KNOWLEDGE CHANNEL partners with CCP in the promotion of rich PINOY CULTURE and ARTS

The visual expression or application of human imagination and creative skill is called ART. Art can bring different people together for one common purpose. Culture on the other hand, is the manifestation of human intellectual achievement that helps people to appreciate each other with their diversity. Arts together with culture bring about understanding, and lessons acquired from these subjects can be applied in learning positive behaviors and lifestyles that need consistency.

To bring better awareness on the importance of arts and culture in our current era, Knowledge Channel Foundation Inc. (KCFI) and the Cultural Center of the Philippines (CCP) have agreed to air CCP's cultural shows and features on Knowledge Channel.

 As part of the channel's commitment to promote Filipino heritage to the youth, these culture and arts content will be part of the channel's School at Home Filipino and Araling Panlipunan blocks.

Soon, Knowledge Channel will announce the specific features and shows included in this partnership which are set to air during the first and second quarters of the year. 

During the virtual signing of Memorandum of Agreement (MOA) held last December 2021; Arsenio "Nick" Lizaso, CCP President expressed his heartfelt appreciation to KCFI for supporting their efforts to introduce Filipino culture to more students nationwide. He is hopeful that the collaboration would help pique the interest of the youth in further understanding the rich heritage of the country. 

KCFI president and executive director Rina Lopez-Bautista, meanwhile, expressed excitement about the renewed partnership with CCP, citing how their previous efforts inspired the youth to learn more about their Filipino identity.

"Having knowledge about Filipino history, culture and language is fundamental in the holistic development of the Filipino child. Children will have a profound sense of their identity as a Filipino and a strong feeling of pride for their country," she noted.

KCFI and CCP first collaborated over a decade ago when Knowledge Channel aired the live-action adaptation of Jose Rizal's literary masterpiece "Noli Me Tangere" under its Filipino high school block, as well as several theater performances via its weekend performing arts show, "Theater Hour."

Also in attendance to oversee the MOA signing were CCP chairperson Margarita Moran-Floirendo alongside board members Jaime Laya, Benedict Carandang, Lorna Kapunan, and KCFI's director of operations Edric Calma. 

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