Kim Chiu Unveiled as Tanduay’s 2025 Calendar Girl in Stunning “Aura” Event

Award-winning actress, TV host, and fashion icon Kim Chiu has been announced as Tanduay’s 2025 Calendar Girl, joining a prestigious roster of celebrities who have held the role. Known as the "Chinita Princess," Chiu was officially unveiled in a spectacular event themed “Aura” at the Lucio K. Tan, Jr. Center in Pasay City, marking another milestone in her illustrious career.

The event celebrated not only the announcement of the new calendar girl but also Tanduay’s enduring legacy as a brand that symbolizes quality and resilience. Speaking at the event, Lucio C. Tan III, President of the Lucio Tan Group and Tanduay Distillers, Inc., shared the significance of this tradition in Filipino culture.

“As we approach the close of another year, this annual tradition has become a highlight for many Filipinos. The announcement of the Tanduay Calendar Girl sparks excitement and anticipation, igniting curiosity and friendly speculation,” Tan said. “Tonight, we celebrate not just an iconic campaign, but a legacy of empowerment, artistry, and values that define who we are at Tanduay.”

Tan highlighted the importance of the Tanduay Calendar Girl as a representation of strength, beauty, and confidence—qualities that resonate with the brand’s core values. For decades, this role has stood as a symbol of resilience and empowerment, inspiring audiences across generations.

Kim Chiu’s selection perfectly aligns with these ideals. Having started her career as the first-ever winner of ABS-CBN’s Pinoy Big Brother Teen Edition, she has since blossomed into one of the most prominent artists of her generation. From her memorable performances in top-rating TV dramas like Linlang to romantic comedies such as the Philippine adaptation of South Korea’s What’s Wrong With Secretary Kim?, Chiu continues to captivate audiences with her versatility and charm.

“It is a privilege to represent a brand that embodies my own ideals, which are quality and confidence,” Chiu shared during her speech. “We Filipinos know how Tanduay has been providing us with the best rums for decades, and now the whole world also knows about it. Tanduay is also a brand that has withstood the test of time—170 years na siya, pero patuloy pa rin siyang gumagawa ng quality products (It’s now on its 170th year, and it still continues to make quality products) and it just keeps on improving.”

The unveiling ceremony was a visual spectacle, with an LED stage configuration inspired by constellations and celestial themes. Guests, dressed in outfits reflecting their unique “aura,” were treated to a dazzling presentation that culminated in Chiu’s appearance as a modern goddess. Her stunning calendar layouts, which incorporate goddess-inspired designs, were revealed on the big screen, showcasing her elegance and grace.

Lucio C. Tan III closed the evening with a toast to Chiu and the legacy of Tanduay. “This moment also reflects Tanduay’s incredible journey—a proud 170-year story of craftsmanship and innovation. So, let us raise a toast—to our new Tanduay Calendar Girl and to the continued success of Tanduay. May we honor our legacy while continuing to innovate, inspire, and empower.”

As Tanduay marks its 170th year, Kim Chiu’s appointment as the 2025 Calendar Girl serves as a testament to the brand’s commitment to celebrating Filipino artistry and resilience while embracing innovation and progress.