As one of the country’s most trusted appliance brands, Hanabishi aims to spotlight its wide range of durable and affordable baking and kitchen appliances designed to meet the everyday needs of Filipino households and small businesses. With baking continuing to grow as both a passion and a profitable venture for many Filipinos, the brand is set to demonstrate how quality appliances can empower home bakers and aspiring entrepreneurs alike.
“At Hanabishi, we understand the needs of Filipino moms and home bakers. That’s why we offer durable appliances that are affordable. We want to make it easier for them to bake at home, and this is what we are going to showcase in our participation at WOFEX,” said Cherish Ong-Chua, Vice President for Finance and Marketing of Hanabishi Appliances.
Exclusive Promos, Big Discounts, and Exciting Freebies
Visitors can find Hanabishi at Booth 703, where the brand will showcase an impressive lineup of baking essentials—from ovens and mixers to other reliable kitchen appliances suited for both home and small-scale commercial use.
To make the experience even more rewarding, Hanabishi will offer exclusive event-only deals, including discounts of up to 30 percent on select items. These special promos provide the perfect opportunity for home bakers, culinary students, and small business owners to upgrade their kitchen tools at unbeatable prices.
Attendees can also enjoy instant freebies by simply checking in on social media—whether by following, posting, or tagging Hanabishi during the event. Limited-edition merchandise and exclusive giveaways will be available, adding more excitement to the booth experience.
Live Baking Demo with MareCakes
One of the most anticipated highlights at the Hanabishi booth is a live baking session with beloved baker and content creator MareCakes. Scheduled on February 27, 2026, at 10:00 AM, the live demo—aptly titled “Level Up with MareCakes”—will feature a step-by-step baking demonstration using Hanabishi appliances.
Attendees will not only learn signature recipes and practical baking tips but will also enjoy free tasting during the session. The demonstration reflects Hanabishi’s brand promise, “Quality that Grows with You,” showcasing how reliable appliances can support bakers from humble beginnings to building a thriving passion or business.
Through this collaboration, Hanabishi emphasizes its commitment to being a trusted partner in every stage of the baking journey—whether for hobbyists perfecting their craft at home or entrepreneurs expanding their product offerings.
A Trusted Filipino Brand for Over 35 Years
For more than three decades, Hanabishi has been a household name in the Philippines. Guided by its tagline, “Sa Bahay at sa Business Mo, Hanabishi!” the brand continues to engineer appliances that fit the evolving lifestyle of Filipinos—both for home use and for growing enterprises.
Hardworking, durable, and resilient—these qualities define not only the appliances themselves but also the Filipino families and entrepreneurs who rely on them. Hanabishi has built its reputation on value and practicality, making it the brand of choice for countless Filipino moms and business owners.
With a steadfast commitment to enhancing everyday life, Hanabishi remains a practical and dependable “kapartner” in Filipino homes and businesses. As it takes part in WOFEX Drinks + Bakes Cake Fiesta Manila 2026, the brand reinforces its promise to deliver quality appliances that grow with you—today and for many years to come.
For more information, visit www.myhanabishi.com/shop or follow Hanabishi on Facebook at www.facebook.com/MyHanabishiAppliances/
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