SB19 to McDonald's Chicken McDo : "Atin 'To!"

More and more Filipinos are falling in love with the new and improved Chicken McDo, which boasts being much bigger, juicier, crispier, and more sulit than ever before. Now, adding to the excitement, the P-Pop sensation SB19 has joined forces with McDonald's, enthusiastically proclaiming, “Atin ‘to!” for the delicious Chicken McDo that looks as good as it tastes.

The rise of SB19 has been meteoric, with its members—Pablo (John Paulo Nase), Ken (Felip Jhon Suson), Stell (Stellvester Ajero), Josh (Josh Cullen Santos), and Justin (Justin De Dios)—gaining widespread acclaim. As the first Filipino and Southeast Asian act to be nominated at the Billboard Music Awards for the Top Social Artist category, SB19's collaboration with McDonald's marks the beginning of an exciting new partnership.

SB19 Ppop Group

Previously, McDonald's had tremendous success with celebrity endorsers like Vice Ganda, whose involvement in the Chicken McDo relaunch last year was met with great fanfare. This year, Kapuso royalty Marian Rivera and Dingdong Dantes added their star power to a musical extravaganza that further amplified the buzz around Chicken McDo. The campaign also went viral, thanks in part to the massive “dinosaur-size” portions that have become a talking point among fans.

“We’re ecstatic to welcome SB19 to the McDonald’s Philippines family. Having this supergroup join us in celebrating our much bigger, juicier, crispier, and more sulit Chicken McDo is truly exciting,” says Adi Timbol-Hernandez, McDonald’s Philippines’ Assistant Vice President for Corporate Relations and Impact. She added, “It’s a fantastic collaboration, and we look forward to working with SB19 to deliver more feel-good moments to our customers nationwide. There’s definitely much more to look forward to in this campaign.”

In the days leading up to the announcement, McDonald’s Philippines teased a new “Ninang” for their next endorsement on social media. This hint quickly sparked excitement among SB19’s dedicated fan base, known as A’tin, who speculated about the upcoming endorsement. The anticipation culminated in the release of an exclusive video for A’tin, featuring a specially-written single that expresses the band’s love for Chicken McDo and encourages their fans to try and embrace it as their own.

The highlight of the campaign is McDonald’s one-piece Chicken McDo Sulit Busog Meal, which includes rice and a drink for the affordable price of Php99 available in all stores nationwide. With SB19 backing the much-loved Chicken McDo, fans have even more reason to enjoy this popular meal. This collaboration is sure to create a buzz and drive even more Filipinos to savor the new and improved Chicken McDo.

SB19’s endorsement of Chicken McDo is not just a marketing coup but also a cultural moment, reflecting the group's influence and connection with their fans. By aligning with such a beloved band, McDonald’s is set to enhance its appeal among the younger demographic, ensuring that Chicken McDo remains a favorite in the fast-food landscape of the Philippines. With SB19’s energetic and enthusiastic support, the campaign promises to be a memorable one, filled with music, excitement, and, of course, delicious Chicken McDo.