Safeguard Philippines Shares Norman King’s Inspiring Story in “Pabaon sa Buhay”
When Norman King made history as the first Aeta to graduate from a premier state university in the Philippines, his story became a beacon of inspiration. People were captivated by his journey, wondering what secrets lay behind his remarkable success. Safeguard Philippines reveals the heartwarming narrative behind Norman King's achievements in their recent video, "Safeguard: Pabaon sa Buhay." This film highlights the profound life lessons imparted to Norman by his mother, Warlita King, preparing him for the world beyond their home.
“Pabaon sa Buhay,” translating to “provisions for life,” is rooted in the Filipino concept of baon. Traditionally, baon refers to money, food, or any provision taken from home for school, work, or a journey. However, it transcends material possessions — encompassing words of wisdom, life lessons, and family values taught by parents to safeguard their children against the uncertainties of the outside world.
For Norman, his mother’s “Pabaon sa Buhay” served as a compass, guiding and protecting him as he navigated life’s challenges. The film poignantly illustrates how these teachings fortified Norman's resolve and kept him focused on his aspirations, despite the hardships of living independently.
The narrative opens with Norman entering a university auditorium, clad in a traditional bahag (native loincloth). As he strides through the crowd, memories of his mother’s teachings flood his mind. These flashbacks capture the essence of the values she instilled in him — lessons that became his lifelong armor.
One of the most powerful moments is when Norman, grappling with questions about his ethnicity and color, finds solace in his mother’s wisdom. She reminded him that a pure heart holds greater value than physical appearance. Her guidance also encouraged him to embrace their socioeconomic background and take pride in their heritage — teachings that shaped Norman’s resilience and self-assurance.
Safeguard’s Message of Protection and Wisdom
Alex Vogler, Associate Director of Digital Transformation & Brand Communications for Procter & Gamble’s Beauty Division in Asia Pacific, reflects on the universal challenge parents face: balancing the desire to protect their children with the need to let them explore independently.
“At Safeguard, we strive to help parents overcome this tension by fostering a healthy independence between parents and children. Essential to this are the ‘pabaon’ parents give their children — be it an everyday lunchbox, the life-saving habit of handwashing, or life lessons — which will help protect them as they explore the world on their own.”
Vogler continues, “By sharing the touching story of Norman King and the life lessons he received from his mother, we hope to inspire parents across the Philippines to impart their personal ‘pabaon’ to help protect their children in life.”
A Celebration of Parental Guidance
The “Safeguard: Pabaon sa Buhay” film not only celebrates Norman King’s achievements but also underscores the profound impact of parental guidance. It serves as a reminder that a parent’s teachings can become a lasting shield for their children, helping them face life’s challenges with courage and integrity.
To ensure your children are always protected — even when they step outside the home — provide them with your own “Pabaon sa Buhay.” This lasting protection, built on love, wisdom, and values, will serve as their steadfast guide.
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