now works with over 6,000 partner merchant stores nationwide and has already supported more than 480,000 active product loan customers—a testament to the brand’s reliability and growing trust among Filipino consumers.

Beyond just offering loans, Skyro aims to bring hope, happiness, and financial support to every Filipino household. By combining smart technology with a human touch, the company continues to empower customers to achieve their goals—whether that’s upgrading their lifestyle, starting a small business, or simply making everyday life a little more comfortable.

Explore a smarter way to shop today!

Visit skyro.ph to experience the new website, or download the Skyro app for free on the App Store or Google Play. Stay updated and inspired by following Skyro on Facebook, Instagram, LinkedIn, and TikTok.

GameZone and BingoPlus Foundation Unite for a Cause: A Shared Commitment to Uplift Filipino Communities

GameZone, one of the Philippines’ largest and most dynamic PVP (Player vs. Player) entertainment platforms, once again proved that gaming and giving can go hand in hand. In a remarkable demonstration of social responsibility, GameZone joined forces with the BingoPlus Foundation during the “Swing for Filipino Sports Dream” Music Festival—donating ₱1 million to support various charitable initiatives across the country.

This partnership between GameZone and BingoPlus Foundation is rooted in a shared advocacy: to transform entertainment into empowerment, and fun into purpose. The generous ₱1 million contribution will directly fund meaningful programs in education, youth development, and community upliftment, helping Filipinos build brighter futures and stronger communities.

Gaming with a Purpose

Beyond the virtual battlegrounds and digital competitions, GameZone has long been dedicated to promoting a culture of “Ganda through Giving.” This philosophy reflects the brand’s belief that true beauty lies not just in the excitement of the game, but in the difference one can make in the real world.

Through this collaboration, GameZone amplified the Foundation’s causes by mobilizing its online community and digital platforms to raise awareness, inspire compassion, and encourage public participation. The message was clear: entertainment can be a bridge for kindness and solidarity.

The highlight of the partnership came during the “Swing for Filipino Sports Dream” Music Festival, held in Aseana City. The event blended music, sports, and charity in one unforgettable evening, featuring world-class performances from Alan Walker, Apl.de.Ap, Bamboo, and other celebrated artists. The festival not only entertained but also united thousands of Filipino gamers, music lovers, and advocates under one powerful message—that every act of giving counts.

A Night of Celebration and Compassion

The awarding ceremony marked the culmination of months of preparation, teamwork, and shared vision between GameZone and BingoPlus Foundation. It wasn’t just about raising funds; it was about fostering empathy, community spirit, and a genuine desire to uplift others.

The event served as a reminder that success in business or entertainment carries greater meaning when paired with social good. As GameZone’s representatives proudly joined the BingoPlus Foundation team and the dedicated Sisidlan workers, the moment symbolized more than a donation—it symbolized hope, partnership, and shared responsibility.

Gaming Responsibly, Living Meaningfully

True to its advocacy, GameZone continues to champion the values of responsible gaming and mindful entertainment. The company constantly reminds its players and partners that gaming should be a source of joy and connection—not a substitute for livelihood.

“At GameZone, we believe gaming should always be fun, fair, and responsible,” the team emphasized. “We encourage our community to play for enjoyment, not as a means to earn or solve financial problems. Gambling is not a solution—it is entertainment meant to be enjoyed responsibly.”

This principle reflects the heart of the “Ganda ng GameZone” campaign, which celebrates not only beauty in gameplay but also in generosity, responsibility, and compassion.

Continuing the Mission

As the BingoPlus Foundation extends its outreach to underserved communities, GameZone remains steadfast in its commitment to support organizations that share the same vision. Together, they prove that the real beauty of gaming lies not in victory alone, but in the lives touched and transformed along the way.

Through initiatives like this, GameZone continues to redefine what it means to be part of the gaming industry—proving that even in entertainment, purpose can thrive.

HONOR Launches MagicOS 10: The World’s First Self-Evolving AI Agent Operating System

HONOR Philippines continues to push the boundaries of innovation as it officially introduces MagicOS 10, the world’s first self-evolving AI Agent Operating System. Announced at the inaugural HONOR Global Developer Conference in Shenzhen, this milestone marks a new era for smart devices—transitioning from the traditional OS age to the AI OS era.

Redefining Intelligence with HONOR MagicOS 10

At the heart of HONOR’s announcement is MagicOS 10, a game-changing operating system designed to empower users with a more human-centric, intelligent experience. HONOR CEO James Li emphasized that “a true AI OS must be an agentic OS that accomplishes a human-centric value leap while possessing self-evolving capability.”

Built around the concept of agentic intelligence, MagicOS 10 goes beyond device-cloud coordination to create an agent-centered system that learns, adapts, and evolves with users. Its foundation lies in MagicLM 3.0, HONOR’s proprietary large language model that powers an enhanced version of YOYO, the brand’s AI assistant.

With new agentic abilities to “see, remember, and execute,” YOYO can now perform a wide range of complex tasks—such as AI-powered photo color grading using Magic Color, image editing through voice or text commands, and even handling food delivery, shopping, and ride-hailing requests. This evolution allows users to enjoy seamless productivity and creativity in their daily lives.

Seamless Cross-Device Connectivity

In today’s multi-device world, MagicOS 10 takes connectivity to a new level by completely breaking down platform barriers. Users can now transfer images, videos, and documents effortlessly across HONOR, Android, iOS, and Windows devices, ensuring unmatched convenience and efficiency across ecosystems.

Adding to the experience is the all-new Zero-Gravity Transparency Design, which brings a futuristic, fluid visual aesthetic across the system—from lock screen to desktop—without increasing power consumption. This design blends aesthetic elegance with optimized performance, redefining user interaction.

Moreover, MagicOS 10 integrates AI Deepfake Detection, a powerful safeguard that can detect fake voices, manipulated videos, and scam scripts to ensure user safety and authenticity in the digital space.

HONOR AI Connect and the 1×3×N Ecosystem Strategy

Alongside MagicOS 10, HONOR introduced its upgraded HONOR AI Connect platform and the innovative 1×3×N ecosystem strategy.

The “1” represents HONOR’s AI foundation, while the “3” refers to its enablement tracks—ecosystem, channel, and technology & brand—that empower global partners. The “N” stands for the vast range of industry applications where HONOR’s AI solutions can thrive, including education, smart homes, wearables, office systems, toys, and pet tech.

Since its launch in 2022, HONOR Connect has linked more than 30 million devices, building a strong backbone for smart interconnectivity. Now upgraded to HONOR AI Connect, the platform enables “intelligent connect” by opening AI capabilities to partners, reducing development barriers, and promoting shared intelligence across devices and industries.

Currently, HONOR collaborates with over 200 ecosystem partners, offering free IoT connectivity, store access programs, and initiatives such as the HONOR Alpha Flagship Store, fostering innovation and mutual growth within the AI ecosystem.

HONOR X7d: Durability Meets Practicality

Further strengthening its product lineup, HONOR also introduced the HONOR X7d, an entry-level smartphone built for everyday toughness. Certified with SGS Premium Performance for Drop & Crush Resistance, the device can withstand drops from up to 1.8 meters thanks to its Rhinoceros-like reinforced corner structure and Cushioning and Fall Protection Architecture.

With IP65 water resistance, the X7d can survive splashes, rinsing, and even brief submersion up to 0.5 meters for one minute. The Wet-hand Touch Enhancement feature ensures smooth usability even with wet or greasy fingers, making it the perfect companion for users who need a dependable phone in any condition.

Building an Intelligent Future

As HONOR moves forward, its vision remains clear: to create a global, open, and human-centric AI ecosystem. Through collaboration with users, developers, and partners, HONOR aims to make intelligent technology accessible and beneficial for everyone.

Discover Estancia de Lorenzo: A One-Stop Destination for Food, Nature, Adventure, and Relaxation in Rizal

Every once in a while, we all need to step back from the constant buzz of city life—the endless traffic, crowded streets, and the fast-paced rhythm that often leaves us drained. Sometimes, the best way to recharge is to escape somewhere peaceful, where the air is cleaner, the views are greener, and time seems to slow down.

That’s exactly what I found in San Mateo, Rizal, a hidden gem just 30 minutes away from Quezon City. It’s amazing how such a short drive can transport you from the chaos of the metro to a serene haven surrounded by nature. The rolling hills, fresh mountain breeze, and the sight of lush trees instantly melt away the stress of the week.

In this place called Estancia De Lorenzo in San Mateo, you can enjoy a quick weekend escape, a quiet spot to reflect, or a place to simply reconnect with yourself. This place offers the perfect mix of accessibility and tranquility. It’s close enough for a spontaneous day trip, yet far enough to make you feel like you’ve truly left the city behind.

From cozy cafés and scenic resorts to farm-style accommodations and outdoor adventure spots, Estancia De Lorenzo has something for everyone seeking calm and comfort. It’s one of those places that remind you how good it feels to slow down, breathe deeply, and just be present in the moment.

Culinary Experience from sun up to sun down

Whether you’re a light or heavy breakfast eater, Café Nieves is the perfect place to start your day right. Nestled in the heart of Estancia de Lorenzo, this charming café exudes warmth and comfort from the moment you step in. The cozy interiors, the aroma of freshly brewed coffee, and the sight of hearty meals being served create an atmosphere that instantly makes you feel at home.

Café Nieves is known for its all-day breakfast menu, making it a favorite among early risers and late brunch lovers alike. Whether you’re craving classic Filipino breakfast favorites like silog meals or something lighter like pancakes and sandwiches, there’s always something to satisfy your taste buds. Pair that with their flavorful pasta dishes, freshly baked cakes and pastries, and a cup of their signature coffee—hot or iced—and you’ve got the perfect recipe for a relaxing, feel-good morning.

Lunch at Euna Asian Japanese Restaurant is truly a satisfying experience—one that delights the senses and leaves you craving for more. Combining the rich traditions of Chinese and Japanese cuisine, Euna brings together the best of Asian flavors in every carefully crafted dish.

From the moment your meal is served, you’ll be captivated by the aroma of freshly cooked dishes—savory, comforting, and undeniably appetizing. Each plate is a feast for the eyes. The flavors are well-balanced, with just the right harmony of sweetness, saltiness, and umami that Asian food lovers know and love.

Euna’s cozy yet modern ambiance adds to the experience. It’s the kind of place where you can unwind with family, share stories over good food, and let your palate travel across Asia without leaving your seat.

Lorenzo’s Restaurant takes pride in serving authentic Filipino comfort food—the kind that instantly reminds you of home. Every dish is prepared with warmth, tradition, and the distinct flavors that make Filipino cuisine so beloved.

Start your day right with their hearty silog meals, a true Filipino breakfast staple. Choose from crispy bangus fried to golden perfection, savory longganisa bursting with garlicky sweetness, or tender beef tapa marinated and seared just right. Each meal is served with fragrant garlic rice, a perfectly cooked egg, and your choice of freshly brewed coffee or refreshing fruit juice—the perfect pairing to jumpstart your morning with energy and satisfaction.

When merienda time rolls around, Lorenzo’s keeps the cravings coming with classic Pinoy favorites that never fail to comfort. Their Arroz Caldo, rich and savory with tender chicken and a hint of ginger, is perfect for cozy afternoons or rainy days. And for those with a sweet tooth, the Champorado—a warm, chocolatey rice porridge—is pure nostalgia in a bowl. The best part? It’s served with crispy danggit, creating that irresistible mix of sweet, salty, and crunchy in every bite.

As the sun sets and the night unfolds, Bistro transforms into the perfect haven for a relaxing and memorable dinner. It’s a place where time slows down—where conversations flow as smoothly as the wine, and every moment feels a little more special.

At dinner, Bistro Manuel invites you to rest, unwind, and savor the evening in the company of family and friends. The warm, inviting ambiance sets the stage for a dining experience that’s both elegant and comforting. Their menu features a fine selection of meat and seafood dishes, each prepared with care and sophistication. Every bite is a reminder that food can be both indulgent and soulful.

Each dish can be paired beautifully with their curated selection of wines, adding depth and character to every meal. Whether you prefer a bold red to complement your steak or a crisp white to elevate your seafood, the Bistro’s staff are always ready to recommend the perfect match. With just a call, their attentive team ensures your dining experience is seamless.

Dining at Bistro Manuel isn’t just about the food—it’s about the experience. It’s the laughter that fills the air, the soft clinking of glasses, and the comforting feeling of being surrounded by good company. Here, dinner becomes more than just a meal; it becomes a beautiful moment to end the day—intimate, satisfying, and unforgettable.

Outdoor Adventures with Nature

At Estancia De Lorenzo, the experience goes far beyond good food—it’s a place where you can reconnect with nature, unwind in the open air, and rediscover a sense of calm and wonder. Estancia offers a refreshing escape from the city’s noise, making it the perfect destination for families, friends, and anyone craving a closer connection with nature.

One of its highlights is the mini zoo, a delightful attraction that brings you face-to-face with fascinating creatures. Here, you’ll find a variety of birds, snakes, and turtles—each one adding to the charm of the place. Visitors can even interact with the birds, letting them perch gently on your hand, cheek, or shoulder for that picture-perfect moment. It’s a fun, lighthearted experience that brings out your playful side while deepening your appreciation for wildlife.

And for the more adventurous, Estancia De Lorenzo gives you a chance to conquer your fears. Get up close with friendly snakes in a safe environment guided by trained staff—a thrilling yet educational encounter that will surely be one for the books.

For the Fearless Explorers

For thrill-seekers and adventure lovers, Estancia De Lorenzo offers an exciting ATV ride experience that’s guaranteed to get your adrenaline pumping. It’s not just a ride—it’s an exhilarating journey through nature’s rugged beauty.

Hop on an ATV and take on winding trails that lead you through mountain paths, muddy terrains, and forested trails that showcase the raw charm of the countryside. Feel the rush of excitement as you navigate bumps, slopes, and curves, each turn revealing something new—a glimpse of horses grazing, chickens wandering freely, and the majestic backdrop of the mountains standing tall in the distance.

The ride offers the perfect mix of thrill and tranquility. You’ll get your heart racing as you conquer the trails, but you’ll also find moments of calm as you take in the stunning scenery around you. By the time you reach the riverside, where clear waters gently flow over smooth stones, you’ll feel both refreshed and accomplished. It’s the perfect spot to pause, breathe, and soothe your tired muscles while soaking in the peaceful view.

Whether you’re a seasoned adventurer or a first-time rider, the ATV experience at Estancia De Lorenzo promises pure fun and a deeper appreciation for nature’s untamed beauty. It’s not just an activity—it’s an unforgettable adventure that lets you feel alive, free, and one with the outdoors.

Drift Your Worries Away

A day away from the chaos of city life wouldn’t be complete without a refreshing dip in cool, crystal-clear waters. At Estancia De Lorenzo, you can do just that—soak, unwind, and let your stress melt away as you take in the breathtaking view of the mountains from their stunning infinity pool.

The pool sits beautifully against the backdrop of rolling hills and open skies, creating the perfect illusion of swimming above the horizon. As you float on the water’s surface, you’ll feel the gentle breeze brushing against your skin, the warmth of the sun on your face, and a deep sense of calm that only nature can bring. It’s the kind of peace that quiets your thoughts and reminds you to simply be in the moment.

Whether you’re visiting for a quick day tour or treating yourself to an overnight stay, Estancia De Lorenzo ensures that every guest experiences pure relaxation and serenity. Lounge by the poolside with a refreshing drink in hand, watch the colors of the sky shift at sunset, or enjoy a quiet night under the stars—each moment feels like a gentle escape from reality.

Here, time slows down, and your only task is to breathe, float, and drift your worries away. At Estancia De Lorenzo, the infinity pool isn’t just a place to swim—it’s a sanctuary of peace, beauty, and rejuvenation.

So, if you’ve been longing for a quick reset—a place where you can unwind, recharge, and escape the noise without traveling too far—Estancia De Lorenzo might just be your next favorite sanctuary.

Cafe Nieves Turns Three: A Celebration of Comfort, Community, and Coffee at Estancia de Lorenzo

There’s something special about cafes that feel like home — where the aroma of freshly brewed coffee greets you like an old friend, and every plate reminds you of family gatherings and Sunday mornings. For the past three years, that’s exactly what Cafe Nieves has been to its loyal guests — a cozy corner of comfort inside the scenic Estancia de Lorenzo in Antipolo City.

As Cafe Nieves celebrates its third anniversary, it’s not just marking another year in business — it’s celebrating three beautiful years of serving love through food, building connections, and creating moments that matter.

Enjoy mouthwatering all-day breakfast specials and more at Café Nieves

A Café with a Heart and a Story

What makes Cafe Nieves truly special is its story. The café was built as a heartfelt tribute to Lola Nieves, the late mother of Dr. Ayong Lorenzo, the owner of Estancia de Lorenzo. Her nurturing spirit, warmth, and love for food became the inspiration behind the café’s cozy interiors and home-style dishes.

Step inside, and you’ll immediately feel the difference. There’s an undeniable sense of warmth — from the rustic charm of the interiors to the smiles of the staff who welcome every guest like family. It’s a space that captures the essence of home, where food is not just served, but shared with care.

Comfort Food and Coffee that Feel Like Home

If there’s one thing regulars can’t stop talking about, it’s the comfort food. Cafe Nieves is best known for its all-day breakfast meals — those timeless Filipino favorites that make every visit a comforting escape. Think longganisa, tapa, tocino, and fried rice — simple dishes elevated by love and good ingredients.

Enjoy coffee and non-coffee drinks

Their freshly brewed coffee is another reason guests keep coming back. Whether it’s a morning cup to start the day or an afternoon latte to go with a slice of cake, every drink feels like it’s made just for you. You’ll also find a great selection of beverages — from fruity coolers to signature blends — perfect for chilling out while enjoying the lush scenery of Estancia de Lorenzo.

Three Years of Togetherness and Gratitude

This third anniversary isn’t just a milestone for the Cafe Nieves team — it’s a celebration shared with everyone who has walked through their doors. Over the years, it has become a go-to spot for family gatherings, friendly get-togethers, and even quiet solo moments over coffee.

For many, Cafe Nieves has become a sanctuary — a place to pause, breathe, and reconnect. And as they celebrate three meaningful years, the team expresses their deepest gratitude to every guest who has made Cafe Nieves part of their stories.

Waffle, sausage, and egg make a satisfying treat to start the day

Join the Celebration

As part of their anniversary celebration, Cafe Nieves invites everyone to dine with their family and loved ones this long weekend. It’s the perfect time to revisit your favorites, try something new, and share in the joy of this special milestone.

If you’re looking for a spot that blends good food, great coffee, and genuine warmth, Cafe Nieves at Estancia de Lorenzo is always worth the trip.

Stay Connected

For inquiries and reservations, send a message through the official social media pages:
Facebook: Cafe Nieves
Instagram: @cafenieves

Delicate, thin, and irresistibly soft, crêpes

Stay alert and transact only through verified Estancia de Lorenzo accounts:
Instagram: @estanciadelorenzo.official
TikTok: Estancia de Lorenzo Rizal

At the heart of Cafe Nieves is a simple truth: food made with love brings people together. Here’s to three years of warmth, flavor, and family — and to many more years of brewing joy, one cup at a time.

Manulife Philippines Wins “Most Creative Marketing Campaign” at InsuranceAsia News Awards for Excellence 2025

Manulife Philippines, the local arm of leading international financial services provider Manulife, has once again proven its leadership in customer engagement and storytelling. The company was honored with the Most Creative Marketing Campaign in the Philippines award at the InsuranceAsia News Country Awards for Excellence 2025, a prestigious recognition that celebrates innovation, creativity, and impact within Asia’s insurance industry.

The award-winning campaign, “Manulife Stories,” captured the hearts of Filipinos by featuring real-life testimonies from customers whose lives were transformed through Manulife’s insurance solutions. Each story powerfully demonstrated how financial protection and proper planning can provide hope, stability, and empowerment during life’s most challenging moments.

Through the campaign, Manulife Philippines went beyond traditional advertising—shifting the spotlight from products to people. By sharing authentic stories of strength and resilience, the brand illustrated how insurance can be a life partner that evolves with the changing needs of every Filipino family.

Real Stories of Hope and Resilience

The Manulife Stories campaign highlighted several inspiring journeys that resonated with Filipinos from all walks of life:

Marielle, a young woman who was able to complete medical school after receiving the insurance benefit from her late mother’s policy.

Yvonne, who used her husband’s death benefit to fulfill his dream of sending their child to nursing school.

KL, a mother who utilized her policy’s living benefits to undergo a successful IVF procedure, giving her the chance to grow her family.

Peach, an HIV-positive transgender woman who achieved financial independence and was able to provide for her family through disciplined savings and insurance planning.

Mark, a devoted father of a child with special needs, who secured essential health coverage for his son with Manulife’s tailored plans.

Each of these stories showcases how Manulife’s comprehensive products and personalized solutions help Filipinos overcome personal struggles while pursuing their dreams.

Purpose-Driven Marketing: Empowering Filipino Lives

According to Sonali Verma, Chief Marketing Officer of Manulife Philippines, the recognition affirms the company’s unwavering mission to serve its customers with empathy and purpose.

“Our mission to make decisions easier and lives better for our customers in the Philippines comes to life through the Manulife Stories campaign,” Verma said. “These experiences remind us that our interactions go beyond business transactions. They reflect our genuine commitment to being the trusted partner of Filipino families in their journey toward a better, more financially secure future.”

The campaign also underscores Manulife’s ongoing efforts to humanize insurance—making it more relatable and accessible by focusing on real outcomes rather than abstract numbers. Through emotional storytelling and relatable narratives, the company continues to strengthen its reputation as a brand that truly understands the hopes, fears, and aspirations of its customers.

Recognizing Excellence in the Insurance Industry

The InsuranceAsia News Country Awards for Excellence is a leading industry recognition platform that celebrates outstanding achievements across Asia’s insurance markets. Now in its third year, the 2025 edition of the awards honors companies and individuals who demonstrate exceptional innovation, customer focus, and service excellence.

InsuranceAsia News, a top regional publication, provides expert commentary, in-depth analysis, and industry insights that help shape the future of insurance across Asia.

Manulife’s win reaffirms its position as a trailblazer in creative marketing and customer engagement, setting a benchmark for purpose-driven communication in the insurance industry. Through campaigns like Manulife Stories, the company continues to champion its core belief that behind every policy is a story of courage, care, and hope for a better tomorrow.