A Fragrance of Dreams: How LIC New York Brings the Essence of the Big Apple to Filipinos

 What comes to mind when you hear the phrase "New York-inspired?"

As the most populated city in the United States, "New York-inspired" to me means a bustling metropolis, a fast-paced life, and a fusion of diverse cultures. It embodies a unique rhythm of people, a vibrant history, and a place where global influences come together while maintaining harmony.

I have never been to New York, the city that never sleeps, but I have watched countless films and videos and read numerous articles about it. Everything I’ve seen and read has made me admire the Big Apple for its incredible lifestyle. So, when I heard that a new fragrance was being introduced with a New York-inspired theme, I was immediately intrigued.

LIC New York Seductive in shiny red heart-shaped bottle

This new local perfume brand is produced by LIC New York. They offer a variety of enticing scents, but their "The Seductive" perfume caught my attention the most. The first thing that drew me in was the packaging— The Seductive comes in playful, mystical, and bold shades of pink, purple, and red. The perfume bottles with heart-shaped caps have a marble-like appearance, giving them a luxurious and elegant aesthetic. The smooth, stone-inspired texture enhances their sophistication, making them look high-end and premium. This design choice not only adds to their visual appeal but also creates an impression of exclusivity and refinement. 

There's a limited edition The Seductive EDT elegantly packaged in a shiny red bottle, exuding a sense of passion and sophistication. Its eye-catching design makes it an ideal gift, not just for Love Month, when romance is in the air, but for any special occasion throughout the year. Whether for birthdays, anniversaries, or simply as a thoughtful gesture, this fragrance embodies elegance and charm, making it a perfect addition to anyone’s collection.

Three variants, one captivating scent from The Seductive line

Apart from the sexy and seductive vibe that this fragrance line aims to impart, I found the scent to be surprisingly soothing and gentle on the senses. Unlike overpowering perfumes that can be overwhelming, Seductive has a balanced aroma that lingers without being intrusive.

As someone with allergic rhinosinusitis, I have an extremely sensitive sense of smell—any strong or overly intense fragrance can easily trigger my sinuses, leading to discomfort or even a blocked sense of smell. However, I never experienced that with Seductive, even after prolonged exposure. Instead of becoming overwhelming, the fragrance seems to settle beautifully, enhancing its appeal over time.

One thing I particularly love is how the scent evolves the longer I wear it. The subtle hints of botanical notes gradually unfold, making the fragrance more pleasant and refined. This unique quality not only adds depth to the scent but also creates a luxurious, long-lasting experience that remains fresh and enjoyable throughout the day.

LIC New York is committed to sustainability, ensuring that beauty and environmental responsibility go hand in hand. The bottles in The Seductive perfume line are designed to be refillable, allowing consumers to enjoy their favorite fragrance without the need for constant repurchasing of new packaging. This not only helps reduce waste and minimize the carbon footprint but also provides a cost-effective solution for perfume lovers. By choosing refillable bottles, customers can indulge in luxury while making an eco-conscious choice to support a greener planet.

Meet the very inspiring and optimistic founder of LIC New York, Rommel Rico

LIC New York is eager to expand its perfume lines and introduce new variants in the coming months, catering to a wider range of preferences and personalities. The brand has already launched a collection of scents for men, which are now available online, bringing luxury fragrances within reach of more consumers.

Founder Rommel Rico envisions this New York-inspired perfume as more than just a scent—he hopes it will serve as a symbol of resilience and optimism for Filipinos facing life's challenges. Having once encountered setbacks in the perfume business, Rommel has taken that experience as a stepping stone rather than a failure. With renewed passion and determination, he is committed to offering Filipinos exclusive, sophisticated fragrances that exude luxury while remaining budget-friendly. Through LIC New York, he aims to redefine accessibility in the world of high-quality perfumes, proving that elegance and affordability can go hand in hand.