Empowering Entrepreneurs: How SM for MSMEs is Driving Nationwide Growth This May

This May, SM Supermalls, through its cornerstone SM for MSMEs program, elevates its commitment to grassroots economic development. By rolling out a series of high-impact initiatives across the Philippines, SM continues to transform its spaces into dynamic ecosystems where local businesses scale, jobseekers find sustainable employment, and regional communities thrive.

From bustling local bazaars and strategic employment caravans to prestigious regional trade showcases, SM serves as a powerful nationwide catalyst for inclusive growth. By bridging the gap between Micro, Small, and Medium Enterprises (MSMEs) and mainstream markets, mentorship, and financial networks, the retail giant ensures that local talent receives the spotlight and support it deserves.

Celebrating Local Innovation: The NakakaLocal Bazaar in Davao (May 8–10)

Kicking off the month's festivities was the PHILSTAR NakakaLocal Bazaar at SM City Davao. From May 8 to 10, the Annex Event Center was transformed into a vibrant, colorful celebration of Mindanaoan creativity and entrepreneurial spirit.

Carefully timed to coincide with Mother’s Day weekend, the bazaar featured a curated selection of thoughtful gifts, artisanal crafts, and proudly Pinoy products. It became the ultimate destination for families looking to celebrate the occasion with purpose. Beyond shopping, visitors were treated to live performances by local artists, creating a festive atmosphere that fostered deep community connections.

The Big Picture: For the participating homegrown brands, NakakaLocal was more than just a retail pop-up; it provided critical high-visibility real estate that allowed small businesses to test new products, gain immediate consumer feedback, and turn creative passion into sustainable commercial progress.

Empowering Livelihoods: "Trabaho at Negosyo" in Cebu (May 9)

On May 9, economic opportunity took center stage in the Visayas at the Mountain Wing Atrium of SM Seaside City Cebu. The mall hosted Trabaho at Negosyo, a flagship program spearheaded by the Philippine Center for Entrepreneurship – Go Negosyo.

This highly coordinated event acted as a one-stop hub for economic empowerment, successfully bringing together jobseekers, aspiring entrepreneurs, industry mentors, and top employers under one roof. The initiative provided a holistic suite of resources, including:

• Free Business Mentorship: Direct consultation with seasoned "Go Negosyo" mentors.

• Financial Guidance: Access to banking institutions and micro-financing advice.

• Market Linkages: Strategies on how to integrate into larger supply chains.

• On-the-Spot Employment: Immediate job matching with leading local and national employers.

Through structural collaborations like Trabaho at Negosyo, SM Supermalls reinforces its position as an essential civic partner, helping everyday Filipinos build stable livelihoods, navigate entrepreneurship, and prepare for a rapidly evolving, future-ready workforce.

Craftsmanship and Culture: The Bulawan Trade Fair in Bacolod (May 26–31)

Closing out the month with elegance is the highly anticipated Bulawan Trade Fair, taking place at SM City Bacolod from May 26 to 31. Organized in close partnership with the Association of Negros Producers (ANP), this premier event turns the mall into a premium showroom of Negrense craftsmanship, agricultural innovation, and cultural heritage.

The fair features an eclectic and high-quality array of regional food delicacies, slow fashion, world-class home décor, and organic artisanal goods. A major highlight of the week-long exhibition is its focus on competitive excellence, featuring:

• The Bulawan Awards: Recognizing outstanding design and innovation in local manufacturing.

• The Pilak Awards: Celebrating institutional resilience and sustainability among producers.

• The Balik Salig Design Competition: Encouraging next-generation designers to utilize indigenous materials.

The Bulawan Trade Fair acts as a strategic gateway to macro-markets. By providing a sophisticated platform, SM enables Western Visayan MSMEs to elevate their operations, scaling from localized operations into highly competitive, national-level brands backed by SM’s expansive retail distribution network.

A Comprehensive Framework for Nationwide Enterprise Success

The diverse initiatives across Davao, Cebu, and Bacolod highlight a singular truth: SM Supermalls has evolved far beyond the traditional retail business model. It operates as a vital platform for national progress and community collaboration.

SM for MSMEs Pillars	Concrete Impacts
High-Impact Marketplaces	Grants small brands premium commercial exposure to millions of daily shoppers.
Mentorship & Linkages	Equips entrepreneurs with operational knowledge, regulatory compliance tips, and supply chain access.
Employment Hubs	Facilitates mass employment drives to reduce regional joblessness.
Public-Private Synergies	Partners with DTI, Go Negosyo, and local cooperatives to maximize institutional support.

Today, SM proudly champions over 17,000 MSMEs nationwide. By lowering the barriers to entry and offering the structural support small businesses need to survive, SM ensures these enterprises can expand their market share, secure jobs, and build long-term commercial sustainability.

When localized businesses are given access to top-tier commercial infrastructure, they don't just survive—they thrive. By visiting participating SM malls, the public actively participates in a nationwide movement that honors Filipino ingenuity, strengthens regional economies, and builds a more inclusive, self-reliant, and resilient Philippines.

A Chapter a Day Keeps the Doctor Away: How Reading Transforms Mind and Body

Any avid reader will tell you that cracking open a book is a sublime escape from the crushing stresses of daily living. It offers a fleeting, beautiful chance to step away from reality, losing oneself entirely to the high-stakes tension of a page-turning mystery thriller or the emotional resonance of a swoon-worthy romance. Yet, few realize that this favorite pastime is far more than mere entertainment. When reading becomes a dedicated, regular part of your daily routine, it triggers a profound cascade of physiological and psychological benefits that fortify both the mind and the body.

The Ultimate Full-Brain Workout

"Experts frequently describe reading a book as a comprehensive, full-brain workout," explains Cymbeline Perez-Santiago, MD, a Neurologist and the Head of the Neurology Unit at Makati Medical Center (MakatiMed), one of the Philippines’ premier healthcare institutions. Unlike passive forms of entertainment, the act of reading demands active, complex cognitive processing that physically alters the structure of our brains.

"In a landmark study conducted in 2020, researchers observed that increased gray matter in the left superior temporal cortex—a region of the brain absolutely crucial to cognitive function and language processing—is directly linked to better reading performance among children," Dr. Perez-Santiago points out. "But the neural benefits do not stop in childhood. For the older generation, keeping the mind actively engaged through book reading delays age-related cognitive decline, preserves memory, and exerts a deeply positive impact on both physical and mental well-being."

The long-term health implications of literature are startling. A 2017 longitudinal survey tracking over 3,000 adults over a 12-year period discovered that individuals who specifically read books experienced a remarkable 20 percent reduction in mortality compared to non-readers. Furthermore, a renowned study conducted by Yale University revealed that people added an average of 23 months to their lifespan simply by dedicating 30 minutes a day to a book.

"Reading, of course, broadens one’s vocabulary, enhances verbal intelligence, and expands general knowledge, which proves immensely helpful in academic exams, professional career advancements, and life in general," adds Dr. Perez-Santiago. "Moreover, literary fiction develops an individual's capacity to empathize—to genuinely put oneself in another person's shoes. Cognitive scientists refer to this as the 'theory of mind,' which encompasses the essential emotional and social intelligence skills needed to build, navigate, and maintain healthy human relationships."

Why Books Outperform the Digital Feed

What is it about a book that alters our neurological wiring so differently compared to other media? When we read text, as opposed to scrolling through photos or watching videos, our brains are forced to work dynamically. The lack of visual stimuli means we must use our own imagination to construct the landscapes, faces, and movements that correspond with the sentences on the page. This mental visualization keeps our neural pathways highly active.

"Books, particularly long-form content, train us to focus and sustain deep attention at a time when the digital world's fast-paced, short-form content has severely fragmented our attention spans," Dr. Perez-Santiago explains. "Committing to a narrative arc strengthens working memory, challenges your capacity for analytical thinking, hones structural logic, and implicitly makes you a much better writer and communicator."

Despite these incredible benefits, reading habits are facing a critical decline. According to a national readership survey commissioned by the National Book Development Board in 2023, the percentage of Filipino adults who read non-school books in the preceding 12 months stood at just 42 percent. This represents a staggering plunge from 2017, when book readership was recorded at an encouraging 80 percent. The rise of algorithmic social media feeds and bite-sized video content has increasingly pushed traditional books to the margins of modern life.

Practical Steps to Revive Your Reading Routine

Overcoming the inertia of digital distraction can feel daunting, but reclaiming your relationship with literature is entirely achievable. "The trick," Dr. Perez-Santiago points out, "is to shift your perspective. Don't view reading as a chore or a rigid assignment. Make it an enjoyable, curated experience—something you genuinely look forward to at the end of a long day."

To successfully integrate reading back into a hectic lifestyle, consider the following practical approaches:

• Always Keep a Book Within Arm's Reach: Never underestimate the power of micro-reading windows throughout the day. Keep a paperback, an e-reader, or a book app on your phone ready at all times. Stash one in your car, your handbag, or your office desk drawer. "When you are stuck waiting in line at the bank, sitting in a doctor’s waiting room, or waiting for a friend to arrive at a café, pass the idle time by getting in a few pages," suggests Dr. Perez-Santiago. Those scattered five-minute windows quickly add up to entire chapters.
• Set Realistic, Low-Pressure Goals: If the daunting thickness of an epic fantasy novel or a dense biography intimidates you, change your material. Start by picking a quick, fast-paced novella, or opt for an anthology of short stories or essays. "Short-form literature can act as cognitive scaffolding. They help build up your damaged attention span and restore your ability to focus, allowing you to gradually work your way toward longer, more complex narratives," Dr. Perez-Santiago recommends.
• Abandon the Rules: Many people abandon reading because they feel trapped by a book they aren't enjoying. Remember that there are no strict rules. You do not have to finish a book within a specific timeframe, nor are you obligated to finish a book you dislike before starting another. Feel free to read multiple books across different genres simultaneously to match your shifting moods.

Ultimately, the path to a healthier mind does not require hours of uninterrupted isolation. As numerous scientific studies have validated, even a few intentional minutes of daily reading can significantly lower stress hormones, reduce heart rate, and do wonders for your long-term neurological health. Tonight, instead of scrolling through your phone before sleep, consider turning a page instead—your brain will thank you for it.

Bam Aquino to probe slow rollout of ₱67-B classroom fund upon return as Basic Ed chair

Stepping back into a familiar and critical role, Senator Bam Aquino has officially reclaimed the chairmanship of the Senate Committee on Basic Education. The leadership transition occurred amid a broader reshuffle in the upper chamber under acting Senate President Sherwin Gatchalian.

Wasting no time, Aquino immediately confronted the country's compounding education crisis. He unveiled an aggressive legislative and oversight agenda aimed at erasing a massive 166,000-classroom backlog, feeding vulnerable students, upgrading school safety, and deploying cutting-edge blockchain technology to eliminate corruption in public spending.

Unclogging the Bureaucratic Bottleneck: The ₱67-Billion Classroom Probe

At the absolute forefront of Aquino’s agenda is a rigorous investigation into the severe delays plaguing the country’s infrastructure rollout. During the recent budget deliberations, Aquino successfully fought to secure a ₱67-billion allocation specifically earmarked for the construction of 25,000 new classrooms. This funding is a crown jewel within the historic ₱1.34-trillion national education budget.

However, despite the cash being legally available, bureaucratic inertia has left the funds stagnant.

“Tututukan natin iyong krisis sa edukasyon. Unang-una, iimbestigahan natin ang P67 billion na nakalaan para sa classrooms,” Aquino stated firmly.

The Senator expressed deep concern that with the arrival of the rainy season, the window for efficient construction is rapidly closing. Heavy downpours and subsequent flooding routinely complicate civil works in the Philippines, meaning further administrative delays could push construction back by an entire calendar year.

“Alam nating napakabagal ng pag-deploy nito at nais nating malaman kung paano ito papabilisan ngayon na umuulan na ulit at mas mahirap nang gumawa ng classroom,” he added.

Disaster Response: Urgent Rehabilitation in Mindanao

Beyond long-term structural backlogs, Aquino is also demanding immediate, emergency intervention for schools hit by recent natural disasters. He called on the executive branch to cut through the red tape and fast-track the release of calamity and repair funds for Mindanao, which was recently shaken by a devastating Magnitude 7.8 earthquake.

The damage to education infrastructure is stark, particularly across the Davao Region and SOCCSKSARGEN (encompassing South Cotabato, Cotabato, Sultan Kudarat, Sarangani, and General Santos City).

According to data compiled by the Department of Education (DepEd), more than 1,000 classrooms were either partially compromised or completely destroyed by the powerful tremors. This has left thousands of students displaced or forced to learn in makeshift, temporary tents.

“Ayon sa DepEd, mahigit 1,000 classrooms ang nasira ng lindol sa Mindanao. Dapat bilisan ang paglalabas ng pondo upang maisaayos ang mga ito sa lalong madaling panahon,” Aquino urged, stressing that post-disaster rehabilitation cannot afford to move at a typical bureaucratic pace.

A Holistic Approach: Nutrition, Safety, and Jobs

Recognizing that a student cannot learn effectively on an empty stomach, Aquino announced that his second major priority is the systemic overhaul of student nutrition. Scheduled to formally sponsor the measure in July, Aquino is pushing for an expanded National Feeding Program.

The proposed reform aims to institutionalize and guarantee free, highly nutritious daily meals for all students from Kindergarten to Grade 3 across all public schools nationwide.

“Pangalawa, ipapasa natin iyong reporma sa ating nutrition program kasi mahalaga po na may pagkain ang ating kabataan at dito sa repormang ito, masisigurado natin na Kinder to Grade 3 mayroong masustansiyang pagkain,” he explained.

In addition to nutrition, Aquino’s legislative pipeline includes:

• The School Safety Act: A comprehensive framework designed to aggressively combat bullying, foster inclusive environments, and protect the mental and physical well-being of students within school grounds.

• The School-to-Employment Program: A targeted initiative designed to bridge the gap between academia and the workforce, ensuring that K-to-12 graduates are equipped with marketable skills and direct pathways to secure jobs immediately after graduation.

CADENA: Radical Transparency via Blockchain

Perhaps the most revolutionary aspect of Aquino’s return is his insistence on pairing education reform with radical fiscal transparency. To ensure that the historic ₱1.34-trillion education fund actually reaches teachers and students rather than being siphoned off by corruption, Aquino is championing Senate Bill No. 1506, also known as the Citizen Access and Disclosure of Expenditures for National Accountability (CADENA)-Blockchain the Budget Bill.

The groundbreaking bill—which cleared the Senate on its third and final reading with an overwhelming 17-0 vote—mandates that all government agencies upload and preserve critical financial documents on a centralized, open-access Digital Budget Platform.

How to Lower Your Electricity Bill: 7 Hanabishi Energy-Saving Appliance Tips

Did you know that improper appliance use is a major cause of spiking electrical bills? During times of rising inflation, making smart choices—from selecting the right products to adjusting daily habits—can lead to massive, long-term savings.

To help Filipino families reduce power consumption and prolong product lifespans, Cherish Ong-Chua, VP for Finance and Marketing of Hanabishi Appliances, shares seven essential energy-efficient tips for your home.

1. Optimize Electric Fan Size and Placement

While electric fans are the ultimate budget-friendly cooling solution, size matters. Desk fans struggle in large rooms, making a stand fan the superior choice for effective air circulation. For maximum efficiency, the Hanabishi Stand Fan with DC Motor (HDC 16WHT) offers up to 40% energy savings.

• SEO Tip: Position fans near open windows or across the room to maximize natural airflow and cool the space faster.

2. Switch to Energy-Efficient Air Coolers

If you need stronger cooling than a standard fan but want to avoid the high costs of air conditioning, an air cooler is an excellent alternative. The Hanabishi Air Cooler (HAC900) utilizes water evaporation to lower temperatures while consuming minimal electricity. It features a 10-liter water tank, a honeycomb filter, a built-in ionizer, and a 24-hour timer.

Pro-Tip: Add ice to the water tank for an instant blast of arctic-level coolness.

3. Pair Your Air Conditioner with a Fan

You don’t have to turn off your air conditioner to save money. Running a tower fan alongside your AC unit boosts airflow and distributes cold air evenly. Because the room cools down significantly faster, your AC doesn't have to work as hard, cutting your electricity consumption.

4. Invest in Inverter Refrigerator Technology

Since refrigerators run 24/7, choosing an energy-efficient model is critical. The Hanabishi Double Door Refrigerator (HADDREF78SSINV) features advanced inverter technology. It automatically adjusts power consumption based on internal cooling demand, keeping your food fresh while slashing your power bill.

5. Stop Overloading Your Fridge

Packing your refrigerator too tightly blocks necessary internal airflow. When cold air cannot circulate freely, the motor works overtime, driving up your monthly utility bill. Keep your groceries organized and properly spaced to maintain peak performance.

6. Upgrade to Eco-Friendly Cooking Appliances

Traditional stoves lose significant heat to the surrounding air. Induction cookers, however, heat cookware directly and reduce cooking time. The Hanabishi Twin Induction Cooker (HIC400TWIN) provides 80% more cooking efficiency than traditional methods.

Additionally, utilize your rice cooker for multi-purpose meals. The Hanabishi White Jar Type Rice Cooker 1.8L (HJC18WHT) is perfect for large families and consumes very little power.

7. Perform Regular Appliance Maintenance

Dust, dirt, and grease buildup force motors to work twice as hard, quietly inflating your electricity bill. Regularly cleaning the filters, coils, and blades of your home appliances ensures they run at peak energy efficiency.

Smart Habits Lead to Bigger Savings

"Energy efficiency is about doing things smarter and consistently," stresses Ong-Chua. By combining these simple habit changes with reliable, energy-saving products, you can easily keep your utility bills under control.

To discover more high-quality, budget-friendly home appliances, visit the official website at www.myhanabishi.com and follow Hanabishi on social media today.

McDonald’s Philippines Launches New Chicken McDo Extra Protein Combo Meals This June

With its ongoing commitment to provide incredible value, variety, and quality, McDonald’s Philippines is giving Filipinos more reasons to love their favorite fried chicken. Starting June 1, the fast-food giant is expanding its menu with the launch of new, heavy-hitting combo meals featuring the napakalaki, napakasulit Chicken McDo.

These new offers are specifically designed for budget-conscious foodies and big appetites, combining the iconic, crispy Chicken McDo with other beloved McDonald's ulam (side dishes) for the ultimate high-protein feast.

More Variety, More Protein: The New Chicken McDo Combos

To satisfy customers looking for a heavier, more filling meal without breaking the bank, McDonald's Philippines is introducing two massive protein duos. Both of these new offers provide a complete, satisfying dining experience that maximizes both flavor and value.

The new Chicken McDo menu additions include:

• 1-pc. Chicken McDo with Crispy Chicken Fillet & Drink – Get the best of both worlds with the huge, juicy Chicken McDo paired with the crunchy, golden Crispy Chicken Fillet. Perfect for true chicken lovers.
• 1-pc. Chicken McDo with Mushroom Pepper Steak & Drink – Experience a savory fusion by pairing the iconic fried chicken with a flavorful, burger-steak patty smothered in rich mushroom peppersauce.

Both of these new mas nakakabusog (more filling) combinations are priced starting at just PHP 158, making them an incredibly napakasulit (great value) option for lunch or dinner.

“We’re proud of how our napakalaki, napakasulit Chicken McDo has a growing following among our kababayans. To give them more reasons to love Chicken McDo, we’re launching new combinations that give more fill and more satisfaction with more protein and more choices,” said Celina Lagandaon, McDonald’s Philippines Marketing Director. “We continuously listen to our customers, and these new options are our answer to feedback for Chicken McDo meals na mas nakakabusog at mas maraming choices while remaining napakasulit.”

Classic Chicken McDo Favorites You Can Still Enjoy

If you are loyal to the classics, there is no need to worry. McDonald’s Philippines is keeping its budget-friendly, fan-favorite Chicken McDo combos on the menu. Whether you want a quick bite or a sweet ending to your meal, there is a sulit deal waiting for you:

Chicken McDo Meal Option	Description	Starting Price
1-pc. Chicken McDo with Rice & Drink	The timeless, budget-friendly classic.	PHP 99
1-pc. Chicken McDo with Double Rice & Drink	Crafted specifically for ultimate rice lovers.	Varies
1-pc. Chicken McDo with Rice, Drink, & Sundae Cone	The perfect match for those with a sweet tooth.	Varies
1-pc. Chicken McDo with Rice & Coke McFloat	A refreshing twist to complement your savory meal.	Varies

Grab Your Napakalaki, Napakasulit Meal Today!

Whether you are craving the new double-protein combos or sticking to the classic PHP 99 budget meal, satisfying your fried chicken cravings has never been easier.

The new napakalaki at napakasulit Chicken McDo offers are available nationwide starting June 1. Head over to your nearest branch to enjoy them via dine-in, take-out, or drive-thru. If you prefer to stay in, you can easily order comfort food straight to your doorstep via the McDelivery App, GrabFood, or Foodpanda.

Biggest Camera Store in the Philippines: JG Superstore Opens Flagship at SM North EDSA

In a monumental move for the local creative industry, JG Superstore has officially opened its highly anticipated first flagship store at the 3F Annex of SM City North EDSA. This milestone marks the arrival of what is now recognized as the biggest camera store in the Philippines, creating a massive physical haven for photographers, videographers, live sellers, and digital content creators.

More than just a retail space, the new JG Superstore North EDSA flagship branch is designed to be a vibrant, community-centric hub. It brings together an unparalleled selection of imaging technology, professional audio equipment, and innovative content creation gear under one roof.

Fans, Influencers, VIPs, and media gather together at the launch

A One-Stop Shop for Top Global Camera and Tech Brands

For years, JG Superstore built a stellar reputation as an award-winning e-commerce powerhouse on Lazada and Shopee. Now, the brand is bringing that massive online catalog into the physical world, allowing customers to experience premium gear firsthand.

Visitors to the SM North EDSA flagship store can explore, test, and purchase products from the world's leading tech and imaging brands, including:

• Cameras & Lenses: Canon, Sony, Fujifilm, Nikon, and Lumix
• Action & Drone Tech: DJI and Insta360
• Rigging & Accessories: SmallRig, Ulanzi, and Godox lighting
• Audio & Storage: Yamaha and SanDisk
• Vintage & Nostalgia: Kodak

Whether you are a hobbyist buying your very first mirrorless camera, a seasoned professional upgrading a studio setup, or a TikTok creator looking for the perfect wireless microphone, JG Superstore offers the ultimate hands-on shopping experience.

Empowering Filipino Creatives, "Juan Gadget" at a Time

At the core of JG Superstore’s expansion is a deeply rooted mission: to empower the local creative community—Juan Gadget at a time. The brand firmly believes that having access to the right tools, proper guidance, and a supportive network can help more Filipinos tell impactful stories, build sustainable careers, and bring their unique visions to life.

"JG Superstore North EDSA is more than just a store for us. It represents our passion and long-term commitment to the creative industry," said Jill Tan, co-founder and vice president of JG Superstore. "We know how important it is to equip Filipino creatives not only with quality products, but also with learning opportunities, expert support, and a community that helps them grow."

Beyond Retail: JG Academy, Trade-Ins, and Used Gear

What truly sets this camera shop in Manila apart from traditional retailers is its dedicated focus on community growth and accessibility. The flagship store introduces several key features designed to add value to every creator's journey:

1. The JG Academy

To bridge the gap between passion and skill, the store will host regular, interactive workshops through the JG Academy. Led by industry-renowned photographers, filmmakers, and digital influencers, these educational sessions will cover everything from basic camera operations to advanced lighting techniques and content monetization strategies.

2. JG Camera Trade-In Program

Recognizing that staying ahead in the creative industry requires constant upgrades, the store offers a seamless Camera Trade-In program. Customers can bring in their older, functional equipment to trade up for newer, more advanced models with ease.

3. JG Used Cameras Section

To make visual storytelling more accessible to students and budget-conscious beginners, a curated Used Cameras section provides thoroughly inspected, high-quality pre-owned gear at highly competitive price points.

An Experiential Grand Opening

To celebrate the grand launch, JG Superstore transformed its retail space into an interactive playground. The opening week featured a dynamic lineup of experiential activities, including:

• Live Selling Sessions: Showcasing how to set up professional, high-conversion e-commerce broadcasts.
• Open Shoot Cosplay Photography: Giving portrait photographers a chance to test new lenses and lighting rigs in real-time.
• Complimentary Camera Cleaning: Providing expert maintenance services for loyal patrons.
• Podcast Setup Experience: Allowing aspiring podcasters and streamers to test premium audio mixers and microphones.

The star-studded event was attended by top tier executives from partner brands like Canon, Sony, and DJI, alongside prominent SM mall officials, industry professionals, and the country’s leading lifestyle and tech content creators.

Visit JG Superstore North EDSA Today

Ready to elevate your content creation game? Visit the new JG Superstore flagship branch located at 3F Annex, SM City North EDSA.

• Official Website: www.jgsuperstore.com
• Social Media: Follow @jgsuperstore on Facebook, Instagram, and TikTok for exclusive deals, product launches, and workshop schedules.
• Media & Partnerships: For press inquiries, interview requests, or collaborative opportunities, please contact the team at events.jgsuperstore@gmail.com. (Official media assets, logos, and high-resolution event photos are available upon request).

About JG Superstore

JG Superstore is the Philippines’ premier destination for cameras, photography tools, videography equipment, and studio accessories. By combining a vast product inventory from global brands with expert guidance, trade-in flexibility, and robust community education, JG Superstore remains a trusted partner for Filipino creators at every stage of their professional journey.

Knowledge Channel Foundation Honored by DepEd for Over 25 Years of Transforming Philippine Education

In a powerful testament to enduring collaboration and educational innovation, the Department of Education (DepEd) recently honored the Knowledge Channel Foundation Inc. (KCFI) during its prestigious Partners’ Appreciation Program. The event recognized KCFI’s unyielding commitment to advancing quality education in the Philippines and empowering youth development for more than a quarter of a century.

Anchored on the theme "Partnerships that endure. Reforms that last," the appreciation program celebrated multi-sectoral organizations that actively champion DepEd’s nationwide efforts to strengthen the country's basic education system.

Dual Honors for 25 Years of Educational Impact

During the ceremony, KCFI was presented with two major distinctions highlighting its massive footprint in the local education sector:

Certificate of Recognition: Awarded for the foundation's unwavering commitment and longstanding collaboration with DepEd since its inception.

Plaque of Appreciation: Given in recognition of KCFI's outstanding initiatives in delivering meaningful, curriculum-based, and highly accessible learning opportunities to schools and learners across the archipelago.

These accolades underscore KCFI's pivotal role as DepEd's premier digital learning partner, transforming traditional classrooms into dynamic, media-rich learning environments.
Shared Vision for the Filipino Youth

Accepting the awards on behalf of the foundation, KCFI Vice President Edric Calma expressed profound gratitude and reaffirmed the organization’s dedication to Filipino learners.


"Maraming salamat po, DepEd, sa pagpapahalaga! Tuloy-tuloy po ang paglilingkod ng KCFI para makabuluhan at sa may kalidad na pag-aaral at edukasyon ng kabataang Filipino," Calma stated, emphasizing that KCFI’s mission to serve will only grow stronger.

KCFI President and Co-Founder Rina Lopez reflected on the deep-rooted history between the two institutions, noting that systemic educational reform requires collective action.

"For more than 25 years, Knowledge Channel Foundation has been honored to work hand in hand with DepEd in reaching Filipino children, teachers, and families with quality and accessible education," Lopez said. "This recognition reminds us that meaningful change happens through partnership, shared purpose, and a deep belief in the potential of every child. We are grateful to continue this journey with DepEd in helping learners grow, dream, and thrive."
Education as a Shared Mission for Nation-Building

Education Secretary Sonny Angara commended the invaluable contributions of private sector partners, emphasizing that modern educational challenges cannot be solved by the government alone.

"Our partnership is a continuous crossing. It meets the learner in doubt, the teacher in transition, and the community in need," Secretary Angara shared. "And with each step, it changes direction. Indeed, education is a shared mission. And nation-building begins when we choose to work together."
From 1999 to the Future: The Evolution of DepEd TV Powered by Knowledge Channel

Founded in 1999, KCFI has spent over two decades developing, producing, and distributing curriculum-aligned educational video lessons and learning resources. What started as an educational television channel has evolved into a multi-platform learning ecosystem designed to bridge the educational equity gap in remote communities.

The institutionalization of DepEd TV Powered by Knowledge Channel represents a massive leap forward for blended learning in the Philippines. By broadcasting high-quality, engaging video lessons across both traditional television networks and digital spaces, the initiative ensures that students, teachers, and parents can access premium educational content anytime, anywhere—effectively expanding the horizons of the Filipino classroom.

As KCFI enters its next chapter, its alliance with DepEd remains a gold standard for public-private partnerships, proving that sustained dedication to media-based philanthropy can shape a brighter, more resilient future for the Filipino youth.

Ballet Manila Announces Historic Full-Length Premiere of Paquita at Aliw Theater

Filipino theater and dance enthusiasts are in for a monumental cultural treat as a legendary classical masterpiece receives a historic reimagining. Known for their deep affinity for sweeping romance, hidden identities, and hard-won triumphs, local audiences will finally witness a landmark moment in Philippine dance history: the country’s first-ever, full-length staging of the classical ballet masterpiece, Paquita.

Choreographed by Ballet Manila’s visionary founder and artistic director, Lisa Macuja-Elizalde, this highly anticipated production is set to take center stage at the Aliw Theater in Pasay City. Audiences can catch the spectacular performances on June 19 at 8:00 p.m., followed by weekend matinee shows on June 20 and 21 at 5:00 p.m.

A Classical Masterpiece Reimagined as a Philippine "Telenovela"

While Paquita stands as a definitive cornerstone of traditional classical ballet globally, it is rarely performed in its entirety, with most companies opting to showcase only its final act. However, Macuja-Elizalde recognized that the complete, dramatic narrative of the ballet would resonate profoundly with modern Filipino culture.

Lisa describes the two-act narrative as “quite like a soap opera, with twists and turns that are amusing and entertaining which is perfect for Filipinos who love a great story or telenovela.”

[ Act I: Hidden Identity & Betrayal ] │ ▼ [ Act II: Noble Revelation & Triumph ]

Set against the vibrant backdrop of Spain, the plot follows a passionate young Romani woman named Paquita. In a series of dramatic events, she courageously saves the life of a French officer, Lucien, from a deadly assassination plot orchestrated by a corrupt governor. Along her perilous journey, Paquita uncovers the truth of her own noble heritage. This long-lost revelation allows the star-crossed lovers to shatter rigid social class barriers, culminating in the kind of joyfully triumphant, happy ending that Filipino audiences deeply cherish.

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From the Pearl Gala Excerpt to a Full-Length Masterpiece

The road to this historic world premiere began in March 2025 during Ballet Manila’s Pearl Gala celebration, where the company performed Paquita’s famous grand divertissement. The brief, dazzling excerpt sparked an intense artistic curiosity in Macuja-Elizalde, prompting her to dive deeper into the archives.

“When I finally read it in full, I decided that it would be exciting and perfectly manageable to present a two-act classical ballet to the Filipino audience,” Macuja-Elizalde recalls.

While the upcoming production honors its rich, historical foundations, Macuja-Elizalde intentionally avoided watching existing archival videos or international variations. This strict creative boundary ensured that her full-length choreography would remain entirely original, fresh, and uniquely tailored to her company.

"I started to build the ballet chapter by chapter in my head," she explained. "But the actual creation didn’t happen until I was in the studio in front of the dancers.”

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The Power of the Ballet Manila Ensemble

Bringing a massive, two-act classical production to life requires immense technical precision and physical stamina. Working closely alongside her artistic team, Macuja-Elizalde has continually reinforced Ballet Manila’s world-renowned Russian (Vaganova) ballet foundation. The company’s tight-knit, 40-member ensemble provides the ideal size and technical caliber to execute the complex, intricate formations required by the score.

BALLET MANILA PRINCIPAL CAST	ROLE ALTERNATES
Abigail Oliveiro (Principal)	Joshua Enciso (Principal)
Shamira Drapete (Soloist)	Jose David Andes (Soloist)

At the absolute heart of this historic production are two luminous casting pairs who will alternate in the demanding lead roles of Paquita and Lucien. Together, these exceptional artists embody the fiery passion and noble grace of the lead characters, breathing fresh brilliance into classical dance.

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Blending Technical Rigor with Playful Artistry

For principal dancer Abigail Oliveiro, stepping into the iconic pointe shoes of Paquita under Macuja-Elizalde’s direct mentorship has been an incredibly rewarding, collaborative milestone.

“It is always a good experience, and she is very clear in what she wants while keeping an open mind,” Oliveiro shared. “I try to listen and observe what Ma'am Lisa wants from the ballet, character, or scene so I can understand her vision and fulfill it.”

Beyond the intense physical demands of the choreography, the character of Paquita has pushed Oliveiro to explore new emotional dimensions on stage. “I realized I had to tap into my more playful side which, dare I say, is not a common theme in a lot of my repertoire," she added. "So I’m certainly enjoying being playful.”

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Don't Miss the Milestone Event of the Philippine Dance Season

The creative team, production crew, and stellar cast hope that this landmark interpretation leaves theatergoers feeling completely uplifted, inspired, and delighted.

As Lisa Macuja-Elizalde enthusiastically concludes: “I hope the audience will laugh at the comedic scenes and swoon in the romantic ones; as well as stand up and scream during the technically difficult portions! I hope the audience comes out of the theater smiling and humming the music.”

Experience a magnificent milestone in local performing arts. Secure your seats today for the world premiere of Paquita on June 19, 20, and 21 at the Aliw Theater. To stay up to date with performance schedules, behind-the-scenes content, and special cultural events, visit the official website at Ballet Manila or book your tickets directly online via the Ticketworld Philippines launch page.

Ticket Information: Tickets are available at the Aliw Theater box office and all official Ticketworld outlets. Group discounts for students, families, and performing arts communities are applicable upon checkout.

Empowering Filipino Entrepreneurs: Converge Unveils BizFriend Rewards Program for MSMEs

In a decisive move to champion the growth of local businesses, Converge ICT Solutions Inc. is strengthening its commitment to Filipino entrepreneurs with the official launch of BizFriend Rewards. This innovative loyalty and engagement program is meticulously designed to support micro, small, and medium enterprises (MSMEs) across the Philippines. Beyond providing lightning-fast and reliable internet connectivity, the program offers a holistic ecosystem of meaningful rewards, exclusive lifestyle experiences, and professional growth opportunities.

This landmark initiative signals a major strategic shift by Converge SME Solutions. By moving beyond traditional service models, the company is positioning itself as a dedicated, long-term partner invested in the ultimate business success of its MSME customer base.

A Partnership Built on Trust, Ambition, and Shared Growth

MSMEs form the backbone of the Philippine economy, driving local employment and community innovation. Converge recognizes that these businesses require more than just a digital pipeline; they need a supportive network that acknowledges their daily dedication.

“MSMEs are at the heart of our growth story, and BizFriend Rewards reflects how we value them beyond transactions,” explains Dindo Marzan, Senior Vice President and Head of the SME Group at Converge. “We want our customers to feel that they are not just subscribers, but partners we grow with.”

This sentiment of mutual appreciation and long-term relationship building is echoed across the company's leadership team.

“BizFriend Rewards was designed to make our MSME customers feel genuinely valued—not just for their subscriptions, but for the ambition and resilience they bring to their businesses every day,” says Thirdee Deacosta, Loyalty and Retention Manager at Converge. “Through this program, we hope to create stronger relationships built on trust, appreciation, and shared growth.”

The Three Pillars of BizFriend Rewards: Choice, Chill, and Circle

To effectively address the multifaceted challenges and milestones of the entrepreneurial journey, the BizFriend Rewards program is anchored on three core strategic pillars:

                      [ BIZFRIEND REWARDS ]
                                │
       ┌────────────────────────┼────────────────────────┐
       ▼                        ▼                        ▼
[ BizFriend Choice ]     [ BizFriend Chill ]      [ BizFriend Circle ]
  • Flexible Perks         • Lifestyle Events       • Masterclasses
  • Account Upgrades       • Private Screenings     • Trade Visibility
  • Operational Value      • Shared Experiences     • Digital Promotion

1. BizFriend Choice: Tailored Operational Perks

Modern business owners require flexible tools that can pivot alongside changing market demands. BizFriend Choice delivers this exact flexibility by offering a curated selection of operational perks, premium freebies, and service incentives when customers renew their contracts or upgrade their existing internet connectivity plans.

By giving entrepreneurs the autonomy to select the rewards that best serve their immediate needs, Converge ensures that every loyalty point directly optimizes daily operations and reduces overhead costs.

2. BizFriend Chill: Unwinding through Premium Experiences

Running an enterprise is demanding, and burnout is a real challenge for independent business owners. BizFriend Chill steps in to foster authentic human connections through shared lifestyle experiences.

Moving far beyond conventional corporate customer engagement, this pillar treats MSME owners to memorable, exclusive moments. Members can look forward to:

• Private movie screenings and live concerts
• Curated dining experiences at premier culinary spots
• Seasonal community events and holiday gatherings

These curated experiences serve as a powerful vehicle for celebrating the hard work of local business owners, allowing them to network and relax in premium settings.

3. BizFriend Circle: Community, Capability, and Visibility

True empowerment requires continuous learning and market exposure. BizFriend Circle acts as an incubator for business development and community building. This pillar provides a robust platform where entrepreneurs can scale their operations through:

• Specialized business workshops and digital transformation seminars
• Prime visibility and physical booth spaces at major industry trade events
• Dedicated feature slots in Converge’s digital promotions and marketing campaigns

Through the Circle network, Converge helps local brands expand their commercial footprint, acquire modern digital skills, and connect with potential B2B partners.

Redefining Business Connectivity in the Philippines

With the rollout of BizFriend Rewards, Converge is successfully redefining customer engagement within the competitive MSME telco sector. The company is actively shifting the industry paradigm from a basic utility provider to a comprehensive business enabler.

Angela Gutierrez, Vice President and Head of Converge SME Marketing, emphasizes that the brand is focused on building an enduring legacy. “With BizFriend Rewards, we are creating a community where our customers feel supported every step of the way.”

Take Your Business to the Next Level Today

Are you ready to experience a business internet partnership that rewards your hard work, elevates your lifestyle, and expands your professional network? Discover how your enterprise can thrive with the right connectivity and community support behind it.

To explore tailored internet plans and learn more about the exclusive perks waiting for you, visit the official portal: Converge SME Solutions.

Disclaimer: Program terms, reward availability, and promotional mechanics are subject to the official guidelines released by Converge ICT Solutions Inc. For the latest updates on membership eligibility, please refer directly to the official Converge SME website.