In a significant move to kick off the New Year, HONOR, the leading smartphone brand in China, has officially appointed Jackie Chan as the Year of the Dragon Ambassador. The announcement was made during the launch event of the HONOR Magic6 series and HONOR Porsche Design.
HONOR, known for its innovative approach to technology, has consistently aimed to connect with a broader consumer base. This has been evident through their past New Year-themed activities, services, and benefits. This year, the company went above and beyond by orchestrating a magical New Year's Eve light show at the Taiyuan LIFE store. This visually stunning event seamlessly combined modern technology with traditional architecture, creating a feast for the eyes. The intention was clear – to bridge the gap between technology and art, and to bring together elements of both the classics and the future, setting the tone for consumers as they stepped into 2023.
On New Year's Eve, HONOR took another bold step by road-testing the HONOR 100 series smartphones, equipped with SLR-level photo cameras. This move aimed to assist customers in capturing breathtaking New Year's moments with top-notch photography capabilities.
The choice of Jackie Chan as the Year of the Dragon Ambassador holds deep symbolism. The Dragon, associated with high-ranking status, aligns perfectly with HONOR's commitment to excellence and innovation. Jackie Chan, a renowned and award-winning actor, embodies the stature of a Dragon and possesses a heart that consistently pursues excellence. The decision to introduce him as the brand ambassador reflects not only his celebrity status but also his alignment with HONOR's values.
Looking ahead, HONOR has exciting plans in collaboration with Jackie Chan as the Year of the Dragon Ambassador. The partnership is expected to bring forth a series of engaging activities for HONOR fans and tech enthusiasts in China. This strategic move not only reinforces HONOR's commitment to its consumer base but also positions the brand at the intersection of technology, entertainment, and cultural significance.
For those eager to stay updated on the latest developments and announcements from HONOR, the company's social media platforms offer an avenue for exciting news. Interested individuals can visit HONOR Philippines’ Facebook (Facebook.com/HonorPhilippines), Instagram (Instagram.com/honorph/), and TikTok Shop (Tiktok.com/@honorphilippines) for the latest updates. Additionally, HONOR's complete list of retail stores can be explored at https://www.hihonor.com/ph/retailers/.
As HONOR welcomes Jackie Chan as the Dragon Year Ambassador, the stage is set for a year filled with technological advancements, artistic endeavors, and thrilling engagements for fans and enthusiasts alike. This collaboration not only signifies a union of a global icon with a leading technology brand but also represents a fusion of tradition and innovation in the ever-evolving landscape of the tech industry.
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