Mega Prime and Masflex come together to serve more Filipino homemakers

In a mutual interest to serving the Filipino homemaker, leading canned food manufacturer Mega Prime has partnered with kitchenware giant Masflex. Recognizing the need for affordable and quality products for their consumers, this partnership will allow both brands to continue empowering Filipino families when it comes to their kitchen needs.

Haresh Mirchandani, Masflex Cookware President; Ram Mirchandani, Masflex Cookware VP for Sales; Marvin Tiu Lim, Mega Global VP for Sales and Marketing; Michelle Tiu Lim-Chan, Mega Global VP for Finance, Export and Support Group

“Mega Prime has always been committed to turning everyday dishes into extraordinary meals through our full line of premium products. We are always looking for companies like Masflex that share our goal of enhancing the kitchen experience by helping moms to become savvy homemakers. Through this partnership, we can

continue to provide activities and offerings that will benefit our consumers,” remarks Mega Prime’s Sales and Marketing Head, Marvin Tiu Lim.

Before Masflex, Filipino consumers were forced to buy very expensive global brands which majority couldn’t afford, and some were forced to deal with the lower-quality locally-made recycled scrap material cookware that posed a health risk. Masflex recognized these extremes in the market and decided to provide a range of affordable products that still had a standard of quality for homemakers. To answer the needs of the Filipino homemakers love for their cooking, the Masflex brand was born.

Now, Masflex has become the country’s leading provider of affordable, easy-to-use, and high quality kitchen and dining solutions, and has been supportive of the same cause as Mega Prime.

“We are looking forward to this partnership with Mega Prime and are very excited about exploring different sales and marketing initiatives and advocacies that will further enhance our consumers’ brand experiences,” explains Ram Mirchandani, Masflex’s VP for Sales and Business Development.