SM Southmall welcomes Christmas Season with the Unveiling of Happiness Factory

Finally, the Holiday Season is here and SM Southmall celebrates this busiest time of the year with a festive Happiness Christmas Factory! 


Mall goers can step into the futuristic workshop where Santa and his robo-squad “gifts” love to the world through instagrammable displays, a Selfie Room, and a gifting area care of SM Cares Bears of Joy; each bear bought will benefit the SOS Children’s Village. A 32-feet towering Christmas tree decorated with gears and hundreds of sparkling lights is at the heart of the production. The Happiness Factory can be found at the mall’s Food Street Concourse, near the Supermarket.

The centerpiece is not the only offering that attract people to visit SM Southmall because there are more happiness in store for shoppers! Make sure to mark your calendars with the following activities and events:

South Yuletide Markets. The Christmas bazaar will have a display of different knickknacks and gifts you can take home to the family. The South Yuletide Markets are there for the holidays so check them out at the Event Center and South Yard (near Door 4).

Santa’s Here. Santa and the squad are visiting SM Southmall! Catch Santa by the Christmas centerpiece and the Outdoor Holidrive on December 24 – 25, 2pm – 5pm. Snap a photo and get a special treat!

Take a trip at SM Southmall’s Outdoor Holidrive

Back by popular demand, SM Southmall is bringing back Outdoor Holidrive: an immersive Drive-thru Christmas experience! It will run from Nov. 4, 2022 – Jan. 8, 2023 at the mall’s West Parking Area.

The drive-thru has four main attractions: drive through Glee Town and the large Christmas displays, welcoming toy soldiers and snowmen will surely put a smile on your face! The Sweet Forest will satisfy any Southies’ sweet tooth with its giant dessert displays and festive elves. Find toys, gifts, and smiles at the Happiness Overload Station, and The Light Tunnels are surely a bright spectacle you wouldn’t want to miss.

Wave at the Christmas characters from the comfort of your car or come hang out with the crew and try out other activities such as the Philippines’ first Donut Slide, Nitrodrift car racing and more.

Walk-in entrance to the Outdoor Holidrive is free. However, each ride and activity has its own fees; the Drive-thru Outdoor Holidrive has a purchase requirement of Php 2,500.00 worth of single or accumulated receipts dated from November 4, 2022 to January 8, 2023. Rides such as the Donut Slide, Nitrodrift cost about Php 100 - 150 per turn.

Happiness Squad. Santa’s squad will be at the Outdoor Holidrive on all Sundays starting November 20 until December 24 – 25, 4pm – 10pm. Come and watch their special performances, be entertained, and they will definitely put you in a merry mood!

Outdoor Holidrive, in partnership with VIYLine Group of Companies and URC is open at the mall’s West Parking from Nov. 4, 2022 – Jan. 8, 2023, 4PM – 10PM. Visit @smsouthmall on Facebook, Instagram, and TikTok for more information.

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