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Johnson's 125th - a Legacy Built on Science and LOVE

I am sure Moms from both old and new generations have their own Johnson's stories to tell. Almost everyone can relate to JOHNSON’S® brand as it has been pioneering and setting global standards in baby skin care for families globally since many can remember. 

From the very start of pregnancy, Moms and even Dads don't just include baby dresses, diaper, best diaper pails on their list of must-have baby stuff, but most of all they include JOHNSON’S® products that are suitable for the needs of their little ones.

This year marks a special milestone as JOHNSON’S® celebrates 125 years with a series of activities to celebrate its legacy in creating a safer world for babies and their families in the Philippines. 


“JOHNSON’S® 125-year legacy is our dedication to giving our best for mothers and babies,” shares Ms. Bessie Colet Campillo, Johnson’s Marketing Manager. “Just as mothers learn from babies, so does Johnson’s. We understand what great lengths mothers go through to give their best for their babies, and that is the same effort we emulate in all the products we develop. Our products have always been some of the most rigorously tested and safe, globally, and created specifically to care for a baby’s unique needs,” she adds.

“A baby’s needs are very much different than our own. Each sense, from sight to touch, and through all the moments of play and exploration that our babies go through as they develop, are opportunities to nurture their happy and healthy development. All these moments are also opportunities for us to empower parents to maximize bonding with their babies to nurture the best development possible,” she concludes.

In celebration of all the lives JOHNSON’S® has had the privilege to touch, and in honor of all the mothers in the Philippines, the brand has lined up various activities and programs starting January 25, 2018. This will be kicked off with the 125 Years Anthem Video to be launched on Facebook and YouTube on January 25 showcasing Johnson’s dedication throughout the years, followed by a series of online initiatives, special promotions in-store and in e-commerce, as well as on-ground efforts and events to celebrate with every Filipino mom who has grown up with the brand.



Truly at the heart of the JOHNSON’S® Brand is the commitment to helping create a world made better for moms and babies. All the activities of the brand for 2018 aim to continue building on the vision and legacy of leaving the world better for the benefit of the nation’s babies, and to give back to the families whose lives they have had the privilege of being a part of over the years. This also comes with great commitment to continue to always give their best care for years to come.

For more information and updates on the Johnson’s 125 Years Campaign, please visit the brand’s official Facebook page: https://www.facebook.com/JohnsonsBabyPhilippines.


About JOHNSON'S®:

For more than 100 years, JOHNSON’S® has been committed to providing safe, mild and gentle products for babies and adults. As a leading expert in baby skin care, the Brand is at the forefront of best practices, science and innovations and is committed to the healthy, happy development of all families around the world. JOHNSON’S® offers baby products in more than 175 countries.

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