New 'Do It Right !' campaign calls on Filipinos to proudly show their support for RH and family planning

A coalition of 11 organizations today launched a campaign urging Filipinos to show their support openly for family planning and reproductive health (RH), with the "DO IT RIGHT !" slogan and distinctive hand sign.

Repeated opinion polls have shown that more than 70 percent of Filipinos support Family Planning and initiatives, such as the Responsible Parenthood and RH Law.

"The 'DO IT RIGHT !' campaign is designed to encourage everyone to take those beliefs they already hold iside and share them out in the open, proudly, especially on social media like Facebook," said co-organizer Benjamin de Leon,  President of The Forum for Family Planning and Development. "By showing each other how many feel the same, in a positive, celebratory spirit, Filipinos can together free themselves of old inhibitions."

The campaign will include a social-media blitz, festival events, as well as advertising in traditional media like billboards, print and radio. It encorages couples and individuals to flash the Do It Right ! hand sign in selfie posts or in public: Two fingers held up together-- representing the members of the ccouple - with a thumb in-between representing the contracptive or safe-sex measures that strengthen their bond.

The coalition has set up Facebook page( to serve as the focal point for the evolving campaign, as well as the hashtag #DoItRight.

initial membersinclude DKT philippines,the family planning organization for the philippines (FPOP)The Forum Family Planning and Development,The Philipines Society for Responsible Parenthood,Love Yourself,

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