Demonstrating four decades of promoting regional creativity and economic resilience, the Association of Negros Producers (ANP), in strategic partnership with SM Supermalls, officially launched BÚTLAK: The 40th Negros Trade Fair during a media gathering at SM Aura.

Running from September 22 to 27, 2026, at the SMX Convention Center Aura, this landmark 40th-anniversary edition will convene 178 micro, small, and medium enterprises (MSMEs) from across the Negros Island Region. The event brings the island's renowned culinary heritage, contemporary fashion, home decor, and artisanal craftsmanship directly to Metro Manila shoppers.

A Visual and Cultural Journey to Negros

The media launch commenced with the premiere of the official BÚTLAK promotional film, sweeping across the landscapes, historical landmarks, and creative communities of Negros. The visual presentation served as an invitation for Metro Manila residents to experience the culture and enterprise of the island without boarding a flight.

ANP President Christina Gaston reflected on the four-decade trajectory of the fair and its role in fostering sustainable local industries:

"For ANP, MSME development is about giving people the opportunity to discover what they can create, what they can become, and where their creativity can take them. Over 40 years, we have seen small businesses grow into thriving enterprises and local products reach international markets once thought beyond their reach."

Reinforcing the importance of commercial platforms for local artisans, SM Supermalls President Steven Tan highlighted the synergy between cultural heritage and retail expansion:

"Our role is to help open doors. For us, the Negros Trade Fair is a wonderful example of how culture and enterprise can grow together."

Through the dedicated SM for MSMEs program, SM Supermalls continues to collaborate with ANP by providing homegrown brands with access to prime commercial spaces, heightened brand visibility, and direct exposure to nationwide consumer markets.

A Feast of Culinary Heritage and Modern Craftsmanship

The launch event offered a curated tasting of Negrense gastronomy led by prominent culinary figures, including actor and restaurateur Joel Torre (JT’s Manukan), Chef JP Anglo, and food writer JJ Yulo.

Highlighting the province's rich food tradition, Torre noted:

"I'm a proud Negrense. The pride behind our food is just as important as its flavor, and I am deeply proud of what Negros produces."

Chef JP Anglo emphasized the fair's continuous innovation:

"Life is a constant evolution. The Negros Trade Fair thrives through the years because of that relentless chase for perfection and a deep love for craftsmanship."

Visitors to the six-day fair can expect established dining institutions—such as Bob’s Café, 21 Restaurant, Chicken House, El Ideal, and Virgie’s Homemade Products—alongside emerging culinary concepts, regional delicacies, and artisanal pantry staples.

Beyond gastronomy, the fair features sustainable fashion, home décor, and lifestyle labels:

• Fashion & Accessories: Brands like Arête showcase island-style accessories crafted from indigenous materials, while Ellege Handcrafted Fashion integrates traditional hand-smocking into modern apparel designs.

• Home & Furniture: Industry pioneers including Hacienda Crafts, Tumandok Crafts Industries, Artisana Island Crafts, and the NVC Foundation showcase pieces using repurposed materials, abaca, rattan, bamboo, capiz, and wild pandan—supporting community livelihoods and preserving indigenous craft traditions.

• Next-Gen Brands: Emerging eco-friendly labels such as Lakat Sustainables highlight the creative contributions of a new generation of Negrense entrepreneurs.

Honoring a 40-Year Legacy, Building for the Future

Reflecting on the anniversary theme, ANP Vice President and Trade Fair Chairperson Mary Anne Colmenares shared:

"Our roots are found in the traditions, skills, and stories handed down to us. Our blooms are the new ideas, new enterprises, and new generations emerging from those roots. After 40 years, Negros continues to bloom."

SM Supermalls Executive Vice President for Marketing Joaquin San Agustin added:

"We are celebrating 40 remarkable years—but we are equally excited about supporting the next 40 years of growth for Negrense entrepreneurs."

BÚTLAK: The 40th Negros Trade Fair opens to the public at the SMX Convention Center Aura from September 22 to 27, 2026.