The Marketing Excellence Awards, a distinguished annual event orchestrated by Marketing-Interactive, pays tribute to remarkable accomplishments within the marketing sector. Listerine's "Mouth Defense" campaign distinguished itself from its counterparts due to its pioneering and influential approach to both communications and influencer marketing.
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The collaborative effort behind the "Mouth Defense" campaign, spearheaded by Listerine's dedicated marketing team and Pulse Communications, exemplified excellence in cultivating public awareness regarding holistic oral health. The campaign effectively harnessed the power of renowned influencers and key opinion leaders (KOLs) to disseminate the message and connect with a wider audience.
Crismer Tiria, the associate marketing director at Kenvue Philippines, expressed jubilation at receiving this esteemed recognition from the Marketing Excellence Awards. "The 'Mouth Defense' campaign was a testament to our unwavering dedication to advocating for comprehensive oral health and hygiene. It was a seamless fusion of innovative communication strategies and impactful partnerships. Securing two gold trophies is a testament to the relentless diligence and commitment of our exceptional team," stated Tiria.
The Excellence in Communications/Public Relations accolade underscores Listerine's prowess in effectively communicating its message to the public while cementing a robust brand presence in the market. Similarly, the Excellence in Influencer/KOL Marketing award underscores the brand's successful alliance with key influencers and opinion leaders within the industry.
For comprehensive insights into the impactful "Mouth Defense" campaign, visit the Listerine Philippines Facebook page: https://www.facebook.com/ListerinePhilippines/.###
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