Personal Collection Direct Selling, Inc. becomes the first Filipino-owned large-scale direct selling company to open in Malaysia

Personal Collection (PC), which started with just one product and eight dealers in a small warehouse in Quezon City in 2003, has now become one of the top direct selling companies in the Philippines. It has more than 450 branches and hundreds of thousands of dealers selling hundreds of products in the country alone. Recently, PC expanded to Malaysia and became the first Filipino-owned large-scale direct selling company to open its headquarters on the Malay peninsula.

As Personal Collection celebrates its 20th year, the company continues to promote the "Great Life" by providing livelihood opportunities to Filipino direct sellers and Malaysian entrepreneurs. Personal Collection has begun its global expansion efforts by introducing its best-in-class products to Malaysia's robust economy in the Asia-Pacific region.

During the launch of PC Malaysia, attended by Malaysian entrepreneurs and direct sellers, Personal Collection showcased its bestsellers in the Philippines, such as Tuff Toilet Bowl Cleanser (TBC) and sof & mmmmm Concentrated Fabric Conditioner. The company also unveiled L'Essence, its own essential oils line first introduced in the Malaysian market.

Shortly after the launch, PC Malaysia's managing director, Loi der Liang, received the Selangor Business Excellence Achievement Award from KSI-Strategic Institute for Asia Pacific and Economic Club of Kuala Lumpur at the 2023 Selangor International Economic Summit.

In the Philippines, PC has received prestigious awards for its #GreenLifeGreatLife movement, which raised awareness of the company's products with biodegradable packaging and formula. The company's CSR efforts also involved PC employees and dealers in mangrove and tree planting, as well as coastal cleanups. These initiatives earned PC a Silver Anvil Award for Specialized PR Program: Advocacy Campaign at the 58th Anvil Awards, Circle of Excellence Award for CSR Company of the Year at the 2022 Asia CEO Awards, and Finalist for Marketing Excellence 2022 Excellence in Corporate Social Responsibility.

PC Malaysia aims to follow the successful business model of Personal Collection in the Philippines by selling best-in-class products through hardworking dealers so they can experience the "Great Life." The company's vision is to spread the Great Life across the world by offering it to young and old, new and experienced entrepreneurs.

Personal Collection has also recently shifted to biodegradable packaging and formula that are gentle on the environment. The company has built regional depots across the Philippines, moved to a new headquarters, and added hundreds of thousands of direct sellers to its team. For more information on Personal Collection Malaysia, visit To know more about the company, check out

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