Some favorites never go out of style, but the secret to staying beloved for decades is knowing how to evolve. For seven decades, Universal Robina Corporation (URC) has been a constant companion in Filipino households. From school canteens to office desks, road trips to quiet rainy-day snacks, URC’s portfolio—featuring household names like Jack ‘n Jill Piattos, Maxx, Cloud 9, Cream-O, C2 Cool and Clean, and Great Taste—has earned a permanent spot in the Pinoy pantry.

Staying true to its core purpose of delighting everyone with good food choices, URC has mastered the delicate art of balancing nostalgia with innovation. Today, the company continues to excite generations of consumers by introducing fresh flavors, modern formats, and playful product experiences, proving that true innovation often springs from the brands we already know and love.

Modern Snacking: Classic Crunch Meets Bold Flavors

The Iconic Hexagon Snack Keeps Evolving

As an undisputed staple of daily Pinoy snacking, Piattos is celebrated for its signature hexagonal shape, light crunch, and classic lineup, including Cheese, Sour Cream & Onion, Roadhouse Barbeque, Nacho Pizza, Roast Beef, and Spicy Cheese. To satisfy today’s more adventurous palates, the brand regularly pushes flavor boundaries with limited-edition releases like Beef Bulgogi and Truffle Cream, as well as its newest staple pairing, Cheddar & Sour Cream.

Alongside Piattos, other Jack 'n Jill favorites—including Nova, Mang Juan, VCut, Chippy, and Chiz Curls—frequently roll out new profiles, giving snack lovers endless reasons to revisit the chip aisle.

From Sandwich Cookie to Full Chocolate Experience

Cream-O has long been a go-to treat for cookie lovers, but URC reimagined the brand well beyond its traditional boundaries. To meet modern cravings for rich, multi-layered textures, the brand expanded into a complete dessert ecosystem featuring the Cream-O Cake Bar, Cream-O Cakewich, and Cream-O Premium. Its latest innovation, Cream-O Dark Choco, delivers an extra-bold, indulgent sandwich cookie built specifically for intense chocolate cravings.

This spirit of variety spans URC’s entire biscuit portfolio. Classics like Dewberry, Presto, and Magic Crackers continuously tweak their formats and fillings to fit every lifestyle, whether it's a light morning bite or a sweet afternoon pick-me-up.

Sweet Treats: Reimagining Chocolates and Candies

Rethinking Chocolate with a Fun Crunch

Famous for its signature combination of nougat, caramel, and peanuts, Cloud 9 has fueled sweet tooths across the country for years. Modernizing the brand meant experimenting with texture: enter Cloud 9 Crunchies, which introduce a light, crispy crunch to a nostalgic favorite. Meanwhile, colorful treats like Nips continue to drop vibrant new variants, proving that classic chocolate bites can always find new ways to brighten up a busy afternoon.

Fruity Freshness with a Chewy Twist

For decades, Maxx has been an essential pocket companion for quick minty freshness. Recognizing a growing consumer preference for soft, bite-sized sweets, URC expanded its candy lineup with Maxx Chews. Encased in a convenient, value-packed three-piece stick, this chewy menthol treat is custom-built for fast-paced commutes and busy schedules.

Along with candy staples like XO, Dynamite, and Lush, URC ensures that every candy craving—from hard-boiled treats to chewy delights—is fully covered.

Beverage Innovations: Elevating Daily Refreshment

Ready-To-Drink Tea, Evolved

As the pioneer of ready-to-drink green tea in the Philippines, C2 Cool and Clean fundamentally transformed local beverage habits. Building beyond its iconic Classic Green Tea, Apple, and Lemon variants, C2 introduced fruit-forward flavors like Raspberry, Dalandan, and Peach. Its latest creation, C2 Freeze Melon, brings a cool twist to fruity tea by pairing smooth melon flavor with an icy, refreshing finish that lingers long after the last sip.

Brewing Modern Coffee Moments

Consistently ranked among the country’s top chosen beverage brands, Great Taste has a long legacy of breaking ground in the coffee category—most notably by pioneering White Coffee in the Philippines. URC continues to elevate the daily coffee ritual with Great Taste Premium, a dark-roasted robusta blend crafted with palm sugar and real milk. The result is a robust, rich companion designed to give Filipinos that comforting Balik Lakas Sigla moment during busy workdays.

Nourishing the Whole Family: Comfort Food and Pet Care

Bigger, Bolder Instant Meals

Payless continues to redefine affordable dining by giving consumers more value and flavor at a wallet-friendly price point. Its newest offering, Payless Chili Garlic Mami, takes a traditional comfort food staple and elevates it with rich chili oil and real garlic bits. Available in Beef and Chicken flavors, it delivers a balanced Anghang-Linamnam twist for quick, satisfying meals at home or in the office.

Expanding into Modern Pet Care

URC’s commitment to household happiness extends to four-legged family members as well. Through its award-winning pet care brand, TopBreed, URC supports pet parents with reliable nutrition for dogs and cats. Building on its signature dry food formulations, TopBreed expanded its lineup to include wet food options, tasty pet treats, and TopCare cat litter—providing well-rounded care for modern pets.

Always Something New to Discover

After 70 years, Universal Robina Corporation remains deeply woven into the fabric of daily Pinoy life. By listening to consumer preferences and constantly reinventing its product lines, URC proves that heritage brands can stay fresh, vibrant, and relevant. As a lifelong companion in Filipino homes, URC continues to deliver on the same simple promise it started with decades ago: bringing quality, flavor, and everyday delight to every moment.