Philippine Seven Corporation Marks 40 Years of Convenience with the Launch of Its 4000th Store

Celebrating four decades of convenience for every Filipino, Philippine Seven Corporation (PSC), the exclusive licensee of 7-Eleven in the Philippines, has reached a remarkable milestone with the opening of its 4000th store in Newport District, Pasay City. This celebration marks not only the expansion of the brand but also the enduring bond between 7-Eleven and its loyal customers.

The story of PSC began on February 29, 1984, with the launch of its first 7-Eleven store at the corner of EDSA and Kamias Road in Metro Manila. Nestled in the heart of the city’s bustling streets, the vibrant orange, green, and red facade quickly became a fixture in the community, signaling convenience for those in need of a quick snack or drink. The now-iconic phrase “Tara, 7-Eleven tayo!” became synonymous with these everyday moments, as Filipinos across the metro embraced the idea of a one-stop-shop for their daily needs.



From its humble beginnings to becoming a national presence with 4000 stores, 7-Eleven remains committed to bringing convenience and reliability to Filipino communities. These values are rooted in the company’s founding principles, laid out by its founder, the late Mr. Vicente T. Paterno, whose vision was to build a brand that could be the "neighbor you can count on." Today, this philosophy continues to resonate through the leadership of Mr. Jose Victor Paterno, President and CEO, who has carried on the legacy of his father. Under his leadership, PSC has not only expanded in size but also in its capacity to provide top-notch service and innovation to its customers.


“Celebrating 40 years in the Philippines and opening our 4000th store is a significant achievement for us,” says Mr. Paterno. “It underscores our commitment to delivering convenience and exceptional service. We're excited to keep serving our communities and look forward to the future.” The Paterno family’s dedication to the company has been a driving force behind its success and growth over the decades, helping to solidify 7-Eleven’s place as a beloved and trusted name in the everyday lives of Filipinos.

Mr. Jose T. Pardo, co-founder and now Chairman of the Board, also acknowledged the hard work that brought PSC to this point. “Reaching 4000 stores is an incredible milestone that reflects the trust and loyalty we've earned from our customers over the years. It's also a tribute to the hard work and dedication of our team. We are proud to continue being an integral part of Filipino daily life.”



To commemorate this significant achievement, PSC has launched a year-long campaign titled "Forty-gether kasama ang paborito mong kapitbahay." This campaign reflects the company's journey from a single store to a national network of convenience outlets, reinforcing its role as a cherished neighborhood companion. The theme of togetherness is central to this initiative, celebrating the trust and familiarity 7-Eleven has cultivated within Filipino communities over the years.

Moreover, PSC is set to continue its expansion with the opening of another store in Angeles City, Pampanga. This new store, which opened alongside the 4000th branch, features innovative upgrades, including PSC’s well-loved 21 To Go chicken and Cafe Reserve brands. Emphasizing its commitment to sustainability, this new branch incorporates renewable energy through the use of solar panels, a reflection of PSC’s forward-thinking approach to environmentally friendly business practices.



As 7-Eleven celebrates its 40th year, it recognizes the countless connections and moments created within its thousands of stores. From quick Slurpee runs on a hot day to late-night snack cravings, 7-Eleven has been more than just a convenience store—it’s a trusted neighbor, always ready to serve with warmth and familiarity. It’s these small, everyday interactions that have solidified the brand’s place in the hearts of Filipinos, embodying the spirit of community while bringing the future of convenience closer to home.

Looking forward, PSC remains committed to innovating and growing, ensuring that it continues to be the convenience store of choice for every Filipino—today, tomorrow, and for many more years to come.

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