The search for #JohnsonsBidaBest Kid Influencer is on!

Johnson's Baby has launched a kiddie online search for kid influencers with soft, smooth, and shiny hair. The search, called the #JohnsonsBidaBest squad search, aims to find the next big kid influencer squad that can showcase how they are fun, energetic, and active because of Johnson's Shampoo. The search is led by mommy celebrity Jolina Magdangal-Escueta, who uses Johnson's Shampoo for her kids and wants to promote the importance of using age-appropriate shampoo for children to achieve soft, smooth, and shiny hair.

To participate in the search, moms and kids will have to go through different online challenges that will allow them to show their creativity, energy, and their kids' hair. The first challenge is an animated and fun TikTok dance challenge that encourages moms and their kids to dance to the Johnson's Shampoo's newest jingle performed by Jolina Magdangal-Escueta herself. The winners of the #JohnsonsBidaBest squad search will receive a 1-year contract with Johnson's Baby, a 1-year supply of Johnson's Shampoo's product range, 25,000 pesos in cash, and will be the newest addition to the growing Johnson's Baby family.

According to research conducted by Johnson & Johnson Consumer Health Philippines, kids' hair is two times thinner than adult hair, making it harmful for kids to use adult shampoo because of its strong chemicals. Johnson's Baby aims to ensure that kids get the strong, healthy hair that they deserve through proper haircare products as shown in their product range: Shiny Drops, Clean & Fresh, Strong & Healthy, and Soft & Smooth shampoo.

The #JohnsonsBidaBest Squad search is an excellent opportunity for moms and kids to promote age-appropriate haircare for children and showcase the benefits of using Johnson's Shampoo. The product range is available in leading supermarkets and drugstores, as well as on official Johnson & Johnson stores on Lazada and Shopee. For more information about the search, visit the social media pages of Johnson's Baby, Jolina Magdangal-Escueta, or search for the official hashtag page on TikTok #JohnsonsBidaBest.