LG Unveils Next-Generation Commercial Laundry Lineup in the Philippines with Wet Cleaning and Zeus
LG Electronics has officially expanded its commercial footprint in the Philippines with the debut of its next-generation professional laundry lineup. Held on November 6, 2026, at the AC Hotel by Marriott in Ortigas, Pasig City, the LG Professional Machines Launch gathered key industry dealers, commercial partners, and members of the media to examine how modern engineering can solve persistent operational bottlenecks in the laundry sector.
Anchored by the theme “A Smarter Choice for Professional Care,” the event demonstrated LG’s strategic push to translate its globally recognized consumer appliance technology into heavy-duty, business-grade ecosystems. In industries ranging from hospitality and healthcare to independent retail laundromats, garment turnaround and fabric longevity directly impact customer satisfaction and bottom-line profitability.
“At LG, we understand that for many businesses, laundry care is far more than a routine back-of-house task; it is a critical pillar of delivering consistent, high-quality service every single day,” said Nakhyun Seong, President and Managing Director of LG Philippines. “With our new professional laundry solutions, we aim to equip local enterprises with smarter, more reliable ways to care for diverse fabrics while directly addressing the daily operational pressures they face.”
A major highlight of the showcase was Wet Cleaning with MotionCare, an advanced fabric-care system engineered to serve as a safer, eco-conscious alternative to traditional chemical dry cleaning. Designed specifically for delicate textiles, tailored garments, and sensitive linens, the technology synchronizes gentle wash cycles with low-temperature drying and highly calibrated drum movements. By minimizing mechanical friction and thermal stress, MotionCare significantly reduces the risk of shrinkage, fiber degradation, and color fading, allowing commercial operators to expand their service offerings without risking high-value customer garments.
Alongside MotionCare, LG spotlighted Zeus, its flagship range of high-capacity industrial and commercial laundry machines. Engineered from the ground up for continuous, high-throughput environments—including large hotels, hospitals, senior care facilities, and busy self-service laundromats—the Zeus lineup prioritizes mechanical stability, energy efficiency, and long-term structural durability. Built to withstand rigorous, uninterrupted daily cycles, the machines help facility managers minimize unexpected downtime and maximize load efficiency.
Recognizing that capital expenditure and facility retrofitting are major hurdles for commercial operators, LG also highlighted the integration of its innovative ductless technology. Unlike conventional commercial dryers that require complex exhaust ductwork and dedicated gas piping, LG’s ductless systems dramatically simplify site preparation. This design not only lowers upfront construction and installation costs but also allows businesses to set up operations in locations with strict building restrictions, while contributing to sustained utility savings over the equipment's lifespan.
“For business owners, every peso counts—from the initial capital required to build out a facility to the daily utility costs of keeping machines running,” noted Chang Hee Doh, Product Director for Home Solutions at LG Philippines. “By incorporating ductless technology, we are removing major structural barriers to installation and helping entrepreneurs manage their long-term overhead. Our goal is to make enterprise-grade laundry solutions genuinely practical, scalable, and accessible.”
Beyond hardware specifications, the program emphasized lifecycle reliability. LG’s technical specialists walked attendees through comprehensive guidelines covering proper site installation, ventilation considerations, and preventive maintenance protocols—equipping dealers and operators with the practical knowledge required to extend machine longevity.
The afternoon concluded with an engaging fireside chat featuring leaders from LG’s commercial sales and engineering teams, followed by an open-forum Q&A with media and trade partners. The candid session allowed attendees to dive deeper into return-on-investment timelines, after-sales service frameworks, and local technical support.
The Manila launch follows the global unveiling of LG’s Professional Laundry lineup in July 2026, marking a significant milestone in the company’s broader regional expansion. By pairing resilient hardware with accessible installation models and hands-on technical guidance, LG is positioning itself as a comprehensive partner for Philippine businesses looking to modernize their commercial laundry operations.
About LG Electronics Home Appliance Solution Company
The LG Home Appliance Solution Company (HS) is a global leader in home appliances and AI-powered living solutions. By leveraging industry-leading core technologies, the HS Company is committed to enhancing consumers’ quality of life and advancing environmental sustainability. The division develops thoughtfully engineered kitchen, living, and commercial appliance solutions, and has recently integrated LG’s Robot Business Division to incorporate advanced robotics into its broader ecosystem. Together, these innovations deliver enhanced convenience, exceptional performance, and efficient operation. For more news on LG, visit