Moymoy Lulumboy 5.0 launched, watch it develop into a TV series, film, digital piece

Moymoy Lulumboy, Lampara Book's epic fantasy series written by Palanca-awardee and best-selling author Segundo Matias Jr; launched its fifth book last September 14 at the SMX Convention Center in Pasay City. It was one of the highlights of the Manila International Book Festival (MIBF), where top local and international authors debut their work to the general public.

Moymoy Lulumboy returns with its fifth book dubbed Moymoy Lulumboy: Ang Lihim ng Libro. This adolescent novel takes readers to the enchanting world of Gabun where local mythological creatures like aswang, duwende, manananggal, kapre and tikbalang coexistt with each other and fight for communal peace.

The latest installment continues with the journey of Moymoy Lulumboy as he struggles to cope up with the death of his mother Liliw and contend with his legacy as the hero that will save gabun from the evil force. Moymoy Lulumboy whose shape-shifting powers resembles that of an aswang, is slowly transforming into a character with a little darkness and aggression in his soul, but whose indness and compassion remain throughout the coming of age conquest.

The Young Adult series has received glowing reviews from book critics and readers, with Philippine Daily Inquirer including it in the top 10 books of 2014 and praising its "solid efforts at further modernizing our own myths." Interaksyon's Romsanne Ortiguero also raved about the franchise, particularly the fouth installment, Moymoy Lulumboy: Mga Dulot ng Digmaan for taking the audience into a "gripping reading experience as new characters and challenges were introduced."

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With the growing public interest on the franchise, ABS-CBN recently acquired Moymoy Lulumboy with plans of developing the series into a TV series, film, digital piece, merchandise or an attraction.

An expert in telling stories targeted to a younger demographics, Matias threads a coming-of-age story skillfully while opening the resder's soulto anentertaining genre romp that's characteristically Pinoy at heart. To date, he has published over 1,500 books via his two publishing imprints, Precious Pages Corp. and Lampara Publishing Co.

On the latest installment of Moymoy, he collaborates with Jomike Tehido - a prolific architect, author, illustrator, and partner whose compelling fusion of unorthodox styles has led to solo exhibitions in the Philippines, Singapore, France, Japan and the United States.

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