Bossing Vic Sotto renews contract with Hanabishi

Hanabishi Appliances has renewed its partnership with long-time brand ambassador, actor-host Vic Sotto, for the ninth consecutive year. The two have formed a fruitful collaboration since 2014, navigating challenges like the pandemic and evolving consumer preferences together. Hanabishi President and CEO, Jasper Ong, expressed their commitment to maintaining lasting relationships and praised Sotto as more than just a business partner but also part of their family. This partnership combines the strengths of two icons in their respective industries, appliances, and Philippine entertainment, for the benefit of their customers and fans.

Bringing Joy and Help to Filipinos

Hanabishi Appliances' partnership with Vic Sotto extends beyond product promotions, driven by their shared mission of bringing joy to Filipino families. Hanabishi is dedicated to making household chores easier and helping entrepreneurs establish their own businesses through their appliances. Similarly, Sotto's entertainment work has brought laughter and happiness to Filipinos nationwide. Cherish Ong-Chua, Vice President for Finance and Marketing, praised Sotto and Hanabishi for their community initiatives, particularly their involvement in Eat Bulaga, the country's longest-running noontime show. Sotto, in turn, praised Hanabishi for providing quality appliances and assisting people in times of crisis.

A Fiesta-Themed Welcome

Hanabishi celebrated its renewed partnership with Vic Sotto through a festive event, complete with a fiesta-themed ambiance. Sotto was greeted by Hanabishi executives, including VP for Operations Candice Ong-Ang and VP for Purchasing and Merchandising Jevon Ong, along with Mr. Ong and Ms. Ong-Chua. Guests were treated to a buffet of Filipino dishes from Milky Way Cafe, and raffle prizes of Hanabishi appliances, perfect for the hot summer season, were given out. A "guess the price" contest was also held, hosted by comedian and content creator Stanley Chi. Ong-Chua expressed her gratitude to their loyal customers and partners, including Sotto, as Hanabishi marks its 37th year in business.

About Hanabishi

For over 35 years, Hanabishi has been a household name for appliances in the Philippines. It offers products engineered to suit the lifestyle of Filipinos, both for personal and business use. Hanabishi is known for its durability, resilience, and hardworking features, making it the brand of choice for every Filipino mom and businessman who values practicality and affordability. With Hanabishi, customers can expect quality that grows with them through the years. The brand is committed to upholding the quality of life in every Filipino home through its passion and dedication. Hanabishi is the practical choice and reliable partner for customers, today and in the future. For more information, visit and like their Facebook page at

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