Mah Coffee, Mah Vibe—McCafé’s ₱49 Brew is a Gen Z Must-Have!

McDonald’s Philippines is making its beloved McCafé products more affordable than ever with the launch of its latest campaign, “Mah Coffee, McCafé.” This initiative aims to bring high-quality coffee to more Filipinos at budget-friendly prices, catering especially to the youthful and dynamic Gen Z market.

Under this campaign, the stronger and creamier McCafé Iced Coffee Original is now available at an incredibly affordable price of just Php49. Coffee lovers who prefer the bold taste of McCafé Iced Coffee Black or the comforting warmth of McCafé Premium Roast Coffee can also enjoy these products at the same pocket-friendly price. By offering these beverages at an accessible rate, McDonald’s Philippines reaffirms its commitment to providing quality coffee that meets the needs of its diverse customers.

"We’re empowering teens to take ownership of their coffee choices, and what better way to do this than by offering coffee options that are bold and rich in flavor yet easy on their wallets?" said Ada Lazaro, Vice President and Chief Marketing Officer of McDonald’s Philippines. "With the quality that McCafé brings at such an affordable price, our customers will undoubtedly say, 'McCafé is Mah Coffee!'"

The campaign is designed to resonate with Gen Z consumers by capturing their vibrant, expressive, and fast-paced lifestyle. It features scenes that mirror their daily routines, hobbies, and personal styles, reinforcing the idea that McCafé is an integral part of their everyday lives. The catchy campaign slogan, "Mah beat, mah coffee... Mah routine, mah coffee... Mah style, mah coffee," encapsulates how seamlessly McCafé fits into their world.

Lazaro further elaborated on McDonald’s vision for McCafé, stating, "Simple, uncomplicated, and affordable—McCafé perfectly caters to the Filipino Gen Z market. From its inception, it has always been about being a reliable and affordable coffee option that easily complements any lifestyle."

Whether students are grabbing a cup before heading to class, young professionals need a caffeine boost at work, or friends want to enjoy a casual coffee break, McCafé provides the perfect solution. With an emphasis on quality, taste, and affordability, McDonald’s ensures that no one has to compromise on their coffee experience.

Customers can enjoy their favorite McCafé drinks through multiple convenient channels, including Dine-in, Take-out, Drive-thru, Dessert Centers, Kiosks, and McDelivery. This accessibility ensures that no matter where they are or how they prefer to order, McCafé is always within reach.

As McDonald’s Philippines continues to expand and innovate, the “Mah Coffee, McCafé” campaign stands as a testament to the brand's dedication to meeting the evolving preferences of its customers while staying true to its promise of affordability and quality. So whether you're fueling your passion, keeping up with a busy schedule, or simply indulging in a well-deserved coffee break, McCafé remains the go-to choice for coffee lovers across the country.