The Art of Living Better: Anne Curtis and Erwan Heussaff Champion a New Era of Longevity with Manulife Philippines
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April 21, 2026
In an era where health is often distilled into quick fixes and fleeting trends, Manulife Philippines is pivoting the conversation toward something far more sustainable: longevity. Through a series of compelling new video collaborations, power couple Anne Curtis and Erwan Heussaff are inviting Filipinos to reconsider what it means to be "healthy," shifting the focus from merely surviving to truly thriving.
The campaign serves as the face of ManulifeMOVE, a holistic health program designed to bridge the gap between intent and action. By integrating wellness services, insurance products, and lifestyle partnerships, the initiative aims to support Filipinos at every stage of their lives.
A Shift in Perspective: Quality Over Quantity
For Anne Curtis, a household name synonymous with grace and vitality, the definition of health has undergone a significant evolution. While movement has always been a pillar of her routine, her recent involvement with Manulife has deepened her perspective.
“At the launch of ManulifeMOVE, I realized this shift: for Filipinos, health is no longer just about adding years to your life. It’s about adding quality to those years,” Curtis shared.
This sentiment is backed by data from the Manulife Asia Care Survey, which highlights a growing desire among Filipinos for life balance and intentionality. Anne emphasizes that the journey toward a better life isn't paved with radical overhauls, but with "small, conscious choices." Whether it is opting for a lighter meal, taking a short walk, or prioritizing mental health, these micro-habits create a foundation for long-term equilibrium.
Facing the Facts: Heart Health and Habitual Change
While Anne focuses on the balance of the spirit and body, Erwan Heussaff—a renowned lifestyle content creator and culinary expert—tackles the more pragmatic, often sobering, aspects of physical health. Heussaff points to a stark reality revealed by Manulife’s research: heart disease remains the primary health concern for Filipinos.
Erwan notes that while many are aware of the risks—such as the overconsumption of processed foods and sedentary lifestyles—there is often a disconnect when it comes to personal accountability.
The Choice Factor: Erwan argues that while genetics play a role, lifestyle is a choice.
Consistency over Perfection: He advocates for the "compounding effect" of health. Just as financial investments grow over time, small actions like reducing salt intake or increasing daily steps compound into significant health gains.
Social Connectivity: Interestingly, Heussaff highlights that socializing and community engagement are just as vital to heart health as physical exercise.
A Global Strategy for Local Impact
The launch of these collaborations is not an isolated event but a key component of Manulife’s broader global strategy. It aligns with the recently established Manulife Longevity Institute, a platform dedicated to helping people live longer, healthier, and more financially secure lives by the year 2030.
Sonali Verma, Chief Marketing Officer of Manulife Philippines, explains that the goal of ManulifeMOVE is to democratize wellness. "We want to make it easier to take practical steps that strengthen physical health, mental resilience, and financial security," Verma stated. By viewing health through a "longevity" lens, the company is helping customers prepare for a future that is not just long, but vibrant.
The Modern Family's Blueprint
As parents to young Dahlia, Anne and Erwan also touch upon the peace of mind that comes with planning ahead. Their message is clear: looking after oneself is the greatest gift one can give to their family. By investing in their own longevity today, they are ensuring a future of stability and possibility for the next generation.
The video collaborations are currently available on Manulife Philippines’ official social media channels, as well as on Anne and Erwan’s personal platforms. They serve as a powerful reminder that the move toward a better life doesn't require a giant leap—just a single, intentional step forward.
In an era where health is often distilled into quick fixes and fleeting trends, Manulife Philippines is pivoting the conversation toward som...The campaign serves as the face of ManulifeMOVE, a holistic health program designed to bridge the gap between intent and action. By integrating wellness services, insurance products, and lifestyle partnerships, the initiative aims to support Filipinos at every stage of their lives.
A Shift in Perspective: Quality Over Quantity
For Anne Curtis, a household name synonymous with grace and vitality, the definition of health has undergone a significant evolution. While movement has always been a pillar of her routine, her recent involvement with Manulife has deepened her perspective.
“At the launch of ManulifeMOVE, I realized this shift: for Filipinos, health is no longer just about adding years to your life. It’s about adding quality to those years,” Curtis shared.
This sentiment is backed by data from the Manulife Asia Care Survey, which highlights a growing desire among Filipinos for life balance and intentionality. Anne emphasizes that the journey toward a better life isn't paved with radical overhauls, but with "small, conscious choices." Whether it is opting for a lighter meal, taking a short walk, or prioritizing mental health, these micro-habits create a foundation for long-term equilibrium.
Facing the Facts: Heart Health and Habitual Change
While Anne focuses on the balance of the spirit and body, Erwan Heussaff—a renowned lifestyle content creator and culinary expert—tackles the more pragmatic, often sobering, aspects of physical health. Heussaff points to a stark reality revealed by Manulife’s research: heart disease remains the primary health concern for Filipinos.
Erwan notes that while many are aware of the risks—such as the overconsumption of processed foods and sedentary lifestyles—there is often a disconnect when it comes to personal accountability.
The Choice Factor: Erwan argues that while genetics play a role, lifestyle is a choice.
Consistency over Perfection: He advocates for the "compounding effect" of health. Just as financial investments grow over time, small actions like reducing salt intake or increasing daily steps compound into significant health gains.
Social Connectivity: Interestingly, Heussaff highlights that socializing and community engagement are just as vital to heart health as physical exercise.
A Global Strategy for Local Impact
The launch of these collaborations is not an isolated event but a key component of Manulife’s broader global strategy. It aligns with the recently established Manulife Longevity Institute, a platform dedicated to helping people live longer, healthier, and more financially secure lives by the year 2030.
Sonali Verma, Chief Marketing Officer of Manulife Philippines, explains that the goal of ManulifeMOVE is to democratize wellness. "We want to make it easier to take practical steps that strengthen physical health, mental resilience, and financial security," Verma stated. By viewing health through a "longevity" lens, the company is helping customers prepare for a future that is not just long, but vibrant.
The Modern Family's Blueprint
As parents to young Dahlia, Anne and Erwan also touch upon the peace of mind that comes with planning ahead. Their message is clear: looking after oneself is the greatest gift one can give to their family. By investing in their own longevity today, they are ensuring a future of stability and possibility for the next generation.
The video collaborations are currently available on Manulife Philippines’ official social media channels, as well as on Anne and Erwan’s personal platforms. They serve as a powerful reminder that the move toward a better life doesn't require a giant leap—just a single, intentional step forward.
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