Santé Strengthens Global Presence with Multifaceted Content Creator Anindita Hidayat

Santé, a rapidly growing distribution and direct selling company committed to enhancing people's lives, has unveiled its strategic initiatives to bolster its position in the global market. This move comes as the company consolidates its presence in Southeast Asia (SEA), emphasizing its dedication to the region and introducing its newest Brand Ambassador, Anindita Hidayat, hailing from Indonesia.

Operating in ten countries, Santé's expansion in SEA represents a significant milestone, highlighting its commitment to providing health and wellness solutions to a global audience and creating business opportunities worldwide.


Joey Marcelo, Chief Executive Officer of Santé, emphasized their meticulous approach when entering the Southeast Asian market. He explained, "Our journey into the Southeast Asian market was marked by meticulous research and development to ensure that our offerings align with the unique cultural and health preferences of the Indonesian people. With a focus on authenticity, quality, and sustainability, Santé is poised to carve a niche in the Southeast Asian health and wellness landscape."

Santé's presence in Indonesia also heralds the introduction of their Indonesian Brand Ambassador, Anindita Hidayat. Anindita is a versatile content creator known for her inspirational and motivational content spanning fitness, lifestyle, business, and public speaking.

An avid fitness enthusiast, Anindita passionately advocates for the significant role of supplements in enhancing overall fitness and helping individuals achieve their personal goals. Her appointment as the Brand Ambassador for Santé Indonesia is an honor she deeply cherishes.

"As Santé's Brand Ambassador, I am genuinely thrilled to embark on this journey with a company that shares my unwavering commitment to health and wellness. Santé's dedication to delivering high-quality, all-natural products aligns seamlessly with the well-being of our community," shared Anindita.

Marcelo commended Anindita for embodying the values that define the Santé brand. "She firmly believes in empowerment and authenticity. She possesses the ability to nurture a community that celebrates individuality and inspires growth. That's precisely what we aim for as we reach more milestones—to be surrounded by individuals with an unwavering growth mindset," he added.

Paul Caluag, Santé’s Managing Director for Philippine Operations, echoed these sentiments, highlighting their shared passion for global outreach. "It has been Santé's lifelong dream to share our passion globally, and with Anindita as our newest Brand Ambassador in Indonesia, we have found a remarkable partner whose dedication embodies our mission to help people live better lives. Her commitment to health and wellness perfectly resonates with Santé's values, and we are excited to embark on this journey together."

With a mission to improve people's lives, Santé promotes, produces, and distributes natural health and wellness products and services. As a leading barley brand, Santé consistently delivers top-quality products to its loyal customers worldwide, solidifying its position as the barley authority.

To delve deeper into Santé and explore its range of health and wellness products and services, visit its website at mySanté.com.

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