Bacolaodiat Festival Brings Culture and Technology Together with TP in the Philippines
Passions of a SAHM
March 01, 2026
TP in the Philippines (formerly Teleperformance), a global leader in digital business services, once again demonstrated its commitment to cultural inclusion and community engagement through its vibrant participation in the annual Bacolaodiat Festival. Held in celebration of the Chinese New Year in Bacolod City, the three-day festival gathered thousands of locals and tourists for a colorful showcase of Filipino-Chinese heritage, traditions, and shared history.
Recognized as one of the most anticipated cultural events in Bacolod, the Bacolaodiat Festival is organized by the local government in partnership with the Filipino-Chinese community. The celebration features traditional dragon and lion dances, cultural performances, food fairs, corporate booths, and exhibits symbolizing prosperity, unity, and goodwill. Over the years, it has evolved into a major tourism and cultural highlight in Negros Occidental, strengthening ties between communities while boosting local economic activity.
TP Elevates Festival Experience with Interactive Technology
Building on the success of its participation last year, TP in the Philippines elevated its presence at this year’s Bacolaodiat Festival by introducing immersive and interactive experience booths that seamlessly blended culture and technology. Designed to reflect the company’s innovative spirit, the installations incorporated Chinese New Year themes with digital engagement, attracting festivalgoers of all ages.
Visitors eagerly lined up to participate in the Interactive Zodiac Match Game, a fast-paced digital challenge where players raced against the clock to correctly match the 12 Chinese Zodiac signs. The activity combined fun, education, and cultural appreciation, allowing participants to reconnect with traditional symbolism in a modern format.
Meanwhile, guests seeking a glimpse of their fortunes stepped into the tech-forward “Fortune & Frosting” Virtual Tarot Reading booth. Using digital interfaces and festive visuals, the experience reimagined traditional fortune-telling practices for a new generation. Festivalgoers also tried their luck at the Virtual Lucky Ang Pau, where winners received exclusive TP merchandise tucked inside iconic red envelopes—symbols of good fortune and prosperity during Chinese New Year.
From visually striking installations inspired by Chinese symbols of luck and abundance to gamified cultural activities, TP’s booths became a major crowd draw throughout the celebration. Families, young professionals, students, and cultural enthusiasts flocked to the space, making it one of the festival’s most engaging stops.
Strengthening Community Roots in Bacolod City
“Bacolod has been one of TP’s key hubs in the Philippines for many years, and our presence at the Bacolaodiat Festival reflects our deep roots in the city. We invested in this celebration not only to honor its rich cultural heritage, but to reaffirm our long-term commitment to a community that has played a vital role in our growth—bringing together tradition and innovation in a way that reflects who we are today,” said TP in the Philippines Senior Marketing Manager Levi Trio.
TP’s Bacolod site, operating since 2006, has generated livelihood opportunities for thousands of residents across Bacolod and neighboring areas. Over nearly two decades, the company has played a significant role in supporting local employment, economic development, and professional growth in the region.
According to TP in the Philippines Chief People Officer Jeffrey Johnson, active participation in local cultural events reinforces the organization’s people-first values. “By actively participating in local cultural events, we at TP believe in honoring traditions and cultural identities that strengthen community ties and promote mutual respect. As the Bacolaodiat Festival continues to grow in scale and significance, TP in the Philippines remains committed to celebrating milestones alongside the communities we serve. Through initiatives that honor heritage, promote inclusion, and bring people together, we reinforce our ideals of being not just an employer, but a true community partner in Bacolod.”
A Celebration of Heritage, Innovation, and Inclusion
TP in the Philippines’ participation in the Bacolaodiat Festival highlights how corporate organizations can meaningfully support cultural celebrations while integrating innovation. By bringing together digital technology, immersive experiences, and traditional symbolism, TP created a space where heritage and modernity coexist—reflecting both the spirit of Chinese New Year and the company’s forward-thinking approach.
As the Bacolaodiat Festival continues to shine as a premier Chinese New Year celebration in the Philippines, TP in the Philippines stands committed to fostering diversity, strengthening community ties, and celebrating shared cultural milestones in Bacolod City and beyond.
TP in the Philippines (formerly Teleperformance), a global leader in digital business services, once again demonstrated its commitment to cu...Recognized as one of the most anticipated cultural events in Bacolod, the Bacolaodiat Festival is organized by the local government in partnership with the Filipino-Chinese community. The celebration features traditional dragon and lion dances, cultural performances, food fairs, corporate booths, and exhibits symbolizing prosperity, unity, and goodwill. Over the years, it has evolved into a major tourism and cultural highlight in Negros Occidental, strengthening ties between communities while boosting local economic activity.
TP Elevates Festival Experience with Interactive Technology
Building on the success of its participation last year, TP in the Philippines elevated its presence at this year’s Bacolaodiat Festival by introducing immersive and interactive experience booths that seamlessly blended culture and technology. Designed to reflect the company’s innovative spirit, the installations incorporated Chinese New Year themes with digital engagement, attracting festivalgoers of all ages.
Visitors eagerly lined up to participate in the Interactive Zodiac Match Game, a fast-paced digital challenge where players raced against the clock to correctly match the 12 Chinese Zodiac signs. The activity combined fun, education, and cultural appreciation, allowing participants to reconnect with traditional symbolism in a modern format.
Meanwhile, guests seeking a glimpse of their fortunes stepped into the tech-forward “Fortune & Frosting” Virtual Tarot Reading booth. Using digital interfaces and festive visuals, the experience reimagined traditional fortune-telling practices for a new generation. Festivalgoers also tried their luck at the Virtual Lucky Ang Pau, where winners received exclusive TP merchandise tucked inside iconic red envelopes—symbols of good fortune and prosperity during Chinese New Year.
From visually striking installations inspired by Chinese symbols of luck and abundance to gamified cultural activities, TP’s booths became a major crowd draw throughout the celebration. Families, young professionals, students, and cultural enthusiasts flocked to the space, making it one of the festival’s most engaging stops.
Strengthening Community Roots in Bacolod City
“Bacolod has been one of TP’s key hubs in the Philippines for many years, and our presence at the Bacolaodiat Festival reflects our deep roots in the city. We invested in this celebration not only to honor its rich cultural heritage, but to reaffirm our long-term commitment to a community that has played a vital role in our growth—bringing together tradition and innovation in a way that reflects who we are today,” said TP in the Philippines Senior Marketing Manager Levi Trio.
TP’s Bacolod site, operating since 2006, has generated livelihood opportunities for thousands of residents across Bacolod and neighboring areas. Over nearly two decades, the company has played a significant role in supporting local employment, economic development, and professional growth in the region.
According to TP in the Philippines Chief People Officer Jeffrey Johnson, active participation in local cultural events reinforces the organization’s people-first values. “By actively participating in local cultural events, we at TP believe in honoring traditions and cultural identities that strengthen community ties and promote mutual respect. As the Bacolaodiat Festival continues to grow in scale and significance, TP in the Philippines remains committed to celebrating milestones alongside the communities we serve. Through initiatives that honor heritage, promote inclusion, and bring people together, we reinforce our ideals of being not just an employer, but a true community partner in Bacolod.”
A Celebration of Heritage, Innovation, and Inclusion
TP in the Philippines’ participation in the Bacolaodiat Festival highlights how corporate organizations can meaningfully support cultural celebrations while integrating innovation. By bringing together digital technology, immersive experiences, and traditional symbolism, TP created a space where heritage and modernity coexist—reflecting both the spirit of Chinese New Year and the company’s forward-thinking approach.
As the Bacolaodiat Festival continues to shine as a premier Chinese New Year celebration in the Philippines, TP in the Philippines stands committed to fostering diversity, strengthening community ties, and celebrating shared cultural milestones in Bacolod City and beyond.
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