Discover What’s New at SM Supermalls: Cebu Levels Up with Bigger Thrills and Unmissable Experiences

Life becomes more exciting when you open yourself to discovering new things—whether it’s checking off simple errands, indulging in your cravings, or diving into memorable adventures with friends and family. At SM Supermalls, these moments of discovery become even more accessible. With a growing lineup of first-in-Cebu brands and fresh lifestyle concepts, the best experiences are now easier to enjoy, right here where you are.

This year marks a New Era of Firsts, giving Cebuanos more reasons to explore, try something new, and create moments worth celebrating. No need to travel far; SM Supermalls is bringing the country’s most loved dining spots, top lifestyle destinations, and innovative entertainment experiences straight to Cebu.

Sweet & Savory Must-Visits at SM City Cebu

Food lovers are in for a treat with a wave of exciting culinary openings. Leading the pack is YAYOI, the newly opened Japanese restaurant offering authentic Teishoku—complete, well-balanced meals featuring a main entrée, steamed rice, miso soup, and seasonal sides. It’s the perfect spot for anyone craving traditional Japanese flavors crafted with care.

Even more dining favorites are heading to SM City Cebu this May:

Manam – Famous for its classic and twist versions of Filipino comfort food, Manam is opening its first-ever Cebu branch on May 26.

Ooma – Known for bold Japanese flavors and modern fusion dishes, Ooma sets foot in Cebu starting May 28.

Café Laguna – A beloved Filipino restaurant showcasing authentic Tagalog-style cuisine from Luzon, opening May 8.

Abaca Baking Company – Cebu’s homegrown favorite returns with artisan breads, all-day brunch, and expertly brewed coffee, opening May 10.

Ramen Kuroda – Offering rich, flavorful ramen made with fresh noodles and long-simmered broth for the ultimate ramen experience.

These additions solidify SM City Cebu as a must-visit culinary hotspot for anyone seeking good food, good vibes, and new dining adventures.

Indoor Sports & Japanese Faves at SM J Mall

Japanese cuisine continues to take the spotlight at SM J Mall with Yuki-Kun, serving comforting Japanese meals at the Food Hall. Even more exciting debuts are coming soon:

Ramen Nagi – With its fully customizable bowls and signature rich broths, this Filipino-favorite ramen chain is set to create another Cebu sensation.

iSwing Golf Arena – Offering a high-tech indoor golf simulation experience, iSwing brings a fun, weather-proof way to practice swings and enjoy friendly matches—great for beginners and seasoned golfers alike.

These additions make SM J Mall the ideal hangout for foodies and hobbyists looking for new ways to play, dine, and relax.

Coffee, Desserts, and First-In-Cebu Treats at SM Seaside City Cebu

Cebu’s iconic seaside mall welcomes even more delicious treats:

Beard Papa’s – The world-famous Japanese cream puff brand opened its first Cebu store last April 25, delighting visitors with its freshly baked choux pastries filled with velvety cream.

Conti’s – Opening last April 30, Conti’s brings its beloved cakes, pastries, and heartwarming savory dishes to Cebu for the very first time.

Pickup Coffee – One of the fastest-growing coffee brands in the country is launching its first premium café concept at SM, offering elevated brews designed to fuel productivity and creativity.

Whether you’re craving dessert, looking for great coffee, or simply wanting to unwind by the sea, SM Seaside offers fresh destinations for every mood.

Explore a New Era of Firsts Across SM Supermalls in Cebu

No matter where you are in Cebu, SM Supermalls encourages you to expand your horizons, discover new passions, and embrace experiences that spark joy. From culinary delights and lifestyle innovations to sports, entertainment, and community-centered spaces, Cebu’s SM malls are continuously elevating what it means to shop, dine, and play.