How Baby Company come to life?

Baby Company is an SM affiliate established in September 1991. It grew from an Infants' Accessories and Furniture section inside the SM Department Store into its own standalone brand, Baby Company.

Baby Company is a one-stop shop for all your baby needs with currently 50 stores nationwide inside SM Department Stores, and 7 mall boutiques: Power Plant Mall, SM Aura Premier, SM North Edsa (The Block), SM Fairview, SM Cebu, SM City Seaside Cebu, and now SM Megamall. They also have 17 select stores inside SM Hypermarket outlets.

Baby Company offers a wide range of products from fashion apparel, personal care, and toys to nursery furniture, home safety, and travel accessories. Sourced from world-class brands, our products include Philips Avent, Graco, Disney, Maclaren, Pigeon, Chicco, Dr. Brown’s, Tommee Tippee, Safety 1st, Lamaze, and Fisher-Price.

In-house brands such as Lulu, Baby Clean, BabyCo, Picolo, Ollin, and PlaySmart also form a major part of the product mix.

Store Design Concept

The store design concept of Baby Company Megamall is modern-styled and shopper-friendly, spanning a size of 700 square meters. The main focus is the merchandise, highlighted through the artistic application of colors, lighting, and a systematic merchandise grid.

Brand signages are set for each of the merchandise categories to make it easy for shoppers to find exactly what they are looking for. The presence of simple architectural elements, such as colored cubes and tables, add a touch of fun while highlighting featured items.

Baby photo graphics are also used to complement the overall design concept and strengthen the identity of each merchandise category.

Mom Card

The MOM CARD program is Baby Company's loyalty program. It is designed to reward frequent shoppers through rebates, exclusive offers, special events, and other privileges. The more the customer shops, the more rebates she will earn.

Baby Registry

The Baby Company Baby Registry makes shopping for babies easier and offers great benefits to both parents and their friends. People who purchase items from your registry will also receive a 10% discount on all regular items and free gift wrapping. The Baby Registry is available in standalone boutique stores only. For branches located inside The SM Store, customers can avail of The Gift Registry service.