GameZone Rebrands as GameZone Tour: Celebrating the "Alas" Spirit at Tongits Plus Champions Cup Season 4

The landscape of competitive casual gaming in the Philippines has reached a new pinnacle. GameZone, the premier platform for digital card games, recently concluded its rebranded and highly anticipated GameZone Tour: Tongits Plus Champions Cup Season 4. Held on March 8 at the PNB Events Hall in Pasay City, the event was more than just a tournament—it was a high-stakes celebration of skill, strategy, and the "Alas" (Ace) spirit that defines the Filipino playing community.

A Grueling Path to the Golden Trophy

The journey to the finals was anything but easy. The offline stages kicked off on March 5, bringing together the top 36 players from across the nation. These elite competitors battled through intense rounds to secure a spot in the Top 9, eventually narrowing down to the final three who would vie for the prestigious golden trophy and a share of the ₱10 million prize pool.

The three finalists who dominated their respective tables were:

Ahrold Tubig: A seasoned player with two years of experience on the GameZone app.

Gina Bengco: A dedicated strategist who has been honing her skills on the platform for three years.

Pilar Fernandez: The veteran of the group, whose love for Tongits dates back to her teenage years using traditional playing cards.

The Final Showdown: Strategy Meets Sportsmanship

The championship match was a masterclass in focus. Ahrold Tubig took an early lead in the first half, but the atmosphere remained one of mutual respect. During the halftime break, Tubig exemplified sportsmanship by wishing his competitors luck, while Fernandez offered a motivational nugget for aspiring champions: “Try and try until you succeed.”

As the second half unfolded under the watchful eyes of a roaring live audience and thousands of social media streamers, the tension was palpable. In a nail-biting finish, Ahrold Tubig maintained his composure to finish with 23,300 points, officially being crowned the Season 4 Champion and taking home the ₱5 million grand prize. Gina Bengco secured second place (22,500 points) with a ₱1 million prize, while Pilar Fernandez finished third (14,200 points), earning ₱500,000.

Innovation and Responsible Gaming

The GameZone Tour also debuted the Glory Ring Tournament, a side competition featuring 60 players vying for a golden ring. Renato Flores emerged as the inaugural winner of this new format, signaling GameZone's commitment to diversifying its gameplay experiences.

The Games and Amusement Board (GAB) was in attendance to ensure the integrity of the match and reinforce the importance of Responsible Gaming. Rafael Jasper Vicencio, President of Gamemaster Integrated Inc., highlighted how the brand utilizes strict KYC (Know Your Customer) protocols and self-exclusion tools to maintain a safe and immersive environment for all users.

Gaming for a Cause: The DigiPlus Foundation

GameZone proved that entertainment can be a force for good. Celebrities Awra Briguela, Yskaela Fujimoto, and Christine Samson participated in a "Celebrity Match for a Cause," hosted by the hilarious Negi. Their winnings were donated to the DigiPlus Foundation’s beneficiaries, including:

FutureSmart Scholars

LoveYourself Inc.

Friends of Saint Mary MacKillop Inc.

Manny Pacquiao: The New Face of GameZone

The event reached a fever pitch with the announcement of world boxing icon Manny Pacquiao as the newest brand ambassador. Pacquiao’s entry marks the launch of the "Ikaw ang Alas" campaign, designed to inspire every player to realize their potential as a champion.

With the backing of a global legend and a successful rebrand, the GameZone Tour is set to continue its momentum throughout 2026, promising more seasons, bigger prize pools, and an evolving community for Tongits enthusiasts everywhere.

Lazada Philippines Marks 14 Years: A Decade of Digital Excellence and the Ultimate Birthday Celebration

The e-commerce landscape in the Philippines reaches a historic milestone as Lazada Philippines officially celebrates its 14th anniversary. For over a decade, Lazada has served as the backbone of the country’s digital economy, transforming from a startup platform into a nationwide powerhouse that empowers local entrepreneurs, scales global brands, and provides millions of Filipinos with access to a world-class shopping experience.

This 14-year journey is more than just a corporate anniversary; it is a celebration of digital transformation, consumer trust, and economic empowerment. As the pioneer of the "double-day" sale culture, Lazada continues to lead the industry by focusing on three core pillars: Value, Variety, and Trust.

The Evolution of Growth: A Trusted Partner for Brands and Sellers

Since its inception, Lazada has evolved into the preferred growth partner for both international conglomerates and homegrown MSMEs (Micro, Small, and Medium Enterprises). By providing state-of-the-art logistics infrastructure, advanced data analytics tools, and a massive nationwide reach, Lazada has lowered the barrier to entry for businesses entering the digital retail space.

A central component of this success is LazMall, Lazada’s curated marketplace. LazMall has become the gold standard for "peace of mind" shopping in the Philippines, guaranteeing 100% authenticity and connecting shoppers directly with official brand stores and authorized distributors.


The 14th Birthday Sale: Unbeatable Deals and New Arrivals

To thank the community that fueled its growth, the Lazada Birthday Sale is pulling out all the stops. This year’s campaign focuses on delivering the best "bang for your buck" through deep discounts and an expanded product assortment.

High-Value Offers for Savvy Shoppers:

LazFlash Deals: Massive price drops with up to 90% off on trending items.

Stackable Vouchers: Shoppers can collect and use up to ₱2,000 in Lazada vouchers to further lower their total checkout price.

Global Brand Exclusive: Access to over 5,000 new arrivals from coveted international names like d'Alba, RedChef, Giordano, and Momcozy.

Category-Wide Savings: Major deals are live across Beauty, Electronics, Fashion, Home & Living, and Daily Essentials.

The scale of this event is reinforced by the participation of over 30 major brand partners. On Sunday, March 22, leading names such as Unilab, Xiaomi, Optimum Nutrition, Breville, Bevi, Iwata, and Camou will headline a massive consumer event, showcasing the diversity of products available on the platform.


Beyond Shopping: The Lazada Run & Wellness Fest

In a move to integrate e-commerce with healthy lifestyles, Lazada is hosting the Lazada Run & Wellness Fest. This community-driven event is a wellness street festival designed to bring together fitness enthusiasts, content creators (KOLs), and brand partners.

With over 1,000 participants expected—including local run clubs and media personalities—the fest features interactive brand activations, live entertainment, and wellness giveaways. It represents Lazada’s shift toward becoming a "lifestyle destination" rather than just a transactional app.


A Vision for the Future of Filipino Digital Commerce

Reflecting on the milestone, Carlos Barrera, CEO of Lazada Philippines, emphasized that the company's success is rooted in the relationship it has built with the Filipino people.

"Our 14th anniversary is more than a birthday milestone; it's a celebration of the enduring trust that Filipino consumers and brands have placed in Lazada over the years," Barrera stated. "The sustained growth of our buyer community and the expanding network of brand partners are a testament to Lazada's role as a trusted, integral part of everyday life for millions of Filipinos."

As Lazada looks toward the next decade, the focus remains on innovation and sustainability. By refining the digital commerce ecosystem, Lazada aims to help both consumers and businesses thrive in an increasingly digital-first economy, ensuring that every Filipino can shop with confidence and every seller can scale with ease.

Don’t miss out on the festivities! Download the Lazada app today to claim your exclusive birthday vouchers and join the nationwide celebration of 14 years of excellence.

Elevate Your Snack Game: Discover the Nine-Layered Bliss of Cloud 9 Crunchies

We’ve all experienced those fleeting "in-between" moments. It’s the five-minute window before a Zoom call, the brief pause after a hectic lunch, or the quiet transition while waiting for your ride home. These aren't exactly full-blown rest periods, but they are vital opportunities to breathe, reset, and reclaim a bit of "me time."

When life feels like a constant rush, how you choose to spend these small pockets of time matters. If you’re looking to truly stretch your enjoyment, look no further than the new Cloud 9 Crunchies. It’s more than just a quick bite; it’s a multi-textured experience designed to turn a mundane break into a mini-celebration.

A Filipino Favorite, Reimagined for the Modern Crunch

For years, Cloud 9 has been a household name in the Philippines, synonymous with the classic combination of chewy nougat, crunchy nuts, and silky caramel. It is a nostalgic staple that has fueled generations. However, the brand is proving that even a classic can evolve.

Enter Cloud 9 Crunchies—an entirely new format that pivots from the dense chew of the original toward a lighter, more rhythmic crunch. This isn't just a chocolate bar; it’s a precision-engineered snack featuring nine loaded layers of indulgence. By swapping heavy nougat for airy textures, Cloud 9 has created a snack that feels modern, fun, and incredibly satisfying.


The Anatomy of the Ultimate Choco-Crunchie Bite

What exactly goes into those nine layers? Cloud 9 Crunchies is built on a foundation of variety. Each bite is a symphony of textures that keeps your palate engaged from start to finish:

Crispy Wafer Sheets: Providing the structural "snap" that defines a premium chocolate snack.

Rich Chocolate Cream Filling: Nestled between the wafers to ensure a deep, cocoa-forward flavor in every layer.

Velvety Caramel: Adding a touch of gooey sweetness that ties the crunch together.

Rice Crispies: Delivering an extra pop of texture that makes the bar feel "loaded."

Smooth Milk Chocolate Coating: The final, decadent envelope that holds the nine layers in perfect harmony.

The result? A choco-crunchie experience that feels light enough to eat anytime but substantial enough to kill a craving. There is no "filler" here—only layers of pure enjoyment.


Affordable Luxury: A Big Reward for a Small Price

In a world where everything seems to be getting more expensive, finding a "win" for under ten pesos is rare. At a suggested retail price (SRP) of only ₱8.45, Cloud 9 Crunchies is a budget-friendly luxury.

It’s an accessible treat that doesn't compromise on quality. Whether you’re a student needing a study break boost or a professional looking for a desk-side reward, this bar offers a high "enjoyment-to-price" ratio. Because it is so richly layered, it takes longer to eat than a standard chocolate square, effectively stretching your snack break and making that small window of time feel just a little bit longer.


Why You Should Level Up Your Snacking

Snacking shouldn't just be about quenching hunger; it should be about pleasure. Cloud 9 Crunchies takes the familiar comfort of a trusted brand and levels it up with a sophisticated crunch. It’s the perfect companion for your daily scroll, your commute, or your mid-afternoon reset.

Don't let your "me time" go to waste. Grab a Cloud 9 Crunchies and experience how nine layers of chocolatey goodness can transform your day. After all, the best moments in life are often the small ones—especially when they come with a world-class crunch.

Filipino Women Prioritize Healthspan and Financial Independence: New Manulife Study

A recent study by Manulife Philippines, titled #FYP: Future-proofing Young Pinoys, has unveiled a significant shift in how Filipino women approach their long-term well-being. The data suggests that modern Filipinas are no longer just focused on "living long"—they are focused on longevity, which combines extended healthspan with robust financial independence.

The Healthspan Gap: Women vs. Men

One of the most striking revelations of the study is the disparity between genders regarding health priorities. Approximately 60% of young Filipino women prioritize their "healthspan"—the number of years actually spent in good health—compared to only 46% of men.

This suggests that women are becoming increasingly aware that living a long life is only a victory if that life is free from chronic illness and physical limitations. However, while the desire for a healthy future is high, the current reality for many Filipinas is defined by high pressure and systemic stress.

The Stress Paradox and Work-Life Imbalance

Despite their proactive mindset, Filipino women are facing a "stress epidemic." The study highlights a troubling trend:

73% of women report high stress levels (vs. 55% of men).

A 22% work-life imbalance gap exists for women, significantly wider than the 15% reported by men.

76% of millennial women admit that stress is the primary barrier preventing them from achieving their wellness goals.

The "sandwich generation" phenomenon—where women juggle professional careers while simultaneously acting as primary caregivers for children and aging parents—is a major contributor to this imbalance. This sustained stress manifests in physical shortfalls, with one in five women lacking adequate sleep and 15% struggling to maintain a nutritious diet.

Financial Independence: A Pillar of Modern Womanhood

For the modern Filipina, health and wealth are inextricably linked. The Manulife study found that 60% of women value financial independence, a sharp contrast to the 44% of men who prioritized the same metric. This drive for financial autonomy underscores a desire to build a future "on their own terms," ensuring they are not a burden to others as they age.

"The data is clear: many women are feeling the physical and mental strain of trying to manage everything at once," says Grace Mallabo, Chief Health and Products Officer at Manulife Philippines. "With careers, caregiving, and financial pressures converging, Manulife is focused on giving Filipino women practical options to protect their health today while building financial confidence for tomorrow."

Holistic Solutions for the Modern Filipina

To bridge the gap between "knowing" and "doing," Manulife has developed a suite of protection and investment products tailored to the unique risks women face:

Manulife HealthFlex: A critical illness plan covering over 100 conditions. Crucially, it provides specialized benefits for gender-specific cancers such as breast, cervical, ovarian, and uterine cancer.

Manulife Medical Secure: Offers up to PHP 5 million in medical coverage with cashless access to a network of over 1,700 hospitals nationwide, reducing the administrative stress of healthcare.

Manulife GoalReady: A hybrid product that combines insurance protection with investment features, helping women grow their wealth while staying protected.

ManulifeMOVE: A digital platform that gamifies health by rewarding movement, encouraging small, daily habits that lead to long-term healthspan.

Building a Future of Longevity

Manulife's commitment goes beyond insurance policies. Through the Manulife Longevity Institute, the company is driving a global movement to help people live longer, healthier lives by 2030. In the Philippines, this includes a strategic partnership with ACHealth to improve cancer prevention education and access to care.

As we celebrate the resilience of Filipinas, the message is clear: true empowerment comes from securing both your health and your wallet. By addressing the work-life balance gap and utilizing modern financial tools, Filipino women can ensure that their future selves are not just living longer, but living better.

Honoring the Legacy: The 2026 Bataan Freedom March Concludes with Solemnity and Pride

The Philippine Veterans Bank (PVB), in close coordination with the Philippine Veterans Affairs Office (PVAO) and the Department of National Defense (DND), has officially concluded the 2026 Bataan Freedom March. This historic two-day tribute serves as a living memorial, retracing the grueling 160-kilometer route of the 1942 Bataan Death March to honor the indomitable spirit of Filipino and American veterans.

The event culminated in a moving ceremony at the Capas National Shrine in Tarlac—the hallowed grounds of the former Camp O’Donnell—where thousands of prisoners of war once faced their darkest hours.

A Living Memorial: Commemorating the 84th Anniversary of Valor

The 2026 Bataan Freedom March was organized to mark the 84th Anniversary of Valor (Araw ng Kagitingan). By walking the same 100-plus kilometer path endured by World War II heroes, participants transformed a historical tragedy into a powerful display of national resilience.

"Eighty-four years later, we carry their torch to ensure their sacrifice is never forgotten," stated Miguel Angelo C. Villa-Real, PVB First Vice President. "This march is about ensuring the harrowing sacrifices of our forefathers remain etched in the heart of our national identity."

The march serves as a bridge between generations, allowing the youth and modern citizens to grasp the physical and emotional weight of the freedom they enjoy today.

A Community United by Bravery

This year’s event saw a massive turnout, ranging from serious endurance athletes to the descendants of the veterans themselves. The participation was diverse, including:



Veterans’ Descendants: Walking to honor their family lineage.
Military and Police Personnel: Demonstrating discipline and solidarity.
Civic Enthusiasts: Joining for 10-kilometer segments to show support.

"We extend our deepest appreciation to the hundreds of participants who answered the call of valor," Villa-Real added. "Your presence turned this trek into a moving flame of bravery."

Despite the intense Philippine heat, the marchers exhibited remarkable stamina. Organizers praised the participants' adherence to safety protocols, including strict hydration schedules and meticulous blister care, which ensured that everyone reached the Capas National Shrine safely.

Collaborative Efforts and Support

Executing an event of this magnitude across the provinces of Bataan, Pampanga, and Tarlac required immense logistical coordination. The success of the 2026 Freedom March was made possible through the unwavering support of several key partners:


Thanks to these collaborations, the Bataan Freedom March remained free of charge for all participants, ensuring that the legacy of our veterans remains accessible to Filipinos from all walks of life.

Preserving History for the Future

The Bataan Freedom March is more than a historical reenactment; it is a pledge to the future of the Philippines. Organizers are calling on the Filipino youth to take up the mantle of remembrance. Whether by participating in the full march, volunteering at hydration stations, or sharing veteran stories on social media, every action keeps the "Freedom March Guidon" burning bright.

As we look toward 2027, the goal remains clear: to grow the contingent of "Sons and Daughters" of heroes. We must continue to walk together, forever mindful that the liberties we cherish were bought by the agonizing steps taken in 1942.

McDonald’s Philippines Invites Fans to “Tastify” the New and Improved Chicken McDo

The battle for the best fried chicken in the Philippines has a clear frontrunner, and it’s gold, crispy, and juicier than ever. McDonald’s Philippines is officially rallying its fans to “Tastify” their love for the Chicken McDo—the bone-in fried chicken that has been winning hearts (and stomachs) across the nation with its napakasarap, napakacrispy, and napakajuicy quality.

As the brand continues to solidify its dominance in the competitive fried chicken category, it is calling on loyal customers to share their authentic experiences with friends, family, and the digital world.

Why Everyone is "Tastifying" Their Love for Chicken McDo

In the Philippines, fried chicken isn't just a meal; it’s a cultural staple. Over the past two years, McDonald’s has undergone a massive transformation to ensure its offering meets the high standards of Filipino fried chicken lovers.

“We’ve really upped our fried chicken game for the past two years by introducing a bigger, juicier, crispier and more shareable Chicken McDo,” says Ada Almendras-Lazaro, McDonald’s Philippines’ Chief Marketing Officer. “It is increasingly becoming the fried chicken of choice for many Filipinos. We’ve seen how our fans online are 'tastifying' about their love for it, and we want to celebrate that movement.”

The term “Tastify” serves as both a testimonial and a celebration—a way for fans to testify to the superior taste and quality that McDonald’s now brings to the table.

The Secret Behind the Napakasarap Quality

What makes the current Chicken McDo stand out from the rest? It isn't just luck; it’s a meticulous culinary process designed for maximum flavor.

Small-Batch Precision: To ensure every piece is fried to perfection, the chicken is cooked in smaller batches. This prevents temperature drops in the oil, resulting in that signature napakacrispy skin.

Enhanced Marination: McDonald’s has updated its marination procedure, allowing the savory flavors to seep deep into the meat. This ensures that every bite is napakajuicy, from the first crunch to the bone.

Quality Ingredients: Each piece is selected to be bigger and more satisfying, providing better value for every peso spent.

More Value for Your Cravings: The P99 Meal and More

McDonald’s knows that great taste should come with great value. The napakasarap 1-pc Chicken McDo with rice and a regular drink is available at the napakasulit price of only P99! To make things even sweeter, McDonald’s introduced a new bundle starting March 6. Customers can now enjoy a 1-pc Chicken McDo meal featuring rice, a drink, and a Sundae cone, providing a complete meal experience that hits both the savory and sweet spots.

Join the Movement: How to Tastify Today

Whether you are a longtime fan or a newcomer looking for the best fried chicken in Manila, there are plenty of ways to get your fix. The improved Chicken McDo is available via:

Dine-In & Take-Out: Visit any McDonald’s branch nationwide to experience the crunch fresh from the kitchen.

Drive-Thru: Perfect for those on the go who need a quick napakajuicy meal.

Delivery: Order through the McDelivery App, GrabFood, or FoodPanda to have your favorites sent straight to your doorstep.

Don't just keep the flavor to yourself—it’s time to tell the world. Grab a bucket, share a meal, and Tastify your love for Chicken McDo today!

Beyond Smartphones: HONOR Unveils Robot Phone and Humanoid AI at MWC 2026

At MWC 2026, HONOR accelerated its ALPHA PLAN by unveiling a vision for Augmented Human Intelligence (AHI). Through the three pillars of Alpha Phone, Alpha Store, and Alpha Lab, the brand showcased a future where AI isn’t just a software feature, but a physical partner.

From the experimental "Robot Phone" to the flagship Magic V6 foldable, HONOR is proving that the next generation of mobile tech is about movement, spatial awareness, and unprecedented battery density.

The HONOR Robot Phone: A New Species of Smartphone

The showstopper of MWC 2026 was the HONOR Robot Phone, a device that merges embodied AI with robot-grade motion.

Embodied Intelligence: Moving beyond voice and screens, the Robot Phone uses a self-developed micro-motor and a 4DoF gimbal system to move, tilt, and interact physically.

AI Body Language: The device can nod, shake its head, and even follow users during video calls with 360-degree tracking.

Cinematic Capture: Equipped with a 200MP sensor, the Robot Phone uses AI SpinShot and Super Steady Video to achieve professional-grade cinematography through autonomous camera movement.

HONOR Magic V6: The New Benchmark for Foldables

While the Robot Phone looks to the future, the HONOR Magic V6 delivers cutting-edge innovation today. It balances a record-breaking slim profile with massive power.

Ultra-Slim Design: At just 8.75mm thin, the Magic V6 remains durable with IP68/IP69 water and dust resistance.

Silicon-Carbon Battery Breakthrough: In partnership with ATL, HONOR introduced its 5th-gen battery with 25% silicon content. This allows for a massive 6,660mAh battery inside an ultra-thin chassis.

Stunning Displays: The 7.95-inch inner screen features SGS Minimized Crease Certification and a peak brightness of 5,000 nits, while the exterior 6.52-inch screen hits 6,000 nits.

Snapdragon 8 Elite Gen 5: As the first foldable powered by this chipset, it offers desktop-class multitasking and AI-enhanced productivity.
Expanding the AI Ecosystem: MagicPad 4 & MagicBook Pro 14

HONOR’s AI vision extends across all form factors, ensuring seamless cross-device collaboration—even with Apple’s ecosystem.

World Travel Expo Year 10: Your Ultimate Guide to the SM North Edsa Leg​

The travel industry in the Philippines reached a new milestone this week as the World Travel Expo (WTE) Year 10 officially kicked off at SM North Edsa, The Block. As the premier event for globetrotters and staycation enthusiasts alike, this year’s expo isn’t just a marketplace—it’s a celebration of a decade of wanderlust, cultural connection, and life-changing journeys. ​

A Decade of Transforming Lives 

Through Travel ​Quezon City was abuzz today as eager travelers, families, and solo adventurers gathered for the ribbon-cutting ceremony. The atmosphere was electric, filled with the collective excitement of people ready to "Explore, Connect, and Dream." ​

Event Organizer Miles Caballero opened the ceremony with a poignant reflection on the expo's ten-year history. According to Caballero, WTE has evolved from a simple trade show into a launchpad for personal stories. ​"Back then, we did not know how many stories would begin inside these halls," Caballero shared. "A first airplane ride. 

A long-awaited family reunion. A honeymoon finally booked. Those were not just transactions—they became memories." ​

This sentiment sets the tone for WTE Year 10: focusing on the transformative power of exploration rather than just the logistics of a flight. ​Exclusive Travel Deals and International Exhibitors ​For those looking for the best travel promos in 2026, the WTE floor at SM North Edsa is the place to be. 

The expo features an impressive array of: 

​Local and International Airlines: Snag discounted airfares for domestic gems like Palawan and Boracay, or international hubs like Tokyo, Seoul, and Paris. ​Tour Operators & Travel Agencies: Discover all-inclusive packages that take the stress out of itinerary planning. ​

Lifestyle Brands: From durable luggage to travel tech, find the gear you need for your next expedition. ​

Immersive Booths: Many exhibitors have moved beyond brochures, offering VR previews of destinations and interactive cultural displays. ​

Why WTE Year 10 is Different: Empathy and Community ​

While the exclusive travel discounts are a major draw, the 10th-anniversary event emphasizes a deeper mission. In a world that is more connected yet often more divided, WTE highlights how travel fosters global understanding and supports local economies. ​The organizers have curated sessions and workshops designed to teach sustainable travel practices. 

Attendees are encouraged to be "mindful travelers"—those who don't just visit a place to take a photo, but to contribute to the community and strengthen cultural empathy. ​

Plan Your Visit: Dates and Venue ​

If you are planning to attend, here is what you need to know: ​

Venue: SM North Edsa, The Block, Quezon City. ​

Dates: The event runs until March 8, 2026. ​

Who should attend? Everyone from budget backpackers to luxury seekers. ​Visitors of all ages were seen capturing photos and sharing laughs, proving that the desire to step away from the pressures of daily life is universal. Whether you are looking for a solo trip to find yourself or a family vacation to reconnect with loved ones, the expo provides the resources to make it happen. ​

As the opening ceremony concluded, Miles Caballero left the crowd with a final inspiring thought: "Ordinary trips become extraordinary journeys, and simple moments become exceptional memories." ​Don't miss out on the final days of the World Travel Expo Year 10. Whether you’re a seasoned traveler or just starting to plan your very first trip, the world is waiting for you.

Maximize Your Lifestyle: The Ultimate Guide to "Maxxing" at SM Supermalls Cebu

We all strive for the "main character" energy. We want to look sharp, feel energized, and curate experiences that hit the absolute MAX. Whether you’re chasing the perfect aesthetic or hunting for the next viral food spot, you deserve a lifestyle that doesn't settle for "okay."

The good news? SM Supermalls is turning up the volume in the Queen City of the South. From global fashion debuts to world-class dining, here is your definitive guide to "mallmaxxing" at SM City Cebu and SM Seaside City Cebu.

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STEP 1: Stylemaxxing – Curate Your Ultimate Fit

True confidence starts with the perfect silhouette. "Stylemaxxing" isn't just about following trends; it’s about finding the pieces that make you feel unstoppable.

Anothersole: Sustainable Sophistication

Making its grand debut in Cebu, Anothersole is where eco-consciousness meets high-street style. Located at the Upper Ground Level, City Wing of SM Seaside City Cebu, this Singaporean powerhouse is famous for its ultra-lightweight, 100% leather laced-up flats. If you want to maximize your comfort without sacrificing your "clean girl" or "quiet luxury" aesthetic, this is your new go-to. Plus, their "Buy1Feed1" mission means your style upgrade helps a child in need.

Charles & Keith: Bold Elegance

Redefining modern glamour, the new Charles & Keith at the Upper Ground Level, North Wing of SM City Cebu is a destination for the fashion-forward. Whether you’re looking for structured handbags that scream "CEO" or statement heels for a night out at IT Park, this store offers the chic energy required to max out your wardrobe.

Victoria’s Secret: The Angel Experience

The wait is over! Cebu finally welcomes its first Victoria’s Secret at the Upper Ground Level, North Wing of SM City Cebu. From their world-renowned lingerie and cozy-chic loungewear to their iconic Bombshell fragrances, this is the ultimate stop to level up your confidence and embrace your inner runway star.

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STEP 2: Looksmaxxing – Glow Up from the Inside Out

"Looksmaxxing" is the art of enhancing your natural appeal. While style covers the outfit, your glow-up depends on how you treat your skin and your senses.

Bath & Body Works: The Scent of Confidence

Smelling good is half the battle. At the first-ever Bath & Body Works in Cebu (Upper Ground Level, North Wing, SM City Cebu), you can stock up on the legendary 3-wick candles, nourishing body butters, and fine fragrance mists. Maximize your self-care routine with scents that linger long after you’ve left the mall.

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STEP 3: Foodmaxxing – Elevate Your Palate

No malling experience is complete without a culinary reward. "Foodmaxxing" is about ditching the mid-tier snacks and opting for flavors that offer maximum satisfaction.

Wolfgang’s Steakhouse Grill: The Gold Standard

Craving a world-class meal? Wolfgang’s Steakhouse Grill has officially arrived at the Upper Ground Level, North Wing of SM City Cebu. Featuring USDA Prime Black Angus beef, dry-aged to perfection, this is the peak of Cebuano fine dining. From sizzling ribeyes to their legendary seafood platters, it’s a high-protein "max" you won't forget.

Yakiniku Like: The Solo Grilling Revolution

Opening soon at SM City Cebu, Yakiniku Like is bringing Japan’s famous solo-grilling concept to the North Wing. It’s quick, interactive, and features premium cuts of meat with individual smokeless roasters. Whether you’re fueling up solo or hitting it with the squad, this is the most efficient way to satisfy your BBQ cravings.

Mr. & Mrs. Thai: A Spice Odyssey

Coming soon to the Main Mall of SM City Cebu, Mr. & Mrs. Thai is set to become the headquarters for authentic Southeast Asian flavors. If you want to max out your taste buds with the perfect balance of sweet, sour, salty, and spicy, their Pad Thai and Tom Yum are non-negotiable.

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Experience the MAX at SM

Why settle for a basic day out when you can Mallmaxx your life? Whether you are refreshing your look at SM Seaside or indulging in a steak dinner at SM City Cebu, your favorite malls are evolving to keep you at your absolute best.

Visit SM Supermalls in Cebu today and take your lifestyle to the MAX!

Revived by True Love’s Kiss: Ballet Manila Opens PRIMA Performance Season with the Timeless Classic Sleeping Beauty

A kingdom waits in silence, a princess lies under a powerful spell, and only true love’s kiss can break the curse. This March, Ballet Manila opens its much-anticipated PRIMA Performance Season with the beloved fairy tale ballet Sleeping Beauty, the grand finale of its successful Princess Trilogy Series. Audiences can witness Aurora’s magical journey from enchantment to awakening on March 13 at 8:00 p.m., and March 14 and 15 at 5:00 p.m. at the Aliw Theater.

All performances will feature live music by the Manila Symphony Orchestra (MSO), conducted by Maestro Alexander Vikulov, bringing to life the iconic score of Pyotr Ilyich Tchaikovsky. The collaboration promises a breathtaking fusion of classical ballet and orchestral grandeur, offering audiences a truly immersive cultural experience in Manila.

A Grand Finale to the Princess Trilogy

The PRIMA Performance Season marks a milestone for Ballet Manila, as Sleeping Beauty completes the company’s Princess Trilogy—following its successful stagings of other fairy tale favorites. Under the direction and choreography of Ballet Manila’s Artistic Director and CEO, Lisa Macuja Elizalde, this production promises both elegance and innovation.

For Lisa Macuja Elizalde, the finale is deeply meaningful. She shares that what excites her most is how Sleeping Beautybrings the entire Princess Trilogy together into one magical universe. In this special iteration, audiences will be delighted to see Aurora joined on stage by Cinderella and Snow White—creating a rare and enchanting crossover moment that celebrates the timeless appeal of fairy tale heroines.

Through graceful leaps, intricate turns, and expressive storytelling, Ballet Manila continues its tradition of excellence in classical ballet in the Philippines. The company’s adaptation of Sleeping Beauty highlights not only technical mastery but also emotional depth, capturing the innocence, strength, and beauty that have defined princess stories for generations.

A Celebration of Music and Dance

This production also coincides with a significant milestone for the Manila Symphony Orchestra as it quietly celebrates its centennial year. For 100 years, MSO has played a vital role in shaping the Philippine classical music scene. Its partnership with Ballet Manila underscores the enduring relationship between music and dance in Filipino cultural life.

Performing Tchaikovsky’s original score live elevates the experience, adding richness and emotional intensity to every scene—from the christening celebration to the climactic awakening. Lisa expressed her delight at once again collaborating with the orchestra, noting how special it is to share the stage with musicians who bring such passion and artistry to each performance.

MSO President Maan Hontiveros reflected on the partnership, emphasizing how music feeds the soul and, when joined with ballet, creates a legacy that endures across generations. She also acknowledged Lisa Macuja Elizalde’s steadfast support for the orchestra, especially as both institutions continue to honor tradition while embracing innovation.

Although Ballet Manila and the Manila Symphony Orchestra have collaborated since 2011, their artistic bond has only strengthened over time. After a pandemic-induced hiatus, their reunion on stage for this centennial celebration feels especially timely and meaningful.

A Must-See Ballet Event in Manila

The staging of Sleeping Beauty is more than just a ballet performance in Manila—it is a celebration of artistry, resilience, and collaboration. As Ballet Manila opens its PRIMA Performance Season, audiences are invited to experience world-class ballet accompanied by a live orchestra, right in the heart of Pasay City.

Whether you are a long-time ballet enthusiast or discovering classical dance for the first time, this production offers a magical evening filled with romance, spectacle, and timeless music. As the curtain falls, Sleeping Beauty not only concludes the Princess Trilogy but also reaffirms Ballet Manila’s commitment to elevating Philippine performing arts on the global stage.

For tickets and complete schedules of Ballet Manila’s 2026 performances and special events, visit www.balletmanila.com.ph or check the TicketWorld page at www.ticketworld.com.ph.

Zamboanga, La Mesa ya Listo! Discover the Feast of Firsts at SM City Zamboanga

The table is set, the aromas are wafting through the air, and the Chavacano spirit of gathering is more vibrant than ever. In Zamboanga City, where every meal is a celebration of heritage and family, SM City Zamboanga is elevating the local food scene to a global level. Known as the "Mall of Firsts," SM is introducing a curated lineup of international and homegrown dining concepts that are making their debut in the peninsula.

From ceremonial Japanese tea to Michelin-recognized Mindanaoan cuisine, every visit to your most-loved SM is designed to be savored. Here is your ultimate guide to the "Feast of Firsts" at the premier lifestyle destination of the Zamboanga Peninsula.

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Opening Bites: Sip and Refresh

Every great feast begins with a moment of calm. Before diving into heavy mains, these specialty cafés offer a refined start to your culinary journey, introducing global beverage rituals to the city.

The Matcha Tokyo: A Zen Beginning

Located on the Third Level, The Matcha Tokyo brings the sophisticated world of organic, ceremonial-grade Japanese matcha to Zamboanga. This isn't just a coffee alternative; it’s a mindful ritual. Whether you prefer a classic Matcha Latte or a refreshing clear brew, this spot introduces a refined, global palate to the city’s evolving tastes.

Nanyang: A Taste of Southeast Asia

On the Lower Ground Level, Nanyang transports you to the bustling kopitiams of Singapore and Malaysia. Famous for its thick-cut Kaya Toast, soft-boiled eggs, and traditional Kopi (coffee) or Teh (tea), it’s the perfect spot for a light snack that packs a flavorful punch of regional heritage.

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The First Plate: Bold Starters and Modern Flavors

Once your appetite is awakened, it’s time for the "First Plate." These dining spots offer bold, creative dishes that set the stage for a memorable gathering.

Tonala: Mexican Spice in the City

Add some "sabor" to your day at Tonala, located on the Third Level. Bringing vibrant, spice-forward Mexican cuisine to Zamboanga, this restaurant serves up everything from zesty tacos to hearty burritos, adding a lively new dimension to the local food landscape.

Bambas by Chef Mick: Global Fusion

Found at the Second Level Food Court, Bambas by Chef Mick is a masterclass in Asian fusion. With dishes shaped by global influences and creative techniques, it offers a sophisticated yet accessible entry point into modern dining, proving that food court finds can be truly gourmet.

Brique Modern Kitchen: Sophisticated Comfort

Located on the Upper Ground Level, Brique Modern Kitchen bridges the gap between home-cooked comfort and upscale dining. Their versatile menu features modern twists on familiar favorites, making it a reliable choice for those who want a "levelled-up" dining experience.

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The Main Spread: Hearty Plates for the Family

In Zamboanga, the main course is meant for sharing. These "Main Spread" destinations offer big plates designed for big groups, ensuring no one leaves the table hungry.

Botejyu: Osaka’s Best in the Peninsula

Authentic Japanese comfort food has found a home at the Lower Ground Level. Botejyu brings its legendary Osaka roots to the city, serving signature Okonomiyaki, savory Ramen, and filling Donburi. It’s a traditional take on Japanese cuisine that focuses on hearty, soul-satisfying flavors.

Ettas Cucina + Bar: Italian-Inspired Elegance

For those seeking an elevated social experience, Ettas Cucina + Bar on the Upper Ground Level is the place to be. Pairing Italian-inspired pastas and pizzas with a curated bar selection, it’s the ideal venue for late-afternoon mains that transition into evening cocktails.

Palm Grill by Chef Miggy: The Pride of Mindanao

Coming soon to the Third Level, Palm Grill is perhaps the most anticipated opening of the season. Led by the first Mindanaoan chef to earn Michelin recognition, Chef Miggy, this restaurant is a tribute to Southern Mindanao heritage. Based on deep family recipes, it brings Zamboanga’s own culinary identity to the forefront of a world-class table.

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Sweet Endings: Room for More

At SM City Zamboanga, the feast doesn't end when the plates are cleared. The future of dining in the city looks even sweeter with upcoming openings:

• Maurizious Gelato: Handcrafted, rich flavors for the ultimate dessert.

• Yappari Steak: For the true meat lovers.

• Tong Yang: The gold standard for grill and shabu-shabu.

La mesa ya listo! Let your next great meal be the perfect reason to gather your loved ones. Visit SM City Zamboangatoday—where every feast is All For You.

Empowering the Filipina: WomenBizPH Trade Fair at SM Lanang Premier Showcases MSME Resilience

In a vibrant celebration of female ingenuity and entrepreneurial spirit, the WomenBizPH Trade Fair officially took center stage at SM Lanang Premier from March 12–14, 2026. This three-day event, organized by the Women’s Business Council Philippines (WomenBizPH) in a strategic partnership with SM Supermalls, served as a high-visibility platform for Filipina-led micro, small, and medium enterprises (MSMEs) to showcase their creativity, resilience, and local artistry.

From artisanal pastries and handcrafted fashion to health-conscious snacks and wellness essentials, the fair was more than a marketplace—it was a testament to the growing impact of women in the Philippine economy.

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Stories of Purpose: The Women Behind the Brands

The heart of the WomenBizPH Trade Fair lies in the narratives of the women who lead these businesses. These entrepreneurs are not just selling products; they are transforming personal passions into sustainable livelihoods and community opportunities.

Sustainable Fashion with a Social Soul

Sassy’s Creation Enterprise stood out as a beacon of sustainable innovation. By merging traditional Philippine weaving techniques with modern design, the brand creates ethically curated fashion staples. However, the true beauty of Sassy’s lies in its production model. The brand empowers home-based mothers and women from the Bureau of Jail Management and Penology (BJMP) in Antipolo, Rizal. By providing these women with dignified work, Sassy’s proves that "EveryBODY" can be part of the fashion cycle while uplifting the marginalized.

Preserving Culinary Heritage

For Cynthia M. Eusebio, the owner of Magpoc’s Pastry Products Manufacturing in Bataan, the business is a sacred family trust. As a third-generation leader, Eusebio honors the women before her by preserving traditional recipes, such as their famous Araro cookies, while modernizing the brand for the digital age. "Magpoc’s isn’t just a label—it’s a legacy," she shared, highlighting how her MSME provides consistent support for her local community.

The Strength of Resilience

Cebu-based entrepreneur Cuevas Planas, founder of Kirby’s Chicharon, shared a moving story of starting from scratch. Beginning as a small-scale vendor selling to offices and local stores, her business became a lifeline during personal hardships. "That small income became my hope and my courage," Planas remarked. Her journey from survival to strength serves as an inspiration for many aspiring women entrepreneurs attending the fair.

Innovation in Health and Wellness

Representing the CALABARZON region, Flaviano’s Health Food Products from Laguna demonstrated that even global crises like the pandemic could not stop the spirit of innovation. By focusing on healthy food options and continuous product development, Flaviano’s has successfully tapped into the growing consumer demand for wellness, proving that agility is a hallmark of women-led MSMEs.

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SM Supermalls: The Ultimate Launchpad for Filipino Brands

Through the SM for MSMEs program, SM Supermalls continues to be the primary partner for local businesses looking to scale. By providing prime retail space in high-traffic destinations like SM Lanang Premier, SM helps small brands transition into mainstream household names.

Joaquin San Agustin, Executive Vice President for Marketing at SM Supermalls, emphasized this vision: "At SM Supermalls, we see MSMEs not just as exhibitors but as future brands in the making. By providing accessible platforms where entrepreneurs can connect with customers, we help nurture the next generation of Filipino icons."

This partnership reflects a long-term commitment to inclusive economic growth. By supporting women-led businesses, SM and WomenBizPH are directly contributing to community development and the empowerment of families nationwide.

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Celebrating Women’s Month 2026

As part of the Women’s Month celebrations at SM, shoppers were encouraged to "Buy Local" and support the stories behind the products. When a customer purchases from a woman-led MSME, they are doing more than just buying a gift—they are investing in the education of a child, the livelihood of an artisan, and the future of a community leader.

The WomenBizPH Trade Fair at SM Lanang Premier stands as a vibrant symbol of what is possible when tradition, creativity, and opportunity intersect. As these Filipina entrepreneurs continue to rise, they inspire the next generation to dream bigger and lead bolder.

GoTyme Bank and Maxicare Healthcare Corporation Partner to Streamline Doctors’ Professional Fee Disbursement in the Philippines

In a major development for the Philippine healthcare and banking sectors, GoTyme Bank has officially partnered with Maxicare Healthcare Corporation as its designated banking partner for the distribution of professional fees to Maxicare-affiliated doctors. This milestone agreement strengthens financial infrastructure within the healthcare industry while reinforcing GoTyme Bank’s position as a fast-growing digital bank in the Philippines.

Modernizing Healthcare Financial Services in the Philippines

The partnership between GoTyme Bank and Maxicare Healthcare Corporation represents a forward-thinking approach to healthcare financial management. By leveraging GoTyme Bank’s secure, fast, and reliable digital banking platform, Maxicare can now provide its extensive network of accredited doctors with a seamless and efficient way to receive their professional fees.

Timely and hassle-free payments are essential for medical practitioners who dedicate their time and expertise to patient care. Through this collaboration, doctors can enjoy a streamlined payout process that reduces administrative burdens and enhances financial convenience. This allows healthcare professionals to focus more intently on delivering quality medical services, rather than worrying about payment processing delays.

As digital banking in the Philippines continues to evolve, this partnership demonstrates how financial technology can play a crucial role in supporting frontline professionals in critical industries like healthcare.

On-Site Roadshows and Hospital Kiosk Deployment

To further strengthen the initiative, GoTyme Bank and Maxicare launched a series of on-site roadshows at key partner hospitals. These activations were designed to make account opening simple and accessible for doctors.

GoTyme Bank kiosks have been deployed at major Maxicare-affiliated hospitals, including:

St. Luke’s Medical Center (Quezon City and BGC)
Makati Medical Center
VRP Medical Center
Our Lady of Lourdes Hospital

These on-ground installations provide hands-on assistance, enabling doctors to open GoTyme Bank accounts quickly and receive their Visa debit cards with minimal effort. The convenience of physical kiosks combined with digital onboarding ensures a smooth user experience tailored to busy medical professionals.

To date, approximately 2,000 doctors have already been onboarded, reflecting strong interest and trust in the platform. GoTyme Bank aims to expand its reach to an additional 20,000 doctors in the coming months, further solidifying its role in healthcare banking solutions in the Philippines.

Supporting Doctors’ Financial Well-Being

This strategic alliance underscores Maxicare’s ongoing commitment to supporting not just the clinical but also the financial well-being of its medical network. By expanding its range of banking solutions through GoTyme Bank, Maxicare enhances the overall professional experience of its accredited physicians.

For GoTyme Bank, the partnership aligns with its broader mission of delivering accessible, secure, and beautifully designed banking solutions to underserved and specialized sectors. Empowering medical practitioners nationwide reflects the bank’s dedication to meaningful financial inclusion.

The official signing ceremony, held at GoTyme Bank’s headquarters, brought together key executives from both organizations, marking a significant milestone in healthcare finance innovation.

World Travel Expo 2026 Launches Media Preview for Its 10th Anniversary Celebration at SM North EDSA

The much-anticipated World Travel Expo 2026 officially set the stage for its milestone celebration with an exclusive Media Lunch held at Savory, SM Light Mall, Mandaluyong City. The intimate gathering brought together members of the press, content creators, and key industry partners for a first look at what promises to be the biggest edition yet. The 10th anniversary of the World Travel Expo will take place from March 6 to 8, 2026, at SM North EDSA – The Block, one of Metro Manila’s premier event venues.

This early preview generated strong excitement across the tourism and hospitality sectors, as organizers unveiled highlights of the upcoming travel fair — from exclusive event-only travel deals to immersive destination showcases and expanded exhibitor participation. As one of the most trusted travel expos in the Philippines, the World Travel Expo continues to position itself as a must-visit event for travelers seeking affordable vacation packages, discounted flights, and curated travel experiences.

A Decade of Connecting Travelers and Tourism Brands

For the past ten years, World Travel Expo has played a significant role in strengthening the Philippine travel industry. Since its inception, the expo has served as a dynamic marketplace where tourism brands, airlines, hotels, resorts, cruise operators, and tour providers connect directly with Filipino travelers.

The 10th anniversary edition reinforces this mission. Organizers emphasized during the media preview that the expo is more than just a travel sale event — it is a strategic platform that helps both established and emerging travel businesses gain visibility, drive on-the-spot bookings, and build long-term partnerships.

As travel demand continues to surge, especially among Filipinos eager to explore local and international destinations, events like the World Travel Expo 2026 offer a valuable space where consumers can compare packages, secure limited-time promos, and plan future trips with confidence.

What to Expect at World Travel Expo 2026

The upcoming March event at SM North EDSA – The Block promises a dynamic and immersive experience for attendees. Visitors can look forward to:

Exclusive event-only travel deals on flights, hotels, tour packages, and cruises
Destination showcases featuring both popular and emerging tourist spots
Interactive presentations from tourism boards and travel experts
On-site booking promotions and flexible payment options
Exciting raffles and giveaways
Expanded exhibitor participation from airlines, resorts, travel agencies, and cruise lines

This year’s milestone celebration aims to deliver more than discounts — it offers inspiration. Through curated presentations and engaging booth experiences, travelers can discover new destinations, learn travel tips, and explore itineraries tailored to different budgets and preferences.

Supporting Exhibitors and the Travel Industry

The World Travel Expo remains deeply committed to empowering exhibitors. By providing direct access to thousands of ready-to-book travelers, the event helps tourism businesses increase brand awareness and boost revenue opportunities. Small and medium travel enterprises, in particular, benefit from the exposure and networking opportunities the expo provides.

Organizers highlighted how the event fosters collaboration within the travel ecosystem. Airlines can connect with tour operators, hotels can partner with travel agencies, and emerging destinations can introduce themselves to the local market. This synergy strengthens the overall tourism landscape and contributes to industry growth.

Recognizing the Role of Media in Travel Inspiration

The Media Lunch also acknowledged the crucial role of media partners and content creators in amplifying travel stories. Through articles, social media features, and broadcast coverage, media professionals help inspire Filipinos to explore responsibly and confidently.

By sharing real travel experiences, highlighting new destinations, and promoting exclusive expo deals, media partners help ensure that more travelers can make informed decisions and maximize their travel budgets.

A Milestone Worth Celebrating

As World Travel Expo celebrates its 10th anniversary, it stands as a testament to resilience, innovation, and the enduring love of Filipinos for travel. What began as a platform for discounted vacation packages has evolved into a comprehensive travel marketplace and community hub.

With bigger promotions, more exhibitors, and interactive experiences lined up, World Travel Expo 2026 is poised to be its most exciting edition yet. Whether you’re planning a quick local getaway, an international adventure, or a luxury cruise, the 10th anniversary event at SM North EDSA – The Block from March 6 to 8, 2026 is the travel fair you won’t want to miss.

For travelers seeking the best travel deals in the Philippines and for brands aiming to connect with an eager market, World Travel Expo continues to be the trusted gateway to discovering more.

Bacolaodiat Festival Brings Culture and Technology Together with TP in the Philippines

TP in the Philippines (formerly Teleperformance), a global leader in digital business services, once again demonstrated its commitment to cultural inclusion and community engagement through its vibrant participation in the annual Bacolaodiat Festival. Held in celebration of the Chinese New Year in Bacolod City, the three-day festival gathered thousands of locals and tourists for a colorful showcase of Filipino-Chinese heritage, traditions, and shared history.

Recognized as one of the most anticipated cultural events in Bacolod, the Bacolaodiat Festival is organized by the local government in partnership with the Filipino-Chinese community. The celebration features traditional dragon and lion dances, cultural performances, food fairs, corporate booths, and exhibits symbolizing prosperity, unity, and goodwill. Over the years, it has evolved into a major tourism and cultural highlight in Negros Occidental, strengthening ties between communities while boosting local economic activity.

TP Elevates Festival Experience with Interactive Technology

Building on the success of its participation last year, TP in the Philippines elevated its presence at this year’s Bacolaodiat Festival by introducing immersive and interactive experience booths that seamlessly blended culture and technology. Designed to reflect the company’s innovative spirit, the installations incorporated Chinese New Year themes with digital engagement, attracting festivalgoers of all ages.

Visitors eagerly lined up to participate in the Interactive Zodiac Match Game, a fast-paced digital challenge where players raced against the clock to correctly match the 12 Chinese Zodiac signs. The activity combined fun, education, and cultural appreciation, allowing participants to reconnect with traditional symbolism in a modern format.

Meanwhile, guests seeking a glimpse of their fortunes stepped into the tech-forward “Fortune & Frosting” Virtual Tarot Reading booth. Using digital interfaces and festive visuals, the experience reimagined traditional fortune-telling practices for a new generation. Festivalgoers also tried their luck at the Virtual Lucky Ang Pau, where winners received exclusive TP merchandise tucked inside iconic red envelopes—symbols of good fortune and prosperity during Chinese New Year.

From visually striking installations inspired by Chinese symbols of luck and abundance to gamified cultural activities, TP’s booths became a major crowd draw throughout the celebration. Families, young professionals, students, and cultural enthusiasts flocked to the space, making it one of the festival’s most engaging stops.

Strengthening Community Roots in Bacolod City

“Bacolod has been one of TP’s key hubs in the Philippines for many years, and our presence at the Bacolaodiat Festival reflects our deep roots in the city. We invested in this celebration not only to honor its rich cultural heritage, but to reaffirm our long-term commitment to a community that has played a vital role in our growth—bringing together tradition and innovation in a way that reflects who we are today,” said TP in the Philippines Senior Marketing Manager Levi Trio.

TP’s Bacolod site, operating since 2006, has generated livelihood opportunities for thousands of residents across Bacolod and neighboring areas. Over nearly two decades, the company has played a significant role in supporting local employment, economic development, and professional growth in the region.

According to TP in the Philippines Chief People Officer Jeffrey Johnson, active participation in local cultural events reinforces the organization’s people-first values. “By actively participating in local cultural events, we at TP believe in honoring traditions and cultural identities that strengthen community ties and promote mutual respect. As the Bacolaodiat Festival continues to grow in scale and significance, TP in the Philippines remains committed to celebrating milestones alongside the communities we serve. Through initiatives that honor heritage, promote inclusion, and bring people together, we reinforce our ideals of being not just an employer, but a true community partner in Bacolod.”

A Celebration of Heritage, Innovation, and Inclusion

TP in the Philippines’ participation in the Bacolaodiat Festival highlights how corporate organizations can meaningfully support cultural celebrations while integrating innovation. By bringing together digital technology, immersive experiences, and traditional symbolism, TP created a space where heritage and modernity coexist—reflecting both the spirit of Chinese New Year and the company’s forward-thinking approach.

As the Bacolaodiat Festival continues to shine as a premier Chinese New Year celebration in the Philippines, TP in the Philippines stands committed to fostering diversity, strengthening community ties, and celebrating shared cultural milestones in Bacolod City and beyond.