TCL CoolFest 2024: Revolutionizing Cool Living with the Unveiling of NXTFRAME TV!

TCL, a global leader in consumer electronics and one of the world's top TV brands, redefined "cool" at its first-ever TCL CoolFest 2024 held at Trinoma Activity Center on October 11th. Co-presented by Anson’s Appliances, the event featured an exciting blend of technology, entertainment, and lifestyle experiences. It marked a significant moment for TCL in the Philippines, as the brand celebrated 24 years of excellence, bringing innovation and style to Filipino consumers.

The TCL CoolFest 2024 was designed to offer mall-goers an immersive experience, with the latest TCL products on full display. From state-of-the-art televisions to smart air conditioners and energy-efficient refrigerators, each product embodied the brand’s commitment to providing a “cool” lifestyle. Among the highlights was the NXTFRAME TV, a sleek, cutting-edge model that merges advanced technology with elegant design, demonstrating TCL’s innovative approach to home entertainment and living.




"TCL CoolFest is more than just an event to showcase our innovations,” explained Ms. Shae Yu, TCL’s Deputy Marketing Director. “It’s a celebration of what it means to live a truly cool life with TCL. From delivering stunning entertainment experiences with our TVs to creating smart appliances that simplify everyday life, TCL empowers consumers to enjoy life with greater ease and comfort.” Her remarks encapsulated the essence of the event, which was designed not only to highlight TCL’s technological prowess but also to demonstrate how its products fit seamlessly into the modern lifestyle.

The event also celebrated the long-standing partnership between TCL and Anson’s Appliances, recognizing their shared commitment to delivering quality products and services to the Filipino market. Mr. Eugene Lim, Director of Business Operations at Anson’s Appliances, spoke proudly of the collaboration, noting how TCL has grown over the years, consistently delivering innovative products to meet the evolving needs of consumers. “We’ve been partners for a long time, and it’s been a fruitful relationship,” Lim said. “We’re excited to continue working with TCL to serve more customers in the Filipino market.”

In recognition of this fruitful partnership, TCL presented Anson’s Appliances with a special award for being the first partner dealer to sell the world’s largest QD-Mini LED TV in the Philippines—the TCL 115" X955 MAX. This significant achievement underscores Anson’s Appliances' role as a market leader, highlighting their commitment to promoting cutting-edge technology and delivering excellence to customers.


Entertainment was also a key part of the CoolFest experience. The crowd was treated to a live performance by OPM sensation Adie, who captivated the audience with his chart-topping hits "Paraluman," "Mahika," and "Tahanan." His soulful renditions added a touch of local talent to the event, further enhancing the celebratory atmosphere.



However, the star of the show was undoubtedly the TCL NXTFRAME TV. This revolutionary new product, set to launch later in October, left the audience in awe. The NXTFRAME TV’s sleek design features a slim frame, a seamless wall-mount option, a movable stand, an adjustable cabinet stand, and a matte screen—all of which cater to the aesthetic demands of the modern home. In addition to its impressive design, the NXTFRAME TV boasts advanced "AI" Art capabilities and an ultra-slim 3.1.2ch wireless soundbar, making it a standout choice for tech enthusiasts and design aficionados alike.

To further celebrate the NXTFRAME TV, TCL announced an upcoming exhibition in collaboration with the Ronac Art Museum. The exhibit, scheduled to run from October 25th to 31st, promises to explore the intersection of technology and art in a creative, immersive environment. Visitors will have the opportunity to experience the NXTFRAME TV in action, witnessing firsthand how TCL blends cutting-edge innovation with artistic expression.

For those eager to learn more about the NXTFRAME TV and other TCL products, the brand invites everyone to visit its website at www.tcl.com/ph/en or follow TCL Philippines on Facebook and Instagram for the latest updates.

TCL CoolFest 2024 was a celebration of innovation, style, and cool living, showcasing TCL's ability to enhance everyday life with smart, seamless technology. With exciting product launches, entertaining performances, and a vibrant atmosphere, the event left an indelible mark on all attendees, reaffirming TCL’s position as a trusted leader in the consumer electronics industry.

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