Revolutionizing Display Technologies
At the forefront of TCL’s display innovation is the flagship TCL X11K QD-Mini LED TV. This television sets new standards in home entertainment with its impressive 14,000+ local dimming zones, providing unparalleled visual clarity and precision. Powered by TCL's All-domain Halo Control Technology, the X11K offers an immersive viewing experience, with vivid colors and striking contrast. Enhancing this visual excellence, TCL has collaborated with Bang & Olufsen to integrate bespoke audio solutions, ensuring a sound experience as captivating as the visuals. This partnership extends to the TCL A300 Series TV, a stylish and modern model that combines sleek aesthetics with premium audio quality.
TCL also unveiled the world’s largest QD-Mini LED TV, the 115” QM891G, paired with the powerful Q85 Soundbar, creating a perfect fusion of expansive visuals and immersive audio. For gaming enthusiasts and creative professionals, the R83 Professional Monitor Series offers pixel-level precision, elevating both gaming and creative endeavors. This diverse product lineup emphasizes TCL’s dedication to meeting a wide range of consumer needs, from large-format displays to sophisticated, design-forward solutions.
Further pushing the boundaries of display technology, TCL showcased its award-winning NXTPAPER 4.0, a full-color electronic paper display designed to reduce eye strain while maintaining exceptional visual quality. Debuting in the TCL NXTPAPER 11 Plus Tablet, this technology is set to expand into TCL’s range of mobile devices, offering users a more comfortable and vibrant viewing experience.
TCL also introduced the RayNeo X3 Pro Smart Glasses, marking a significant step into the era of true augmented reality. These glasses feature built-in computing power, eliminating the need for external devices and offering enhanced performance in a sleek, compact design. Additionally, TCL presented the PLAYCUBE Projector, a stylish and versatile portable projector, and innovations in automotive electronics with intelligent Cockpit and Driving Solutions.
Pioneering AI-Enhanced Smart Connectivity
A major highlight at CES 2025 was the debut of TCL Ai Me, the world’s first modular AI companion robot. Designed with a lifelike appearance and a detachable space capsule base, Ai Me blends companionship with smart living. It offers natural interactions and personalized experiences, adapting to users' needs and enriching daily life with its interactive intelligence.
TCL's commitment to smart connectivity is further demonstrated through the integration of Google's Gemini model in its flagship TV series. This partnership will culminate in the launch of an all-new Google TV with Gemini capabilities in 2025. Visitors to the TCL booth experienced an interactive demo showcasing how Gemini enhances TV functionality, promising to revolutionize home entertainment with intelligent and immersive features.
In connectivity solutions, the LINKHUB HH516 5G AI CPE Router delivers high-speed, low-latency, and energy-efficient networking. TCL also highlighted its D1 Series Smart Lock, including the D1 Pro with advanced AI palm vein recognition and the D1 Ultra—the world’s first 4-in-1 smart deadbolt combining a smart lock, security camera, video doorbell, and a 3.5-inch display.
Leading in Sustainability and Eco-Friendly Design
TCL’s CES 2025 pavilion reflected its commitment to sustainability through eco-conscious designs. Highlights included remote controls made from recycled tea leaves and eco-friendly cardboard furniture, underscoring TCL’s dedication to reducing environmental impact. Expanding its sustainable living vision, TCL introduced products that integrate smart and energy-efficient solutions.
The TCL FreshIN 3.0 Air Conditioner stands out with health-conscious features, energy-saving technologies, and smart controls. Its liftable Fresh Air Inlet improves indoor air quality by introducing fresh outdoor air and eliminating odors. Smart Voice Control enables hands-free operation without internet access, enhancing user convenience.
TCL's FREE BUILT-IN Refrigerator revolutionizes kitchen design with a sleek, space-saving structure and technologies that enhance food preservation. Similarly, the P680 Washer-Dryer Set offers space-efficient solutions with anti-wrinkle technology and intuitive cycles for superior garment care. Central to TCL’s green initiatives is the Smart Home Energy Management Solution (HEMS), integrating solar panels, energy storage systems, and heat pumps to optimize energy use.
Global Partnerships and Market Excellence
TCL's dynamic partnerships with leading global sports and entertainment brands highlight its innovative spirit and broad appeal. At CES 2025, TCL celebrated its partnership with the NFL, North America’s most-watched sports league. NFL Hall-of-Famer Charles Woodson made a special appearance, engaging fans and strengthening TCL’s connection with its audience.
TCL’s global influence and community engagement have earned it significant consumer recognition. In 2024, TCL ranked second globally for TV shipments and secured a leading position in North America for TV retail sales volume during the first three quarters. This success reflects TCL’s commitment to innovation, quality, and consumer satisfaction.
With its groundbreaking technologies, strategic partnerships, and sustainability initiatives, TCL Electronics continues to lead the consumer electronics industry, shaping a smarter and more connected future for consumers worldwide.
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