Better Days at SM Brings Hope Closer to Youth

Prioritizing mental health for the youth is critical to building resilient, empowered local communities. To create safe, supportive spaces where young Filipinos can speak openly about their experiences, SM Cares launched the Better Days: A Youth Mental Health Caravan.

This multi-mall initiative—hosted in partnership with Mental Health Youth Hub PH, I AM MAD (Making A Difference), the National Youth Commission (NYC), and the Global Peace Foundation Philippines—aims to provide practical self-care guides, foster peer connections, and offer accessible mental health resources to young people across the Philippines.

Fostering Safe Spaces and Peer Connections for Youth Well-Being

The nationwide caravan kicked off at the SM North EDSA Skydome, followed by scheduled regional activations at the SM Center Pulilan Atrium and SM City Molino Cinema 1. Under the theme "A Space for Sharing of Hope, Creating Connections, and Building Better Communities," the event gives young participants a platform to discuss mental health challenges without stigma.

The caravan was powered by the Global Youth Summit and builds upon a strategic Memorandum of Understanding (MOU) signed between SM Cares, the National Youth Commission (represented by Commissioner Undersecretary Joseph Francisco “Jeff” Ortega), and Mental Health Youth Hub PH to advance youth well-being programs nationwide.

"At SM Cares, we believe a stronger nation begins with young people who know that their lives matter, that their voices have value, and that there are people and communities ready to stand beside them," stated Joaquin San Agustin, Executive Vice President for Marketing at SM Supermalls. "When young people feel heard, valued, and supported, they become better equipped to face challenges, care for others, and take part in building the communities they want to live in."

Interactive Workshops, Advocacy, and Resource Sharing

The Better Days mental health caravan features a dynamic mix of interactive panels, group discussions, and wellness activities tailored for the youth. High-profile advocates and media personalities, including broadcaster Kuya Kim Atienza, joined the SM North EDSA leg to share practical insights on managing stress, building emotional resilience, and practicing daily self-care.

Key objectives of the multi-mall mental health initiative include:

• Destigmatizing Mental Health: Normalizing open conversations about emotional struggles, anxiety, and youth burnout.

• Building Support Networks: Connecting attendees with youth-led mental health organizations and professional assistance channels.

• Empowering Everyday Resilience: Providing actionable self-care routines, mindfulness tools, and peer-support techniques.

• Encouraging Community Action: Motivating young leaders to champion mental health awareness within their respective schools and barangays.

Strategic Public-Private Partnerships for Community Impact

Through strategic collaborations with government agencies like the NYC and grassroots non-profits, SM Cares leverages the vast commercial footprint of SM Supermalls to bring essential social development programs directly to local youth.

Event Details	Key Information
Program Name	Better Days: A Youth Mental Health Caravan
Organizer	SM Cares (CSR arm of SM Supermalls)
Key Partners	National Youth Commission, Mental Health Youth Hub PH, I AM MAD, Global Peace Foundation Philippines
Activation Venues	SM North EDSA, SM Center Pulilan, SM City Molino
Target Audience	Filipino youth, students, young professionals, and community leaders

SM Supermalls recognized for culture, consumer insights, and community marketing at the Marketing Excellence Awards 2026

 Effective marketing reaches beyond short-term consumer attention—it builds enduring community connections. Demonstrating its commitment to cultural storytelling, data-driven consumer research, and community-centric retail launches, SM Supermalls earned two Gold Awards and one Silver Award at the prestigious Marketing Excellence Awards 2026.

These accolades reinforce SM Supermalls' position as an industry leader in delivering purposeful, insight-led experiences for millions of shoppers across the Philippines.

Celebrating Cultural Heritage and Data-Driven Insights

The multi-award-winning campaigns highlight how SM Supermalls turns local insights into high-impact regional initiatives:

• Gold Award for Excellence in Cultural Storytelling (SM Lanang’s Mindanao Art): SM Lanang transformed commercial spaces into an accessible platform for regional talent, showcasing Mindanao’s rich artistic heritage. By elevating local creators, the campaign brought fine art directly into everyday public spaces.

• Gold Award for Excellence in Consumer Insights / Market Research (SM Supermalls Consumer Insights Program): Grounded in continuous audience listening and data analytics, this strategic initiative allows SM Supermalls to tailor retail concepts, tenant mixes, and lifestyle events to evolving consumer behaviors nationwide.

• Silver Award for Excellence in Launch Marketing (SM City La Union Grand Opening): Far more than a standard retail launch, this campaign celebrated La Union’s distinct coastal identity, positioning SM City La Union as Northern Luzon’s premier lifestyle destination while seamlessly integrating with the local community.

"At SM Supermalls, we believe meaningful marketing starts with understanding people," stated Joaquin L. San Agustin, Executive Vice President for Marketing at SM Supermalls. "Whether we’re celebrating local culture, learning from our customers, or opening new spaces that serve communities, our goal has always been to create experiences that genuinely resonate. These recognitions inspire us to continue creating programs that are relevant, purposeful, and meaningful for every Filipino."

Translating Consumer Intelligence into Authentic Retail Experiences

As retail environments evolve, SM Supermalls leverages localized market research to ensure each of its properties reflects the specific cultural and economic character of its host city. The recognized campaigns demonstrate a clear focus on community engagement, economic development, and cultural elevation.

Award Category	Campaign Name	Key Objective & Achievement
Gold: Cultural Storytelling	SM Lanang Mindanao Art	Elevated regional artists & brought local heritage to everyday audiences
Gold: Consumer Insights	Consumer Insights Program	Leveraged consumer data to refine customer engagement nationwide
Silver: Launch Marketing	SM City La Union Opening	Celebrated local identity to establish a major Northern Luzon hub

About SM Supermalls

SM Supermalls is one of Southeast Asia's largest mall developers and operators, managing 90 malls in the Philippines and 9 in China. Through its flagship campaign "My SM," the company continues to redefine retail real estate by offering spaces where communities can connect, shop, dine, and thrive.

SM Prime joins DILG in launching nationwide Unified 911 for Resilience campaign

 In a major step toward enhancing public safety and disaster readiness, SM Prime Holdings, Inc. has partnered with the Department of the Interior and Local Government (DILG), the Philippine National Police (PNP), and the Bureau of Fire Protection (BFP) to launch the Unified 911 for Resilience: National Campaign.

This nationwide initiative aims to strengthen emergency preparedness, improve public awareness, and build a streamlined, highly coordinated emergency response system across the Philippines.

Uniting Public and Private Sectors for Public Safety

The official campaign launch took place at the SM Mall of Asia Globe in observance of National Disaster Resilience Month. Over 2,000 representatives from local government units (LGUs), barangays, the Bureau of Jail Management and Penology (BJMP), the Office of Civil Defense (OCD), the Philippine Coast Guard (PCG), and the Emergency 911 National Office gathered to advocate for safer, more disaster-resilient communities.

DILG Secretary Juanito Victor "Jonvic" C. Remulla and Pasay City Mayor Emi Calixto-Rubiano led the ceremony alongside key agency leaders and private sector executives.

"At SM, we believe that resilience is a shared responsibility. Building safer, more prepared communities requires the government, businesses, and citizens to work together toward a common purpose. It is an honor for SM to be the private sector partner alongside the DILG, PNP, and BFP in launching the Unified 911 for Resilience campaign," stated Junias M. Eusebio, Vice President for Operations at SM Supermalls.

Maximizing Digital Infrastructure for Emergency Awareness

A core highlight of the partnership is the simultaneous activation of Unified 911 educational messaging across SM Prime’s extensive digital asset network nationwide.

To ensure the public safety campaign reaches millions of citizens daily, SM activated the following communication channels:

• The Iconic MOA Globe: Illuminated with campaign visuals as a central symbol of national resilience.

• Nationwide Cinema Network: Broadcasted emergency preparedness spots across nearly 400 movie screens in the country.

• In-Mall Digital Displays: Displayed real-time safety notices and emergency hotline guides across SM Supermalls nationwide.

By integrating emergency messaging into high-traffic retail and digital spaces, the campaign effectively educates citizens on using the official 911 hotline for immediate assistance during accidents, crimes, fires, and natural disasters.

Building Resilient Communities Across the Philippines

As one of Southeast Asia's leading integrated property developers, SM Prime continues to prioritize sustainability, public safety, and community welfare. Through strategic public-private partnerships (PPPs) with national government agencies, SM Prime leverages its commercial footprint to drive civic action and advance national disaster risk reduction and management (DRRM) goals.

This collaborative initiative establishes a critical benchmark for disaster response efficiency, reinforcing that proactive education and a unified emergency network are essential to protecting Filipino families and infrastructure.

Key Campaign Pillars	Details & Strategic Objectives
Lead Agencies	DILG, PNP, BFP, Emergency 911 National Office, SM Prime Holdings
Primary Goal	Streamline emergency hotlines & promote nationwide public safety literacy
Media Reach	MOA Globe, 400+ Cinema Screens, LED Networks in 80+ Malls
Target Audience	Nationwide consumers, local communities, and LGU stakeholders

SM for MSMEs Strengthens Support for Women Entrepreneurs

Every successful enterprise starts with someone brave enough to turn a simple idea into reality. For countless women entrepreneurs across the Philippines, that journey is fueled by passion, resilience, and a commitment to creating a better future for their families and communities. Yet, despite building exceptional products and competitive enterprises, many local business owners face a common obstacle: finding accessible platforms for market visibility and business expansion.

Recognizing the vital role women play in driving local economic growth, SM Supermalls—through its SM for MSMEs initiative—is strengthening its commitment to female empowerment by partnering with the Women's Business Council Philippines (WomenBizPH).

The collaboration highlights the Women Strong Network Hybrid Trade Fairs, a nationwide roadshow bringing women-led Filipino brands straight to consumers at major retail destinations, including SM Megamall, SM City Cebu, SM City Lucena, and SM City Zamboanga.

A Nationwide Showcase of Local Craftsmanship and Innovation

The Women Strong Network Hybrid Trade Fairs serve as a vibrant celebration of female ingenuity, cultural preservation, and economic contribution. Featuring a curated lineup of entrepreneurs from Luzon, Visayas, and Mindanao, the event showcases the diverse heritage and regional creativity of the Philippines.

Visitors exploring the multi-day fair can discover a wide range of proudly local, high-quality offerings:

• Handcrafted Fashion & Woven Textiles: Elegant contemporary Filipiniana, hand-painted apparel, and traditional weaves from North Luzon and southern indigenous communities.

• Artisanal Food & Delicacies: Locally sourced snacks, organic gourmet goods, regional preserves, and specialty beverages.

• Wellness & Lifestyle Essentials: Eco-friendly skincare, natural self-care products, and artisanal home fragrances.

• Jewelry, Decor, & Accessories: Bespoke handcrafted accessories, eco-conscious home accents, and gift items designed by local artisans.

More Than a Marketplace: Fostering Growth and Collaboration

Beyond connecting buyers with unique artisanal goods, the trade fairs offer a dynamic series of interactive activities designed to equip participants with actionable business strategy, network expansion, and scaling opportunities:

• Masterclasses & Business Talks: Keynote presentations led by prominent government officials, corporate leaders, and successful female founders.

• Exhibitor Pitching Sessions: Live opportunities for micro, small, and medium enterprises (MSMEs) to pitch products directly to retail buyers and corporate clients.

• B2B Networking: Dedicated platforms connecting founders with potential supply chain partners, distributors, and investors.

• Fashion Showcases & Recognition Ceremonies: Events spotlighting local textile design while honoring outstanding achievements in women entrepreneurship.

"Women entrepreneurs continue to drive innovation, create livelihoods, and strengthen communities across the country. Through our partnership with WomenBizPH, we hope to provide more opportunities for women-led businesses to gain greater visibility, connect with more customers, and continue growing," said Joaquin L. San Agustin, Executive Vice President for Marketing at SM Supermalls.

Echoing this vision, Mylene Abiva, Board Secretary of WomenBizPH, highlighted the collective power of female mentorship: “Empowered women empower women. And when women come together to support one another in business, innovation and impact follow.”

Building Sustainable Futures Through SM for MSMEs

The strategic alignment between SM Supermalls and WomenBizPH addresses a critical component of sustainable economic development: facilitating retail accessibility for growing businesses. By utilizing SM’s expansive footprint of 90 malls nationwide, local vendors gain access to foot traffic, modern commercial space, and structured corporate mentorship.

Whether you are looking for meaningful gifts, sustainable lifestyle items, or regional delicacies, every purchase made at the trade fair directly supports the female founders shaping the future of Philippine enterprise.

Feature Event	Key Locations	Featured Categories
Women Strong Network Trade Fair	SM Megamall, SM City Cebu, SM City Lucena, SM City Zamboanga	Fashion, Artisanal Food, Textiles, Home Decor, Wellness

About SM Supermalls – SM for MSMEs

SM Supermalls continues to champion Filipino entrepreneurship through SM for MSMEs, creating inclusive growth opportunities tailored for local business owners. By providing market access, visibility, and strategic partnerships, SM helps MSMEs transition from small ventures into sustainable nationwide brands.

Canon Philippines Expands imageFORCE Lineup to Empower Enterprises and SMEs to "Make Business Move"

Canon Marketing (Philippines), Inc. officially announced the expansion of its next-generation imageFORCE multifunction device (MFD) portfolio. The launch introduces four new MFD series: the imageFORCE C3100, C3026, 4100, and 4000. Designed to support both large enterprises and small and medium-sized enterprises (SMEs), these latest additions complete Canon’s imageFORCE lineup, delivering high-performance printing, scanning, and document management solutions to modern hybrid workplaces.

Built to help organizations streamline daily operations, protect sensitive data, and lower operational costs, the expanded imageFORCE family delivers key advancements across four core pillars: Security, Reliability, Sustainability, and Connectivity.

Next-Generation Features of Canon imageFORCE Series

The new imageFORCE C3100, C3026, 4100, and 4000 series integrate advanced hardware and smart software technologies aimed at improving office productivity:

• AI-Assisted Predictive Maintenance: Advanced artificial intelligence monitors system health to detect potential hardware issues early, minimizing unexpected downtime and maximizing operational efficiency.

• Superior Print Quality with D² Exposure Technology: Canon’s proprietary D² Exposure Technology ensures exceptionally sharp text, rich color output, and consistent print clarity across various document types.

• Enterprise-Grade Security: Robust, multi-layered security protocols safeguard network connections, device endpoints, and confidential corporate documents against unauthorized access and cyber threats.

• Hybrid Cloud Connectivity: Seamless integration with cloud storage platforms enables secure document scanning, remote printing, and smooth team collaboration for mobile and flexible workforces.

• Eco-Friendly Office Design: Eco-conscious construction utilizes up to 30% recycled plastics alongside energy-saving operation modes, significantly reducing environmental impact and office power consumption.

Driving Digital Transformation for Philippine Businesses

"The latest imageFORCE models are designed to simplify workflows while providing the performance and protection businesses need to thrive," said Rafael Pleno, Director of Business Imaging Solutions at Canon Marketing (Philippines), Inc.

By bringing enterprise-class capabilities into compact, accessible units suitable for growing SMEs, Canon enables businesses across the Philippines to accelerate their digital transformation initiatives while maintaining complete control over their physical and digital document workflows.

Award-Winning Innovation Backed by Industry Recognition

This major product rollout reinforces Canon’s continuous leadership in the office technology sector. Keypoint Intelligence recently honored Canon with the prestigious BLI 2026 A3 Line of the Year Award—marking the 13th consecutive year the brand has received this industry distinction. The award underscores the exceptional reliability, high performance, and user-friendly interface of Canon’s A3 multifunction printer portfolio.

With the release of the imageFORCE C3100, C3026, 4100, and 4000 series, Canon continues to deliver reliable digital office solutions that allow organizations across the Philippines to increase productivity and "Make Business Move."

For full product specifications and enterprise pricing details, visit the official Canon Philippines website.

Greener Malls, Cleaner Cities: SM Scales Up Green Recycling Machine Footprint

Have you ever wondered if a single plastic bottle could contribute to a cleaner, greener future? Thanks to an innovative new recycling initiative, it can. SM Cares, the corporate social responsibility arm of SM Supermalls, has officially partnered with global cleantech leader Sparklo under the SM Green Movement. Together, they are deploying SM Green Recycling Machines to 30 SM Supermalls nationwide, transforming plastic waste management into a convenient, engaging, and rewarding everyday habit for millions of Filipino mallgoers.

By turning routine mall visits into actionable eco-friendly choices, this partnership makes sustainable living accessible to families, students, and communities across the Philippines.

How Do SM Green Recycling Machines Work?

The SM Green Recycling Machines are smart Reverse Vending Machines (RVMs) designed to streamline waste segregation and recycling. Instead of throwing away clean, empty plastic bottles into standard trash bins where they risk ending up in landfills, shoppers can deposit them directly into these high-tech machines.

• Deposit: Insert eligible plastic water or soda bottles into the SM Green Recycling Machine.

• Scan & Earn: Receive instant reward points via a mobile app for every bottle recycled.

• Redeem: Exchange accumulated rewards for discounts, perks, and special offers from partner merchants.

This gamified approach converts responsible waste disposal into an exciting habit, encouraging repeat participation and promoting a circular economy.

Nationwide Deployment: Where to Find SM Green Recycling Machines

To maximize environmental impact, the recycling machines are strategically located in key, high-traffic SM Supermalls across Luzon and the Visayas. Shoppers can find these recycling hubs in the following regions:

Region	Available Locations
Metro Manila	Key SM Supermalls across major cities
Northern & Central Luzon	Baguio, Pangasinan, La Union, Bulacan, Pampanga
Southern Luzon	Cavite, Laguna, Batangas, Rizal
Visayas	Cebu

Driving the Vision for an SM Waste-Free Future

Every plastic bottle processed through Sparklo’s technology is kept inside a circular supply chain, preventing ocean pollution and drastically reducing landfill waste. This initiative forms a core component of the SM Cares Environmental Sustainability Program under its dedicated Waste Management Pillar.

The SM Green Recycling Machines complement SM Supermalls' existing sustainability programs, including:

• Trash to Cash Program: Encouraging communities to trade recyclables for cash every month.

• Plastic Waste Collection Program: Providing accessible drop-off points for plastic packaging and containers.

"Recycling shouldn't feel like a chore—it should be an effortless, rewarding part of everyday life. Small choices made by thousands of shoppers every day create a massive, lasting environmental impact."

Join the Eco-Friendly Movement at SM Supermalls

Building a sustainable future doesn't require drastic lifestyle shifts overnight. By bringing a plastic bottle on your next trip to an SM mall, you contribute directly to resource conservation, clean energy goals, and landfill diversion.

Visit your nearest participating SM Supermall today, drop your clean plastic bottles into the SM Green Recycling Machine, earn rewards, and do your part toward achieving an SM Waste-Free Future—one bottle at a time.

SM Little Stars Crowns Its First-Ever Grand Shining and Dazzling Stars

From thousands of hopeful young performers across Luzon, Visayas, and Mindanao, thirty of the Philippines’ brightest young stars took center stage at the SM Little Stars 2026 Grand Finals. Held at the iconic SM Mall of Asia Music Hall, the country’s biggest kiddie talent competition showcased exceptional charm, talent, and passion, capturing the hearts of millions nationwide.

After six weeks of intense auditions held across 68 SM Supermalls nationwide, over 41,000 children aged 4 to 7 competed for a spot in the finals. Out of the 30 finalists who made it to the stage, two remarkable talents emerged victorious, taking home the highest titles of the evening.

The Grand Winners of SM Little Stars 2026

Gratiela Thresse M. Urmeneta of SM City Manila was crowned the Grand Shining Star, captivating the audience with her electrifying dance performance. Joining her in the spotlight, Amiah Kaea Yzobel Quimzon of SM City Butuan earned the title of Grand Dazzling Star after serenading the judges and crowd with a soulful rendition of Disney’s classic “When You Wish Upon a Star.”

Both young talents won over an esteemed panel of celebrity judges, including actress-singer Karylle Yuzon, award-winning director Antoinette Jadaone, ABS-CBN Music AVP Jonathan Manalo, choreographer Angel Datanagan, and SM Little Stars 2016 Grand Winner Marcus Cabais.

Complete List of SM Little Stars 2026 Winners

The Grand Finals brought together exceptional young talents from all over the country, awarding top honors, scholarships, and major life-changing prizes.

• Grand Shining Star: Gratiela Thresse M. Urmeneta (SM City Manila)

• Grand Dazzling Star: Amiah Kaea Yzobel Quimzon (SM City Butuan)

• 1st Runner-Up: Amara Jade F. Sabino (SM City Lipa)

• 2nd Runner-Up: Seth Nicolas B. Jacinto (SM City San Jose del Monte)

• 3rd Runner-Up: John Rouie S. Dizon (SM City Pampanga)

In addition to the top titles, special awards were handed out to finalists, including the People’s Choice Award, Little Style Stars, Little Sparkling Stars, and Little Pop Star.

Grand Prizes Worth Celebrating

As the grand champions of SM Little Stars 2026, Urmeneta and Quimzon each took home a massive prize package designed to secure their future and celebrate their achievements:

Prize Category	Package Details
Cash & Shopping	₱100,000 in Cash and SM Gift Certificates
Education	Full College Scholarship at National University (NU)
Travel & Lifestyle	Brand-new Car and an All-Expense-Paid Trip to Hong Kong

Empowering Young Filipino Talent Across the Nation

For 17 years, SM Supermalls has remained dedicated to discovering, nurturing, and empowering young talent through SM Little Stars. The platform is designed to build self-confidence, foster creative expression, and create lifelong memories for Filipino families.

"Watching these young dreamers perform reminds us that every big journey begins with one brave step. SM Little Stars has always been more than a competition; it is a place where children discover confidence, families create lifelong memories, and dreams begin to take shape," shared Hanna Carinna T. Sy, SM Supermalls Senior Assistant Vice President for Marketing and Leasing.

For proud mothers Sheilamay P. Mojuntou (mother of Gratiela) and Vanessa Ysmaela D. Quimzon (mother of Amiah), seeing their children shine on the grand stage was a testament to hard work, passion, and belief in oneself. Beyond the grand titles and rewards, SM Little Stars continues its legacy of inspiring the next generation of performers to reach for the stars.

Acer Marks 50 Years of Tech Innovation and 10 Years of Acer Day with Star-Studded 2026 Concert

Acer is celebrating a historic double milestone this year, marking its 50th anniversary as a global technology powerhouse alongside the 10th anniversary of its highly anticipated annual regional event, Acer Day.

Rolling out across the Asia-Pacific (APAC) region, Acer Day 2026 features the inspiring theme “SHIFT THE GAME.” This rallying cry serves as a call to action for gamers, content creators, student innovators, and young dreamers to break through traditional boundaries, challenge cultural norms, and take control of their digital futures using cutting-edge technology.

“Acer Day has always been a festive affair that our fans look forward to year after year,” said Sue Ong-Lim, Managing Director of Acer Philippines. “This year’s Acer Day Concert reflects our commitment to providing youth with the technology they need to break barriers and shift the game.”

A Decade of Empowering Asia-Pacific Youth Through Technology

Since its debut a decade ago, Acer Day has evolved into a regional phenomenon that bridges digital innovation with vibrant community engagement. The 10th-anniversary celebration speaks directly to Gen Z and young professionals who refuse to be boxed in by convention, empowering them to take ownership of their personal and professional growth—whether pursuing esports, digital arts, or hybrid productivity.

Over the past 50 years, Acer has transformed from a pioneering hardware manufacturer into a global technology brand known for high-performance gaming laptops, ultra-thin notebooks, and sustainable smart devices. The milestone year reinforces Acer’s dedication to making modern computing accessible, reliable, and powerful for every lifestyle.

Acer Day 2026 Concert: P-Pop Powerhouse SB19 and Top OPM Stars

In the Philippines, the month-long anniversary festivities culminate in a massive concert on August 30, 2026. Highlighting the seamless crossover between technology and local entertainment, the Acer Day Concert will be hosted by media personality Luis Manzano and headlined by long-time Acer brand ambassadors and global P-pop icons SB19.

The concert lineup showcases an exceptional mix of established OPM legends and popular breakthrough artists:

• SB19 – P-pop icons leading the main stage performance

• 6cyclemind – Legendary Filipino alternative rock band

• Dionela – Chart-topping R&B/pop singer-songwriter

• Earl Agustin – Rising acoustic-pop vocalist

• Hey June! – Dynamic alternative indie group

• El Manu and Jessy Kang – Electrifying performance duo

• Fitterkarma – Emerging indie musical act

How to Score Tickets to the Acer Day 2026 Concert

Tech fans and music lovers can secure tickets to this exclusive event by purchasing eligible Acer laptops, Predator gaming rigs, and Acerpure smart home appliances at participating stores and official online channels throughout the promotional period.

Each qualified purchase unlocks redemption passes for the live concert, alongside limited-edition Acer 50th-anniversary merchandise and exclusive discount promos across laptops, monitors, and air purifiers.

As Acer enters its next decade of innovation, the company continues to champion youth empowerment, sustainable hardware design, and immersive digital experiences across the Philippines and the wider APAC region.

The New ‘My SM’: How the Filipino Consumer Is Redefining the Mall Experience

Driven by strong foot traffic and positive business performance in 2026, SM Supermalls—the mall operating arm of SM Prime Holdings Inc.—is transforming its properties to match the evolving lifestyle habits of Filipino consumers.

"Filipinos kept showing up for family, passions, and the moments that matter," said Steven Tan, President of SM Supermalls. "SM remained a trusted constant, creating more ways to celebrate, connect, play, and discover, while evolving alongside how Filipinos now live. That is the heart of 'My SM'—evolving alongside our customers so every mall feels personal, inclusive, and built around what they love most."

Through expanded active spaces, immersive retail concepts, and community-driven campaigns, SM Supermalls is proving that the modern Filipino mall is no longer just a place to shop—it is a personalized lifestyle destination.

Expanded and Reinvented Spaces

To cater to modern consumers seeking active lifestyles, inclusivity, and cutting-edge entertainment, SM Supermalls has reinvented its physical footprint across the country:

• SM Active Hub & Pickleball Destination: SM has cemented its position as the Philippines’ premier mall-based pickleball destination, expanding to 86 courts across 29 malls and hosting major events like the SM Active Hub Pickleball Trio Challenge.

• SM Seaside Cebu Arena: Expanding entertainment in the Visayas, this world-class venue accommodates up to 25,000 guests and officially opened with a inaugural performance by Filipino pop girl group BINI.

• Next-Gen Cinema Experiences: SM Cinema introduced the multi-projection ScreenX format, offering an immersive cinematic view for blockbuster releases such as Zootopia 2, Avatar: Fire and Ash, and Spider-Man: Brand-New Day.

• SM Sensory Lab: In partnership with the DSWD and NCDA, SM launched sensory-friendly spaces designed to accommodate mallgoers with sensory processing challenges.

• 100% EV Charging Station Coverage: To support sustainable transit, SM completed the rollout of Electric Vehicle Charging Stations across all 90 of its nationwide mall locations.

Reimagined Food and Retail Concepts

SM Supermalls continues to elevate its dining and shopping offerings by introducing global brand debuts and curated local culinary spaces:

Category	Featured Highlights & New Brands
Elevated Dining	Redesigned Food Halls promoting local regional fare alongside global debuts like Madrid's San Ginés Chocolatería (SM Podium), Super Matcha (SM Megamall), and Candid Coffee (SM Mall of Asia).
Global Fashion	International apparel giants Abercrombie & Fitch and Hollister expanded market access for fashion-forward shoppers.

Interactive Fandoms, Culture, and Wellness

SM Supermalls continues to foster deep market engagement by connecting communities through shared passions:

• Pop Culture & Fandoms: From the interactive Pokémon Center pop-up at SM Mall of Asia to the Solo Leveling installation at Animazing North, pop culture fans enjoyed dedicated interactive experiences.

• Cultural Expositions: SM Mall of Asia hosted the NHCP’s HistoEx 2026 for Buwan ng Kasaysayan, celebrating Philippine maritime heritage through public lectures and exhibits.

• Major Fitness Events: Thousands of runners joined large-scale community races, including the Galaxy Manila Marathon on EDSA and the SM2SM Race in Cebu.

• Nationwide Expansion: SM launched SM Zamboanga in Mindanao during Q1 2026, with plans to open an upscale development in Nuvali, Sta. Rosa before year-end.

Through these initiatives, SM Supermalls reinforces its position as a space where every shopper can truly define their own "My SM" experience.