Mega Sardines Earns Prestigious Superfood Endorsement from Medical Wellness Association

In a landmark moment for the Philippine food industry, Mega Sardines—recognized as the number one sardines brand in the country—has officially been endorsed as a certified “Superfood” by the Medical Wellness Association (MWA), a globally respected U.S.-based organization comprising the world’s leading physicians and wellness experts. This prestigious endorsement marks the first time a sardine brand in the Philippines—and globally—has received such a recognition, elevating Mega Sardines as a true beacon of health and nutrition.

During the official endorsement ceremony, key executives from Mega Prime Foods Inc. (MPFI)—Marvin Tiu Lim, Mark Henry Camacho, Albert Buddahim, William Tiu Lim, and Michelle Tiu Lim-Chan—were presented with the MWA Certificate of Endorsement. The award cements Mega Sardines’ status not only as a staple in Filipino households but as a scientifically backed health food that supports overall wellness.

James Michael Lafferty, Founding Board Member of the MWA, emphasized the significance of the achievement. “Mega Sardines stood out across all metrics in our System-6 Criteria for a Superfood. With Filipino families increasingly prioritizing health and nutrition, we believe Mega Sardines plays a vital role in bringing accessible, nutrient-rich food to the table. With its abundance of omega-3 fatty acids, essential vitamins, and commitment to world-class food safety, Mega Sardines is more than a pantry essential—it’s a wellness powerhouse.”

The MWA’s System-6 Criteria, inspired by the research of Dr. Christopher Golden of Harvard T.H. Chan School of Public Health, assesses food products based on their holistic nutritional value and sustainability. Dr. Golden’s insights highlighted the unmatched health benefits of small fish like sardines—nutrient-dense, low in mercury, and environmentally sustainable. These principles informed the System-6, under which Mega Sardines excelled in the following areas:

Rich Source of Omega-3 Fatty Acids – Supports brain function and helps reduce inflammation.

High in Essential Nutrients – Including Vitamin B-12 and other crucial micronutrients that promote overall health.

Promotes Heart and Metabolic Health – Essential in a country where cardiovascular disease remains the leading cause of death.

Sustainable and Low in Contaminants – Sardines are small, fast-reproducing fish, naturally low in mercury and sustainably sourced.

Strict Food Safety Standards – Processed in facilities where products are “never touched by human hands,” ensuring hygiene and safety.

Catch-to-Can in 12 Hours – A unique production process that guarantees freshness and maximum nutrient retention.

“This recognition goes beyond our brand—it is a proud milestone for the entire Philippines,” Lafferty said. “Mega Sardines is the first and only sardine brand in the country, and the only seafood brand globally, to receive this endorsement from the MWA.”

Marvin Tiu Lim, Chief Growth and Development Officer of MPFI, expressed pride and gratitude on behalf of the company. “We are committed to making nutritious, affordable food available to every Filipino family. This endorsement reaffirms our purpose and mission: to produce healthy, high-quality food products that meet global standards. We take this recognition as both an honor and a responsibility.”

This significant milestone comes as Mega Prime Foods Inc. celebrates 50 years of serving Filipino households with trusted food products. The endorsement also aligns with the company’s broader wellness initiatives, which include executive health checkups, leadership and recreational programs, and its signature 3-day wellness journey for employees.

Looking forward, Mega Sardines is poised to take a more prominent role in the nation’s wellness movement. MPFI plans to expand educational campaigns on the health benefits of sardines and reinforce its brand promise as a health-forward food choice for families across the country.

For more information, visit the official Mega Prime Foods Inc. website and explore how Mega Sardines can be part of your family’s path to better health and wellness.