Acer Tops Consumer and Gaming Notebook Sales in the Philippines

Acer has once again proven its dominance in the Philippine laptop market by emerging as the top brand for both consumer and gaming notebooks in 2024. According to independent data from global research firm GfK, Acer captured an impressive 35.7% of the total notebook market share in the country. Breaking it down further, the company held a commanding 34.2% market share in the consumer notebook segment and a leading 40.6% in the gaming notebook category—meaning that roughly one in every three laptops sold in the Philippines last year bore the Acer name.

This milestone cements Acer’s reputation as a trusted brand among Filipino consumers, consistently meeting the evolving needs of a dynamic market. Several key factors fueled Acer’s continued success in the highly competitive tech landscape. Among them were its best-value product offerings, robust nationwide sales network, and highly effective marketing campaigns.

Acer’s ability to stay ahead of industry trends and connect with its target audience through relatable and influential brand ambassadors played a pivotal role. Notably, collaborations with popular P-pop groups SB19 and G22 helped Acer establish a deeper connection with younger consumers. By tapping into the energy and appeal of these youth icons, the brand successfully positioned itself as not just a technology provider, but a lifestyle choice.

On the gaming front, Acer maintained its stronghold through its flagship brand, Predator Gaming, which has become synonymous with high-performance hardware tailored for gamers and esports enthusiasts. With initiatives such as the Asia Pacific Predator League, Acer continues to foster growth in the local and regional esports communities. These events not only create platforms for budding gamers to showcase their skills but also reinforce Predator’s presence as a gaming powerhouse.

“These initiatives have built stronger brand equity, resulting in customers recognizing and trusting Acer and its products,” said Sue Ong-Lim, Managing Director of Acer Philippines. “For 2025 and beyond, our consumers can only expect the best of what we can offer.”

Another cornerstone of Acer’s success is its extensive availability, making its products accessible to a wide range of consumers across the country. Shoppers can find Acer devices at dedicated Acer Concept Stores and through authorized dealers nationwide. In addition, the brand has made significant strides in e-commerce, with its products readily available on popular online platforms such as Lazada, Shopee, and the official Acer Online Store.

Acer’s consistent performance in the Philippine market mirrors its global standing. Founded in 1976, Acer has grown into one of the world’s top technology companies, with a presence in over 160 countries. The company remains committed to innovation, offering a broad portfolio that includes laptops, desktops, monitors, and accessories. Beyond technology, Acer is also dedicated to sustainable growth, integrating environmental and social responsibility into its operations.

As it moves forward, Acer aims to deliver even more value, quality, and innovation to its customers, strengthening its bond with the Filipino market and continuing to break barriers between people and technology.

For more updates and information, follow Acer Philippines on its official social media pages—Facebook (@acerPH), Instagram (@acerph), and Twitter (@acerphils)—or visit the official website at www.acer.com.