Johnson's Baby, known for its commitment to supporting mothers, has launched its inspiring "From Bump To Baby" campaign just in time for Mother's Day. This initiative is designed to empower pregnant women and new mothers, who often feel overwhelmed by the challenges and uncertainties of caring for a newborn, to navigate motherhood with confidence and joy.
The campaign aims to create a supportive community where mothers can feel understood, supported, and celebrated. One of the key features of the campaign was an engaging on-ground event held on May 11th, where pregnant and new mothers gathered to learn from each other and from experts. New moms Angelica Panganiban and Juhanna Evangelista, as well as mom-to-be Maxine Medina, shared their experiences. The event included demonstrations and walkthroughs by healthcare professionals covering topics such as giving babies their first baths, infant massages, and first aid tips for newborns.
In addition to the on-ground event, Johnson's Baby partnered with select Local Government Units and barangay health centers to extend support to more mothers through the "Linis, Lusog, Love" program. This program aims to educate mothers on proper baby care, including hygiene, health, and emotional support. Johnson's Baby also provided essential Newborn Kits to Quezon Memorial Medical Center to ensure that mothers have access to necessary baby care products.
The campaign also reached out to mothers through retail partnerships, such as at the Watsons Mom and Baby Fair, where exclusive Mother's Day promos were offered. A highlight of the fair was a First Bath demonstration, providing practical newborn care tips for new mothers.
Isa Lacson-Ruiz, Johnson's Baby senior marketing manager, expressed the brand's commitment to supporting mothers: "At Johnson's Baby, we are committed to supporting moms through every step of their journey into motherhood and beyond. 'From Bump To Baby' exemplifies our ongoing mission to provide moms with the resources and support they need to navigate the beautiful yet challenging world of motherhood."
As Mother's Day approaches, Johnson's Baby encourages everyone to show their appreciation for mothers and their babies by purchasing Johnson's Baby products, available online and at the nearest drugstore or supermarket.
For more information about Johnson's Baby and its "From Bump To Baby" initiatives, please visit Johnson's Baby PH on Facebook, Instagram, and TikTok, or visit the nearest Watson's store.
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