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National Book Store celebrates 75th year with the Read Out Loud For A Better Future campaign

by - April 05, 2017

Each individual is being affected by books in various unique ways. Words from every page of the book enchant us. When we get to hold books in our hands and flip through its pages, our minds are opened to new experiences. There are books that inform and educate people, from general facts about life to how to cook exotic dishes. There are also books that take you on exciting adventures, scare you through thrilling feats, and of course, books that make you feel all kinds of love – even the unimaginable. Nothing beats the feeling of finishing a book and adding it to your bookshelf, knowing that you’ve been changed by what you read. While there may be thousands of books published out there, some just stick with us and are worth sharing with the rest of the world.

Spreading the love for reading among Filipinos is at the core of National Book Store (NBS).  This year, the country’s favorite book store is celebrating 75 years of creating a growing nation of readers and being a strong advocate for education.


As part of the festivities, NBS recently launched the Read Out Loud Challenge (ROLC) on Facebook and Instagram, aiming to promote the love of reading among Filipinos while supporting a good cause.  The mechanics are simple. Post a video of yourself reading out loud an excerpt from your favorite book and challenge 3 other people to do it. When you upload to either Facebook or Instagram, add the hashtag #ReadOutLoudChallenge and tag National Book Store (@nbsalert).

For every 75 videos posted, the NBS Foundation will set up a library in a public school, complete with Project Aklat racks that consist of DepEd-approved books. Project Aklat is an initiative started back in 2006 by the NBS Foundation, and 400 libraries have been set up since then. Now, with the ongoing ROLC campaign, NBS aims to set up 100 libraries nationwide.

With such a worthy cause, it’s no surprise that celebrities and authors have taken on the ROLC.  Leading them is no less than the founder of NBS and an advocate for literacy, Mrs. Socorro Ramos or Nanay Coring, as she is fondly called.


While the ROLC will promote and support Project Aklat, the NBS Foundation will also launch the 8th year of Project Aral this April 7,2017 in all NBS branches nationwide. Project Aral aims to visit and help over 150 communities who lack basic school necessities. That’s why in this year’s Project Aral, there will be two different kits: The first kit which costs only 25 pesos contains 2 notebooks, 2 pencils, a sharpener, and an eraser. The second kit costs 50 pesos and  contains 2 notebooks, 2 pencils, a sharpener, an eraser, and a pair of slippers – a great gift for children who currently have to make their way to school barefoot. But whatever kit you purchase will surely bring a smile to many Filipino children.


These are just a few of the activities in store for Filipinos as part of National Book Store’s 75th anniversary. There will be more to come, but for now, celebrate with NBS by accepting the Read Out Loud Challenge to spread the love for reading and help set up libraries nationwide. Time to bring your favorite lines to life! Shop online at nationalbookstore.com. Visit the NBS Blog (blog.nationalbookstore.com) and follow them on social media (@nbsalert) on Facebook, Instagram, Twitter, and YouTube.

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16 comments

  1. I love that they are helping out kids by setting up libraries in the schools. I will definitely participate 😄

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  2. Always encouraging to see more programs to encourage kids to read, especially in this day & age of the internet and e-readers.

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  3. Love when companies encourage people to read. More people need to read to learn.

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  4. I love to see reading programmes being implemented all over! So positive! I will definitely get involved!

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  5. Oh wow, I didn't know about the National Book Store’s 75th anniversary. I always enroll the grand kids in reading programs around here.

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  6. What a great way to mark the anniversary and I like that they are providing staionairy kits for the children too. Brilliant initiative x

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  7. I sure do love a good book! I love they are helping children to read more and providing them goodies.

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  8. This Read Out Loud Challenge is amazing. I will have to join in on the fun. My kids love to read and go to the Library.

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  9. That is awesome! For a bookstore to go that far to promote reading in elementary school kids is just fantastic. I hope many people post videos so that more libraries and books will be available for the little kids.

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  10. That's simply amazing. I can't believe they've been around for 75 years. I grew up getting all my school supplies and books at National Bookstore! This is a lovely program.

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  11. What an awesome initiative to help educate kids around the Philippines. I wasn't even aware that NBS had a program like this. That's so cool. Happy anniversary to them!

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  12. Omg, they are on the 75 years? that is so amazing and it's great program and they help the kids to read

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  13. I love reading aloud with my kids. It is so bonding and gives us the chance to talk about what we are reading. This is great they are celebrating 75 years!

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  14. I have always supported Project Aral. I hope more Filipinos will be helped by this [rogram.

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  15. Kudos National Bookstore for sharing your blessings to thousands of students across the nation. More Power!
    ~one sporty mother

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  16. Oh wow! Look at all of those kiddos! What an awesome program to help kids out. Love it!

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