"CONVERGE : Pushing the Reset Button," AYDA Awards new theme for this year's competition

How will the young Filipino designers converge to help shape the future and deliver the best possible solution to common and underlying social challenges, at the AYDA Awards 2022?

AYDA Awards, previously known as Young Designer Awards was established in 2008. It was launched as part of Nippon Paint's vision to nurture the next generation of design talents. AYDA has now established itself as one of Asia's premier design awards reaching 17 geographical locations from around the globe, including Japan, Singapore, India and Turkey.

Every year, AYDA presents yet another opportunity for young design talents to push their design boundaries further beyond the norm. This year's theme, CONVERGE : Pushing the Reset Button is about embracing a whole new world and learning to live with the pandemic. 

Entries for this year's competition are encouraged to show more about promoting human touch amidst a challenging world. Students are expected to incorporate colors as part of their design solution and at the same time never losing sight of aesthetics.

The current batch of design students are expected to be instrumental in shaping a new built environment as the world constantly evolves with the advancement of technology. This year's theme challenges the young designers to uphold diversity, remain humane and seek progress while holding on to one's roots.

Resilience, empathy, and sustainability should be present without losing extravagant and fancy designs. In this era of information overload, the idea of the new theme can be challenging but it is crucial to transform the conceptual design to reality.

What's in store for the winners?

Winners of the national competition (Philippines) will receive Php50,000 for the GOLD award, Php30,000 for the SILVER award and Php10,000 each for the TOP 8 Finalist. All those 10 winners will also receive internship opportunities.

National GOLD winners will be their country's representatives int he Architechtural / Interior Design category at the AYDA International Awards, sometime in June/July 2023.

The international winner for each category will have the opportunity to attend a three-week, all-expense-paid Design Discovery Program at HARVARD University's Graduate School of Design, USA; worth up to USD10,000 in the program's June 2024 cohort.

There are also special international awards to be given : Nippon Paint Colour Award, Best Sustainable Design, and Best Design Impact - with a cash prize of USD1,000 each winner.

AYDA Awards is indeed a very rare opportunity that every design talent should not miss. Who knows? You could be the next Moira Kayla Ramos from College of Saint Benilde (AYDA 2021 Interior Design Honorable Mention and National GOLD Winner) and Karen Joy Robines from Mindanao (AYDA 2021 Architecture national Gold Winner)? These two talented designers are now making their own name in the industry and are now enjoying the fruit of their intelligence, passion and perseverance that they showcased when they joined AYDA Awards in 2021.

Entries are now accepted up until January 3, 2023.

For interested talents, you may follow Nippon Paint AYDA Ph on Facebook and @nipponpaintaydaphl on Instagram for updates and more info.

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