The official Philippine launch was marked by a contract signing event in Bangkok, symbolizing more than just a business deal—it was a commitment to building a cleaner, more responsible future for the Philippines.
A Purpose-Driven Mission
At the heart of Champion Bags' expansion into the country is Joshua Abrera Janairo, founder of Sustainable Strategic, a Singapore-based company focused on distributing sustainable Fast-Moving Consumer Goods (FMCGs) across Southeast Asia. For Janairo, this endeavor goes far beyond business—it’s personal.
“I’ve always been an eco-conscious consumer. Sustainability was central during my graduate studies, and I was fortunate to have mentors who emphasized the importance of integrating sustainability into business strategies,” Janairo explains. “Today’s consumers are more informed than ever, and now is the best time to bring products to market that are both purposeful and sustainable.”
His journey with Champion Bags began in late 2023 during a meeting with a key retail partner who was already familiar with the brand’s success in Thailand. Seeing an opportunity to address the urgent environmental needs in the Philippines, Janairo decided to take on the challenge of making Champion Bags locally available. By July 2024, Sustainable Strategic had secured the regional distribution rights, paving the way for a timely and much-needed sustainable solution.
At the heart of Champion Bags' expansion into the country is Joshua Abrera Janairo, founder of Sustainable Strategic, a Singapore-based company focused on distributing sustainable Fast-Moving Consumer Goods (FMCGs) across Southeast Asia. For Janairo, this endeavor goes far beyond business—it’s personal.
“I’ve always been an eco-conscious consumer. Sustainability was central during my graduate studies, and I was fortunate to have mentors who emphasized the importance of integrating sustainability into business strategies,” Janairo explains. “Today’s consumers are more informed than ever, and now is the best time to bring products to market that are both purposeful and sustainable.”
His journey with Champion Bags began in late 2023 during a meeting with a key retail partner who was already familiar with the brand’s success in Thailand. Seeing an opportunity to address the urgent environmental needs in the Philippines, Janairo decided to take on the challenge of making Champion Bags locally available. By July 2024, Sustainable Strategic had secured the regional distribution rights, paving the way for a timely and much-needed sustainable solution.
What Sets Champion Bags Apart?
Many products marketed as “eco-friendly” in the Philippines still use oxo-degradable plastics. These materials, once touted as green alternatives, have since been found to break down into microplastics—tiny particles that contaminate soil, marine ecosystems, and eventually the food we eat. Due to these concerns, countries like the European Union and Canada have banned oxo-degradables since 2021 and 2024 respectively.
Champion Bags offers a smarter, more sustainable alternative. Instead of relying on biodegradable materials that require specialized composting facilities (which are not yet widely accessible in the Philippines), Champion Bags are made from recycled plastics, aligning with the principles of a circular economy. This method delivers three clear advantages:
Waste Reduction: By using repurposed plastic, Champion Bags help minimize the amount of waste ending up in landfills and waterways.
Practical Durability: Unlike flimsy biodegradable bags that often tear, Champion Bags are strong, reliable, and made for everyday use.
Immediate Compatibility: These bags work within the current landfill-based waste management system—no need to wait for large-scale infrastructure changes.
“One of the most important lessons I’ve learned about sustainability is that it must be tailored to the realities of the market,” Janairo says. “In the Philippines, landfill-based systems dominate. While we push for systemic reform, we also need solutions that are actionable now.”
Join the Movement: #BagABetterFuture
Champion Bags is more than just a product—it’s a movement. Through campaigns like #BagABetterFuture and #PlasticWithPurpose, the brand encourages Filipinos to think differently about waste and sustainability. By making small, consistent choices—like switching to trash bags made from recycled materials—consumers can contribute to a larger, lasting impact.
Each Champion Bag is:
Made from Recycled Plastic – Reducing demand for virgin plastic and lowering environmental impact.
Durable and Leak-Proof – Designed to handle the demands of everyday household or business use.
Available in Scented and Unscented Variants – Choose from Strawberry, Apple, Lavender, or Fragrance-Free options.
Set to launch officially in April 2025, Champion Bags will be available in leading retail stores and major online platforms nationwide. It’s more than just a better trash bag—it’s a better choice for the planet.
Make the switch. Join the movement. #BagABetterFuture starts today.
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