Hosted by media personalities Aiyana Perlas and Noel Blanco, the event opened with infectious energy and excitement. Guests, including media representatives, influencers, and tech enthusiasts, were treated to an immersive experience showcasing the capabilities of Haier’s Mini LED TV—positioned as the brand’s flagship television for 2025.
In her opening remarks, Angeli Patricio, Senior Marketing Manager of Haier Philippines, emphasized that the new Mini LED TV is more than just another high-tech gadget. “We’re not just unveiling a new television,” she explained. “We’re presenting a smarter way of living—a television that integrates seamlessly into the modern Filipino smart home.”
Apple Ma, Marketing Head of Abenson, shared Abenson’s excitement in being Haier’s exclusive retail partner for this innovative launch. “Our mission at Abenson has always been to help Filipino families upgrade their home lifestyle. The Haier Mini LED TV is a game-changer in how we see, hear, and experience content from the comfort of our homes,” she said.
Cutting-Edge Features That Elevate Viewing Experience
The highlight of the event was the much-anticipated unveiling of the Haier Mini LED TV, led by Mr. Xuhong Yan, CEO & President of Haier Philippines, and Ms. Joy De Leon of Abenson. As the screen powered on, attendees were mesmerized by its breathtaking visual clarity and ultra-vivid colors—thanks to True Color Pro technology and mini LED backlighting, which offer superior contrast, deeper blacks, and enhanced brightness.
Haier Product Manager Jayden Tan followed with a comprehensive product demo, spotlighting its premium features such as:
4K Ultra HD with HDR support
Dolby Vision and Dolby Atmos for cinema-grade visuals and audio
AI Voice Control and Smart Home integration
Game Mode Pro for low-latency, immersive gaming
Sleek, frameless design fit for modern interiors
Celebrity Endorsements and Tech Expert Praise
To amplify the buzz, the event welcomed brand advocates and celebrities like OPM icon Chito Miranda, gamer and streamer Cherizawa, and lifestyle influencer Shanaia Gomez. Each shared personal stories of how the Haier Mini LED TV enhances their entertainment experience—whether through music, gaming, or binge-watching in stunning 4K clarity.
Renowned tech reviewer Peter from GizGuide also gave a live review of the product. He praised its mini LED display, Dolby support, and AI-enhanced user interface, calling it “a powerhouse TV that’s more than just a screen—it’s a central hub for smart living.”
A Multi-Sensory Launch Experience
Beyond the product demo, attendees were treated to live performances including a violin interlude, interactive raffle draws, and a hands-on demo zone where they could explore the Haier Mini LED TV’s features. A special media Q&A segment followed, where journalists and bloggers engaged directly with Haier’s leadership team to dive deeper into the brand’s future plans in the Philippines.
In his closing address, Mr. Xuhong Yan reinforced Haier’s long-term vision. “This launch marks a new chapter. We are committed to providing innovative, high-quality products that cater to the evolving needs of Filipino households. The Haier Mini LED TV is only the beginning.”
Now Available at Abenson Stores and Online
The Haier Mini LED TV is now available in select Abenson stores nationwide and online through Abenson.com.ph. It combines next-generation display technology with smart, user-friendly features that cater to today’s digital-savvy, home-centric consumers.
From ultra-sharp 4K visuals and lifelike color accuracy to intelligent voice controls, this TV is more than just a screen—it’s a gateway to smarter living.
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