NIDO PROTECTUS3+ #CheckTheLabel Campaign

NIDO3+ introduces the new and improved NIDO PROTECTUS3+, packed with higher levels of essential nutrients made especially for children in their crucial growing-up years.

NIDO3+ make it easier for moms to #CheckTheLabel and make sure their little ones get their age-specific nutritional needs with the new and improved NIDO Protectus3+.

"We understand the ever-changing needs of mothers for their children, that's why we continuously improve our products. And in line with our advocacy to make checking food labels a habit among moms o they make smarter and healthier choices for their kid, we simplifies our pack and made it more informative," said April Apsay, Consumer Marketing Lead for NIDO PROTECTUS3+ .

With just one look, moms can easily identify and learn about the unique combination of nutrients found in NIDO PROTECTUS3+, which contains DHA, PREBIO3, Iron, Zinc, and other essential vitamins and minerals that help support his immunity, growth, and development. It also comes with Lactobacillus PROTECTUS, now with Lactobacillus rhamnosus, a different strain of probiotics that helps support digestive defenses.

The release of NIDO PROTECTUS3+ following the launch of the Check the label campaign is testimony to the commitment of the brand to support moms who aspire to raise kids who are happy, healthy, and capable of reaching their full potential through their love and support.

To continuously remind moms to #CheckTheLabel, NIDO PROTECTUS3+ also recently released a catchy jingle headlined by Sarah Lahbati and son, Zion.

To increase awareness regarding NIDO PROTECTUS3+ #CheckTheLabel #CheckMoMuna campaign, they invited select moms and kids to join the NIDO PROTECTUS Mommy Carnival which was held in Century City Mall Makati on November 12, 2016. Mom and kids were treated to fun-filled activities, games, prizes, food and other surprises.

Moms were also encouraged to participate in making a pledge to always check the label of the food  especially the milk they buy for their kids by putting a hand-mark on the wall with the reason why they would always #CheckTheLabel.

Mommy Sarah Lahbati and son Zion also spent time to bond with other moms and kids during the event.

 

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