Nestlé Cerelac Launches "Tambalang Big Sustansya" Campaign for Infant Nutrition in the Philippines

Cerelac, Nestlé Philippines’ flagship infant cereal brand, is taking its commitment to child health directly to local communities this August with the launch of the “Tambalang Big Sustansya Sa Barangay” nutritional education caravan.


The nationwide initiative officially kicked off during an exclusive media event on July 22, 2026, at the Nestlé Makati Administrative Office. Designed to help bridge the critical nutritional gap among Filipino infants, the caravan will bring expert-backed feeding guidance and practical nutrition solutions to select barangays across Metro Manila and Cagayan de Oro.



Empowering Parents During the Crucial First 2,000 Days

The first 2,000 days of a child’s life are pivotal for physical growth and brain development. During this stage, ensuring infants receive adequate age-appropriate nutrition is vital.

Speaking at the launch, Arlene Tan-Bantoto, Business Executive Officer for Nestlé Nutrition and Health, emphasized the importance of supporting modern caregivers with reliable guidance:

"Parents today have access to more information than ever before—they have Google, social media, and parenting forums. They’re very thoughtful about the decisions they make for their children, but it can also be overwhelming. That’s why we believe parents deserve trusted guidance and support along the way. Helping children receive the right nutrition is something we all care about."


Science-Backed Nutrition to Address Infant Micronutrient Gaps


The media launch highlighted pressing public health concerns surrounding micronutrient deficiencies among young children in the Philippines. Keynote speakers Dr. Imelda Agdeppa, Academician of the National Academy of Science and Technology (NAST), and Dr. Katrina Florcruz-Dacanay, Pediatrician at Diliman Doctors Hospital and The Medical City, discussed the essential role of complementary feeding starting at 6 months of age.


Experts reinforced that while homemade meals are foundational, pairing them with fortified infant cereals—the "Tambalang Cerelac + Homemade" approach—helps ensure growing babies meet their daily energy and essential micronutrient requirements.

"For Cerelac, our role is simple: to be that trusted nutrition partner of parents as their babies start their feeding journey," shared Nikki Constantino, Vice President for Nestlé Baby Food & Mainstream Milk. "For over 160 years, we have developed science-backed products designed to help address nutrition gaps. Today, Cerelac is tested and proven for Filipino babies, and we remain committed to making nutrition education accessible to every family."


Tested and Proven Nutrition for Filipino Babies

Backed by a legacy that traces back to Nestlé’s very first product developed over 160 years ago, Cerelac delivers BIG Sustansya to support healthy development. Cerelac is clinically proven to support age-appropriate growth, offering high energy density alongside 20 essential vitamins and minerals, DHA, and B. lactis Probiotics in every serving.

To cater to every stage of a baby’s solid food exploration, Cerelac offers a diverse portfolio tailored to different developmental milestones:

  • For Babies 6 Months+ (Infant Cereals): Available in Mixed Fruits & Soya, Mixed Veggies, Rice & Soya, and Wheat Banana & Milk. Options with No Added Table Sugar are also available.
  • For Babies 8 Months+ (Homestyle Meals): Savory textured options including Rice & Chicken and Rice & Veggies.
  • On-the-Go Snacks: Cerelac Nutripuffs in delicious Banana & Orange and Banana & Strawberry flavors.


Join the Tambalang Big Sustansya Caravan This August

The interactive Tambalang Big Sustansya Sa Barangay caravan will hit the road this August 2026, featuring live cooking demonstrations, expert Q&A sessions, and interactive nutrition workshops across four key barangays in Metro Manila and Cagayan de Oro.


Parents and caregivers are invited to follow the official Cerelac Philippines Facebook Page for schedule updates, location announcements, and practical tips on complementary feeding.


About Nestlé Cerelac

Nestlé Cerelac is a globally trusted brand in infant nutrition, providing science-backed nutrient-dense cereals designed to support healthy growth and development during the complementary feeding stage.

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