Chirstmas is more special in the Philippines - if not the most. Christmas in the country is more
than tradition—it’s so ingrained in every Filipino’s hearts
that as soon as September arrives, well-loved Christmas songs start
to be played and some even begin to put up small decorations that
reflect the yuletide season.
Visitors from other
countries could only wonder in amazement how locals are able to allot
the entire latter third part of the calendar year to celebrating
Christmas.
An important part of
that, of course, are the gatherings with family and friends. And for
this particular season, the highlight will always be the Christmas
ham, a tradition King Sue Ham & Sausage Co. Inc. understands very
well.
Its founder, Mr. Cu
Un Kay, came to Manila from China as a 12-year-old on board a vessel.
Even at a young age, he knew the importance of hard work and was
employed as a cook by his uncle who owned a cold storage facility in
Echague. There, he met a German who later taught him to manufacture
hams and cold cuts.
Using this
knowledge, Mr. Cu Un Kay started his own business and sought to
perfect the meat production process using only aluminum cauldron over
three adobe stones. He concentrated on producing hams, especially the
Bone-in-Chinese Ham, which his business became known for.
At the end of World
War II, the brand “King Sue” was born. “KING”, the family
surname, implies royalty and enormity while “SUE”, means small in
Fookien. The two names, while seemingly contradicting, actually tells
the story of how Mr. Cu Un Kay may have had modest beginnings, but
his dreams and ambition are big.
The same could be
said of Christmas gatherings in the Philippines. No matter how big or
small, Filipino gatherings have a way of making one feel like royalty
and King Sue exists to provide Premium Quality processed meats that
deliver a taste fit for a king, a queen, a prince or even a princess.
King Sue has a wide
variety of Premium Christmas Hams that are sure to suit every palate,
budget, and preference from the popular Chinese Ham Bone-In, Pina
Ham, Sweet Ham, Hawaiian Ham, to its Pear-Shaped Ham. “There’s a
ham for everyone regardless of age, gender, and lifestlye. It can
also be enjoyed not just during the Christmas season but all year
round as well,” says Romana Go, Marketing Manager for King Sue.
It is no surprise
then that Filipinos who wish to make a lasting impression to special
people in their lives choose to either serve these during breakfast,
lunch, or dinner, and most often give these as gifts during the
season.
Indeed, King Sue is
as part of Filipino Christmas tradition as the quezo de bola and the
various lucky round fruits and its quest to satisfy the Filipino
taste and their ever-changing lifestyle will always be at its core
values.
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